Volume 1: When Heroes Come and Go, People Pay Attention. Chapter 11: How to Develop the Chinese Market (Third Geng, Please Vote for Me!)

Chapter 11 How to develop the Chinese market (Third Geng, please vote for me!)

The headlines in the newspapers the next day were "The hero said he would obey the call of the Football Association", "The key to the hero entering the national team lies in the Football Association" and "The Football Association did not respond to the hero!"

Of course the Football Association will not respond to the hero, what can they say? Said, "We wanted to find Chen Yingxiong, but we asked him to publicly apologize first, but he didn't do it"? Or, "Chen Yingxiong dares to ask us to apologize publicly before considering joining the national team. He is simply unorganized and undisciplined. Does he still have national honor and patriotism in his eyes?"

These are not things that cannot be said. If you say them, the pressure on the Football Association will be even greater. Otherwise, why would they keep a low profile and keep a low profile, and the low-key ones would not dare to come forward to talk to Chen Yingxiong in person?

It seems that they also know that their demands are a bit excessive, but the official's face is obviously more important. If they don't get rid of this rigid thinking and perspective of things, they will probably remain like this one day, and they will be reviled by the Chinese people. , I don’t even know why...

After Chen Yingxiong kicked the ball to the Chinese Football Association, he ignored the matter and he did not need a response from the Football Association. He just wanted to tell the Football Association indirectly through the media - don't think that I am easy to bully!

His actions indeed made the Football Association particularly passive, and issues that had been deliberately ignored by them have become rampant again.

Anyway, the people of the Football Association have no good impression of Chen Yingxiong at all.

At the same time, Chen Yingxiong's actions once again proved how "disobedient" he is. If such a person enters the national team, he will always go against the Football Association, and no one can stand it. If the trouble is too big, everyone's jobs may be lost, so let him make trouble in a foreign country... If we can't afford to offend him, why can't we hide him?

Of course, some people have suggested that recruiting Chen Yingxiong to the national team is to facilitate the management of him. Why? Precisely because he neither plays domestic football nor plays in the national team, the Football Association has almost zero management authority over him. Therefore, it cannot control him and he is not afraid of the Football Association. But if he enters the national team, wouldn't he be a monkey in the hands of the Football Association? Can you play however you want? If you dare to offend us, you don’t want to wear the national team jersey anymore, right?

This proposal was quickly rejected. It was very simple - after someone was expelled from the Olympic team, he dared to hold a press conference on his own to confront the Football Association and curse the Football Association. How would he be afraid of the threat of the national team? If you make people anxious, they will directly hold a press conference, announce your withdrawal from the national team, and then bombard the Football Association... Aren't you feeding a tiger into trouble? This proposal is unacceptable.

Let Chen Yingxiong enter the national team. If he can score goals, it will be very important to the Chinese team. If you want to take him again, you may not be able to do it. When the time comes, I can't stand it anymore and have to cooperate in promoting him as the top star of the national team... Isn't this cultivating another ball tyrant?

It doesn't matter if you are a football tyrant, there have always been many football tyrants in Chinese football. But the football tyrant who doesn't listen to the Football Association is a bad guy and must be strangled in his infancy. Once the opponent is allowed to grow up, the Football Association will only be a mute eating Coptis chinensis - the pain is unspeakable.

They feel like Ming Jing'er in their hearts...

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Regardless of what Chen Yingxiong thinks of the Football Association, the game against Evergrande tonight was his third game on behalf of Liverpool, but this game has special meaning for him - this is the first time he has played in his own game after becoming famous. Play on the soil of the motherland. The days of working hard in the youth team were ignored, and they were meaningless anyway.

Chen Yingxiong gave Evergrande enough praise, and the Guangzhou media also gave him face and praised him as a hero of Chinese football.

Some of these compliments are even very disgusting, which naturally makes people uncomfortable to watch.

Evergrande center Chen Guofeng has very complicated feelings towards Chen Yingxiong - as a Chinese, he feels very happy to have a compatriot who is promoting our country's prestige in the European competition. Such joy comes from the heart and is without jealousy.

After all, Chen Yingxiong and Chen Yingxiong are playing football in Europe. He just appreciates it and there is no conflict of interest between them.

But when news of Chen Yingxiong joining the national team spread, Chen Guofeng couldn't sit still...

If Chen Yingxiong really joins the national team, his position as the main center will basically be gone!

This is a direct threat and competition relationship. Chen Guofeng will no longer be able to look at Chen Yingxiong with that kind of pure appreciation.

Now that he saw articles praising Chen Yingxiong in the newspapers, he suddenly felt a sense of boredom deep in his heart...

Of course, Chen Guofeng didn't know that Chen Yingxiong had completely fallen out with the Football Association, and it would be impossible for him to join the national team for at least a period of time... So in fact, he was just worried and unfounded.

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The evening game was broadcast live by Guangdong TV stations, attracting the attention of countless people.

The reporters covering the scene even wore the latest Liverpool jerseys with Chen Yingxiong’s name and number on them.

Tickets for this game are divided into several levels, the lowest is one hundred yuan, the highest is two thousand, and there are three hundred, four hundred, six hundred, nine hundred and one thousand five hundred yuan in between.

All the tickets were sold out, not a single one was left, and some people even bought tickets at high prices from scalpers.

In addition to the reason why Guangzhou Evergrande has great appeal in Guangzhou, the appeal of Liverpool itself and the influence of Chen Yingxiong are also very important.

