Chapter 1406: No Idea Means No Soul

There was no suspense about this meal.

Cheng Li has the power to select some minor projects in minor areas from the 3G network throughout the province as pilot projects for localization, and because they are minor areas, there is actually not much risk.

So after the matter is settled, the guests and hosts enjoy themselves.

Because he still had work to do in the afternoon, Cheng Li wisely did not linger for too long and said goodbye.

It happened that Wu Tao and his old comrade Ren sent Vice President Cheng into the car, and immediately they got into the Rolls-Royce together.

The convoy drove to Yuanqi Technology. Lao Ren had no objection, but took advantage of this precious opportunity to talk to Wu Tao about the current situation of the company.

It should be said that since Huawei introduced Tianqi Investment's investment, it has successfully overcome the difficulties.

In addition, the company that cooperated with 3Com Company was successfully established in Xihang, which made Huawei's limelight even worse.

But it is undeniable that the competitive pressure from Cisco has not disappeared, and there is even a trend of getting bigger.

This is the time to truly witness your strength. It’s no wonder that Lao Ren’s words are full of worries about gains and losses.

In this regard, Wu Tao always smiled and said nothing.

After all, Wu Tao wouldn't be willing to use his own experience to collide with this old guy who had brought Huawei to such a high level in his previous life.

Wu Tao still doesn't have the problem of being a teacher.

They continued chatting like this until they reached the Ningjiang Development Zone, and the convoy turned directly into the basement of Yuanqi Technology and stopped.

Facing the wide-open car door, Wu Tao happily invited: "Follow me to the CEO's office and let's continue chatting?"

Lao Ren smiled and waved his hand, "That's no need, Mr. Wu. As long as you allow me to visit your company's R&D department, I'll be satisfied."

Wu Tao didn't force anything, "Okay, I'll call someone for you."

Soon, Lao Ren's reception work was handed over to Xiao Zixia.

Back at the President's Office, as soon as I picked up the delicious coffee, Leng Ning came over with the design plan for the new Lotus machine.

This caught Wu Tao off guard.

There was no advance notice before, not even a first draft or a draft for comments.

So Wu Tao could only read it on the spot, think about it, and then summarize it.

So it was very difficult for the boss to do this.

In fact, in comparison, Leng Ning felt more pressure in his heart.

This time, she came with a plan first and then later, with the purpose of provoking ideas.

For this reason, she was even mentally prepared to be scolded by her boss.

Time passed by minute by minute.

The only sounds left in the CEO's office were Wu Tao reading through the plans and Leng Ning drinking coffee.

After drinking two cups of coffee in a row, Leng Ning actually didn’t know how the boss’s coffee tasted.

It wasn't until Secretary Sun came over to give her a third cup that Leng Ning came to her senses, waved her hand decisively and asked for a cup of warm water.

It's strange, the more coffee I drink here, the more flustered I feel.

So much so that when Wu Tao dropped the plan with a bang, Leng Ning was trembling with fear.

"What do you think of this Lotus product plan?"

As a result, when her boss opened her mouth, she didn't make any specific comments. Instead, she posed the problem to herself.

Leng Ning took a deep breath. Anyway, it would be a knife to extend his head, and it would be a knife to shrink his head.

Just be realistic and tell the truth.

"Boss, our Lotus brand division has drafted this design plan many times, and it can be said that it has been done with great care. However, I still feel vaguely dissatisfied, even more dissatisfied than the previous plan last year."

After saying this, Wu Tao felt relieved, sat up straight, put his hands together, looked directly at Leng Ning and said: "Did you feel stumbling during the process of making this plan?"

Leng Ning nodded blankly, "Indeed! It has obviously added so many new highlights and new technologies, but the combined concept model always feels not quite right."

Wu Tao sighed. It seems that this year's new Lotus phone has quite a problem.

In fact, it's no wonder that Leng Ning lost his way.

Even old mobile phone manufacturers such as Nokia and Motorola are constantly upgrading their products, and have been completely eliminated from the market, right?

After retracting his thoughts, Wu Tao asked from a different angle: "Since the establishment of the Honor brand division, have you ever thought about the path that the Lotus brand should take after that?"

Leng Ning frowned, "High-end..." and then couldn't say it anymore.

Sure enough.

When a brand loses its concept, it is equivalent to losing its soul.

A design without a soul is just a pile of copywriting.

Lack of vitality.

Wu Tao no longer hesitated and said: "High-end is only the most superficial thing. If you can figure out the development path of the Lotus brand, you will have grasped its concept."

"...Taking a step back, even if you can't see clearly how the Lotus brand will go in the future, you can still look back at the rise of the Lotus brand."

"...Obviously, high-end is only its most minor aspect. The most fundamental concept of the Lotus brand is technology, ease of use and advancement."

Leng Ning interrupted: "But the Honor brand can also possess these points. After all, the technical reserves between our two brands are shared."

"You are right." Wu Tao nodded and said, "Our technical reserves are shared, but the same rice can support hundreds of people. Isn't there any difference here?"

Leng Ning vaguely felt that he had caught something, but he still couldn't say it.

Wu Tao patiently said: "Take the same use of the PALM operating system as an example. Honor mobile phones can use the openness of the PALM operating system to strengthen their selling points. Then Lotus mobile phones can fully utilize the customization, ease of use and security of PALM. Selling point, even if you sacrifice some openness for it..."

"...For another example, the goal of the new Lotus phone is to allow everyone to get it and use it easily without raising the threshold for use because of its intelligence. The Honor phone can even leave some developed backdoors for Enthusiasts who have the ability and energy to try and explore..."

Leng Ning's eyes lit up, "Boss, I understand! The concept of the brand is the basis of product design. Our business department has indeed lost its way due to the establishment of the Honor brand."

"...After your enlightenment, I discovered that perhaps we should study and strengthen our understanding of the needs of target users from marketing data, and at the same time combine the road to fame of the Lotus brand to summarize its development philosophy."

"... From a conceptual point of view, we need to differentiate ourselves from the Honor brand. This will guide us in making truly differentiated products, rather than just different grades of the same brand."

Wu Tao nodded, "Okay, since you can recognize this, then try to inject it as the soul into this product design plan as soon as possible. I'm waiting for your good news!"

Allow me to wait for one more day, catch up on my sleep, and resume my second update tomorrow.