Chapter 1686: A Good Medicine
Yang Feidao: "Before determining the corporate culture, we must first understand what is the corporate culture? What is the purpose of our corporate culture?"
Jiang Wendao: "If you understand it according to the wolf culture, it should be income. The wolf's attack is to get food. For us, it is income. In other words, it can also be said to be business."
Yang Fei said: "Whether a company can last for a hundred years depends on whether it can obtain continuous income, that is, have a steady stream of business. However, I don't think these can be regarded as corporate culture."
Jiang Wendao: "That is the propaganda slogan, the slogan posted on the wall, reading activities, singing competitions, basketball games, etc.?"
Yang Fei laughed and said: "These are just amateur activities, just like each of us has hobbies, and this is not the essence of the company's culture. Our hobbies are not our essence."
Jiang Wendao: "Boss, please forgive my short-sightedness, what is the essence of corporate culture?"
Yang Feidao: "If we regard an enterprise as an organic life, then, if we discard all external factors and look at the essence, I think that corporate culture should be as important as the genes of our human body. This is a kind of inheritance. , a kind of continuation, a kind of endless potential force.”
Jiang Wen thoughtfully, nodded and said: "It makes sense, this kind of statement is very special and great."
Yang Feidao: "Wolf way is a kind of plunder, plundering other people's resources to strengthen oneself. And corporate culture itself is a kind of resource, a continuous resource that can be self-generated. It is invisible, intangible, but real. It exists, and it can be felt by everyone who is in it, everyone who touches it can feel it."
Jiang Wendao: "It sounds mysterious, but it is true. Isn't culture like this? The key question is, how do we realize this culture?"
Yang Fei said: "Of course it can only be realized through external forms. Let's first determine the core of corporate culture, that is humanitarianism!"
"Humanism? Is this in contrast to the ways of wolves and sheep?"
"Yes, the way of sheep is gentle, but too weak, and the way of wolf is overbearing, but too cruel. We are humans who have evolved to a high-level form. How can the wisdom we possess be compared to wolves or sheep? The so-called execution of wolves Strength, loyalty, and teamwork are fundamentally vulnerable to the human army! Humanitarianism is the core of corporate culture."
Jiang Wendao: "I used to talk to those lecturers, and I thought they spoke so well that they almost convinced me and almost made me accept the wolf culture they admired.
Listening to you now, I understand that compared with you, those so-called lecturers are not worth mentioning at all. They only know one thing and not the other. "
Yang Fei said: "Lecturers are talking about other people's thoughts. They play a role of dissemination. They are not masters, and they don't have very profound thoughts. No matter how good they are, the thoughts are others'."
Jiang Wendao: "Then let's make sure that humanitarianism is the corporate culture of Meili Group?"
Yang Fei said: "Mr. Jiang, let me ask you, the father of Disney has passed away for decades, and the management has changed one after another, but Disney's dream of bringing joy to people has never changed, and it is getting stronger and stronger. What is it? Supporting the company?"
Jiang Wen pondered: "Because they have their own corporate culture and their own corporate dreams."
Yang Fei said: "Yes, when a group of people complete a thing together and form a common belief, cognition and trust in the process, it begins to become the genes of this company. No matter how many changes there are in the middle, as long as these genes are in the , it is possible to restructure the company.”
Jiang Wendao: "The enterprise is also a living body."
Yang Fei said: "Yes, the company is also an independent living body. It will grow and evolve by itself, and we are just a layer of nurturers in the middle of it. We are very lucky to participate in its creation together. Just like a child, you put When he was born, every cell of him was split by you, but one day, he will be different from you, and he will have his own uniqueness."
Jiang Wendao: "This is the first time I have come into contact with and heard of this concept, but I think it is really shocking, and at the same time I agree with this view."
Yang Fei has been thinking about corporate culture for a long time.
After reading through the books and studying the history of the establishment, development, prosperity, and decline of countless companies, he concluded that a successful and long-lasting enterprise must have its genes, or its soul.
Many companies that are rapidly becoming popular are booming for a while, and their prosperity is also rapid, and their failure is also sudden.
These enterprises are in line with the characteristics of the wolf culture. They pay attention to teamwork, are full of attack power, and have superb execution ability, so they can rise rapidly.
However, most of these enterprises also collapsed very quickly, people have no time to lament its brilliance, and have already begun to lament its fall.
Yang Fei is an MBA student at Harvard, and what he has seen most are various corporate cases and corporate histories.
He compared every enterprise to a living body.
Those hundred-year-old companies seem to be elves with a strong soul, no matter who owns the company, they can run well, just like an advanced driverless car, no matter who is sitting in it, as long as you input instructions , it can accurately reach the destination.
And some enterprises, which seem to be giants, are actually empty shelves, like powerful but clumsy giants. Once they encounter a crisis, they are at a loss and are easily knocked down.
The biggest crisis of the enterprise is nothing more than the following:
One is that the products no longer meet the needs of the times, but are unable to innovate, and are eliminated by replacement.
The second is that the founder's personal imprint is too strong, and it is all maintained by one person. When the founder has an accident or passes away, the entire corporate empire collapses in an instant. This is also the curse of not being rich for three generations.
The third is mistakes in decision-making, blind expansion, and the rupture of the capital chain, resulting in a credit crisis, causing enterprises to bear huge debts, unable to repay, and can only go bankrupt.
Yang Fei is already the richest man in the country, and his business has reached a considerable scale.
What he has to think about is no longer just moving forward.
It is necessary to stop properly and think about how to maintain the stability of the enterprise.
Entrepreneurship is difficult, and keeping a business is even more difficult!
On the basis of keeping the business, it will be even more difficult to expand the territory.
In the early Qing Dynasty, in a short period of time, a large area of land was conquered.
In the prosperity of Kangxi and Qianlong, Wenzhi and martial arts were unmatched in the world, but after two generations of Ming emperors, they failed to expand the map of the Qing Dynasty. This shows that it is difficult to maintain and expand.
Yang Fei kept telling himself that the so-called richest man in the country was not the end, but just the beginning!
How to develop steadily and benignly is the question he has to think about now.
Corporate culture is the best medicine he can think of.
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