Chapter 104 Nailed on the Pillar of Shame in History
That night, Wu Tao explained the matter to Aunt Hua in advance.
"I understand what you mean. To put it bluntly, it's just for advertising. But we are known in the society, at least in the school, at least in the school. It is necessary to spend such a waste of money to target the school. run such ads?"
With that said, Aunt Hua handed him the peeled pineapple.
‘Yo, do you know how to question yourself? ’ Wu Tao took it, took a big bite happily, and thought to himself, it’s not a bad thing to have his ideas questioned.
At least this shows that Aunt Hua is no longer a simple executor like she used to be.
It seems that the study and hard work these days have not been in vain. Aunt Hua began to form her own thinking habits, this is growth, and this is the talent she wants in the future who can be independent.
"Then, have you ever thought that Chunlan Air Conditioner and Haier Electric Appliances are well known by everyone, so why do they keep running commercials during the prime time of TV?"
"This, I haven't thought about it." Aunt Hua thought about it.
"China Central Station often broadcasts that the role of advertising is to spread the word. But in fact, the role of advertising is more than that!"
"... For any branded product, it is not enough for everyone to know it. From knowing and understanding to generating consumer behavior, there is another important process, that is, the cultivation of brand recognition."
"...So those famous brands spend a lot of money to advertise on CCTV. On the one hand, it is to advertise widely and increase the audience; on the other hand, it is to strengthen brand awareness and enhance brand recognition."
"...In a market with potential, rivals will always emerge one after another. If the brand recognition cannot be formed in the hearts of consumers, sooner or later it will be submerged in the ocean of vicious competition. Back to the issue of Chuan Chuan Xiang, the same is true .”
Aunt Hua's eyes lit up, "Strengthen brand awareness, enhance brand recognition, what you said is not in the book, I have to write it down."
"Yeah!" Wu Tao nodded, "Actually, after spending this money, I can build a good relationship with the school and establish a positive image. Of course, this money can't be wasted..."
Afterwards, Wu Tao and Aunt Hua discussed the details of the implementation, and the matter was settled.
Early the next morning, Wu Tao had just returned to school when he saw Zhao Li and Sun Xiaoyu celebrating with each other.
After asking, I found out that Wang Yuejin had been transferred away.
It seems that there is still a relationship! Wu Tao was taken aback, and sat down expressionlessly.
Zhao Li patted the table carelessly: "Hey, why are you not happy at all? Don't you want him to leave?"
The swear words really come out of the mouth, and it turns out that girls are the group of people who have the most potential to smear the sky.
Wu Tao shook his head: "Haven't you ever thought that if he is transferred to another school, he will continue to harm the girls in other schools?"
"...Or do you think he will learn from his mistakes and change his ways?"
Zhao Li and Sun Xiaoyu were stunned on the spot by what they said, and the smiles and complacency on their faces froze immediately.
"Why didn't I think of it?" Sun Xiaoyu murmured: "In that case, it's better to let him sit on the bench in our school and read the library!"
In a blink of an eye, everyone became gloomy.
Even though he sent the plague god away, if he harmed girls from other schools, he always felt that he was also an accomplice.
Zhao Li hugged her chest, pondered for less than three seconds, then pulled Wu Tao and said, "You must have a way, right?"
Wu Tao waved his hand, a little upset: "I don't, and I'm not omnipotent."
The last time Wang Yuejin was brought down, it was already a matter of strenuous effort.
Now that Wang Yuejin has left Beijiang Middle School, what else can I do with him? Do you really think you are Almighty God?
But if this matter is ignored, Wu Tao will always feel like a lump in his throat, and he will not vomit.
Zhao Li flipped through a drawing book boredly, and said bitterly: "He is lucky! Otherwise, when I finish drawing this manga, everyone will know about his scandalous deeds!"
Wu Tao snatched the drawing book, "What is this?"
"You don't know how to watch it yourself?" Zhao Li lay down on the table angrily, even blaming Wu Tao.
"Confessions of a Gentle Scum"
Wu Tao flipped through it curiously, and it turned out that Zhao Li actually drew Wang Yuejin's evil deeds into serial comics.
A full twenty or thirty pages in length, from Wang Yuejin's crimes, to her writing a report letter in anger, until Wang Yuejin was thrown into the library to guard the door.
Although the strokes of the manga are not mature enough, the expression is already very clear.
In addition, the story itself is an interesting content, which is quite attractive.
It's just that the plot is a bit thin, lacking enough ups and downs, and the ending is too realistic and not satisfying enough.
Seeing this, Wu Tao had an idea, "There is a way!"
Zhao Li immediately straightened her upper body, and her breasts shook for a while: "What can I do? Tell me!"
Wu Tao shook the manga book in his hand and said, "That's all it takes!"
"Can it work?" Zhao Li's face was both excited and a little unconfident.
"However, the plot needs to be enriched and twisted, and the ending needs to be changed!"
"As long as Wang Yuejin can be nailed to the pillar of shame in history, I can do whatever I want!" Zhao Li clenched her fists tightly, full of fighting spirit.
At noon, when Wu Tao rushed to Chuan Chuan Xiang, he saw Aunt Hua and Tang Xiao getting together, looking not very interested.
"What's wrong?"
Tang Xiao pouted: "Affected by the opening of the two stores 'Good Come Again' and 'Never Get Tired of Food' today, our customer flow has dropped by a third!"
"Isn't this expected?" Wu Tao said indifferently, "I thought it was a big deal."
Tang Xiao pushed the bowl of Malatang in front of him and said, "Try their cooking, it's not as good as ours at all."
Wu Tao took a sip and nodded frequently: "That's right, it's not as good as us. Then what are you worried about?"
"But their price is lower than ours, meat skewers only cost 4 cents!" Aunt Hua explained.
"Why don't we lower the price too!" Tang Xiao suggested.
Wu Tao immediately vetoed it: "That won't work! Observe and observe first. In addition, Aunt Hua, on your side, cooperate with the school sports meeting as soon as possible."
Maintaining the status quo.
At noon on Tuesday, when Wu Tao returned to the store, he obviously felt that the customer flow of Chuan Chuan Xiang had picked up a lot.
When Tang Xiao was called to ask, the other party's face was obviously relaxed and he said: "Little boss, you are still wise. There are many students who dislike the diarrhea over there, so they came back."
Wu Tao looked smug, and took the opportunity to teach: "Sister Xiao, we are a brand chain store after all, with a big family and a big business, so don't mess yourself up just because of some small actions. What do you think?"
"Little boss, you're right." Tang Xiao giggled, "Then I'll get on with it."
Wu Tao shook his head, Tang Xiao's character, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah. It seems that we have to set up a rotation system to train them well.
The second change, ask for votes!