Chapter 426 Completely Convinced

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It is a very complicated and huge project to build a satellite TV station, but Wang Zhongjun and Wang Zhonglei are extremely rare talents in this area, and their network in the film and television industry is also very broad. With Zhou Hao's huge financial support, The establishment of Galaxy Satellite TV went smoothly.

At the same time, Wang Zhongjun and the others also followed Zhou Hao's instructions, and with the help of Han Xixiang, the general manager of Hengdian Film and Television City, they found more than a dozen qualified and capable production talents, including directors, photographers, editors, and makeup artists. Wait.

Then, many young production talents were recruited from Beijing Film Academy and the private sector, and the production talent resources of Galaxy Satellite TV were established through the way of taking care of the young.

Of course, Asia TV is a large-scale TV station with decades of history and experience, and now it is also a TV station under the Polaris Media Group with Galaxy Satellite TV.

Therefore, it also provided a lot of help to the establishment of Galaxy Satellite TV, such as transferring some film and television production talents to the past.

As for front-stage talents such as actors and hosts, Zhou Hao also made a list for Wang Zhongjun and the others.

They are all those who will become famous in the future but have not yet reached the peak of their careers, including Wang Han, Dong Qing, Sun Honglei, Wang Xueqi, etc., and even dug up Chen Luyu, who is still a morning news anchor on Phoenix Satellite TV. .

Since Chen Luyu's branded program "A Date with Luyu" was not launched until 1998, the greatest value of Chen Luyu has not yet been reflected.

Therefore, after many rounds of negotiations and negotiations between "Polaris" and Phoenix Satellite TV, Phoenix Satellite TV finally signed Chen Luyu to Galaxy Satellite TV at a price of 3 million yuan.

However, Zhou Hao also knows that everyone's success always has their own encounters. If they change to another environment, they may not have the original success and just be an ordinary person.

So Zhou Hao networked those actors and hosts who have not yet become popular to Galaxy Satellite TV and changed their destiny trajectory, and they may not get the same kind of success as before.

Therefore, Zhou Hao also instructed Wang Zhongjun and Wang Zhonglei not to praise them from the beginning, but to give them the opportunity to exercise, because jade is not polished, and it is useless.

Zhou Hao believes that if it is gold, it will shine everywhere, as long as they are given a chance, they will always succeed.

And Zhou Hao didn't pin all his hopes on them, and asked Wang Zhonglei to look for young artists with potential, so as to provide Galaxy Satellite TV with a steady stream of fresh blood.

Since the plan of Galaxy Satellite TV was carried out at the same time as "Polaris", so now that "Polaris" has purchased a broadcast satellite, the framework of Galaxy Satellite TV has been roughly set up.

And Wang Zhongjun is already preparing for the shooting of Galaxy Satellite TV's first TV series.

dynasty".

In his previous life, Zhou Hao's favorite domestic TV series was "Kangxi Dynasty", especially the song "Borrowing from Heaven for Another Five Hundred Years" sung by Han Lei, which made Zhou Hao's blood boil when he heard it.

Moreover, Wang Zhonglei also invited Chen Daoming, the leading actor appointed by Zhou Hao, to star in this epic TV series.

According to the history of Zhou Hao's previous life, "Kangxi Dynasty" was filmed in 2000 years. Since this TV series is very long, it is not as short as the "Witch's Conditions" written by Zhou Hao for Li Ruolan. Zhou Hao himself Unable to complete script.

So he dictated the plot himself, let the professional screenwriter of "Polaris" write, and finally finished the script.

However, the screenwriter of "Kangxi Dynasty" still wrote Zhou Hao's "Mr. Z" pen name.

Compared with three years later, Chen Daoming's acting skills are also very good now, Zhou Hao believes that he can handle the role of Kangxi well.

In addition to "Kangxi Dynasty", Zhou Hao will ask Star River Satellite to dub and broadcast those classic TV series produced by ATV, such as "I Have a Date with a Zombie" and "Across the World", adding more repertoire resources.

While preparing for "Kangxi Dynasty", Galaxy Satellite TV also established a complete and excellent news production team. Regarding news and public opinion, domestic management of private TV stations is much stricter than that of government TV stations.

However, Zhou Hao didn't intend to sing against the government, so he followed Zhao Rixin's suggestion in terms of news and basically followed the domestic system. After all, domestic public opinion is not as free as Hong Kong.

Compared with news, Zhou Hao puts more emphasis on the production of cultural programs and talk programs of Galaxy Satellite TV.

After Chen Luyu was poached, Galaxy Satellite TV has already started preparations for "A Date with Luyu".

