Indulge in Life in America

Chapter 1970 Transforming the Small Town

Fresno is a famous agricultural city with many well-known agricultural companies, including Kraft Foods, Sunshine Maid Raisins, and Harris Beef Company, all of which have set up factories in and around Fresno.

Agriculture creates an output value of approximately US$5.6 billion and approximately 20% of job opportunities for the region. As a traditional industry in the city, agriculture brings huge economic income but also brings many challenges.

The income of agricultural workers is extremely low, which largely leads to the fact that the per capita income in the region is far lower than the per capita income of the United States and the average income of California during the same period, about half, and there is also a high poverty rate.

In order to change the current poverty situation, the city of Fresno has been undergoing industrial transformation in recent years to reduce its dependence on agriculture. After years of industrial transformation, Fresno will gradually become a medical, educational, and scientific and technological service center in the central valley of California.

But if you want to change, you must first face crime and poverty, two words that once became the themes in downtown Fresno.

There are nearly a thousand violent crimes in the small downtown Fresno every year. Even the average number in the past ten years is more than 600. After the middle and upper class have stayed away from the dangerous city center, the city center has become a gathering place for the poor. land.

In 2015, only five shabby small shops and a casino remained in the entire city center.

This also attracted the attention of the city government and made up its mind that changes must be made.

It was at this time that Yuanshan found the Fresno City Government, and the two sides hit it off.

In order to adapt, the city government decided to spend the first batch of 25 million US dollars to repair roads and infrastructure in the city center.

Yuanshan actually didn't make any money from this small project, but as an opportunity for cooperation, Yuanshan didn't shirk it, even if it cost him several million more.

The most critical thing is the new station area planned by the city government, which is based on the development within a five-minute walking radius of the future high-speed rail station. In the process of old city renovation, all parties in society including developers, owners, citizens, and governments at all levels participate actively.

Of course, Yuanshan only needs to consider design and development issues, and the Fresno government will be responsible for the rest. If the old city renovation is successful, it will bring more business plans to developers and owners, and more to the government. Increase taxes, and bring more entertainment options and job opportunities to citizens.

The entire construction period takes about 2 years, which means that in 2019, the new Fresno will be presented to people.

The transformation of a city is never as simple as talking about it, even if it is a small city.

Because downtown Fresno is at the intersection of three major highways, transportation is extremely convenient. However, due to public security and urban aging problems, residents have moved to the northeast of the city in large numbers in the past few decades.

The Fulton business district, once bustling with people, once became a shelter for homeless people.

In order to revitalize the city's economy, the government, after discussing with Yuanshan, decided to cooperate in Fresno's old city center to build new apartments, shops, hotels, and renovate historically protected buildings. Large-scale real estate development is bound to attract a large number of white-collar workers. Residents and tourists will come to visit, and if everything goes well, the once-rejected old city, downtown Fresno, will gradually recover as a result.

Once a thriving agricultural center, downtown Fresno is home to many large, historic buildings.

For example, the 104-year-old Rowell Building, a local landmark building, was leased by the Fresno County Prosecutor's Office before the renovation project started, and a long-term lease contract worth US$15 million was finalized.

The County Prosecutor's Office will invest an additional US$2 million in overall renovation, which is within the scope of Yuanshan's contract.

In addition, there are many historical building renovation projects in Fresno, including bank buildings and downtown churches. Renovating and transforming existing historical buildings not only saves construction costs, but also contributes to retaining urban culture and attracting tourists. The key is save money.

For Yuanshan, no matter how small the mosquito legs are, they are still meat. A small project can earn 500,000 yuan. In the entire contract, there are hundreds of similar small projects. Even if Yuanshan does not do it itself and outsources it, there will still be enough money. Profit comes in.

The real big deal is the white-collar workers who are attracted, who generally would not consider living in downtown Fresno, which, like most American city centers, was once a haven for criminals and homeless people. A paradise for lovers.

In order to attract white-collar workers, Yuanshan will develop a series of residential communities with slightly different grades. These new communities focus on safety facilities and provide closed management, camera monitoring, security patrols, and alarm systems.

Thousands of white-collar workers are enough to absorb the real estate in these communities, and all fools know how lucrative it is.

And due to high housing prices and living expenses in the San Francisco Bay Area and Los Angeles areas, more and more people are considering leaving the big cities.

As a small-to-medium-sized city with affordable housing and functional urban areas, Fresno is absorbing a large number of new residents.

In order to make Fresno more attractive to new residents, Fresno has not only made great efforts to rectify its hardware facilities, but also spent a lot of money and energy to improve its educational environment.

In addition, tax advantages are used to win over large companies to settle in Fresno. For example, after the contracting project was signed, the city government discussed with Yuanshan about the idea of ​​moving the headquarters of Yuanshan Real Estate to Fresno, and also provided a very preferential tax rate for this purpose. policy.

Prior to this, the mayor of Fresno also announced that he would join the fight for Amazon's second headquarters, promising to use all tax revenue for Amazon-related development and provide vast land.

But it ultimately failed. But its reputation has also spread, including Amazon’s California Distribution Center, Ball Energy, and Victor Investment Group, which have settled in Fresno. Thanks to the addition of new companies, Fresno has absorbed a large number of middle class people, and these people have brought The consumption power is the dividend that distant mountains will eat.

In addition to the money of ordinary residents, another big profit point of Yuanshan lies in small merchants. Yuanshan Bank will be stationed in downtown Fresno and launched a small loan project with the city government. Yuanshan Bank will separately provide 10 The US$50 million line is used to provide low-interest loans of US$50,000 to small businesses in the city center, thereby encouraging small businesses to invest in restaurants, shops or open offices in the city center.

The US$50,000 start-up capital will attract many local Latino families to open restaurants and shops in the city center. In the future, downtown Fresno will gradually form a food and business street dominated by Mexican style.

The shops rented by these small merchants are from Yuanshan Real Estate, and the start-up capital is from Yuanshan Bank. It is even possible that the houses they will live in in the future will be developed by Yuanshan Real Estate.

To put it simply, 70% of the income of these small merchants and their families will be contributed to Yuanshan Capital in the future.

You taste it, you taste it carefully!

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