Chapter 1643 Brand Is the Soul of an Enterprise

Yang Fei said: "Where did Dong Li say that?"

Li Dongdao: "500 million? Buy the little nurse? Do you think it's possible?"

Yang Fei said: "Mr. Li, a brand is like a woman. It has its most valuable time. Very few women, because of their rich knowledge and experience, are more valuable as they get older, but for most women, the most valuable age is precisely their most beautiful years. I think that the brand of Little Nurse is at its most valuable now, and its value will decrease year after year, until no one cares about it, and you can’t get married.”

Li Dong laughed and said: "Mr. Yang, then I won't sell my brand so cheaply."

Yang Fei said: "Mr. Li, you know how much your brand is worth. How about you make a price?"

Li Dongdao: "I'm sorry, Mr. Yang, I don't plan to sell my own brand."

Yang Fei said: "Mr. Li, let me give you another choice, 800 million, package and sell your company to me."

Li Dong laughed and said: "Mr. Yang is really rich and powerful."

He suppressed his smile and said slowly: "I'm sorry, I don't know how to sell. It's not easy to start a business! 800 million is indeed a lot of money, but even if I have 800 million, I don't want to make a comeback. Let's just live with this poor family and poor business."

Yang Fei said: "Mr. Li, I have another choice for you."

"Mr. Yang, if I had known that you were here to discuss acquisitions, I would not have wanted to meet you. I thought you were here to help me!"

"Director Li, after listening to me, it's not too late for you to make a decision."

"Speaking."

"Sell your company to me in a package, and then you promise me that you will never set foot in the daily chemical industry in the future. I will give you 1.5 billion!"

"1.5 billion?" Li Dong hesitated.

Five hundred million can't impress him.

800 million, he is also indifferent.

However, 1.5 billion!

It doubled directly!

Li Dong's belief,

Finally something loosened up.

1.5 billion, how much is enough to do?

Even if you don't do anything, is it enough?

Yang Fei said: "I hope you can think carefully before answering me. As I said just now, a brand is like a woman, and it doesn't mean that the older you get, the more valuable it is! Today's young nurses are pretty influential, so I'll give you a At this price, I can say with certainty that if you sell it again in two years, you will never be able to sell it at this price, and I will not buy it at such a high price again."

Li Dongdao: "Mr. Yang, what you said is a false proposition. Since I don't want to sell the company, what does it matter whether the price you said is high or low? Moreover, I am confident that the company is in my Under management, it will definitely get better and better, and it will become more and more valuable.”

Yang Fei raised his glass: "This is my wish too. I wish you success. If you don't succeed, please don't forget what I just said. I will wait for your call anytime."

Li Dong's face froze, he also raised his glass and said, "Mr. Yang, there are many activities here, since you're here, you can go and have fun."

Yang Fei waved his hand and said, "Don't worry about me, you go and play, I'll sit down for a while."

Li Dong got up and left.

Secretary Wu bent towards Yang Fei, smiled slightly, and followed Li Dong.

"Boss, are you asking such a high price?" Jiang Wen asked.

"The little nurse is worth so much money." Yang Fei said, "The problem is, even if I offer such a high price, he won't sell it."

Jiang Wendao: "Dong Li's career is on the rise. He has expanded several brands ambitiously, and he is ready to show his strength! At this time, it is not appropriate for us to talk about acquisitions."

Yang Fei said: "Yeah, maybe L'Oreal Paris and I came to discuss the acquisition together, and he's a little bit drifting. I think he's a bit of a rare commodity."

Jiang Wendao: "Boss, with so much money, we are going to build a brand new brand, and it is enough!"

Yang Fei nodded and said: "If it really doesn't work, we can only launch the second plan."

Jiang Wendao: "We acquired Little Nurses to launch cosmeceutical products, and we can also use the current brand to develop the concept of cosmeceuticals."

Yang Fei said: "Yes, there are many ways we can go, but I still want to acquire the Little Nurse brand. Don't worry, let's wait for Li Dong's reply. Before that, we have to make second-hand preparations. "

Jiang Wendao: "Being able to meet Li Dong and start the first round of negotiations with him is considered an improvement."

"Excuse me, is this Mr. Yang Fei?" An elegant lady walked over and asked slightly.

"I'm Yang Fei, who are you?" Yang Fei looked at the elegant and intellectual beauty in front of him.

"Mr. Yang, hello, I am the brand director of Ding Jiayi Company, and my name is Zhu Man. The vine of the vine."

"Oh, Mr. Zhu, hello. Nice to meet you."

Zhu Man shook hands with Yang Fei, smiled sweetly and said, "Can I ask you to dance?"

Yang Fei nodded and said, "Of course, it's my honor."

Zhu Man stretched out her hand, her hand was like a catkin, white and delicate, she looked like a pampered person.

Yang Fei took her hand and stepped onto the dance floor.

The dance music is a slow waltz.

Yang Fei still has a lot of experience in dancing. This is an era when social dancing is popular. Wanting to communicate with people and learning how to dance is one of the necessary skills.

He led Zhu Man to jump with ease.

The waltz is a round dance, and during the whole dance process, most of them are constantly rotating, which is still different from the slow three of ballroom dancing.

Compared with ballroom dancing, waltz dancing has a more formal feeling, and the requirements for people's clothing and manners are also higher.

The two danced a dance, and the strangeness between each other became a little bit less.

After dancing to the song, Zhu Man and Yang Fei sat beside and chatted.

"Mr. Yang, you have unique ideas and methods in brand operation. I hope to have the opportunity to learn from you."

"Miss Zhu praised me. The Ding Jiayi brand is also doing very well."

"But our domestic sales are not optimistic. It is not even as good as a sub-brand of the Meili Group."

"In my opinion, market share is not the only thing for a brand. A brand is stable and can develop for a long time. There are too many brands that are short-lived. Only brands that can develop steadily can win the future. Ding Jiayi's performance in this respect is quite satisfactory. .”

"Mr. Yang's stability, can I understand it as survival?"

"It's almost the same. A brand can only talk about other things if it survives."

"Mr. Yang, what do you think of the value of the brand?"

"A brand is like the soul of a person. It takes a huge investment of money and time to shape it, but it only takes one day to destroy it. Ordinary entrepreneurs focus on the strength of the factory, and visionary entrepreneurs will The power of investing money to build a brand. Just like ordinary people focus on physical exercise, wise people focus on shaping the soul.”

Zhu Man said: "It's a very distinctive theory, which vividly explains the meaning of the brand."

Yang Fei suddenly had a thought, thinking that Ding Jiayi is also a good daily chemical brand. In his impression, this brand was also acquired by foreign capital ten years later, by the French company Coty, and the acquisition cost was not much. Low, as high as $400 million.

Of course, that was $400 million ten years later.

After the acquisition, Ding Jiayi's performance declined rapidly, and there was a cliff-like decline.

If we negotiate with Ding Jiayi now, is it possible for the acquisition to be successful?