Chapter 300: 3 Star’s Ambitions for Semiconductors
"When can we launch it into the market as an official product? Now the version number has reached 10. "≤『≤," the person in charge of the project—Mike Riddle, glanced at a gap, in order to condense his efforts and enthusiasm The results of research and development came to inquire about future arrangements.
Tang Huan smiled slightly. The group of technical elites he had won over could be described as a perfect combination of talent and entrepreneurial beliefs. None of the tasks assigned to him were lost, and even the timing of the door was grasped Get it just right.
"If your group is envious, looking at other people's scenery, and you are anxious, you can make an appearance on Dex next month." Tang Huan joked, "Of course, as long as you don't worry about being robbed of the limelight by C."
John Walker laughed dryly, "Let's wait."
During the development process of , part of the work used c. He knew how attractive this brand-new development tool was. Naturally, I want to avoid the limelight.
"My suggestion is to choose dex at the end of the year, and I will also make careful preparations for its debut."
Tang Huan pointed to the second-generation Fangyuan computer ultra, "During the actual sales process of and, there is a fact that has to be paid attention to, that is, the users of these professional software. To achieve a qualified operation level, a training process is required. .”
Speaking of which. Tang Huan shook his head, "And this time difference has affected sales expectations to a certain extent. The past is the teacher of the future. Since it can be put into use in advance, you might as well use this summer vacation to select some college students as warm-up users. , train in advance, so as not to be so passive at the time."
Compared with office software such as spreadsheets and word processing, professional software such as . Indeed, a certain level of operation is required for the user.
After all, even in the previous life, which has become a synonym for the image processing field, PS is also a professional job. Not everyone can casually improve the appearance of their own photos to a satisfactory level.
"It's because we didn't think carefully." John Walker nodded suddenly.
Mike Riddle chimed in, "I've heard that designers who have recently been able to pass exams and get certificates from training and certification centers are very popular with employers in the media industry."
"Rare things are more valuable." Tang Huan laughed loudly, "Be patient. The professional application field of cad deserves our caution. And there is another advantage of waiting for the release in the second half of the year. Workstations using Yipeng/processors should Once the sample is taken out, it will be more useful.”
See to appease the likes of John Walker and Mike Riddle,
Tang Huan added, "I've figured out the name of the new company for you. It's called. You should understand what this means."
John Walker showed excitement on his face, "Understood, just like the army, we have our own designation and organizational system."
——The idea of computer-aided design or cad has a long history. In 1963, Ivan Edward Sutherland, who obtained a doctorate in computer engineering from the Massachusetts Institute of Technology, wrote a program called , is considered a major breakthrough in computer graphics.
In terms of hardware, it used the early tube monitors and the light pen that was just invented at that time.
If the operator drags a node on the graphical user interface, all the paths connected to it will change positions at the same time. Compared with the development level of that era, this technical realization is very remarkable.
It uses the same concept as the object-oriented application software that is emerging now. It is the first interactive computer program and has become the blueprint for many interactive systems after that.
Therefore, it is considered the beginning of cad, and Ivan Edward Sutherland won the Turing Award for this achievement.
In the original time and space, the technology implementation of cad tools on the personal computer platform is the forerunner.
In 1982, in San Rafael, Marin County, which is connected to downtown San Francisco through the Golden Gate Bridge, John Walker and 12 other programmers pooled $59,000 to establish it, and simultaneously launched the first product, version 10, which can Runs on two 16-bit PC hardware platforms - ibm- and .
Another terrific software product is that it has had a historic impact on cg production, and many Hollywood blockbusters and classic games have used this tool.
Compared with its own products and famous brands, its own company name seems a bit low-key, but it is in line with the kingly way of making a fortune silently. Its ranking in the Nasdaq 100 index constituent stocks can explain its performance.
Compared with the original time and space, users have to memorize each command or consult the operation manual, this time and space guided by Tang Huan has a friendly menu interface, and the function is also enhanced a lot.
Tang Huan has already asked the marketing staff to go to large manufacturing companies such as Ford and General Motors to sell. Anyway, there are real objects to demonstrate, so I don't believe they can't impress them.
See James Cameron has already got the opportunity to operate the second-generation Fangyuan computer ultra. And experience it with enthusiasm. Tang Huan walked over and explained. "I'll ask someone to give you a pass to the R&D center. While you are perfecting the script of "Terminator", you will form a computer special effects team."
"We must live up to our mission." James Cameron solemnly stated.
...
For the aggressive ibm-, Tang Huan's strategy is very simple. This year, let the first-generation Osborne machine entangle it in the low-end market.
In fact, ibm itself will face the siege of a large number of 8-bit personal computers in this market.
And I will continue to expand the site, consolidate the high-end market, and wait for the further reduction in manufacturing costs next year. Meet and engage with ibm in the mid-market.
