Chapter 613 Lecture or Exam?

Feng Yiping took this class of the National School of Administration very seriously. Not only was this the first time he taught a class, but he also taught a group of high-level people in such a high-end school.

How high-end is it? The head teacher who came to discuss with Feng Yiping is obviously a deputy director-level cadre.

"This," Deputy Director Cheng pondered for a while, and Feng Yiping immediately said, "Teacher Cheng, just call me Yiping."

It is indeed a bit embarrassing for a deputy director-level cadre in his forties to call himself a teacher in his early twenties.

"Okay, Yiping, your book has already been read by more than a hundred students in the class, so it's best to connect more with reality in this lecture. Many students, especially those who are not from the corporate department , I don’t quite understand how to apply the blue ocean strategy to actual work,”

"Mr. Cheng, don't worry, I won't follow the script," Feng Yiping agreed.

Then, it took him a lot of time to prepare for this lesson.

Considering that this class is a class for young cadres, combined with a training class for leaders of key enterprises, this example for analysis really takes a lot of brains.

I didn't notice that the National School of Administration and Tsinghua University are in the same district, at the intersection of the Third Ring Road and Changchun Bridge, close to Beiwai University. Feng Yiping drove to the destination in about 20 minutes.

As a general public, entering such a place is really a little exciting. If you enter this place as a student, it is not bad, it means that you are already the focus of the organization's attention and training.

Therefore, he is not worried at all that he will be made things difficult by the students like he was speaking at Harvard. No matter how characterful a guy is, he will be cautious in his words and deeds when he comes here, and he is very concerned about his performance.

The huge classroom was full of people, including more than 100 people from the training class for leaders of key state-owned enterprises in the first phase of 2001, and more than 30 people from the young cadre class of the School of Administration. According to Teacher Cheng, Some professors from the college will also come to observe.

Student Feng took a quick look and knew that he was the youngest one here. Although he was a little proud, he was still somewhat nervous.

The more than 100 state-owned enterprises have an average age of nearly 40 years old, and most of them are the backbone of the power.

The Qinggan class is full of young people, these are some enviable guys!

Unlike the later youth cadre class, the current youth cadre class is not the young cadres at the county level, but the outstanding students selected from among the outstanding fresh graduates of colleges and universities. After two years of training, they will directly enter the civil service team .

To be honest, this is the first time Feng Yiping knows that among the fresh graduates, there is actually such a selection, which is much better than those who have the qualifications to stay in school. As for those who pass the national examination after graduation and enter the civil service system, it is better not to know about it Well, if you know this, you must be pissed off.

"Hi everyone, I'm Feng Yiping, and it's a great honor to have this opportunity to discuss the application of blue ocean strategy with you.

First of all, I would like to congratulate everyone. To a certain extent, everyone sitting here can be said to have left the red ocean of cruel competition and entered the blue ocean of promising future. "

Feng Yiping, a flatterer who connected with his own theory, quickly shortened the distance between him and the students, "You may be able to see and hear it. Standing here, I am a little nervous. I am very thirsty now, but I dare not touch it. This teacup, because I know it will look like this when I hold it up,"

He made a demonstration, and the cup lid and teacup kept ringing, "because I was so nervous that my hands kept shaking,"

This is probably the first teacher who came to teach at the college to do this. The students, including those who were listening, laughed, but they were all well-intentioned. Those who have doubts will at least not hate him at this time.

"As a student, I don't like teachers who follow the script, and everyone must be the same. Therefore, today I want to discuss the blue ocean strategy and how it can be applied in government public affairs through an example that is not given in the book,"

"Everyone knows that long before the concept of blue ocean strategy was put forward, there have been many successful applications in various places and industries. For example, the 110 alarm service system of our public security department is a successful application of blue ocean strategy,"

"We can make an analogy that may not be appropriate. If ordinary people are regarded as customers, then the public security department is a company that provides security services for customers," Feng Yiping wrote down the words "company and customer" on the blackboard.

"Before the establishment of the 110 call center, if you look at it from the company's point of view, that is, from the perspective of the public security department, the rate of solving crimes continues to rise and the crime rate continues to decline. It should be said that the benefits are good.

But in fact, customers are not satisfied. For example, when they encounter emergencies that cannot be solved by their personal abilities, they cannot get help in time. They have no choice but to call the police for help. At home, who can know and remember the phone number of the police station in the jurisdiction? "

Next, Feng Yiping explained the six principles of the blue ocean strategy around the 110 system, and according to the principles of the blue ocean strategy, he proposed how this system can carry out value innovation, that is, four units of 110, 120, 122, and 119 can be considered Linkage—in fact, this is the strategy implemented by the public security department later.

It should be said that the effect of this class was pretty good. The only downside was that Feng, who was teaching for the first time, didn't grasp the rhythm very well. After finishing what he had prepared, there was still nearly ten minutes before the end of get out of class.

