Chapter 585: Forty shops...how to Manage Them?
"How can you still fall asleep at night if you drink coffee at this hour?"
Chu Xigou looked at Louise in confusion.
Louise is a little night owl. She usually stays up until midnight if she doesn't drink coffee. If she had a cup of coffee now, she would have to party until dawn! ! ? ?
"We are going to visit the duty-free shop tomorrow!"
"It's okay! Not only does they have coffee, I saw in the advertisement that they also have a lot of delicious food!"
"I won't order any coffee~~~~Let's go Googou!"
"Okay! Let's get in line~"
…
"Sorry to keep you waiting. This is our 10 yuan coffee tablet redemption coupon for Summer. You can use it directly when you are in line soon."
"Have you followed our official account yet?"
"The Mome official account also has many electronic coupons, which can be used together with paper redemption coupons."
At the front of the queue, a boy wearing a blue and white Momo employee uniform was queuing up to issue coupons one after another.
While talking, Momo employees also held up the small QR code hanging around their necks to introduce it, helping customers waiting in line to scan the code to register.
Louise tilted her little head and stared for a long time, and finally waited until the Momo employee walked in front of the two people.
I received the paper redemption coupon, registered a public account, and downloaded the official MoMo APP.
Louise looked at it for a long time and said in surprise:
"I'll go, is this coffee free?"
“Including coupons, a large cup of coffee only costs 3 yuan!!”
"Isn't this too suitable?"
Chu Xigou frowned slightly, "Can I drink the 3 yuan coffee...?"
Louise said indifferently: "I think it's almost done."
"Didn't the news report it before? These beverage industries are all about huge profits!"
"Throw a few beans in, add some boiling water and brew it! A cup of coffee is ready."
"The cost is not as expensive as labor and advertising costs."
Chu Xigou frowned again: "What kind of beans are they? Can you drink them?"
"Drink!" Louise said nonchalantly: "Isn't the stuff of Internet celebrities just for photos? Why do you care so much?"
"That's right." Chu Xigou frowned and thought about it for a moment.
Although the queue is long and there are many people in line.
However, since the scenery of this street is very beautiful, and the Momo staff are always enthusiastic in serving, maintaining order, and occasionally bringing out fresh dessert samples for everyone to try, the waiting process is not that difficult.
Finally, when Louise and Chu Xigou came to the front of the line, they heard the person in front say:
"Hello, I'd like a cup of classic Han Teng Teng."
"Okay. Do you want any other desserts? We also have the classic star frosted cookies and red velvet chocolate marshmallows, which are both delicious!"
"Okay, then give me a piece of egg roll!"
"Okay sir, may I ask the customer behind you what you would like to drink?"
"Hello, I also want a cup of classic Han Teng Teng."
…
"What is classic Han Tengteng?"
Louise looked confused.
"Is it the same new product as Fulibai?"
"Why does it sound like the same name as the celebrity Han Tengteng?"
Chu Xigou looked at the people in front of him in confusion.
"How about we order some to try later."
"OK!"
With doubts in mind, the two people finally lined up at the door of the coffee shop.
"Hello, what is the classic Han Tengteng?"
Louise spoke curiously.
The shop assistant smiled and said:
"Classic Han Teng Teng is classic iced American."
"Now that our new store is open, we have discounts."
“As long as you have the coupons waiting in line and register as a Momo member to receive electronic coupons, you can get a free cup of classic American style.”
"Would you like a drink?"
"Have a drink!" Louise said without hesitation.
Get a free cup of coffee, whoever doesn’t want it is a fool!
After ordering the American coffee, Louise cast her eyes on the electronic menu above the store, scanned it around, and said:
"Do I want another cup of peony and lychee honey?"
"Okay, a cup of peony and lychee honey. Do you want any dessert?"
"No need for dessert." Louise shook her head decisively.
The tender coconut chicken meal just now was enough for her. If she eats dessert again, she will gain 2 pounds tomorrow.
"Gougou, what do you want to drink?"
Chu Xigou scanned the electronic menu above and took a fancy to the drink with the "Little Flame" logo on the front. He opened his mouth and said:
"I'd also like an iced Americano, and a Momo Latte Jasmine Frappuccino, and replace the milk with soy milk."
"Okay ma'am, please wait here for your order."
After waiting for about 3 minutes, three cups of fresh coffee were delivered to the pick-up table.
