Chapter 965: What We Want to Do Is "High-End Instant Noodles" (Two-in-One)

"Instant noodles?"

Hearing Chen Yu talking about instant noodles, Shi Lanfang was obviously taken aback.

"What, is there a problem with the instant noodles?"

Chen Yu asked strangely.

"No, no problem."

Shi Lanfang shook his head, but still said: "But we have actually entered the instant noodle business."

"Oh?"

Chen Yu was a little surprised: "Not bad."

Being able to launch a new business itself is also worth advocating: "How is it, what is the effect?"

"This, there are currently some losses."

"It's okay, there's nothing wrong with losing money. Many new products lost money when they just came out."

"The main thing is that the competition is too strong, and we don't have a particularly suitable point to enter."

"It is."

Although instant noodles are simple, the competition is so intense.

Just making instant noodles, there are unified, Master Kong, Baixiang, Hualong, Huafeng... these are some of them.

There are hundreds of brands in various places.

Aside from these, the two domestic giants, Uni-President and Master Kong, cannot compete with them.

Even, these two brands can be said to monopolize the entire instant noodle market.

"Who is in charge of this business?"

"Ye Peng."

"It's him."

Speaking of which, Chen Yu and Ye Peng hadn't seen each other for a long time.

Speaking of Ye Peng, Chen Yu had some desire to see Ye Peng.

"It seems that Ye Peng still has a soft spot for instant noodles."

But that's no wonder.

At the beginning, Ye Peng's family made Nanshan bowl noodles.

And this guy is flexible, and he has come up with a ten-pack of innovations.

However, Nanshan Noodles is a local enterprise after all, and its strength is average. In addition, the competitors are too strong, and they can't make a name for themselves.

In the end, it was acquired by the Duoyuan Group of Huanyu Technology Enterprises, merged into the Duoyuan Group, and transformed into rice noodles, rice noodles, hot skin silk and other businesses.

"That's not true. Ye Peng's family started out by making instant noodles. Although our rice noodles and pho has been selling well in recent years, Ye Peng has always been very interested in instant noodles, and he also set up a laboratory, from time to time. Investigate some new recipes."

"Oh, where is he, why didn't you see him just now."

"It is estimated that it is still in his laboratory. It is said that he is working on a new product recently, and he also said that if it comes out, it will definitely sell well in the future."

"Hahaha... let's go and have a look together."

New type of instant noodles?

Chen Yu really had some expectations.

...

Half an hour later, Chen Yu and Shi Lanfang came to the laboratory operated by Ye Peng.

"Yes, yes, this taste is okay."

"This flavor can add a little more flavor. Don't we want spicy tofu, let's make it a little spicy."

"And the taste of this eggplant with minced meat can be improved."

If it hadn't been confirmed that this was a laboratory, Chen Yu would have thought that he had come to some restaurant.

"I said Ye Peng, what are you doing, cooking?"

Seeing that Ye Peng was tasting and giving orders from time to time, Chen Yu walked into the laboratory.

"Ah, Mr. Chen, Mr. Chen, have you replied to Feng?"

Seeing Chen Yu appear, Ye Peng was both surprised and delighted.

"Manager Shi, didn't you tell Ye Peng?"

"Well, I meant to tell him, but he's been in the lab all day today."

"That's no wonder."

Chen Yu didn't mind either, then looked at the bowls on the table in front of them, with some red, green and green things on them. Some people said strangely: "Ye Peng, what are you doing?"

"Haha, President Chen, this is the new type of instant noodles I'm going to launch."

"New type of instant noodles?"

Chen Yu was taken aback: "Just this?"

"Yes, Mr. Chen, why don't you eat it?"

"No, let me introduce you first."

Looking at the red, green and green inside, some were still dark. Although Chen Yu didn't think it was anything, he really didn't understand what kind of new instant noodles Ye Peng made.

"Okay, Mr. Chen, come on, this is my new type of spicy tofu instant noodles."

"Look, I compressed the tofu we made before and made it into a seasoning. In this way, we can eat real tofu when we eat instant noodles."

I scooped it out with chopsticks: "Look, this is tofu, the color is a little darker, but it tastes good."

"What about this?"

"This is eggplant instant noodles with minced meat. We also make eggplant with minced meat, compress it into seasoning, and finally soak it in boiling water, and then we can eat instant noodles and eggplant with minced meat, compared to what is braised. Beef noodles, chicken stew with mushrooms are much better.”

