Chapter 1406 Ye Zhizhou Is Asking for a Sword
Pei Qian was puzzled because he felt that this publicity plan was a bit like he made it himself.
The latter two sentences are completely nonsense!
Players don't know what kind of game "Safe and Civilized Driving" is, but Pei Qian himself knows it all too well.
Diversified driving experience is barely acceptable. After all, there are family cars, buses, large trucks, and various luxury supercars and rally cars in the game. It is okay to say that this is a diversified driving experience.
The only problem is that most players can't experience the gameplay of various racing cars if their driving skills are not up to the mark.
But these propaganda slogans are getting more and more outrageous.
Players will definitely think that the highly concentrated driving experience is a strong sense of immersion and substitution in the game, but in fact Pei Qian knows that this is to say that the loss of a crash in the game is very large, so he has to High concentration.
As for "reckless behavior and infinite possibilities", this is even more nonsense. There are indeed infinite possibilities in the game. You can crash your car into any bizarre shape, and you can also make your driver receive all kinds of Hospital bills, even critical illness notices and death notices.
If these slogans are combined, players will definitely make up a rampant and extremely exciting car racing game.
However, in fact, "Safe and Civilized Driving" is a real driving simulation game that is very similar to driving in real life. You must be cautious when you go on the road, and you will not have the slightest bump. In most cases, you can't get up at all!
This feeling of dislocation of the promotional materials and the game made Pei Qian naturally think of the promotional plan he made for "Struggle".
It's also the donkey's mouth not the horse's mouth!
This kind of false propaganda is obviously useful, at least the players will be fooled the first time they play the game.
Of course, the propaganda plan for "Struggle" was later overturned, but that was an extremely rare accident and could not be treated as a normal event.
Pei Qian is not worried that "Safe and Civilized Driving" will follow the old path of "Struggle". After all, the themes of the two games are completely different. The realistic theme of "Struggle" naturally has more room for distortion and misunderstanding, while "Safe and Civilized Driving" 》 is just a racing game.
What confuses Pei Qian is why Ye Zhizhou gave such a publicity plan?
Doesn't he understand that this kind of publicity is very detrimental to the popularity and word of mouth in the early stage of the game?
"Understood! This is Dong Shi's frown, Handan is learning to walk, and he is carving a boat and asking for a sword!"
"I saw that "Struggle" became popular because of this propaganda method, so I wanted to do the same."
"After all, Ye Zhizhou doesn't understand marketing at all, and he doesn't know whether the marketing plan is good or bad. Meng Chang let it go. If he wants to make a special publicity plan, he can only learn from past plans."
"Then I got it wrong! I came up with a more perfect publicity plan in my mind!"
Thinking of this, Pei Qian was instantly happy.
Unexpected joy!
Continue to look at more game promotional materials, such as the game's promotional video.
Sure enough, this promotional video also continued this promotional idea.
In the video, a sports car is galloping and galloping on the track. The driver is turning the steering wheel, pulling the handbrake and downshifting to refill the fuel. All kinds of cool driving skills make people excited.
It's a promotional video for a standard racing game.
Of course, in addition to the pictures in the game, there are also some pictures about peripherals in the promotional video: after a fast car ride in the game screen, the camera turns, and the driver is actually driving on a safe and civilized driving simulator.
Pei Qian became happier the more he looked.
Right right!
Check out the comments and comments from the players.
"Sure enough, this simulator has supporting games! Why didn't you say it earlier?"
"Tengda finally makes racing games?"
""Lonely Desert Highway": What is 'finally'? Obviously I am the first..."
"It doesn't seem right. Isn't the name of the game "Safe and Civilized Driving"? Why are all the cars in this promotional video, right?"
"Maybe it's because the driving pictures in the game are too violent, so it's called "Safe and Civilized Driving" to facilitate review, right? It also emphasizes that the game is a game, and reality is reality, and remind everyone not to bring it in randomly."
"It's not right. Tenda's game name has always been very straightforward and has a direct connection with the game content. The game name is "Safe and Civilized Driving", and it is very likely that the game content is also the same, and this promotional material is deceiving."
"That's not possible, how can the promotional materials deceive people? Could it be that this game is not a drag racing game? It's a suffering game like "Lonely Desert Raiders"? I don't believe it."
"In short, there is another reason to buy peripherals. Tenda's games and hardware are combined, invincible!"
"It's not necessary, right? Many people don't use steering wheels when playing racing games. Aren't many big guys all keyboard and handle car gods?"
"I think the game must be bought and played, but playing with a controller is enough."
