Chapter 1097 Black Disney

? Similar charity shows are frequently staged on the streets of New York, and no one with a little bit of business acumen will miss this once-in-a-lifetime opportunity.

Yang Cheng didn't pay too much attention either, she simply asked around when she got home, and ignored it if nothing happened.

A week later, normal order was restored in the Big Apple, and large areas of snow had been removed.

This once-in-a-century snowstorm caused losses of hundreds of millions of dollars to the northeastern United States. A dozen homeless people froze to death. Of course, no one really cared about their lives. The media The report is just to earn eyeballs and win sales.

On the contrary, entrepreneurs like Yang Cheng are the ones who stand out the most. Their generosity of money, energy and people in this snow disaster has won unanimous praise from New Yorkers.

The self-owned media has no bottom line when it comes to boasting about the boss. It almost blows up Yang Cheng as the Avalokitesvara Bodhisattva who rescues the suffering.

All in all, no matter how serious the snow disaster was, it could not stop the rotation of the earth. After a few days of rest, everyone still had to work hard for the future.

On January 13th, in Hollywood on the west coast, Disney held a preview meeting for the upcoming new movie "The Rescue". The participants were mainly representatives from major theaters and senior Disney fans. Of course, those who were bought film critics.

The main purpose of Hollywood companies holding previews or screenings is for publicity, especially for original movies. Naturally, the i-series spin-offs that sell well in the front seat do not need this procedure. After all, there is a risk of plot leaks in advance movies or previews.

After hundreds of years of development, Hollywood has already formed a very complete set of industrial processes. The entire film has a very standard assembly line procedure from the initial project approval to the final release to harvest profits, especially for some literary and artistic films. Or there is no original movie with a history to follow, and the theaters must determine the film schedule by watching the movie in person. Even if it is as strong as Disney, it is difficult to change this. 35xs

Of course, there are also some distributors who will find another way, because they are confident in their own movies, slowly guide word-of-mouth through screenings, and expand the scale of releases after word-of-mouth ferments. For example, "Crouching Tiger, Hidden Dragon" was screened before release. The publisher already knew that the film could not focus on the mainstream market when it was released, but aimed at those intellectuals who might be exposed to oriental culture, and very precisely targeted these elites as the first part of the core audience.

Of course, it is indispensable to achieve the goal of maximizing word-of-mouth by impacting the awards season. Such films are always a special case.

There is still a slight difference between on-demand screenings and trial screenings. The former is generally a completed film ready for distribution, which means that the theaters have already confirmed its release, but the prospects are still uncertain, while the latter is a film that has not yet been confirmed for release. Small companies will rent venues for screenings in theaters, invite media film critics and some fans to give their opinions, give some small gifts to help brag, and at the same time create a false impression for the theaters that watching our movies can still attract fans , don’t you hurry up and increase the number of films?

The trial meeting of "Rage Sea Rescue" was held under such circumstances. Of course, Disney has a lot of money and has its own screening hall, so there is no need to rent a theater outside, which can achieve the greatest degree of secrecy.

On that day, the distribution company invited more than 300 fans to participate in the trial, but what they didn't expect was that some of them were on two boats. After receiving gifts from Disney, they also made extra money from "strangers".

The requirements of the "stranger" are very simple. After watching the movie, go back and post some vague comments on the Internet. You don't need to deliberately pick the bones, just say that the movie is not satisfactory.

As for the confidentiality agreement? That thing doesn't work, and Disney can't sue "unintentional" fans for it, it will affect their reputation. 35xs

So, not long after the preview meeting ended, some voices appeared on the Internet about this new film that has not yet entered the theater

The style and mood of the whole movie are very good, and its semi-saturated tone keeps the movie a good atmosphere, but it makes people feel sleepy;

Although the film is suspenseful, there are no big surprises. The screenwriter has set up new obstacles for the two protagonists. These are unsolvable brain-burning puzzles for the audience. , is a good choice;

"Rage Sea Rescue" is adapted from the true story of the coast guard rescue, the subject matter is attractive enough, but it fails to bring the coolness of the rest of the life to movie fans;

The early shots of the film are alright, but it doesn't end up being a romantic movie, and Affleck's line on the sinking ship is too sketchy to make a good disaster movie.