Louise directly opened the Peony and Lychee Honey and took a sip.
hiss……
Not as sweet as expected!
In the refreshing taste, the slightly sweet fragrance of lychee and the pleasant and light floral fragrance of peony are perfectly blended together. Although the taste is not heavy, it is not bland.
When you drink it, you can clearly feel the peony petals sliding across the tip of your tongue, which is very refreshing.
As for Chu Xigou's Latte Jasmine Frappuccino, the milk is replaced with soy milk, which is a bit...
Yue! ! ! !
"What is this!" Chu Xigou said with a bitter look on his face, "This tastes too bad!"
"Let me try it!" Louise curiously took the coffee and took a sip.
next moment,
There was an extremely complex and profound expression on her face.
A feeling of soul flying into the sky instantly jumped from the throat to the sky.
Which genius designed this? !
Different from my refreshing cup of Momo Peony and Lychee Honey, this cup of Momo Latte Jasmine Frappuccino has a very mellow taste! !
The combination of high-quality soy milk and strong coffee is perfect, without a single flaw.
But a layer of jasmine nectar was poured on top of the soy milk latte!
This smell is quite weird! ! !
I can’t say it’s light, let alone rich.
It smells like jasmine, but when you drink it, it tastes like Frappuccino! !
This sense of dissonance and combination is very strange.
However, there is a hint of magic in this strangeness that makes people want to take a second sip after the first sip.
Louise took another unbelieving taste.
The soul flies to the sky again!
Chu Xigou looked at Louise in astonishment as she drank sip after sip.
"Can you drink it??"
Louise frowned slightly: "It seems okay...it's not that delicious, but the taste is actually quite interesting."
Fun? !
How does this stuff become so fun to drink?
"If you don't like drinking this, try my peony and lychee honey, it's quite delicious!"
Louise handed her coffee cup to Chu Xigou.
Chu Xigou took a sip. The peony flowers combined with the fragrance of lychee honey diluted the strangeness of the soy milk jasmine frappuccino.
This is something from the underworld!
"I'll try this Han Tengteng again..."
Chu Xigou raised his head and took a mouthful of iced American style!
moment,
The ultimate bitterness swept through the entire mouth, and the rich oil mixed with just the right acidity and coldness almost took Chu Xigou away in one sip.
"Did his American style add water?!!"
Chu Xigou looked at the coffee in his hand, and a cry came from the depths of his soul.
The essence of Americano is the coffee concentrate.
As long as the concentrate tastes good and the amount of water added is good, it's a good cup of Americano.
Just this understanding of "adding water" is different for thousands of people.
Some like to add 1 portion, and some like to add 5 portions.
Others prefer to add water directly until no sugar is needed.
But the cup in my hand seemed to be a large cup full of concentrate, with not a drop of water added to it.
Among the strong bitterness, there is a strong nutty flavor, and finally there is some sweet feeling that lingers in the mouth.
“This tastes pretty good~”
…
Under the setting sun, when two girls were standing at the street corner, tasting each other's coffee,
A Pony car was speeding past two people.
Looking at the long queue of people in the coffee shop, Chen Jianhai nodded with satisfaction.
"It seems that the preliminary publicity work has been done well and the popularity is quite strong."
Feng Di, standing next to Chen Jianhai, also looked excited.
"Yes, boss, 40 summer coffee shops are open for business today."
"Although we don't know much about Zaomen, there are bustling queues of people queuing up in front of every store in Nanjiang, and business is booming!"
In summer, there are 18 cafes in Nanjiang including Xiaomajia Island.
There are 22 houses in Zaomen,
In total, there are 40 stores.
Ever since Chen Jianhai handed over the management of Xia Mo Mo Coffee to Feng Di,
Feng Di trained the newly hired coffee employees day and night, patiently teaching them how to draw flowers, distinguish various types of coffee and coffee beans, and become familiar with the menu and machines. He was very busy.
But all the hard work is worth it.
After his intensive and devilish training, the employees in the 40 cafes are all skilled in their skills, have standardized operating procedures, and serve cups with excellent standards!
Chen Jianhai smiled bitterly.
He spent nearly 9 figures in subsidies, received electronic coupons and queued up for tickets, and the coffee was almost free!
If this doesn't attract customers, then he will die.
Sighing softly,
Chen Jianhai calculated this year, and the money he spent on Xia Mo Mo almost caught up with the net profit of Langai Hotel for half a year.