Although the entire product has not yet been finalized, Ye Peng is very confident in the products he has made.

"Look, there are also three cups of chicken instant noodles here."

"There are also instant noodles with pork belly and vegetables."

"There is also braised pork instant noodles here."

Pointing to the front, Ye Peng excitedly announced that he had created more than a dozen new types of instant noodles.

"I'll come and eat."

After flipping through the introduction, Chen Yu almost understood it.

Then, holding chopsticks, I ate a few of the prepared bubbles.

"How about it?"

Ye Peng asked expectantly.

"not bad."

Chen Yu nodded.

Don't tell me, it tastes really good.

At least, better than the braised beef noodles.

"Manager Shi, let me just say, the new products I've come up with will surely sell well."

Hearing Chen Yu's good comments, Ye Peng jumped up excitedly.

"Then Mr. Chen, we will start production next month."

As if he had seen a bright road, Ye Peng could not wait to push his new instant noodles out immediately.

"Hey, don't be in such a hurry."

Chen Yu patted Ye Peng and said, "Ye Peng, don't be so excited. Although your new type of instant noodles tastes good, do you think it will sell well if it tastes good?"

"this……"

Saying this, Ye Peng hesitated.

If it was before, Ye Peng would definitely nod his head.

It tastes good, and of course it will sell well.

But since joining the Duoyuan Group under Universal Technology, he has been deeply aware that good taste does not necessarily mean good sales.

Take their rice noodles, pho, for example.

Could it be that the taste of rice noodles and pho is weaker than that of traditional instant noodles?

No.

People who like to eat rice noodle and pho must think that the taste is stronger than instant noodles.

But the market doesn't judge by your tastes.

There are some people who like rice noodles, but more people like instant noodles.

This is why, no matter how good the taste of rice noodles, it is still a niche product.

No matter how good and invincible the niche products are, he can't sell instant noodles.

"So, let's take a look at the new type of instant noodles you just made. Aside from the taste, its manufacturing cost must be higher than that of instant noodles, and it may not be one or two points higher."

The development of instant noodles to the present, because the technical level is not complicated, and there are so many companies competing, his cost can be said to be compressed to the extreme.

Even if it is just a cent more, you may not be able to occupy the market.

Ye Peng's new type of instant noodles looks good and tastes okay. Not to mention whether he can be liked by the market, even if he is liked by the market, can he compete with traditional instant noodles? The seasonings alone, such as the braised tofu and eggplant with minced meat, are made into seasonings, and the cost will be large. Put this on the market, do you sell it for 3 yuan or 5 yuan?

If you sell it for 3 yuan, you will lose money, and if you sell it for 5 yuan, no one else will buy it.

"That's right."

Hearing Chen Yu say this, Ye Peng was a little depressed.

Then he looked at the researchers in the previous laboratories and asked, "Can our seasoning costs be reduced by half?"

"this……"

Several researchers looked around and said in embarrassment, "Mr. Ye, we are about to drop to the limit."

Obviously.

It can't.

Or rather, not currently.

"Okay, Ye Peng, let's go, I happen to be hungry too, let's have a meal together later."

Seeing Ye Peng's depressed appearance, Chen Yu didn't say more, but dragged Ye Peng back to Shi Lanfang's office.

"Mr. Chen, didn't you mean to eat, why are you here again?"

"It's for dinner. After a while, you will ask someone to pack a few bags and come here to eat."

"How can you, Mr. Chen, how can you just pack a bag after you've finally returned home."

"What's the matter? I think the packaged dishes are delicious. We didn't have this treatment when we were in Xinfeng Industrial Park."

Chen Yu is not a tender person either, so that's it.

"Ye Peng, what's the situation, are you still struggling with the instant noodles?"

Seeing Ye Peng frowning along the way, Chen Yu asked.

"No……"

Ye Peng was a little embarrassed: "Mr. Chen, I didn't take the cost into account before."

"It's nothing, you have this idea, I think it is much better than many business leaders."

Although this production cost is there, it is worthy of recognition to be able to think of such inventions.

"By the way, ask the people in your laboratory to continue the research and see if they can study more new types of instant noodles."

"what?"

Ye Peng thought he heard it wrong: "Mr. Chen, do you want to continue the research?"

