Chapter 619 Chapter 621, Heavy Advertisement
"The use of mice was restricted by Damai Technology, but Leanxiang did not fail, because even if the computer business failed to develop, they still had several of the world's most advanced mobile phone production lines that had just been introduced from the American Motorola Company.
Now, Lianxiang's mobile phone engineering machine has been built, and it is said that it will be mass-produced soon.
Otherwise, Luanxiang would not have posted hero posts in the advertising industry, promising that if there were good advertising ideas and marketing plans, Luanxiang would be willing to buy them at a high price, starting at RMB 50 million with no upper limit.
Now let me ask you, do we want this money? "
"want!"
"want!"
"want!"
…
"good very good!
You are worthy of being the elite of Jiumu Advertising Creative Planning Company. You are energetic and energetic, and I am very satisfied.
Of course, with energy, we also need to have brains. After all, good advertising planning relies on intelligence and inspiration!
When it comes to good advertising planning, we have to mention a celebrity in the mainland film industry... yes, it is Sun Hao!
Some people say that Sun Hao is a genius that is rare to see in a century. He shoots movies at a fast speed and with high quality, and the box office of his movies is amazing all over the world.
But in my eyes, Sun Hao is no different from other talented filmmakers, like James Cameron, like Steven Spielberg, like the British guy Hitchcock...
But, I wonder if you have ever thought about it? The biggest difference between Sun Hao and these film masters is that he also has another identity - a film marketing master!
Yes, Sun Hao is a perfect movie marketing master in my eyes..."
Standing at the door of the conference room, Jiang Chao heard that the new advertising creative director was giving a lecture to everyone, and he immediately felt bad.
Damn it, could it be that this new girl secretly moved her work time earlier?
In confusion, Jiang Chao took out his cell phone, and only then did he see an unread text message on his cell phone.
[All colleagues are informed:
Tomorrow, the morning meeting will be moved up from 8:00 to 7:30, remember!
Guan Jingjing, November 4, 2001]
Damn...
I forgot to stop drinking last night.
Drinking was really his grandma's fault.
Cursing secretly, Jiang Chao knocked on the door of the conference room.
"Dangdangdang..."
"Come in!"
"Mr. Guan, here's the thing, I just saw an old woman crossing the road..."
Jiang Chao walked in, bowed his head immediately, and then wanted to make up a story about good people and good deeds in a very sincere manner. After all, he was fined 50 yuan for being late, which was really a lot of money.
But when he said this, he heard Guan Jingjing say coldly:
“On the first day I took office at Jiumu, I told you that I never look at the process when doing things, but only focus on the results.
Similarly, Jiang Chao, even if you performed artificial respiration on the old woman and saved her life, the result was that you were late.
So you, like them, stand and listen. "
"okay!"
Jiang Chao was happy to hear that the director didn't mention the fine. As for her questioning tone in her words... Haha, it doesn't matter, as long as she doesn't fine her.
But as soon as Jiang Chao raised his head, he immediately felt bad.
Because at this moment, there was a line of people standing against the wall of the conference room, and each of them was holding a 100 yuan fine in their hands, putting it on their chests, as if they were showing off.
Well…
So damn cruel.
There is no way, I also got one of the [small certificates] that others got. There is no way, who made me come later than them.
After comforting himself and holding the [small certificate of merit] in front of his chest, Jiang Chao quickly turned his attention to the content of Guan Jingjing's meeting.
"In the past, everyone in the advertising industry knew that Sun Hao was the number one master in movie marketing planning!
Many marketing plans that seemed impossible to succeed have achieved very good results under his careful layout.
Among them, the most exciting case is the cooperation between "The Martian" and Korean electronics manufacturer Samsung. It is truly a win-win situation...
Sun Hao's first involvement in the marketing planning of pure consumer products was actually the event on October 1st, the National Day, [casting a kneeling statue of the late Japanese right-wing politician Ishihara in front of the Jinling Monument].
In the eyes of many people, this event is a very pure patriotic act. Didn’t you, Ishihara, talk nonsense to us all day long, saying that the island is your home...
Haha, revenge is here. Even if you die now, I will not let you go. I will make you atone for the sins of those wronged souls who died in vain.
But in my opinion, Sun Hao's behavior is a very advanced marketing plan.
In this marketing planning event, the first thing to talk about is the performance of Maimang 2 mobile phone. It can realize real-time recording during the phone call, which makes many people who have such needs pay great attention to this phone..."
Eh…
Jiang Chao, who was holding the [Small Award Certificate] in his hand, suddenly sighed secretly.
Sun Haoniu B!
Anyone who hangs out in the industry knows this.
Sun Hao's marketing planning is great!
This is also a recognized fact in the advertising and entertainment circles.
But his marketing planning plan has no meaning for us to learn from it, because our layout is not deep enough, and of course it is not bold enough.
Just like this National Day, who would have thought that Sun Hao could actually let Shintaro Ishihara say those words from his own mouth:
[Sun Hao, please make an iron kneeling statue of me and my wife and place it in front of the Jinling Monument! 】
Some people say that Sun Hao picked out this sentence from Ishihara's previous speeches word by word, and then grafted it together; but more experts believe that Sun Hao asked Ishihara Shintaro an inductive question during the phone call.
But no matter which way it is, right?
I just want to ask, do we have the ability to do it?
After we do it, do we have the strength to face the consequences and chain reactions it will produce?
You know, the little Japanese not only hold grudges, but are also very cruel.
Jiang Chao was thinking about it, at this time, the door of the conference room was knocked again.
"Dangdangdang..."
"Come in."
Everyone in the conference room could hear that the creative director Guan Jingjing was on the verge of rage at this time, because the morning meeting was always interrupted.
However, it was the front desk who poked his head in.
"Hello, Mr. Guan. The boss called you just now, but you didn't answer, so he called the front desk."
"Oh, sorry!
My habit is to mute my phone during meetings."
"Well, it's okay!
The boss said he wants you to watch an ad that was released simultaneously in more than 40 major countries and regions around the world.
The ad was shot by director Sun Hao, with a very strong cast and very interesting content. Maybe it can help us find advertising ideas for Lenovo mobile phones..."
As the front desk lady spoke, she slowly lowered the projection screen in the conference room with a remote control.
[Hengdian Qin Palace
In the crew of the movie "Hero", director Zhang Yimou sat at a round table for a meeting. The actors sitting next to him were Maggie Cheung, Zeng Li, Jiang Wen, Liang Chaowei and Jet Li in costumes.
"Jiang Wen, the character you play is Qin Shi Huang. You need to be domineering, with a domineering attitude of [What are the six kingdoms? I will lead the Qin cavalry to conquer a vast territory]..."
………】
The advertisement is not too long, about five minutes!
But the content is very shocking, because in this advertisement, Damai Technology's mobile phone is directly compared with Motorola, Nokia, Samsung, Ericsson, NEC, and Sony...
The result of the comparison is obvious:
Dregs...
Dear viewers in front of the TV, do you see that compared with our Damai 1, all these brands of mobile phones... are dregs!