In addition, Zhou Hao is also planning a series of lectures that were all the rage in his previous life, that is "Hundreds of Lectures".

"Hundreds of Lectures" was originally a column broadcast by CCTV in 2001. The selection of materials is very extensive, involving many aspects such as Chinese traditional culture, literature, biology, medicine, and economy.

At the beginning, CCTV's "Hundred Schools Forum" did not perform well, and its ratings were even on the verge of being eliminated. Later, it was only when the directors gradually explored a mature operating mechanism that it came back to life.

Zhou Hao also liked to watch "Lecture Forum of Hundred Schools" at that time, especially the series "Yi Zhongtian Pin Three Kingdoms". He also read critics' analysis of "Lecture Forum of Hundred Schools", so now he doesn't need to watch it slowly like CCTV. Exploration can directly move out a mature operation mode.

The key to the "Hundred Schools Forum" being able to come back to life later is that it used narrative techniques to create suspense.

Concept, by setting and using suspense to guide the main content and direction, to attract the audience to the greatest extent.

In addition to storytelling, another key is visual presentation, which conveys various knowledge to the audience visually and intuitively through pictures, subtitles, and video materials.

The last item is about stardom. To be more specific, it is a kind of "star-making movement". With the content to speak, there needs to be an expressor.

The editor and director of "Hundreds of Lectures" put forward three criteria for the selection of speakers, that is, academic level, expressive ability and personality charm.

After a lot of screening, the speaker will be packaged and promoted according to the star mechanism, so as to use his star effect to establish a mentality and program ratings cognition with the public.

Among them, Yi Zhongtian is the most typical example of becoming a star because of "Lectures of Hundred Schools".

As a branded interview program, "A Date with Luyu" mostly interviews celebrities, which requires Galaxy Satellite TV, which produces the program, to have strong contacts and be able to "invite" those celebrities.

Celebrities are not so easy to accept invitations. In addition to the talents of Wang Zhongjun and Wang Zhonglei, the key also depends on whether Galaxy Satellite TV can have a stable ratings guarantee.

That is to say, we have to wait for the name of Galaxy Satellite TV to be fully established before we can attract those celebrities.

Therefore, there is no need to rush to broadcast the program "A Date with Luyu", it needs to wait for Galaxy Satellite TV to become famous before broadcasting.

Unlike the celebrities invited by "A Date with Luyu", those celebrities to be invited by "A Date with Luyu" have the initiative and the right to decide whether to accept the invitation, that is to say, they are the masters. "From.

"Hundreds of Lectures" is different. Most of its speakers are selected from professors or lecturers in various universities.

As the saying goes, businessmen benefit from literati and fame. If there is a chance to become famous, the status of those professors and lecturers in the academic world they are in will also be greatly improved. I believe no one will refuse this opportunity.

Therefore, it is much easier to invite them to be the keynote speakers for "Lecture Room of Hundred Schools". Here, "Lecture Room of Hundred Schools of Education". If you have the initiative, you have the right to choose whether to let them be the keynote speakers, which means that "Hundred Schools Lecture Forum" is the keynote speaker and those literati are secondary.

The role of "Hundreds of Lectures" is not only to win ratings for Galaxy Satellite TV just like "Kangxi Dynasty", but also to gain word of mouth for Galaxy Satellite TV and establish an excellent corporate image.

Generally speaking, the main task of Galaxy Satellite TV now is to build a good operating framework as soon as possible, enrich talents, and then produce the two sets of programs "Kangxi Dynasty" and "Hundreds of Lectures".

As long as the ratings are raised, advertisers will find themselves, just like today's Asian TV.

After winning the copyright lawsuit with TVB last time, coupled with the success of "Millionaire", many large companies in Hong Kong have placed advertising orders with Asia Television, and within a month, they have placed advertising orders with Asia Television.

Television has brought in advertising revenue of more than 70 million Hong Kong dollars.

Zhou Hao is not a professional who runs a TV station or the film and television industry, but he has huge funds and a lot of experience in his previous life. He only needs to formulate a strategy in the general direction. The specific things include brothers Wang Zhongjun, Wang Zhonglei and many professionals. Go get it done for him.

After Zhou Hao proposed to Wang Zhongjun and Wang Zhonglei to produce "Kangxi Dynasty" and "Hundred Schools Forum", he was completely convinced that he was a little arrogant and unruly.

And when they knew Zhou Hao was just a seventeen-year-old high school student who had never met Zhou Hao before, they also sighed from the bottom of their hearts: "So there are really geniuses in this world."

Although Zhou Hao has huge funds and powerful political resources, it is because of his "geniuses" that Wang Zhongjun and Wang Zhonglei are finally completely convinced.

(end of this chapter)

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