Then, the head teacher became the deputy director, and accepted the opinions of the students in the class kindly, allowing everyone to ask questions freely.

This is what Feng Yiping is most afraid of. Who knows what questions these guys will ask. For example, FAW said, according to the blue ocean strategy, how can we revive Hongqi? PetroChina asked, how can we keep the company from losing money?

In such an occasion, if they dare to say that they "do not do anything, they will not die," that is to say that they will die by themselves.

He regrets it very much now. He feels that Mr. Cheng's decision is a bit vengeful, because when he met Mr. Cheng, he didn't even treat him to a meal, or at least we can discuss it now!

Although it was said to be free to ask questions, everyone was very organized. After the group discussion, the questions were gathered to the head teacher. Deputy Director Cheng eliminated the same and similar questions. In the end, only five questions were handed to Feng Yiping. Four of them are very good.

They were the banks that said they were also vulnerable groups in front of the prime minister later, and the mobile, the "iron boss" of the self-made kingdom, which had made Feng Yiping a lot of money because of the stock price fluctuations, and oil was indeed there.

He raised the note in Yang's hand, "I won't answer these four questions, because I think these four industries are actually blue oceans,"

He originally wanted to say that monopoly is the biggest blue ocean, but that would definitely offend the people below.

"I think this last question is very common, so I want to discuss it with you. This question is that no matter what strategy is implemented, insufficient resources are always the biggest constraint."

This is a very specific question. Generally speaking, if you are in charge of a county, the county does not have a highway to the city government. You want to get richer and build a highway, but you just have no money.

The above said, "there is no money," the bank said, "the money is not borrowed." It is very difficult that private financing does not work. According to the blue ocean strategy, how to solve this problem?

"I felt as if I was a student taking an exam," Feng Yiping said.

"It's an exam," said those who asked the questions.

He thought for a while, "This problem is a challenge we often encounter in practice, and it is actually the fifth principle of the blue ocean strategy, which is the category of overcoming key organizational obstacles.

When the limited internal resources, no matter how they are deployed, cannot support the execution needs, we can only turn to the outside,”

Feng Yiping said while thinking, "Well, the higher-level government doesn't allocate funds, and the bank doesn't lend money. It's really because grandma doesn't love my uncle. It seems that this predecessor has not been very successful."

He couldn't hear the laughter of the students below, what should he do? "We first rebuild the market boundary based on the first principle, then we can find that there are many means and methods for financing,"

But he then denied it, "But it is estimated that it will not be easy. If the bank does not even borrow money from a local government, other rich owners will definitely not do such a thing."

The students below, watching him talk and write, are actually looking forward to it, but most of them are bad expectations, looking forward to his embarrassment!

Especially those students in the young cadre class. They have discussed similar questions many times, but the answers are not particularly ideal. Let's see how this youngest scholar who is said to be famous at home and abroad is better than everyone else?

The big brothers of the state-owned enterprises are also watching the fun at this meeting. They are thinking, when the little teacher goes out in a hurry, will his face look like a boiled shrimp, or like a monkey's butt?

Some people were already making bets with cryptic hand gestures, and the orderly classroom gradually became noisy.

Seeing this, teacher Cheng, the head teacher, coughed, and was about to come out to smooth things over, but Feng Yiping continued, "In this case, we can only consider whether we can communicate with each other."

He turned around with a smile and asked, "Is there any construction company here?"

A man with a big arm and a round waist and a lot of style raised his hand, "I am from China State Construction Engineering Corporation." Looking at the smile on Feng Yiping's face, he added, "However, our company's construction funds are not easy to owe."

"I didn't say I owe you," Feng Yiping still said with a smile, "Then I will propose a general plan, build the expressway, and your company will advance the funds. We will allocate a piece of land of equivalent value to you at the starting point of the expressway in the county seat. What do you think? ?

In this way, there is a way to repair the highway in the county, and the construction company can make a fortune by repairing roads, and can also make a fortune by developing real estate. Is such a business possible? "

The man from Zhongjian had never encountered such a thing before, and he wanted to reject it straight away, but Feng Yiping was right, he could earn two sums for one thing, which is a good deal!

In fact, it is more than that. The land price when the expressway is not connected is definitely different from the land price after the expressway is connected.

Wouldn't it be a shame if I refused such a profitable business? "The details are open to discussion, but the plan is very operational,"

Those guys who asked the question are already stunned. Why didn't we think of such a plan in the first place?

Those who had previously bet on Feng Yiping's face when he left the classroom, now his face looked a little like a boiled shrimp, and a little like a monkey's butt, this is a slap in the face!

The head teacher and the teachers who were watching were already applauding.

Then, Feng Yiping received another standing ovation, well, it's not unusual, it's not the first time.