Chapter 2079 Consumers Are More Important than Anything Else

After hearing Liu Yingying's edited words, Lin Feng fell into deep thought.

Indeed, it was Lin Feng’s decision to keep the “Dingdang.com” under control and not let it take over the market. In Lin Feng's view, "Dingdang.com" is far from having the ability to withstand the risks of going public and experiencing the storms in the financial market. At present, the main operating income of "Dingdang.com" is concentrated in three places: Dingdang Mall, in which "Dingdang.com" signs exclusive contracts with major merchants and is responsible for nationwide direct sales on "Dingdang.com". This area is done every year At present, it can bring about a profit of about 1 billion yuan to "Dingdang.com". However, since "Dingdang.com" has to contract its after-sales service, although it can be reimbursed by the manufacturer for related expenses related to maintenance, the annual rent, water, electricity, labor expenses, etc. The profit is only about 40,000 yuan.

The second part is the business of "Infinite Express", but its operations are currently barely able to maintain a balance of payments. The main expenditure is on the national direct sales of "Dingdang.com", which accounts for half of the business volume of "Infinite Express". And because I am helping myself transport, I don’t get any income. Now facing global expansion, there is a huge funding gap.

The third piece is advertising revenue. The huge advertising revenue brought by the strong popularity of "Dingdang Pang" last year was 100 million yuan.

This is the current main revenue of "Dingdang.com". After deducting related operating costs and excluding the massive funds required for the expansion of "Infinite Express", the annual net profit is approximately 100 million yuan. Of course, in addition to these explicit incomes, "Dingdang.com" also has hidden incomes. That is the huge cash reserves brought by the huge "" transaction. At present, the daily transaction volume of "Dingdang.com" has already exceeded 100 million yuan. After deducting the merchant's delivery period of 3-5 days, the buyer's waiting time, and the 2-7 days of waiting for bank transfer, "Dingdang.com"'s "liquid reserve" is as high as RMB 100. billion RMB.

Although the tens of billions of RMB in the cash account of "Dingdang.com" must be transferred to the seller's bank account within the past day, it is enough to use the tens of billions of RMB to do a lot of things in the past day. Even if it is deposited in the bank to earn interest, the interest in the past day It’s incredible. What’s more, it can also be used for investment.

Therefore, employees who have a little knowledge of the situation of "Dingdang.com" all believe that "Dingdang.com" should be listed. Why is it not listed on the market with such good performance! Therefore, there is a lot of discussion inside "Dingdang.com" and there are all kinds of rumors. And not only employees are talking about it, but many managers are also talking about it, even if Liu Yingying suppresses it, it will be useless. These people did not dare to say anything in front of Liu Yingying, but they said everything behind her back.

Due to the strange situation within the company, Liu Yingying knew that continued pressure was useless, so she had no choice but to propose listing to Lin Feng. Once listed, these people's rumors will be dispelled.

"Yingying, what do you think?" Lin Feng asked.

"For now" Dingdang.com is not mature enough. Although it will obtain a large amount of funds by going public, it will also easily attract the attention of the outside world. Moreover, during the development of Wuxian Express, even a little carelessness will affect the operation of the entire company. After the listing, once problems arise, they will not be as easy to handle as before the listing.

"Liu Yingying analyzed.

Once listed, the company must account to all shareholders and report everything to the China Securities Regulatory Commission. Many things will be restricted. Unlike now, everything is decided by a few core leaders of the company, and there is no need to worry about anyone or anything. .

Lin Feng nodded.

"In this way, you hold a meeting to announce it and say that it will be listed after Infinite Express has normal operations. Then the stock price will be higher, and those employees who own shares will earn more." Lin Feng ordered.

Currently, Lin Feng owns % of the shares of "Dingdang.com", Liu Yingying owns %, and Wang Juntao owns 1%. The remaining shares have been awarded to senior management of other companies over the years. On the eve of the company's listing, it will definitely allocate certain shares to its employees. Of course, this ratio will definitely not be very large, but it will definitely allow all employees to have some exposure to the company's listing and make a small profit. This is usually a way for major companies to win over people when they go public.

"Unlimited express delivery currently requires a huge amount of funds. If you inject capital, I'm afraid there will be a lot of rumors." Liu Yingying said worriedly.

One of the most important rumors about the company at present is that Lin Feng suppressed the company's listing because he wanted to restrain the company's financial difficulties and personally injected capital to acquire shares scattered among the company's management. This rumor is currently the most ferocious, causing people to panic. As for a company, if the management is panicked, it will be difficult for the company to survive. Fortunately, Liu Yingying is a senior management member of the company and holds % of the shares to exert pressure, otherwise the company would have been in chaos long ago.

"Don't worry. I won't personally inject capital this time." Lin Feng also knows this taboo. The rumors circulating about the company must be provoked by someone with intentions, with the purpose of forcing the company to go public. At this time, if Lin Feng tried to explain, it might not be effective. But it is unrealistic to find out who spread rumors. It is too difficult to find out who the source is. Even if he is found out, so what if he is fired? Rumors have been spread, which may lead to collective resignation of the management.

