Chapter 417 Pricing, Huge Profits and Profiteers
Regarding things like Dawn 101 hair tonic, in fact, the potion researched by Beast Hank has already made considerable progress. After he eliminated most of the side effects, the only effect of his medical potion was to regrow hair.
And this kind of hair regeneration is a kind of stimulation for the hair follicles of the whole body, which can regenerate the hair follicles that have been necrotic. Let them have the ability to grow hair again.
For a first-aid drug aimed at healing severe trauma, this level of effect can only be regarded as stimulating the growth of a few hairs. For the beast's original goal, it was a hopelessly failed waste product.
But when Li Jie corrected the thinking of several people and changed the way to look at this kind of thing, it instantly became a kind of magic medicine. A magical medicine that can make a group of people thirsty for knowledge!
Don't underestimate the middle-aged uncle's resentment towards Xieding, and don't underestimate the financial resources that the middle-aged uncle has. Just like playing a game, if a middle-aged uncle who is obsessed with FGO or a ship girl is really determined to spend money, then those fearsome elementary school students can only kneel obediently in front of the uncle.
Beast Hank and Tony Stark improved the Dawn 101 hair growth potion very quickly. Because this kind of thing itself is symptomatic. The two of them just made appropriate improvements to the properties of the medicine, changing the dreaded injectable medicine into a smearable medicine.
When the Illuminati held a meeting before the launch of the hair tonic, Li Jie once emphasized: "We are a high-tech product! It is not something like hyaluronic acid and botox. It is not sheep placenta either! It is injected Such injections are easily reminiscent of micro-plastic surgery!"
"Before selling a product, we must first understand our customer base. Most middle-aged men, especially straight men, hate micro-plastic surgery very much!" Li Jie waved his fist, the way he spoke Very much like the famous rich man JACK-horse in China.
"We can't sell them something that is subconsciously guided. Although they won't notice it for a while, some people will repel it after a long time."
Regarding what Li Jie said, Captain Rogers had a different opinion: "I think this is similar to plastic surgery. I read in the news that those who inject hyaluronic acid and botox into their faces are also pursuing beauty. And hair growth It seems to be the same pursuit."
Li Jie smiled and waved his hands. He paced and lowered his head. Said in a sonorous tone: "This is completely different from the captain! Plastic surgery and micro-plastic surgery are mostly for the pursuit of things they didn't have before. For example, lip augmentation is because their lip line is not full enough."
"Breast enlargement is because the breasts are not big enough, and face thinning is to pursue a small face that they don't have. It can be said that these people are pursuing something they didn't have before. But hair growth is different."
"The matter of saving the hair loss is just to save what they had before: the hair! It was there before, but it is not now. This is just a retake station!" Li Jie patted the table vigorously, sending out a touch The sound of touching.
His current speech is reminiscent of a mysterious profession: MLM brainwasher, maybe he really has this talent.
"I think we should make it easier to use the hair tonic." Li Jie looked at Dr. Hank with his arms crossed.
"For example, make a simple potion, preferably the same as shampoo. Let the person who needs to use it wash the part where he needs hair growth." Li Jie stroked his chin and thought: "After all, stimulating the activity of the hair follicles of the whole body is a bit wasteful. If It’s still a good hair follicle, so it would be a waste of resources.”
Dr. Hanke nodded: "If this is really done, then the use of a lot of healing genes can be reduced. This can reduce the overall production cost."
The healing factor that Dr. Hank said was not extracted from Wolverine. If some genes must be extracted from the old wolf every time a bottle of hair tonic is produced, then the old wolf will be fucked by humans sooner or later.
This self-healing factor was cultivated by Dr. Hank himself, and it can reproduce on a large scale. But the self-healing strength of this factor is pitifully weak, and it has no use other than to regenerate hair.
The other materials in the tonic are actually useless, the most important thing is this self-healing factor. Dr. Hanke started to calculate, if it is done according to Li Jie's idea. Then the amount of self-healing factors needed in the entire potion will drop sharply, and only about 5% of the original amount is probably enough.
In this way, the cost can be directly reduced by 95%, which seems to be very cost-effective. However, Dr. Hank frowned: "But in this way, the activity of the self-healing factors will not be enough. They cannot continuously activate the hair follicles, nor can they really completely repair the hair follicles. When the activity of the self-healing factors is lost, The hair follicles will also wither again. In this case, new self-healing factors need to be constantly replenished to stimulate the hair follicles."
Snapped! Li Jie slapped his hands fiercely: "This is what I want!" He said excitedly: "According to your calculation, doctor, how long can such stimulation of hair follicles last?"
Dr. Hanke took a bunch of data listed by the microcomputer and conducted a simulation experiment before he said to Li Jie: "Theoretically, it can last for about 150 days, but I think it takes about 90 days to add new self- Healed factor."
"This is enough, doctor!" Li Jie patted Hank's shoulder and smiled like a profiteer: "If you completely eradicate those people with hair loss once and for all, then who will we sell our products to in the future! Ninety Daily rotation is a length of time that most people can accept. This is enough! We need to put a long line to catch big fish!"