Guangdong is a place where the Premier League has great influence. Fans here have watched Premier League games for more than ten years, and many of them are loyal Premier League fans. Perhaps in other places, thanks to CCTV broadcasts, Serie A and Bundesliga have a large fan base, but in Guangdong, the Premier League dominates.

Liverpool was once rich back then, so there were already a lot of fans in the Guangdong area.

In addition, now that Chen Yingxiong has joined again, many people who never watched the Premier League or Liverpool games before have suddenly become Liverpool fans.

The packed stands for this game can be easily explained.

Chen Xing is very happy with the enthusiasm of Chinese fans. In fact, Chen Yingxiong is not only popular these days, he is also very popular and very popular. Because Liverpool is considered to be the first wealthy team controlled by Chinese... It is not uncommon for Chinese owners to be owned. These days, Birmingham has Chinese owners, but it is still the first of the wealthy teams. Although Chen Xing had little to do with China before and had never even returned to his hometown in Chongqing, now he is happy to play the role of a Chinese and speak unskilled Chinese to communicate with Chinese reporters about his family's past. The arduous journey of leaving home in China to make a career in England...

He didn't do this because he really loved China - when his family came out, China was still the Qing Dynasty - it was entirely because he wanted to make money from the Chinese market. Someone with a reputation of loving the Chinese did this. The matter of making money is more convenient and aboveboard, and the food and appearance look much better.

The Chinese media is particularly admiring and interested in two types of people, one is the real foreigner and the other is the banana person. Chen Xing, who has a Chinese face but speaks fluent English. From his living habits to the cultural education he received, he is all Western "Chinese". He is particularly popular with them. It can even be said that he is like them. The most ideal object of flattery in my mind. No matter how disgusting the words are, you can put them on Chen Xing without any mental barriers at all. Rich, family, high-quality, fluent in multiple languages, handsome, single... he is simply the most typical "tall, handsome and rich".

So in the past few days, many media came to interview Chen Xing.

For the same reason, Rouen—that is, Niang, who naturally had to be called by his Chinese name when he came to China—also accepted several media interviews and was well exposed in the Chinese media. A face.

Although they usually never talk about Chinese traditional culture, Chinese policies and politics in front of Chen Yingxiong, they only talk about picking up girls and football, but now in front of the Chinese media, they still praise China's reform and opening up, China's Traditional culture, China's economic development, Chinese food, beauties... and football.

"...Yes, yes, we are definitely not coming to China this time to make money. We want to establish deeper cooperation with Chinese football and help the development and progress of Chinese football...For example, we plan to let scouts find some football players in China. Invite young talents with potential to go to Liverpool for trial training. If they perform well, they can sign with Liverpool's youth team and become a member of the big Liverpool family..." When he said this, Chen Xing looked sanctimonious and said Intentionally or unintentionally, he winked at the beautiful reporter who was interviewing him, which made the little beauty's heart flutter. As for whether Chen Xing slept in the bed of Chen Xing's luxury suite at the Star River Hotel that night, no one knows...

In short, Chen Xing and Niang are very satisfied with Liverpool's current trip to China. They have gained a lot commercially and have opened up the situation in terms of publicity. Many Chinese fans who did not watch the Premier League before and were not interested in Liverpool are wearing Buy a ticket to watch them train with a Liverpool jersey - even though it may be a copycat jersey...

This shows that Liverpool has made the right move. Next, Chen Xing plans to open authorized stores for Liverpool merchandise and jerseys in major cities in China. In addition, based on the characteristics of China's developed online shopping business, an online shopping business is specially opened for Chinese fans, so that Chinese fans can directly purchase many Liverpool peripheral products online - although they will be sold in Chinese stores by then. , but I believe many people will feel that paying a high price to mail-order a Liverpool jersey from the store next to the Anfield stadium is more stylish and worth showing off.

Are many teams’ jerseys generally unsaleable in China? That's because their managers don't use their brains to study the special conditions of the Chinese market. If they fail to adapt to the Chinese market, they will only be eliminated by the Chinese market.

Chen Xing naturally has great advantages to adapt to the Chinese market. First of all, he is Chinese. Secondly, he has Chen Yingxiong. Thirdly, Liverpool itself is a wealthy club and already has a large fan base in China. It must start from scratch...

As long as Chen Yingxiong is in Liverpool for a day, he can continue to make money from the Chinese market... and no one will say that he only pursues profits and is a black-hearted capitalist.

While he was constructing a wonderful blueprint for Liverpool's future in the Chinese market, he was awakened by a huge cheer. Looking down, players from both sides have already appeared. The first one from Liverpool's side was Chen Yingxiong. The cheers just now were caused by him.

He had the yellow captain's armband on his left arm, so he was the first to come out.

In order to please the Chinese fans, Liverpool went to great lengths, which made some people who couldn't stand it call it "too shameless".

Chen Yingxiong only played two warm-up matches for Liverpool, and he was able to wear the captain's armband. His appointment was not voted by all players, nor did he let the coach make his decision. It was simply the intention of the marketing department, and the team only If you can abide by it - it's just a captain's armband anyway, it doesn't hurt - so Chen Yingxiong became the captain. Isn't this a naked attempt to please Chinese fans, or the Chinese market?

But don't tell me, this trick is quite effective.

When Chen Yingxiong was the first to walk out with the captain's armband, huge cheers rang out at Tianhe Stadium.

"Hero!! Hero!!"

Chen Xing turned to look at Niang. His college classmate and team general manager was giving him a thumbs up.

Liverpool's Chinese market development plan is going very smoothly!