"Fortunately, there is a dessert shop to support it, otherwise the entire hotel would not be enough!"
Although the coffee at "Summer Momo" is almost free, customers have to pay for desserts.
The Dessert House of Langai Hotel is well-known, and every dessert made from baking and chocolate is in short supply.
In order to meet the coffee shop’s dessert needs,
A few days ago, Xie Master Breast Augmentation urgently recruited a group of dessert employees specifically to expand the strength of the dessert shop at Langai Hotel.
in a coffee shop,
A simple, small piece of red velvet cake can cost more than 30 yuan.
Although the price is high for a cake.
But for customers who come to the coffee shop to spend money, more than 30 yuan is equivalent to the price of a large cup of coffee + cake.
The price is spread out evenly, which not only reduces customers' resistance to the high price of cakes, but also stimulates the cafe's income.
Comparing the two, the coffee shop is making steady and upward profits!
This secret and roundabout business model was figured out by Chen Jianhai after a long time of thinking.
If you want to compete with old classic chain coffee shops like Yue Xinyuan, price war is an indispensable part.
But how to do this, and how to ensure that the summer business is built to last, is very particular.
So Chen Jianhai simply did the opposite,
Not based on economic interests and commercial returns,
Instead, start from the customer's perspective, first win their hearts and stabilize the customer base.
Among them, the happiest person is Feng Di.
At first he was just a small coffee shop manager on the island, but now he has become the general manager of 40 shops.
Moreover, you don’t need to worry about the coffee shop’s dessert purchase, product promotion, machinery and facilities, store rent, etc.
As long as you have a good grasp of the taste of the coffee, and do a good job in employee training and coffee production, you don't have to feel too comfortable.
It's just that although Feng Di only worked as a small store manager before, he has a good brain.
"Don't worry, boss, I followed your request early in the morning and arranged employees in front of each coffee shop to maintain order and minimize price gouging by the beef queue."
“I’ve also engraved the Little Flame logo on some of the most controversial flavors.”
"I guarantee that those who absolutely love you will love drinking very much. Those who don't like it, even one sip is too much..."
"With controversy and discussion, we can attract people who have never drank before to try something new, which will further broaden the audience of the coffee shop."
Feng Di happily told Chen Jianhai his thoughts and considerations.
In order to promote "Summer Mo Mo" coffee, he had frequent interactions with Lin Suyang.
Feng Di not only learned the other party's concept of publicity thoroughly.
He was also allowed to draw inferences from one example and realize the propaganda ideas such as "Controversy produces miracles" and "Black and red are also red."
So when designing the full-service menu for "Summer Momo",
In addition to listing classic drinks such as "Thick Mommy Coconut Milk Latte" and "Velvety Mommy Cocoa" as "Must Orders in our Restaurant",
Products such as "Mommy Latte Jasmine Frappuccino" are also included, which fully plays the role of confusing customers' attention.
In short, whoever has a better life will pay for these things!
Guaranteed to give you an unforgettable experience! !
Chen Jianhai listened to Feng Di's words and nodded thoughtfully.
Everything is hard at the beginning, but now that Xia Mo Mo is officially open for business, it is finally off to a good start.
But what to do next...
The evening sea breeze blew through the car window, blowing up Chen Jianhai's shirt.
Previously, Xia Xia Mo Mo was just a coffee shop based on a hotel. In short, it was an ancillary industry of the hotel.
Chen Jianhai is responsible for providing the cafe address, recipes, machines, and desserts.
All that remains is to find Feng Di who can make coffee, understand coffee, and know how to use the machine, and he can open a shop.
To put it bluntly, it is a hotel-owned coffee shop whose office address is not in the hotel.
But it's different now...
40 stores…
Chen Jianhai was sitting in the car, thinking about these 40 coffee shops, he felt incredible...
He only opened 3 hotels, but he actually opened 40 cafes!
How to manage this? !
Although every coffee shop is fully staffed, with such a big plate placed here, he can't just ask Lin Suyang, Xie Zhu, Breast Augmentation and Steamed Buns to handle everything in the coffee shop.
After all, the Langai Hotel itself is also a big ship.
These crew members can occasionally go ashore to help repair houses and build yards, but they must always concentrate on sailing on the ship.
"Sooner or later this will happen...!"
Chen Jianhai touched the stubble on his chin, his eyes looking thoughtful.
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