Chapter 451 Premiere

The three versions of the trailers each interspersed a segment of unsuitable children in different scenes. New Era Pictures didn't plan to be ethical at all this time, and they almost didn't directly publish a promotional release that can be honest.

Although such behavior will be rejected and disliked by the art world, the publicity effect is real. According to the pre-screening survey conducted by the company, the proportion of 1830-year-old male movie fans who are willing to pay for tickets to watch movies in cinemas has reached 92% %, this ratio is quite astonishing, that is to say, out of 100 people, after watching the promotional video, 92 people are willing to spend money to watch the movie in the cinema, and half of the remaining 8 people are ready to wait for the evaluation After it comes out, decide whether to go to the cinema to watch it.

It is also this survey that has given New Era Films infinite confidence. The pre-sale box office in North America alone has reached 80 million US dollars. It is unknown how much Yang Cheng was in his previous life, but this figure makes him and Donna Langde very happy. Happy, really, there is no other adjective, just happy! The movie has not yet been released, but it is actually half successful.

Moreover, the premiere date is the day before Valentine's Day. On Valentine's Day, it is officially released worldwide. Couples walk into the cinema with roses in their hands. After watching 100 minutes of passionate scenes, can they still resist the physical impulse? Don't want to buy a few small umbrellas or small toys that appear in the movie immediately, and go to the hotel to try it out for yourself? The answer is yes! This is closely related to the income that the company is most concerned about and expects - peripherals!

The laying of peripheral products of the movie was carried out together with the promotional campaign. New Era Films reached a cooperation with the theater early on. In the peripheral sales area of ​​the theater, an exclusive area was opened for the sole purpose. There are not only common T-shirts, dolls in it Figures and other peripherals, as well as props of the same style as the movie, even the props that the movie did not have, were produced by New Era Films, and the logo of the movie was printed on them, the representative of which is the small umbrella of the same style as the male and female protagonists.

People who have watched the movie will definitely yell at them when they come out, md, did the two use small umbrellas in the movie? However, they will bear the heartache, open their purses, and buy this exclusive small umbrella that is twice as expensive as ordinary ones. After all, the meaning is different, and it may bring more intense lasting and enjoyment.

In short, New Era Films has made full preparations for the movie's big sales, and with the determination to squeeze every penny out of the fans' wallets, it is official.

. . .

At 6 o'clock in the evening, the night sky is like ink and stars, London has given Yang Cheng enough face, not a drop of rain, not even a breeze, the land that has been illuminated by the sun during the day, releases warmth after nightfall, close to 20 The temperature in 100 degrees is very suitable for outdoor activities, especially for those actresses who are ready to show their best side under the flashlight, and finally don't have to endure the cold for the sake of beauty.

Recently, it has set off a frenzy around the world, and the high-profile controversial work is finally going to accept the scrutiny of the world. As the big boss of the investor, Yang Cheng has the same nervousness as the crew members. This work is an independent production of New Era Films. And the first work released, although it was taken halfway from others, the important thing is not the process, but the result. Now this film is branded with the imprint of New Era Films, and no one can fault it.

In front of the Royal Opera House, a long red carpet stretched from the door to the steps to the side of the street. The two sides of the red carpet were cordoned off. The invitation by New Era Films and some uninvited media added up to hundreds of people. At home, there were hundreds of media reporters. When a familiar star guest stepped on the red carpet, the scene was illuminated by flashes like snowflakes, and the sound of the shutter like a machine gun even overwhelmed the audience. Passed by fans screaming wildly on both sides.

David Beckham's family led the stage, leading a team of local British cultural and sports stars to occupy the red carpet at this time. Cheryl, who was temporarily invited by Yang Cheng, was also among them. She changed her body and met Yang Cheng for the first time. She wore a purple dress similar to that at the time, and her long wavy hair was tied behind her head. Her temperament was as noble and charming as before, and the charm of the British sweetheart was irresistible.

Immediately afterwards, the entire Liverpool team, which had just concluded a round of the league, was also led by captains Gerrard and Love, all dressed in custom-made suits sponsored by LV, like a group of male models descended on the scene.

Such a surprise made the few male fans howl. In the UK, there are almost no men who don’t like football. Even if they don’t love football very much, they are very fond of every club, especially Steven Gerrard, the captain of the national team. He is deeply loved by the British people, and his popularity is no lower than that of stars in the literary and art circles.

Yang Cheng is very satisfied with his arrangement. It just so happens that Liverpool beat Fulham away in London yesterday. Just in time, Ian Ayer learned that today is the release of the boss's company's film, and he immediately called Yang Cheng because of his flattery. I made a phone call and asked to lead the whole team to attend.