"What, are you shutting down your lab?"

"this……"

If you want to turn it off, Ye Peng is definitely not willing.

"Haha, what are you doing when you turn it off? Although we are making instant noodles, I think that making instant noodles also requires technology and technology research and development. I feel very good about your laboratory, although the new type of instant noodles you created. The cost cannot be suppressed for the time being, but it does not necessarily mean that there is no market at all.”

"Mr. Chen, do you mean that we can still try to produce some and have a look?"

"sure."

Chen Yu nodded affirmatively.

"However, our production cost is so high, how can we compete with traditional instant noodles?"

"Why fight with them?"

Chen Yu said with a smile: "Forgot how our rice noodle pho is made? We can't compete with them in the instant noodle field, so we will make rice noodles and pho, which they have never done before. In this way, Should we stop fighting them?"

Not only do not fight with them, but also, because it is a staggered competition and is a new product, Duoyuan Rice Noodles and Duoyuan Hor Fun have always been very nourishing.

"But our new instant noodles are not rice noodles, they are instant noodles. Since they are instant noodles, they will always compete with traditional instant noodles manufacturers."

"Then we will increase the price. Now the traditional instant noodles are sold for 3 yuan a barrel, and we will sell them for 5 yuan."

"Mr. Chen, 5 yuan is too expensive."

Ye Peng kept shaking his head.

How can you sell it for 5 bucks?

Not to mention 5 yuan, even if it is 3 yuan and 5 yuan, he will defeat a lot of instant noodle companies.

There is no way, the competition for instant noodles is too great.

"Of course it has to be more expensive, otherwise how can we compete with these traditional instant noodle companies?"

"Mr. Chen, you are confusing me. Just now you said that our production cost is too high, and now you say that we sell it for 5 yuan."

Not to mention Ye Peng, Shi Lanfang was also stunned by Chen Yu.

"It's actually quite simple, just change the way of thinking. The current price of traditional instant noodles on the market is 3 yuan, but what we do is not traditional instant noodles."

"Aren't ours traditional instant noodles?"

Blinking his eyes, Ye Peng still didn't understand what Chen Yu meant.

What are we not traditional instant noodles?

"Mr. Chen, do we have high-tech instant noodles?"

Ye Peng said weakly.

That's a bit of a shame.

Although the new type of instant noodles he created is innovative, there is really not much high-tech.

Not to mention they can do it, others can do it too.

Just an idea.

"Haha, high-tech instant noodles, Ye Peng, I will say that you are flexible. However, there is no market for high-tech instant noodles, so let's change the vocabulary. We are not making high-tech instant noodles, we are making high-end instant noodles. noodle."

Chen Yu clearly wrote the words "high-end instant noodles" on the A4 paper.

“High end instant noodles.”

Looking at these four words written on the A4 paper, Ye Peng and Shi Lanfang suddenly realized.

Yes.

High-end instant noodles.

It is no problem to sell traditional instant noodles for 3 yuan.

If they also sell it for 3 bucks, it must be a loss.

But theirs are high-end instant noodles, which can break the limit of 3 yuan in the original traditional market.

As long as it is made high-end, let alone 5 yuan, it can be sold for 10 yuan.

"Mr. Chen, you are a genius."

Ye Peng cried out in excitement from time to time.

Originally, according to Ye Peng's idea, even if this new type of instant noodles were made, it would be dead if they were launched.

But.

Change the way of thinking, change the positioning, and turn the traditional instant noodles into high-end instant noodles, which forms a new market.

This not only staggers the competition with the traditional instant noodle giants, but also makes its own brand more effective.

"Mr. Chen, your positioning of high-end instant noodles is really good. At present, there is no high-end instant noodles product on the market."

Shi Lanfang on the side also said excitedly.

"Indeed not, but there will definitely be in the future. If we enter first, we will seize the opportunity and launch a new business."

In the future, with the improvement of people's living standards, people's demand for instant noodles may no longer just satisfy food and clothing.

He may have more pursuits.

such as taste.

such as nutrition.

For example, don't get angry...and so on.

As long as one of the above points is satisfied, it can be made into a high-end.

Just like the well-known Tang Daren in the previous life, a small bucket of 5 yuan, I don't know how popular it is.

Although Ye Peng is not Tangdaren, he can imitate Tangdaren's line and create a high-end brand in the instant noodle industry.