Similar voices appeared on Twitter. Professional film review sites such as Popcorn, Rotten Tomatoes, and idb have not been updated. The main reason is that Disney has not lifted the ban. Naturally, these film review sites that depend on major companies for their food cannot openly contradict them.

But Disney can't shut down free speech on Twitter and Facebook. Some film critics who have been paid are unscrupulous and directly sprayed on their own accounts.

"The director Craig Gillespie failed to effectively control the entire story structure. All the elements were not coordinated and integrated into a whole, but simply pieced together. The content of the movie can only be perceived at best, and lacks the experience Overall, it's a disappointing adaptation." -Hollywood film critic Shirley Lyndon.

"The entire cast and crew worked on a stereotyped formula to create an entertaining, well-crafted disaster movie, but hardly impressive enough that audiences may have just finished watching it. Subtitles forget what came before." -Andrew Baker, Variety Magazine.

"While the film's opening romance has a sweet nostalgic glow, its thematic sea rescue lacks a certain sense of thrill, and "The Rescue" ends up feeling too flat, with little suspense and little to wow audiences on .” — Chris Nash White, Entertainment Weekly

"It's a good movie, but it's not as exciting as it should be." -Jim Viwanda.

“Audiences see a lot of special effects, but little emotional resonance. We see tragedies—car crashes, shipwrecks, boats tossed in a storm—but the most basic human emotions are always overlooked.” – Stephen Wright .

Most of these film critics belong to the position of the end of the first line and the mainstream of the second line. Usually, the cooperation with major companies is relatively smooth, but in this Vanity Fair, everything is for fame. After receiving too many checks, their morals no longer exist. As for whether they will offend Disney?

Hehe, it's not a big deal in a 'liberal' country where the president can scold at will for the sake of fame. The relationship between film critics and distributors is like ex-wife and ex-husband. It's not a big deal at all.

And the sky is big and there is a big back. These film critics who have been bought have already got the promise of New Era Films. Once the people from Disney question them, they can be confessed. How can film critics not do such a good thing? There are people who take the money and get thundered. They are really good people. This is a help!

As for those fans? Nobody cared at all.

However, these savvy film critics have also discovered some clues from this weird incident. Is New Era Films also trying to challenge the hegemony?

Of course not, Yang Cheng just told Disney through this attitude, your grandfather is not so easy to mess with, if you poach my people, I will ruin your movie and hurt each other, who is afraid of whom?

Things were as he expected, and Disney quickly found out the behind-the-scenes of the Internet scolding.

Then CEO Robert Iger personally called Donna Round to ask why, and Donna Round said that she also obeyed orders.

And then, no more, who does Donna Round listen to? Of course it's Yang Cheng, why did Yang Cheng suddenly play tricks on Disney's films? Robert Iger is like a mirror in his heart. He is not good at attacking Yang Cheng publicly. Although New Era Media is several orders of magnitude behind Disney, it is not a target that can be manipulated at will. Robert Iger does not want to give it to him on the eve of retirement. If you provoke a powerful enemy by yourself, it will not be beautiful if you don't protect yourself at the end of the festival.

But this matter has to be resolved after all. Robert Iger's head swells when he thinks about it. The person who poached Yang Cheng was not his original intention at all. It was all created by the bosses on the board of directors. They expressed objections, but it's a pity that the board members didn't listen to Iger's words at all. It's not that they didn't respect the hero who led Disney back to the top, but that they really didn't take Yang Cheng to heart and focused on giving Yang Cheng Cheng taught him a lesson, warning him that there are some things that he can't care about.

That's right, the reason for the whole incident was that Yang Cheng sent people to intervene in Fox, which aroused strong dissatisfaction from Disney's board of directors. They already regarded Fox as their own, how could they allow outsiders to covet it?

Then they, who are used to domineering, will give a warning to Yang Cheng, a junior. The reason why Iger knows is also a manifestation of his status, otherwise this trivial matter will not bother the company's great hero. not open.

It turned out that things were completely different from what they had imagined. Instead of showing weakness and retreating, Yang Cheng slapped them hard, which made Liang Zi big.

Robert Iger put down the phone with a wry smile on his face. Recalling the attitude of Donna Lande on the phone just now, he knew that he was going to wipe the ass of those idiots on the board of directors again. He was also responsible for this matter. point, there will be no trouble now.

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