Chapter 620 Everything Is for Making Money!

Yang Cheng's hesitation is whether to directly make the facts, and finally buy the shares held by the Trust and Investment Bureau, forcing them to sell if they don't, which seems safer.

But how to sit down the facts is another problem. For a while, he couldn't find a good way. He sighed and decided to let Ryze try it, and said with a smoke ring, "Go, I hope you can give I bring good news, and Banyan Tree may also need you to make a trip in person."

Ryze froze for a moment, then hurriedly asked, "Any news?"

Yang Cheng nodded, "I called my grandfather and asked him to bring a message to the other party, but the other party insisted that he would not accept a wholly-owned acquisition."

"What do you mean? They can accept shares? But they don't accept being controlled?" Ruiz was not sure, and asked.

"Probably that's what it means."

"So, they want to introduce our strategic investment to expand the territory?" Ruiz saw through the other party's purpose at once.

Yang Cheng didn't speak, she didn't know what she was thinking.

Ruiz hesitated for a moment and then asked, "So boss, why did you let me fly to Singapore?"

Yang Cheng was silent for a while, then gritted his teeth and said, "Go and express our sincerity, if the other party still refuses to sell Banyan Tree, then temporarily buy a share first, talk as much as possible, the more shares you get, the better , and then we will gradually figure it out.”

Ruiz hesitated to speak. He didn't understand why Yang Cheng was staring at Banyan Tree. After all, there are still many boutique hotels around the world for Yang Cheng to choose from. There are even a few brands that are more successful than Banyan Tree. It is enough to give up the holding, but what is the use of just buying shares?

Yang Cheng seemed to see Ruiz's doubts, threw away the cigarette butt, and patted Ruiz on the shoulder, "What I value is Banyan Tree's share in the Asian market and the purpose they are pursuing. I found that choosing boutique hotels Most of the customers are high-end consumers. They are professionals who travel around the world every year. They are always serious about their work, pursuing novelty, and have money but precious time.

Most of them find it increasingly difficult to have the opportunity to enjoy private life due to the pressure of travel and work. It is the emergence of these people and needs that more and more personalized hotels and boutique hotels have sprung up.

Banyan Tree and Amman are the best of them. They attach great importance to the historical and cultural value of ancient buildings. They will also provide customers with special services, such as taking customers to a tasting hotel to buy some expensive and limited wines, and Teach them a little about winemaking.

They will also cooperate with institutions in the fields of art and music, and lead customers to visit. In the hotel, customers can also see artistic cups, fabrics, silk products, etc., which cannot be bought in supermarkets.

These high-end customized services are not only applicable to familiar European and American customers, but also have a strong appeal to users from emerging countries that have just developed. This is also the favorite customer group of boutique hotels. Of course, these emerging countries can only be country Z.

Banyan Tree, as a personalized boutique hotel that entered the country Z market earlier, has a history of nearly ten years in country Z. It has been in Lijiang in 2006, and then gradually and slowly settled in different cities. Ten Banyan Tree resorts opened, I studied carefully and found a change in the customer base.

Compared with the first 5 to 6 years ago, there is a big difference between domestic customers and foreign customers in country Z. When it first opened, only 50% to 60% of Banyan Tree Lijiang were domestic customers, and the rest were from abroad. ;

And now all the Banyan Tree hotels, on the one hand, because of the global economy, and on the other hand, because the consumption power of country Z itself is gradually increasing, about 75% to 80% of them are domestic customers of country Z.

Coupled with Banyan Tree’s ability to integrate into the local folk culture, Banyan Tree may be our only choice if we want to occupy this blue ocean market faster. Not as good.

For our grand cultural tourism plan, we really need the Banyan Tree brand to make up for our shortcomings.

"

Ruiz has been listening and thinking carefully. At the beginning, Yang Cheng proposed the cultural tourism group plan, and he supported it with all his hands. A fool can see that the tourism market has unlimited potential in the next ten, even twenty, or thirty years. How could he not see it as a CEO who is in charge of tens of billions of dollars in assets?

Therefore, he stood firmly behind Yang Cheng and charged forward for the plan he proposed. Whether it was Club Med or taking a stake in an airline company, and now he was determined to win Banyan Tree, Ruiz thought he had seen Yang Cheng's overall plan clearly. But until now, he didn't realize how naive he was.

It turned out that he thought that Yang Cheng's goal was to target the cultural tourism group at the luxury group, but Yang Cheng's words just now showed a strong ambition, which is to wipe out the entire mid-to-high-end market.

In this way, it is not difficult to understand that Yang Cheng values ​​Banyan Tree.

Ryze sighed secretly, and after sorting out his emotions, he said solemnly, "Boss, I will do my best to take this difficult bone."

Yang Cheng laughed silently, and said in a self-deprecating tone, "Don't be so serious, and don't think of me as great, my ultimate goal is just to make money!"

Ruiz laughed, "That's right, for making money!"

. . .

Leaving aside Yang Cheng's mood, Xu Lingyue, who received her girlfriend at the airport on the other side, blushed because of being teased by her girlfriend.

After Yang Cheng went out in the morning, Xu Lingyue also went out to the airport. Her two best friends, one is a junior high school classmate, and the other is a good friend who met when she was a model in the early days. After being alone for a long time, she was so excited that she directly rejected the driver arranged by Anna, and drove an S600 to the airport by herself.

Unexpectedly, as soon as the two girlfriends got into the car and looked at the brand-new S600, they began to tease 360 ​​degrees without any dead ends.

"Look at this famous brand? Wow, it's still a limited edition, the more you get better!"

"Tsk tsk~, Yueyue, didn't you become someone's mistress? Haha, why didn't you call us for such a good thing?"

"That's right, it seems that we can eat hot and spicy food with you in the future?"

That classmate is okay, it seems that he is sincerely happy for Xu Lingyue, and the teasing is only for fun.

It was that model friend who looked quite jealous, and what he said was also full of sourness.

It's just that Xu Lingyue didn't realize that she was still excited about the arrival of her best friend. Although she was completely shattered by these "vicious" words and her face was flushed with embarrassment, she didn't dare to refute, for fear of attracting a larger scale of ridicule. ()

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