Chapter 973 The Wang Family Is on High Alert

In their opinion, although Chen Ping is just a young man, his business methods are not even comparable to those of the heads of hidden families.

This is also a rare head-on confrontation between traditional family businesses and modern management enterprises, and the vision and vision shown by Chen Ping and the entire Pingyu Group are not something that ordinary hidden families can achieve.

The reason is simple. Even for these large hidden families, even for the high-ranking existence of the Wang family in Magic City, it is not so easy to invest hundreds of billions at once and acquire a large supermarket chain company at a premium of more than 2 billion in a very short time.

In hidden families, it is impossible for a certain person to have the final say. Even Wang Chengye, the head of the Wang family in Magic City, has an absolutely supreme status in the Wang family in Magic City. However, if Wang Chengye wants to make such a big move, involving the mobilization of hundreds of billions of funds, he also needs to discuss with the older generation of the Wang family in Magic City. It is impossible to make a final decision directly in such a short time.

As for trying to convince the old stubborn people in the family, it is even more difficult to use such a means of cutting off the source of funds after the loss of more than 3 billion in just half a month.

The funds involved in the acquisition of Changping Supermarket Company this time are as high as hundreds of billions. Before the acquisition was completed, Changping Supermarket Company had lost more than 1 billion in the price war with the Lu family in the Magic City. After the acquisition was completed, the final premium of the acquisition exceeded 2 billion.

In this way, Pingyu Group has directly lost more than 3 billion in just half a month.

Although after paying such a price, Pingyu Group also defeated the Lu family in the Magic City in one fell swoop and won a victory in the supermarket industry. However, in the eyes of many people, whether such a victory is worth it or not, it depends on the results.

Before the dust settles, whether all the measures and even all the costs paid can match the final benefits, I am afraid it will depend on the final result.

Under such circumstances, no family controller in these old hidden families dares to say that he can be responsible for such a price.

Because if the final result is not too good, their status as family controllers will definitely be greatly shaken, and they may even lose their position as family controllers.

This is not a situation that any superior wants to see.

However, now, at least in the short term, Pingyu Group has barely gained a foothold in the Magic City.

Although no one dares to say that Pingyu Group can exist in the Magic City forever, and no one dares to say that Pingyu Group will be the opponent of the two hidden families, Lu and Wang, but at least in the supermarket industry, in the short term, the two hidden families, Lu and Wang, in the Magic City, have no way to deal with Pingyu Group.

In the ever-changing business world, everyone's actions are actually traceable, but to outsiders they seem unrealistic.

As soon as the dispute in the supermarket industry was settled, many big figures in the Magic City had already turned their attention to other directions.

They knew very well that the industries under the command of the four forces involved in this fight, whether it was the Lu family, the Wang family, the Pingyu Group or the He Group, were far more than just the supermarket industry. Although it seemed that the dust had settled now, the disputes in other industries had just begun.

And the various figures in the Magic City did not make any mistakes.

As soon as the supermarket industry temporarily stabilized, the Wang family of the Magic City officially took action.

It must be said that as one of the top hidden families in the Magic City, the strength of the Wang family should not be underestimated. As long as they are willing to pay the price, the Wang family can have a decisive advantage in any industry.

In the previous fight, due to the tight time, the Wang family had no way to enter the supermarket industry in a very short time, so they could only provide certain financial support to the Lu family.

However, more than a year ago, the Wang family of the Magic City had already established its own online e-commerce platform. Although the Wang family of the Magic City did not add too much funds during the development time of more than a year, the strength of the online e-commerce platform controlled by the subordinates of the Wang family of the Magic City should not be underestimated.

Nowadays, the total assets of the online e-commerce platform controlled by the Wang family in Magic City have exceeded 1 billion yuan, at least it has a certain foundation in the scope of Magic City.

Compared with the development of Pingyu Group from scratch, it still has certain advantages.

In addition, in order to deal with Pingyu Group, the Wang family actually mobilized more than 20 billion yuan of funds when the dispute in the supermarket industry came to a temporary end, and contacted the giants of the major retail industries in the entire Magic City. It is obvious that they want to give Pingyu Group a head-on blow in the online e-commerce industry.

Because everyone knows very well that if Pingyu Group wants to gain a firm foothold in Magic City, it actually needs to rely on only three companies in total.

Changping Supermarket Company, Qinghai Logistics Company, and Guangyu Technology Company's online e-commerce department, which has not formed a separate subsidiary.

These three aspects are also the iron triangle of Pingyu Group's external expansion. Only when these three fulcrums are completely established, Pingyu Group can completely gain a foothold in the Magic City and form an indestructible shield.