The hardware side is so far away, but the software side is about to actively attack, and use various means to suppress the so-called new troika created by Don Estridge.
Seeing that the work arrangement in Silicon Valley was almost done, Tang Huan planned to leave for Los Angeles. At this time, Lee Kun-hee from Samsung came to visit again.
A generation of Fangyuan computer has already taken root in South Korea. With the strength of Samsung, it is naturally easy to sell, and it has become Li Jianxi's brilliant performance, which can be called both fame and fortune.
In addition to licensing fees, Tang Huan's main source of income is software. The two sides can be regarded as seamless cooperation.
But in fact, he has always been defensive at the software level. Even though some technology transfer is inevitable, it also depends on the progress of industry standards in the Korean market.
In other words, Samsung can obtain the technologies of Fangyuan Computer and Zheru, but only if the industry standards are mastered by Tang Huan to some extent, such as Korean coding.
Tang Huan hid this kind of thinking very well, and Samsung didn't notice it. The relationship between the two parties can be regarded as a sweetheart, and many important things have been entrusted to him.
Li Kunxi's visit this time is specifically for the introduction of semiconductor memory production technology. Samsung's ambitions for this industry are very strong and obvious.
In order to help Li Jianxi, Tang Huan was quite troubled, because the other party's goal was very high, and what he wanted was the patent of 64kb memory, which belongs to the latest technology in the semiconductor industry. How can it be possible to share it with others when it is treasured to make money for yourself?
When the next generation of new technology matures, the profit of 64kb memory will not be so lucrative, but you can consider squeezing the remaining value and transferring it.
Fortunately, there is one thing about Samsung that Tang Huan appreciates, that is, they have a clear understanding of reality, understand their position in the industry, and know what to do.
In order to get the patent of the latest 64kb memory, Samsung has a very clear attitude and is willing to pay a high price, Bao Jun is satisfied.
Regarding Samsung's strategy, Tang Huan knew it well. It was nothing more than exchanging money for time. Since he entered this highly competitive field as a newcomer, he should set the starting point higher and save the previous technological exploration process.
In fact, in the original time and space, Samsung played the same routine - imitate the opponent first, and then eat the opponent, otherwise Tang Huan would not be vigilant.
You must know that Samsung, which is on the road to rise, enters almost every new field it fancyes later than its competitors.
For example, the home appliance business is 51 years behind Panasonic; the semiconductor business is 10 years behind Intel...
But the end result is that Samsung's latecomers come out on top.
It can be said that Samsung is a most outstanding follower, never shying away from learning and imitating.
In the process of technology research and development, "reverse engineering" is an important step for Samsung to break through, that is, to introduce technology by paying patent fees, and then learn by imitation, and then transform it into a research and development direction suitable for Samsung's own use.
This is the case with the development of the semiconductor business. The gap between Samsung and its US and Japanese counterparts is that the 64kb dynamic memory technology lags behind by 4 years; the 64mb dynamic memory technology is at the same level in the industry;
The semiconductor memory chip industry is characterized by scale dominance, which is all about money and continuous investment, and Samsung has the most advantage in this regard.
Since its strategy is so right, Tang Huan is naturally willing to give a favor to make this protracted battle in the semiconductor industry more exciting.
With the sword of "not bad money", Tang Huan finally found a semiconductor company for Samsung that is open to money. It is Micron Technology located in Boise, Idaho.
Compared with Intel and Texas Instruments, Micron is currently a newcomer in the semiconductor industry. It was established in 1978 by four founders. , which shows that its financial resources are limited.
However, Micron's situation changed immediately after being spotted by a big money owner.
This person is--John Richard Simplow, a billionaire, founded-Simplow Corporation, an agricultural company that operates potatoes, and its main customers include McDonald's, etc.
The combination of a high-tech company that develops semiconductors and an agricultural tycoon that sells potatoes seems to bring a sense of joy, but Micron has received real money. This year, it established its own wafer manufacturing plant with an area of 4,600 square meters. , and directly produce 64kb dram chips.
After his subordinates inspected Micron's factory in the name of purchasing, Tang Huan started the negotiation. However, he didn't have much time to talk himself out, so it would be very important to have Chambers on board.
At the beginning, Micron executives were taken aback by an industry analysis report with detailed data.
As far as the 64kb dram market share is concerned, Japanese companies accounted for 56% in the first half of the year, while American counterparts accounted for 44%. It is expected that the situation for the whole year will not deviate too much from this.
By next year, the advantages of Japanese companies will become more obvious.
I don't want to believe this fact, but when I think of the provider of this report, it is one of the few major manufacturers in the world. Game consoles and computers consume a lot of cpu and memory every month, so it is naturally very sensitive to the market.
Damn Japanese, we were just lucky enough to get a capital injection from a billionaire, built our own factory, and were about to make a fortune, but you ruined the market so rudely. (To be continued..) u
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