Tony, Hank, Rogers, and Charles all looked at Li Jie with black lines on their heads. For the first time, they discovered that this guy was actually so treacherous.
"I suddenly felt that I chose the wrong partner." Tony said silently: "He is as ruthless as an arms seller."
In fact, Tony was still wrong, or he underestimated Li Jie's ruthlessness. When the first batch of hair tonic products appeared, and after repeated cost calculations, everyone was surprised to find that the cost of this stuff was much lower than expected. Plus all the costs, except for the uncontrollable logistics costs in the future.
A bottle of hair tonic only costs about seven dollars, which is a very low price. Of course, this is thanks to Li Jie who directly cut off 95% of the usage of the self-healing factor. It was because of this move that the production of the entire potion was reduced.
As for pricing, lol.
"Thirty dollars? Doctor, are you crazy?!" Li Jie looked at Hank with disbelief, he was questioning the price proposed by Dr. Hank.
"Is the price set high? Well, it's a bit high for a cost of seven dollars. In fact, we can make a lot of money with a price of twenty dollars." Hanke thought that Li Jie was questioning that his price was too high , so take the initiative to lower the price.
"Doctor, I think you can only do research in the laboratory. You can't participate in business." Li Jie shook his head while holding his forehead.
"But if the price of twenty dollars is going down, our profit will be very low." Hanke said with a frown.
"Doctor, twenty dollars is right." Li Jie said to Hank earnestly: "But we need to add a number in front of twenty dollars. It is one hundred and twenty dollars a bottle!"
Pfft~! Tony, Charles and Rogers, who were drinking coffee, sprayed out together. Li Jie's pricing is really too ruthless. What cost seven dollars, he sold for one hundred and twenty dollars?
The price has doubled seventeen times. Tony turned out to be an arms seller, and everyone said that selling arms was huge profits. But purely in terms of price-earnings ratio, the profit multiple of selling arms is far inferior to selling tonic!
Marx said: When the profit reaches 50%, capitalists will use whatever means; when the profit reaches 100%, the capitalist will take risks; All law, dignity and morality sacrificed for money.
So what about a profit of 1,700 percent? This kind of profit is enough to drive any capitalist crazy!
"Guys, don't look at me with that kind of eyes. The money is not for my own use. It's money for the public, and in the end it's taken from the people and used for the people." Li Jie looked at Guangguang Several other people in the meeting looked at him, as if Yang Bailao saw Zhou pawing.
Li Jie doesn't think his price is high. One hundred and twenty dollars guarantees that your hair will be thick and black for three months, and it will grow naturally, not hair transplants or wigs.
Calculated, the monthly expenses are only 40 dollars, which is less than 300 yuan when converted into RMB. Is it expensive? Not expensive at all! Most people can afford this kind of price, and Li Jie guarantees that those people will only think that this kind of price is very cheap!
After repeated persuasion by Li Jie, others finally accepted his price. After that, it was Tony who persuaded Pepper to take over the company.
On the third day after Tony and Pepper talked about it, it was time for the first batch of large-scale products to be launched. The first batch of products was nearly 100,000 bottles. After studying the product introduction and performance of the entire company, Peibo urgently held a product launch conference.
Due to the rush of time, many news media were too late to arrive at the scene. However, many news media based in New York came to the press conference. After all, this is Tony Stark's product launch event.
His last product launch event surprised the whole world. The launch event of that new energy product changed the pattern of the whole world. As this press conference, everyone is very interested in the new products that Tony presented. Especially when everyone heard that this is a company run by Tony privately, not a company under the Stark Group.
What kind of invention would make Tony so careful that he would not even let the Stark Group get involved? The news media who received the invitation went to the site of the product launch with great interest.
And when they felt the scene, they found that the scene of this press conference was completely different from the scene of the previous Stark Group press conference.
In the past, apart from the media, those who sat in the front row at the press conference were either political figures, military representatives, or business elites.
But those veteran reporters sitting in the reserved seats in the front row today don't know any of them. This made many old reporters puzzled. Which song did Tony Stark sing today?
"Jason, do you know these people sitting here?" Zhou Hai, a senior reporter from Xinhua News Agency, asked his colleague from Agence France-Presse.
Agence France-Presse reporter Jason looked for a long time and finally found a person he knew: "I know that person, the one in the blue suit. He is the global purchasing manager of Carrefour in France."
At this time, Zhou Hai also found someone he knew: "I also saw someone I know, is that Watson's Asia Operations Director?"
The two veteran reporters exchanged glances. It seems that Tony Stark's products have nothing to do with Carrefour and Watsons.
In fact, in addition to the representatives of Carrefour and Watsons, there are also the brains of many superstores including Wal-Mart and Yaohan. When they received Tony's invitation letter, they didn't know what Tony invited them to do.
Supermarkets are not allowed to sell heavy weapons!
However, when they saw many of their peers here, everyone was enlightened. I am afraid that what Tony is going to launch this time is a civilian product.
And Zhou Hai and Jason also guessed this at this time. The two old reporters were a little excited, and Tony Stark was unexpected every time. What surprises will this time bring you? !
Three more ten thousand words~! Ask for votes!