“Dingdang.com” is currently the only one in China, but there are

Many companies are coveting Kai. If the management resigns collectively and many e-commerce companies apply for high-tech jobs, it will be a blow to "Dingdang.com". Therefore, this must be handled with caution.

"For example, Mou You's employees are sending out internal shares to raise funds, one yuan per share, with a minimum limit of 10,000 shares and an upper limit of 10,000 shares!" Lin Feng ordered.

Liu Yingying's eyes lit up. Issuing internal shares for fundraising is the best way to solve the current rumors and funding gap within the company. Once internal shares for fundraising are issued, with the current scale of tens of thousands of employees under "Dingdang.com", the funds raised may immediately exceed 1 billion yuan, which is enough to cope with the short-term funding gap of "Infinite Express". And this also clearly tells everyone that the company is about to go public. It is enough to quell all rumors.

"This method is feasible. I will do it this way. Tsk, tsk, it's no wonder that you are the richest man in the world. Any idea is enough to solve the company's difficulties." Liu Yingying solved the big thing in her heart and began to joke.

"Haha, look at what you said, we went through hardships together at the beginning, and I haven't forgotten this friendship. By the way, regarding the development of Dingdang.com, I have another suggestion-group buying" Lin Feng said.

Group buying? Liu Yingying chewed a few times slightly, and realized many prospects for development.

"Yes, group buying! Now when people buy things, they still buy them in small quantities, so the price is limited by the purchase volume, and it is difficult to suppress it. If we do group buying, we can reduce the price to the maximum extent, which is good for consumers and merchants. So, you can set up a special group buying website, which is under Dingdang.com. Consumers can start it by themselves, and our company will contact merchants. Once the number of group buying reaches a certain share, we can do group buying at a low price. This is definitely a new promotion model to promote consumption. Lin Feng said with a smile.

Liu Yingying nodded, and the whole person was excited by Lin Feng's sudden idea.

"In addition to this, I think we can group buy hotels, restaurants, and all other consumer goods. We can group buy everything that many people need in this world." Liu Yingying said excitedly.

"That's right. But if that's the case, management must keep up to avoid disputes between consumers and merchants. Any such dispute is very hurtful. As a middleman, our company must also handle its attitude at critical moments. You must remember that our bread and butter is not these merchants. Although they make money by giving us low prices, they are not our bread and butter. Our bread and butter is these consumers. They spend money to buy low-priced goods that we import directly from manufacturers, which makes our company profitable. We must protect their power! Remember, competition is everywhere, and we can't relax." Lin Feng warned.

"I know, Lin Feng, don't worry, I will pay attention to this." Liu Yingying nodded, but didn't pay too much attention to it. Although it is a buyer's market at present, due to the cheapness of online shopping, most consumers pay more attention to affordable prices, so the merchants are the ones who really hold the initiative. And because "Dingdang.com" has expanded the e-commerce sector, many companies want to get a piece of the pie. Comprehensive consideration, the attitude of merchants is more important. Otherwise, if they sell at a low price to other e-commerce platforms instead of Dingdang.com, the current advantages of Dingdang.com will be wiped out.

Consumers are a fickle group. They will naturally go to whichever is cheaper.

Cheap is the hard truth! Of course, Liu Yingying did not tell Lin Feng this. After all, what Lin Feng said was not wrong, but for the time being, merchants are slightly more important. Moreover, at present, consumers are still a vulnerable group, and merchants are a strong group. Dingdang.com is not afraid of defending the rights of consumers and a merchant, but it will be troublesome to go against hundreds of merchants. China is not foreign countries, and many things are mysterious. Of course, Liu Yingying would not tell Lin Feng these words. Lin Feng is busy enough, and these are the responsibilities of the president himself, so there is no need to trouble Lin Feng.

Then the two chatted for a few words and hung up the phone.

"Hello, Shuqi, how are you, how is your study now? Lin Feng asked with concern.

"Hey, Brother Xiaofeng, hehe, you haven't called me for a long time, I really miss you. If I wasn't afraid of affecting your work, and wanted to give you a surprise, I would have called you a long time ago." ***Qi's surprised voice came through the phone.

Lin Feng's mind naturally emerged with the green, shy girl next door.

"By the way, Brother Xiaofeng, I will graduate in half a year, hehe, you must take me in then! Otherwise, I will be starving to death without a job." ***Qi said with a smile.

Lin Feng laughed. It would be strange if a top student who graduated from Harvard couldn't find a job.

"Don't worry, I have prepared a position for you a long time ago. Just waiting for you to graduate! By the way, "Walmart, you should have figured out the logistics system, this is the key.

"Lin Feng said with a smile. The position he prepared for ***Qi is the president of Infinite Express!