Although it is not enough to resist all risks, it can at least maintain a certain stability in the stormy waves.

Therefore, the Wang family of Magic City does not need to target Pingyu Group everywhere, but only needs to give Pingyu Group a fatal blow at the most critical place.

Obviously, anyone can see that the battlefield chosen by the Wang family of Magic City is the online e-commerce platform industry. Once the progress of Pingyu Group's Xingyu online e-commerce platform in Magic City suffers a major setback or is even directly destroyed, then Pingyu Group's expansion in Magic City will be difficult.

It has to be said that as the head of the Wang family of Magic City, Wang Chengye is indeed a cunning old fox. Just this one move completely hits the soft spot of Pingyu Group.

The reason why online e-commerce platforms can rise rapidly and even cause an extremely huge impact on the traditional retail industry is that they save a lot of costs, so they have certain advantages in terms of price. Therefore, in the process of competition between online e-commerce platforms, price is always the first competitive factor.

Of course, in addition to this, the types of goods, convenience conditions, etc. on the online e-commerce platform are also one of the competitive factors.

However, once the price is lost to the opponent, the overall situation of the entire online e-commerce platform will also be greatly affected.

In other words, if the Xingyu online e-commerce platform of Pingyu Group wants to gain a firm foothold in the Magic City, it needs to strive for the price advantage on the one hand and the popularity of various services and platforms on the other hand.

In these two aspects, the Xingyu online e-commerce platform of Pingyu Group seems to have no advantages compared with the online e-commerce platform controlled by the Wang family of Magic City.

First of all, in terms of price, although the Wang family of Magic City has not lost money in business, at least it can remain stable in the process of competing with the Pingyu Group, and will never appear in the situation where the price is weaker than the Xingyu online e-commerce platform of Pingyu Group.

In other words, in this struggle, both sides will not touch the bottom line, and there will be no endless price reduction.

The situation of reducing prices again and again in those film and television works is just a gimmick of film and television works. No one will do this in the real business field.

After all, for any party, doing so is just a thankless task.

The reason is very simple. For example, if a commodity originally worth 100 yuan is reduced from 100 yuan to 80 yuan, 60 yuan, or even lower just to compete for the market, although it can attract popularity for a period of time, once the opponent is defeated, if the price is adjusted back to the original price, it will probably directly cause dissatisfaction and opposition from consumers.

In this way, other opponents will definitely take advantage of the situation. At that time, the losses will only increase, and defeating the opponent will seem to be a bit more than the gain.

The fundamental reason for the existence of the Wang family in the Demon City has never been to target any family, or even any group enterprise. As a hidden family, every hidden family needs to follow a basic principle, that is, no matter what decision is made, it must be based on profit.

Therefore, even though the Wang family of Magic City is already so powerful, it seems that the mere hundreds of billions of funds will not be in the eyes of the Wang family of Magic City. However, if the Wang family wants to survive for a long time, then they must first follow this basic principle, and everything must be for the purpose of profit.

Therefore, the real advantage of the Wang family of Magic City in the online e-commerce industry is not the price, or even the capital, but the certain degree of popularity in the hands of the online e-commerce platform controlled by the Wang family of Magic City, and the publicity power possessed by the Wang family of Magic City.

After combining these two aspects, with the powerful power of the Wang family of Magic City in Magic City, it can completely form an absolute crushing in this regard.

In this way, there is no gap between the two sides in terms of price, or even in other aspects, but in terms of publicity channels and popularity, the online e-commerce platform controlled by the Wang family of Magic City is better. Then in the process of the struggle between the two sides, the defeat of the Xingyu online e-commerce platform controlled by Pingyu Group seems to have been a foregone conclusion.

In the eyes of hundreds of hidden families and even major corporate groups throughout the entire Demon City, it seems that Pingyu Group is doomed to fail in this battle.

However, no one expected that although the Wang family of Demon City had already set up their formation and waited for Pingyu Group to enter the battlefield, Pingyu Group did not immediately launch various actions on the online e-commerce platform, but instead remained silent, as if waiting for the opportunity.

However, what puzzled everyone was that just waiting quietly like this did not seem to be a good thing for Pingyu Group, it could only delay time.

However, the various forces in the Demon City did not know that although the Demon City branch of Pingyu Group had not taken any action yet, the headquarters of Pingyu Group in Dongjiang Province, thousands of miles away, had already launched various actions nearly half a month ago.

Such actions did not seem to cause much waves in the Demon City, but like the wings of a butterfly, it affected all aspects of the situation in China.

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