"Yeah, not buying a steering wheel doesn't mean it's not easy to use, the key is that it's reluctant to make such a big space for it, anyway, it's a waste of money to buy it."
"The smart fitness drying rack can really help you exercise, but no one thinks that racing games can really exercise driving skills... I'm afraid that it won't be learned once you learn it, and it will be useless once you start it. It really brings the things in the game into reality, I'm afraid Not a super highway killer."
After reading everyone's comments, Pei Qian felt a lot more at ease.
Fortunately, the response is very general, not enthusiastic at all!
Obviously, everyone's expectation and evaluation of the game "Safe and Civilized Driving" is still due to the successful experience of Shangyang Games before.
It's enough to keep the current tepid popularity, anyway, when the game comes out, players will definitely be fooled!
...
At 8:00 p.m. that day, in a live room in the single-player game area of Tuwei's live broadcast.
Zhang Yan started her live broadcast as usual.
The only difference compared to usual is that this time she prepared a completely different live broadcast content: in front of the triple-screen computer screen, a complete set of equipment for a safe and civilized driving simulator, and a deluxe version with a G-force seat combo.
Zhang Yan's family is well-off and has a wide range of hobbies. He usually likes to open live broadcasts and chat with netizens. Although there are not many people watching in the live broadcast room, this feeling is much better than going to work.
Her main job is to work in a TV station. Although she doesn't like this job very much, if she resigns rashly, she will still be under pressure from parents and other aspects, so for the time being, she only takes time out after get off work every day to broadcast it, and from time to time Let go of the pigeons.
For a small anchor like her, other big platforms don't pay much attention to her, and they won't pay a lot of money to dig her.
For Zhang Yan, signing a contract with a big platform means losing her freedom, so Tuwei Live is the most suitable platform for her.
In addition, she also has a hobby, that is, she likes to drive.
In addition to daily driving to and from get off work, she has also been to professional racing circuits several times, and has roughly learned techniques such as drifting.
The coach said that her talent is not bad, but after all, racing is a sport that burns both money and time, so for Zhang Yan, giving up work to play racing, regardless of economic conditions or family environment, does not allow her to do so.
You must know that the cost of playing racing is not something that ordinary families with good conditions can afford to play. Don't even think about it if you don't have millions.
As for developing a top-notch racer, the cost is astronomical.
What's more, although Zhang Yan has just graduated from college a year ago, she is still young, but for racing drivers, this start is very late.
Today's racers are generally trained from a young age. Many children practice driving in the karting field when they are very young. Over time, there must be a big gap with the "halfway monks" racers.
Of course, there are not only racers who have become famous halfway through their careers, but they are all people with extremely high talent.
Although Zhang Yan is quite confident in her driving skills and talents, this level of confidence obviously does not support her to give up everything at present to pursue an illusory goal.
However, as a hobby, you can still play more racing games, and you can also buy equipment such as racing simulators.
Zhang Yan originally had a set of belt-driven steering wheels and pedals made by foreign game peripheral manufacturers. When he bought it, the price was about 4,000 yuan. After playing for a while, his mood to upgrade the equipment became more and more inflated.
Because I watched the video of the direct drive motor, I felt more and more that the belt-driven steering wheel in my hand was weak.
It's just that foreign direct-drive motor steering wheels are too expensive, which makes her very entangled.
Of course, Zhang Yan also knows that the equipment can only make people play more fun, and it will not help the improvement of driving skills at all. Many professional racers are also using the entry-level game steering wheel to run the simulator.
but……
I can't control it!
Especially after seeing that the luxurious package of the safe and civilized driving simulator is only 9999, she couldn't help it.
I immediately sold my original set of steering wheels second-hand, and then decisively placed an order to buy it.
Of course, she didn't buy it right away, but waited for a while and looked at the first wave of reviews on the Internet.
Anyway, this simulator is not out of stock at all, and I don’t worry about not being able to grab it.
After several domestic simulator veteran players unanimously recommended and agreed that buying is earning, Zhang Yan finally made up his mind to make a set.
In the three or four days after buying it, Zhang Yan also played some driving games before, but the experience was not very good.
Because of game adaptation issues.
It's not to say that it can't be used, but the adaptation of many details obviously cannot be so perfect.
The original foreign game steering wheel is a classic after all. It is supported by many classic racing simulation games. The adjustment is very accurate, and various buttons and operations are also very convenient.
However, although the hardware of the steering wheel of Outu Technology is good, after all, these foreign racing games have not been specially adapted for it, and can only be used by simulating other steering wheels, so there is no way to play the hardware level perfectly.
Until today, the matching game is finally on sale!
Zhang Yan must have bought it without hesitation.