Chapter 742 742 Sponsorship Competition
The closer it gets to the Oscars, the more intense the competition between major brands. In order to stand out above the Oscars, many female artists even change their dresses at the last minute, just hoping that they can be the brightest of the night. exist. Therefore, as the time for the awards ceremony is approaching, the whole Los Angeles is filled with a lively and festive atmosphere.
Many parties can't wait to kick off first, especially for Oscar nominees, kicking off in full swing in every corner of the city.
Among these parties, the Nominee Luncheon hosted by the Academy is undoubtedly the most anticipated. Such an occasion is a good opportunity for the nominees to communicate directly with the Academy judges, and it is also an excellent opportunity to expand their network. After entering the 21st Century Academy's public relations, the nominee luncheon has become one of the hurdles that must be overcome in the public relations strategy, which also makes the nominee luncheon even more lively, regardless of whether there are candidates for the award. , will attend. Even now in 1994, the nominees luncheon is the center of attention.
It's a pity that Hugo missed this year's nominee luncheon, not because he was playing a big name, but because he had been filming "Life and Death" and couldn't find the time.
This move has also been widely interpreted by the media as a signal that Hugo has given up the competition for the best supporting actor, and the media have begun to chase after the wind, guessing who this year's most suspenseful award will go to.
Hugo really can't laugh or cry about this. He really doesn't have time. Even when he attends the Oscars, Hugo waits until the last minute to choose. Time for evening dress selection. But Hugo is now able to distinguish the nonsense of the media, so he has no plans to respond at all.
This year, there are countless brands that hope to sponsor Hugo to attend the Oscar evening dress. Among them, Armani is the most active, and it has even become a hot spot in Hollywood.
Founded in 1975, although Armani has not been established for a long time, it has risen strongly in the 1980s. The brand's suits have been welcomed by countless men, and it has rapidly risen to become the world's top men's fashion brand. It has won more than 30 fashion design awards around the world, and has become a leading presence in menswear design, even surpassing many centuries-old brands and becoming a contact representative among emerging brands. After entering the 1990s, Armani has made outstanding achievements in women's clothing, perfume and other departments, and has become a comprehensive top brand.
As the most popular brand among men's brands at present, many actors attending the Oscars are willing to take Armani as their first choice, and there are even top actors such as Tom Cruise and Arnold Schwarzenegger. It can be said that Armani is in Hollywood. It's a hot choice. This also makes Armani do not need to seek partners at all, but has the right to choose, choose the most suitable partner from a large number of actors who want to wear Armani to the award ceremony.
It was under such circumstances that the Armani brand in Los Angeles took the initiative to have a dialogue with Joseph four times, hoping to become Hugo's clothing sponsor for the awards ceremony, which really made many people fall through the glasses; To his astonishment, Hugo didn't nod to agree in the face of such honor. This is simply... incomprehensible.
In fact, this is a difficult situation for Armani.
In Hollywood, there has never been a shortage of top male stars, not only because this is a male-dominated circle, but also because the box office market is also dominated by male actors. After the 1980s and the early 1990s, Tom Cruise, Actors such as Arnold Schwarzenegger and Harrison Ford, who have absolute box office appeal, have attracted widespread attention, because as long as there are movies they appear, no matter the quality of the works, audiences are willing to go into the cinema to watch them. That is, the box office skyrocketed, and it was welcomed and sought after by film production companies.
But it is not so easy to create a top star. After entering the 1990s, no actor who can carry the box office has emerged again. Judging from the current situation, Hugo Lancaster and Tom Han Cox has the potential to be the new box-office superstar. In particular, Hugo, with his handsome and handsome appearance, plus four consecutive works have created incredible achievements under the condition of not being optimistic, which makes Hugo a strong candidate for the next top superstar.
Under such circumstances, Armani naturally hopes to reach a cooperation intention with Hugo and continue to consolidate its absolute dominance in the menswear market.
In particular, Armani had hoped to cooperate with Hugo several times before, but they all hit a wall, which made the head of Armani's division be puzzled. Later, he learned from Frank Garner, head of the Rodeo Avenue branch. that fate.
