Chapter 813 Tactics and Strategy
Keep the price so low!
Zhao Jincong was so shocked that he didn't know whether to say yes or no.
Seeing that he was in trouble, Xu Ang asked, "What, are you in trouble?"
Zhao Jincong could only reply: "It's basically impossible to make money at this price. If there are no subsidies, we may still lose money."
A product needs to make money, not just by selling it at a higher price than the cost of raw materials. Labor, transportation, taxes and other expenses have to be added to it. After removing these, what is left is yours, otherwise it is useless just because the data looks good and there is not much money left.
"Boss, would you please consider it again? We won't sell it too high, even if it's 40,000 yuan."
Zhao Jincong knew very well what price the products from his own factory needed to earn the expected profit.
"Everyone's income in China is very low now, and many urban families only earn less than 1,000 yuan in total. If it weren't for the fact that the factory needs funds to maintain, I wouldn't even think 36,000 yuan is expensive."
Xu Ang did not agree.
In fact, it was impossible for him to agree.
It's not that he doesn't consider Zhao Jincong, or that Zhao Jincong only wants to make money, but that the two sides are in different positions and look at the problem from different angles.
Zhao Jincong started from Xiaoxiao Electric Vehicle itself, focusing on the profits of Xiaoxiao Electric Vehicle, while Xu Ang considered the entire market and the future of the industry.
No one is right or wrong, no one can be said to be superficial or profound.
Some are just their respective positions and angles.
"Six or six is a great success. The number three and six is quite auspicious. I think it will work."
Xu Ang's words made Zhao Jincong's lips twitch. It's probably better to do business. I think selling it for 64,000 is not bad.
Can you say no?
It doesn't seem to work.
Well, that's just acceptable.
It’s still clear who the boss is, Zhao Jincong. Xu Ang insists on selling it so cheaply, and Zhao Jincong’s little arms can’t hold up his thighs.
Accept it, accept it, Zhao Jincong still has to ask clearly the reason, otherwise how will he explain it when he returns to the factory.
Even if he is the director of the factory, he would think that no one would dare to question him. New cars are priced so cheaply that the factory cannot make a lot of money. If he doesn't have a reason to shut up others, his prestige will be greatly damaged, and there will be more in the future. How many people will listen to him is hard to say.
"Let me ask you, are there many people in the country and is the market big?"
Zhao Jincong was surprised, this question still needs to be asked?
Everyone knows the answer.
"Are there many families in China who had private cars before?"
Although it was strange, Zhao Jincong still answered truthfully: "Very few. Before 1990, even local leaders did not have cars, let alone extremely expensive private cars. In recent years, more and more families in China have private cars. Get up.”
Xu Ang asked another question: "So, will there be more private cars in China in the future?"
"According to the current trend, as long as the country does not make general adjustments, as the country continues to open up, more and more families in the country can afford private cars."
"That's it." Xu Ang said to Zhao Jincong, "In many industries and fields, the Chinese market is a market waiting to be explored. This country with a vast territory and the largest population in the world is a market waiting to be discovered. Gold mine. In a place like this, even if the foreign car companies spend money in the early stage, they will not hesitate to invest money in it. They will lose money until the factory closes down. When they complete the market development and Once they establish an order that belongs to them, they can use their market position to influence or even formulate rules that are beneficial to them, and earn back thousands of times the money they invested in it.”
Immediately afterwards, Xu Ang asked Zhao Jincong: "Do you think it is important for us to make less money now, or is it that we are making money now but giving up the right to speak in the domestic market to our foreign counterparts, and wait until they make a lot of money in our country in the future?" , and they also unite to put pressure on us, suppress our profit margins, and make us difficult? "
Is this question difficult to answer?
The answer is naturally no.
Zhao Jincong's focus is on the present, which is at the tactical level, while Xu Ang's focus on the future is based on strategic considerations. This is the difference between the two.
"Got it, I know what to do."
After getting a reason to go back to the factory to convince others, Zhao Jincong no longer struggled with the price issue.
However, as one problem is solved, new problems arise.
"The price of new models is so low, we are under great financial pressure, which will affect subsequent research and development."
It’s okay to grab the future, but first you have to ensure that you still exist and have a place in the future.
"There is no need to worry about funds. This does not mean that I will provide you with blood. You are already so far ahead of your domestic counterparts. You must learn to forage for your own food."
Pointing to the electric tricycle from before, Xu Ang pointed out to Zhao Jincong: "Sanbengzi is not only easy to sell in China, but also in our neighboring countries such as Myanmar, South Vietnam, and Siam. Its popularity will exceed your imagination. "
The boss wants us to open up the international market!
Zhao Jincong was surprised. He felt that the domestic market was not yet stable, and it would not be wise to rush into the international market. What if their products were not adapted to the local environment? Wouldn't that make the factory's funds even tighter?
He said indifferently: "We are not familiar with the international market and have no access to it. Can they allow our products to enter?"
Indicating Zhao Jincong not to worry, Xu Ang said: "You are right, it is not just you in this regard, the domestic
Most companies are newbies with no experience. After all, Xiaoxiao Electric Vehicle is also a company under my name, so let me show you the way. We will send people to talk to them in those places in Siam and Myanmar. But remember, I will only help you this time, and you have to learn to do things well in the future. "
Xu Ang didn't say what would happen if he didn't do well, but Zhao Jincong understood: If he doesn't do well, replace him with someone who does well. If you, Zhao, have limited abilities, just take a back seat.
Can Zhao Jincong accept the latter?
If you haven’t tried it, it doesn’t mean that you really can’t do it, and he will definitely not accept it.
He secretly thought: The boss is the boss. This is so awesome. He can actually talk to Siamese State directly. This is a state that he can't even imagine. You have to be very nervous even if you want to meet with a city leader, let alone one at a higher level.
In fact, Zhao Jincong misunderstood. Xu Ang did not have much contact with Siam and Myanmar. He was not familiar with the leaders of those countries. Under normal circumstances, even if he went there in person, he might not be given face, let alone He said that Xu Ang just sent someone to talk.
But that is just a general situation. If it were not a general situation, things would be different.
"Americans, Wall Street, Soros... haha, international hot money."
"The more ruthless you are, the bigger the mistakes I will make."
beep beep......
The honking of a car attracted Xu Ang's attention, and he saw Tang Lu test driving a new car, circling between the courtyard and the gate.
The place was too small to move, and the car was so slow that Tang Lu could only honk the horn to relieve her boredom.
This girl is awesome.
Just rely on the fact that this is your own place and there are no traffic police. Otherwise, it’s up to you what to do.
Xu Ang motioned to the guard box at the gate: "Open the door and let her go for a walk."