Chapter 75 DJ
The group left the underground nightclub, and Song Ya followed Big A into his studio.
At the end of the 40-minute live interview, he felt fine, but Big A angrily took off his headphones, "Are you here to mess with me? This is a radio interview, not a press conference!"
"Sorry, I was a little strict, but it's always right to be careful."
Song Ya shrugged. The host of the other party complained with similar words when he participated in an interview in Detroit last time. Anyway, he would rather be boring than say the wrong thing.
"You can't do this, APLUS."
Big A asked the younger brother to top him, and he dragged Song Ya out of the studio, into his small office, and closed the door, "What do you think DJs care about most?" He asked.
"Money?" Song Ya will invest 20,000 dollars in New York and New Jersey this time, 10,000 in Chicago, and 5,000 in Detroit, all of which will be used as a "thank you" to small and medium-sized black DJs. They can get it once they help tout during the promotion period It ranged from five hundred to one or two hundred dollars. Since Columbia Records was unwilling to pay the money, Song Ya paid all the expenses out of his own pocket.
"NO!"
Although Big A also got a round of money from Song Ya, he still objected loudly, "Everyone is short of money, but the most important thing for our DJ is the audience rate! Do you understand the audience rate? No one listens to music stations, we Uneducated black DJs are not farts, they are not far from being fired or going bankrupt, what is the use of a small favor from you? And if there is no audience rating, will you still invest money in them?"
"emmm..."
Song Ya thought for a while, and it seemed to make sense, "That is to say, with the ratings, they can get the promotion money from the record company, but with the promotion money, their ratings will drop, so even with this money Can't get it either?"
"Uh, don't talk around, I'm a little dizzy."
Big A said: "Let me put it bluntly, I don't have to use money to help promote it, but one: the quality of the promoted songs should not be too low, otherwise excessive praise will lead to loss of audience and lower ratings. Two: When you are interviewed, you must know Cooperate and make the content of the interview interesting, so as to help the DJ retain the audience. Otherwise, the ratings of an interview with you will drop by two points. No matter which DJ, even if they take your money this time, they will stay away from you next time. "
"I see."
Song Ya understood. Although the talk show is intended to promote songs, as an interviewee, he also has the responsibility not to make the show too boring. All in all, the show is interesting, the ratings have increased, and the radio DJ has received money to do things well, and everyone is happy and win-win. On the contrary, it is a lose-lose situation. It will be unlucky for the other party's ratings to drop, and they will not dare to accept their own money to help promote in the future.
"But……"
Song Ya thought about it again, and felt that there was a big problem here, "Most of the small and medium-sized black DJs are full-mouthed characters, not to mention some people have the purpose of inducing me to say wrong things and make big news. Sixteen years old, I can't handle it."
Big A sighed, "Then why don't you participate in interviews altogether, and just let the DJ help push the songs, don't say it's good, talk less and make mistakes."
"Incisive! Simple and effective!"
Song Ya felt more and more that this big A was a talent. He was already very busy and didn't have the energy to deal with the language traps of various styles of DJs from all walks of life in Quanmi. It's fine if you can help me break into the Billboard singles chart, but I don't need an interview.
Song Ya, who accepted the big A's "suggestion", changed the follow-up itinerary, with the first goal of making the list, and other small details such as interviews were pushed as soon as possible, so that everyone would save trouble.
On the 27th, a major radio station in Chicago, the host DJ of a well-known music program came to the studio, saw the vinyl record on the table, picked it up, and put the stack of twenty knives under it into his pocket. Put on the headphones and ask, "Whose song?"
"APLUS, Columbia Records.
"The staff who participated in Song Ya's party replied.
"The APLUS who wrote about the second-hand shop?"
After getting an affirmative answer, he picked up the vinyl record and studied it. When the show started, "Hey! Ladies and gentlemen, we meet again..." After telling a little joke, "Today we are listening to a new song from Thrift store and songwriter APLUS to De Klerk! This kid is also from Chicago, and he has a bright future, let me tell you..."
When I feel it coming started playing, he muttered, "Why is this broken song so much like MJ..."
When Mai came back to him, he immediately changed his tone, "Wow wow wow wow... It's really a very novel song, using a lot of electronic sounds, I believe it was influenced by the recent popular house music in Chicago, and based on this Going one step further and adding..."
Later, at another small radio station, Al stood outside the studio and shook his fist to say goodbye to a DJ. Not long after he left, a strong black voice came out from inside, "I didn't say that, APLUS is the same as little Lowry. My own person, just listen to it, I feel it coming~I feel it coming~I feel it coming, baby..."
In New York, the big-name white host who put down Steven's phone muttered, "It's weird that Atlantic Records asked me to take care of Columbia Records singers."
The black guest beside him subconsciously pressed the pocket of his trousers, which contained five hundred dollars, "I feel it coming, right? I've heard this song. It's of good quality. It's okay to help push it."
"Then push and see." The host reached out to the record player and found that the vinyl record of "I feel it coming" had been placed on it.
New Jersey, at night, a DJ walked downstairs to the radio station, smiled far away at the car parked outside: "Hey! Wave Boy! I heard that you changed your name to NAS, right? Hahaha...why, are you still doing it? Running errands?"
"Shut your beak."
NAS gave him a middle finger, and then flew a boxed CD over.
The other party caught it, and opened the plastic cover of the CD case, and a few green rice knives came into view, "You have become sensible recently, boy!" The other party closed the cover with satisfaction, "No problem, wrap it on me."
NAS starts the car and rushes to the next station.
Detroit, a late-night song-on-demand show.
"Hey, I want to order a song for my girlfriend..." the black cleaner temporarily hired by A+ Records said while sitting in front of the phone, pinching his throat.
"Hello, which song would you like to order?" The female DJ's voice was gentle and sensual.
"Well... I want to, I want to... I feel..."
"I feel it coming, right?"
"Huh? Yes, how do you know!?"
"How can I not know if another person ordered N back in one night!" Finally, the DJ couldn't restrain his emotions and shouted.
On the 27th, a regular meeting, "How's the score of my new order?" Song Ya asked.
"It's only been a day since the Quanmi Video Store was on the shelves."
The person in charge of promotion at Columbia Records said with a smile: "We are not in the film industry, we can calculate the box office of the premiere the next day."
"What about the billboard list?"
"Then we have to wait until the new weekly list is released on the 29th."
"Well, we'll go to Detroit tomorrow and fly to Los Angeles the day after tomorrow." Song Ya briefly explained the itinerary and ended the meeting.
After the meeting, the person in charge of publicity alone called an acquaintance in the sales department of Columbia Records, "Hey, what is the estimated sales volume for the first week?"
"Less than one hundred thousand? That's a bit bad."
"I can't help it. APLUS doesn't want to hype deeply. Many interviews can be pushed as soon as possible, and they try to avoid the scene to sing, sing... that kid doesn't really sing..."
"Okay, I'll follow up."
"Wait, what did you say the data is upside down?"
"Really? The billboard singles chart is rushing? How fierce?"