Chapter 184 Reorganization of "Komsomolskaya Pravda"
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In the early morning, with the rising sun rising from the east. Another day of hustle and bustle in Moscow. In Workers' New City, many ordinary citizens living here are waiting for the bus or the commuter vehicles of their units to take them to their places of work. Many people gather around the newsstand with their lunch bags in one hand, and Buy a newspaper at the newsstand to pass the time.
"Comrade salesman, please bring me a copy of Komsomolskaya Pravda." A young engineer working at the Moscow Institute of Electronics took fifty kopecks out of his pocket and put it on the counter of a newsstand. He lived nearby. A regular customer here, it is his habit to get a newspaper every morning to the unit to pass the time. Although the unit also subscribes to "Komsomolskaya Pravda", the current "Komsomolskaya Pravda" is simply too useful. It has a coupon for the only McDonald's restaurant in Moscow. In addition, "Komsomolskaya Pravda" It also often publishes some sports information, which is precious first-hand information for many sports fans who have the habit of collecting newspaper clippings to understand the outside world.
"Hey! Boy, don't you plan to read these new newspapers and magazines? You read "Sports Today", "Football Today", "Seven-Day Film Weekly"...these are all "Communist Youth League" The newspaper office of Pravda was newly established, and it specializes in introducing things that you young people are interested in!" The salesperson at the newsstand introduced enthusiastically.
"Ah..." The engineer never thought that there would be so many choices today. What's going on? Recently, "Komsomolskaya Pravda" has more news about foreign sports and entertainment. This is the first time in the Soviet Union. Many Soviet people heard of the Beatles from "Komsomolskaya Pravda" for the first time. , AC/DC and other foreign bands know the colorful life on the other side of the Iron Curtain. However, the "Komsomolskaya Pravda" is limited by the layout, and every time it reports these contents, it always goes to the end, which makes many readers feel a little unsatisfactory. But everyone never expected that "Komsomolskaya Pravda" would publish a series of such publications specifically to entertain everyone.
Almost overnight, newsstands in all cities in the Soviet Union began to publish these new newspapers and magazines under the banner of "Komsomolskaya Pravda". Almost at the same time, every newsstand was crowded with people who came to buy guests. Thanks to rampant smuggling in recent years, many foreign cultural products have also flowed into the Soviet Union. This has invisibly cultivated a certain user group for these newspapers. Therefore, these newspapers and magazines of Gusinski did not lack sales, and they were sold out quickly.
After winning the first battle, a big stone in Gusinski's heart fell to the ground. Although "Komsomolskaya Pravda" gave up the content that young people liked, it also made some changes. It began to learn from the youths of the Soviet Union. , learn their expressions, learn their thinking habits, and create news in a way that young people can easily accept. Although this change was not very obvious, it made the Komsomolskaya Pravda essentially distance itself from the other three newspapers.
And Yeltsin's column in "Komsomolskaya Pravda" has also been carefully redesigned. The contributors are no longer Yeltsin and his secretarial team.
It is a creative team composed of the editors of "Komsomolskaya Pravda". Every week Yeltsin will list the outlines he wants to publish in this newspaper, and then the creative team of "Komsomolskaya Pravda" will fill in the content , the style of writing is closer to the media today under the control of Gusinsky. Seryozha hoped that this would shorten the distance between Yeltsin and young readers, and make Yeltsin's political views easier for young people to accept.
The revision of the "Komsomolskaya Pravda" has finally come to an end, but there is one more important matter that Xie Liaosha needs to take care of personally. That is what turned Komsomolskaya Pravda into a media company. Seryozha has not yet found a good reason to persuade Yakovlev. Although Yakovlev supports the restructuring of "Komsomolskaya Pravda", he feels that Seryozha's purchase is a bit too big. Now that the enterprises in the Soviet Union are generally in a downturn, Yakovlev feels that this is not a good time for the transformation of "Komsomolskaya Pravda".
However, Seryozha put forward the opposite point of view. He believed that if the "Komsomolskaya Pravda" could not support itself like a company, it would be subject to many restrictions. Seryozha pointed out that the Secretariat of the Communist Party of the Soviet Union directly called I found the editor-in-chief of "Komsomolskaya Pravda" and asked to withdraw a certain report. This kind of thing happened not just once or twice, especially some time ago, "Komsomolskaya Pravda" published some things about Ligachev's investigation team arbitrarily interfering in the work of the local government. As a result, Ligachev's secretary personally called Komsomolskaya Pravda, accusing Komsomolskaya Pravda of distorting the facts and slandering the Central Committee. This made the comrades of "Komsomolskaya Pravda" very angry.
"Secretary Gorbachev and you have repeatedly emphasized the need to respect the freedom of journalists and not use political power to suppress journalists' reports! However, some of our leading cadres took the lead in violating the major policies of the central government, which made our following How can comrades work? Which secretary in the Politburo are we supposed to listen to?" Seryozha complained to Yakovlev.
"Seryozha, I agree with your proposal, but now so many companies in the production industry are still losing money. If your newspaper does not have the financial support from the central government, how can you survive? If you can't survive , how can we talk about freedom of the press?" Yakovlev said earnestly.
"Secretary Yakovlev, you have lived in the West for a long time. How did the "New York Times" survive? We can survive the same. Besides, our entire Communist Youth League system has some wealth, and we are willing to use it to support our own newspaper toward the future. develop in a better direction. If we don’t take money from the central government, then we can say no to the unreasonable demands of certain leaders. We, Komsomolskaya Pravda, serve the Soviet people, especially young people, not some These canaries raised by the leaders!" Sergey said bluntly.
...
After some talk, Sergey finally got what he wanted. "Komsomolskaya Pravda" will definitely not become a canary for some leaders in the future, because he is Sergei's canary.