On the premise of not delaying the team's normal training and games, Yang Cheng naturally would not reject the kindness of his subordinates, and decisively responded. Now it seems that the effect is good, at least it has created a hot news for various media.

Then came the high-class guests led by Prince William and his wife, including the top five richest people in the UK, Tottenham owner Joe Lewis and CEO Danny Levy, as well as David Ellison and other second-generation guests. .

What surprised Yang Cheng the most was that Xiao Lizi rushed to the scene at the last minute. He took a few days off from filming in Alaska, and flew to London in a hurry, so he managed not to miss it.

And when he stepped on the red carpet, tonight's first gc was born. There is no way, the influence of the Titanic is too great, and the giant ship known as "unsinkable" back then came from Nan'an Puton started the first voyage, and the British have deep and unique emotions for this classic film.

Coupled with the infinite charm of Jack played by Xiao Lizi, especially the rotten female fans present, they wanted to rush to the red carpet to peel Xiao Lizi alive. The unprepared security team was almost broken through the line of defense. Fortunately, they are well-trained, They stood firm in time, joined hands to form the last line of defense, and blocked the fans' offensive.

Xiao Lizi saw in his eyes that wherever he went, he always caused chaos. He had long been accustomed to all of this. He calmly waved and smiled to both sides, and blew kisses from time to time, but the pace of his feet gradually accelerated. After all, he is not the protagonist today. Just to add to the icing on the cake, walking quickly across the red carpet and entering the main venue saved the lives of those poor security guards. In a few minutes at night, the premiere would probably be changed to a scene of riots.

When the guests invited by Yang Cheng finished their duties, the members of tonight's protagonist crew made their final appearance. The heroine Dakota Johnson wore a black deep V dress with beautiful red lips, showing off her breasts. The protagonist Jamie Dornan and his wife Amelia Warner made an affectionate appearance, and director Sam Taylor Johnson's husband "Quick Silver" Aaron Taylor Johnson, who is 23 years apart in age, also came to help his wife.

Although their fame may not be as great as the previous guests, but as tonight's protagonists, fans and reporters are also happy to put more energy on them, screaming and flashing lights. In the past, judging from the preview time in advance, they had enough time to stay on the red carpet, each occupying a space, signing autographs for fans, and accepting interviews with reporters. Everything was proceeding in an orderly manner.

I didn't waste too much time on boring interviews. After a brief introduction by the host, the film officially kicked off. It is adapted from the best-selling novel of the same name written by British female writer El James.

The film tells the story of a pure female college student, Anastasia Steele, who goes to interview an entrepreneur, Christian Gray. There is a spark of love between the two, and a heavy-tasting xng~abuse love story is deduced.

In the previous life, many foreign media reporters said that compared with the hype, the real love scenes in the film are not as many as imagined, and it is basically "s~m entry-level", which is not an exaggeration at all. There is a point that many people think is a "waste of time".

But in this life, because of Yang Cheng's intervention, this disadvantage has been improved. As early as after getting the copyright of the film, Yang Cheng specifically asked the producer to increase the proportion of passion ~ drama, which is the g point of the film , don't bother to discuss human nature thanklessly, no one likes that stuff.

Judging from the reaction at the scene, Yang Cheng's initial decision-making had an effect. Among other things, listening to the **** voices unconsciously made by the women at the scene, Yang Cheng knew that it would be difficult for this film to sell well. , men are visual animals. When they learn that a movie has a lot of naked scenes, they will definitely not be able to hold back the little devil in their hearts and find out with their own eyes. Too many, as long as you like it, you are willing to open your pocket.

As early as the post-production of the film was completed, Yang Cheng was the first to enjoy the film. His personal evaluation of the new version was far better than the previous version, but he was not interested in watching it again. He did not leave the red carpet. The film began In the end, he just read the beginning and quietly left his seat, chatting with Donna Land in the coffee shop on the second floor.

At this time, Xiao Lizi came over at some point, causing Yang Cheng's heart to sink, "What? Isn't the movie good?"

Xiao Lizi has almost turned into a savage in Alaska in the past few months. If he hadn't tidied up for the premiere, Yang Cheng would never have recognized him. How could he still be the greasy-faced boy back then?

"No, I came out to go to the bathroom to take a breath. The film was well shot. It is an excellent commercial film. Director Sam Taylor Johnson's adaptation of the original work removed the worst elements of the original work and maximized the advantages. These will all get feedback at the box office."

As one of the few first-line stars in Hollywood with online acting skills, Xiao Lizi has a unique judgment on whether a movie is good or bad, and he is also qualified to comment on the quality of the movie! ...