Frank Garner is actually an unfortunate representative. At the beginning, he showed a respectful and distant attitude towards Hugo at the Armani branch on Rodeo Drive. In fact, from an objective point of view, there is no problem. Things are really normal in Hollywood, at least he didn't show the ugly corners of his mouth, which is already very restrained.
But unfortunately, Frank did not expect that Hugo's rise was so fast that it was almost a turnaround time. Hugo had already reached a height that was enough to attract everyone's attention, and it had also reached the level that Armani hoped to achieve with him. The level of cooperation intention. Obviously, Frank's original attitude made Armani miss this opportunity.
In the process of attending the sponsorship exchange of "Yihai Xiongfeng", Frank had a closed door. As a result, the failure caused him to fall directly behind Armani's candidate for the representative business of Hollywood high-end customers, and he could only continue to stick to Luo. At the position of the head of the branch of Dio Avenue.
Now, Hugo has reached the height that Armani needs to be treated with caution, not only because of the harmony to make money, if possible, any clothing brand will not push out the customers who come to the door, on the contrary, I hope that more top actors will continue to support Armani, only in this way can we further crack down on many competitors. Hollywood is a circle with fiercer competition than the fashion industry.
And also because Hugo's current connections are too complicated, just this line supported by the Jews is enough to make Armani throw the mouse away. Although the connection between Hugo and the Jews is not close, but who knows Whether they will develop into close partners in the future, Armani really dare not act rashly.
Therefore, Armani hopes to reach this cooperation with Hugo, let Hugo wear Armani's suit to attend the Oscars, and it is best to rely on "Schindler's List" to make a big splash, winning the award is the best result, then this is right Definitely a huge help for Armani. Armani then put down his body and approached the door four times before and after.
In fact, Joseph had left that incident behind for a long time. After all, it was just a trivial matter, so Joseph's attitude towards Armani has always been very good, respectful and polite, but Joseph could not decide Hugo's clothing choice, because in the end, he had to For Hugo to make the decision, he could only politely receive Armani negotiators, and then politely send them off.
But it is this kind of friendly attitude, but it has always been unwilling to agree to cooperate, which makes Armani really stuck in his throat.
Just when everyone was wondering, whether Hugo would be moved by Armani, after all Armani is the most popular men's brand in Hollywood at present, which is also related to the direction of competition among actors on the red carpet; as a result, Hugo did again. A decision that surprised everyone: Hugo rejected Armani and chose Burberry!
There was an uproar, and even such an adjective was not enough to describe the degree of surprise to those in the fashion industry when news broke that Hugo had finally chosen Burberry.
If Armani is mentioned, this brand, which has not been established for less than 20 years, is naturally a new force, but in recent years, it has been invincible in men's clothing brands, and it is undoubtedly the first choice for men's clothing in the world today; but what about Burberry? This is a century-old brand, and it is also a brand used by the British royal family. There is no doubt that its prestige and history are second to none among all luxury brands today.
But the problem is that Burberry's momentum has been getting worse in recent years. Even the base camp in the British Isles has been gradually eroded by the newly emerging Armani, not to mention the US market. Burberry's development in the US market It started in 1970, but until now, they are still second-tier brands in the American market, and they have not even set up a flagship store in Los Angeles, the second largest city in the United States!
In recent years, when Burberry is mentioned, people's impression is that it is old-fashioned, as old-fashioned as the British royal family or old-fashioned gentleman in the traditional impression.
Burberry swept the world during the First World War. It evolved from a British officer's uniform to a classic windbreaker. In the 1950s and 1960s, from kings, dignitaries to top Hollywood stars, almost everyone had a Burberry Lee's windbreaker, this is the classic, this is the fashion.
But after entering the 1980s, under the impact of emerging brands such as Armani, Burberry is more like a middle-aged man who is guarding the ancestral family business, arrogant, and does not dare to take a step forward. In order to maintain fame and fortune, he has already tossed himself. No fun. Burberry may have a retro fashion style, may have a strong British style, but it is definitely out of fashion and young people.
Hugo actually gave up Armani and chose Burberry, which is really an incomprehensible choice. Someone quickly remembered that Hugo wore a Burberry to the premiere of "Schindler's List" not long ago. Was it because Hugo and Burberry had reached a cooperation agreement? But... this still can't explain people's confusion. Why did Hugo choose Burberry, which is old, unwilling to innovate, and unable to keep up with the times?