Chapter 2061 Simple Common Sense

"Stop keeping us in suspense. What's the solution? Just tell me I'll treat you tonight." Zhu Hengyi said.

"Brother Zhu, we agreed that all the expenses here will be on my account." Li Yihang, who was sitting not far away, said something.

Except for the fact that you need to pay for raising horses here, other things such as storing wine and smoking cigars are provided by the boss Li Yihang for free.

Of course, if you want to hold a banquet, or specifically want some famous wine worth hundreds of thousands or millions, you need to pay for it yourself, but Li Yihang will usually give you a hand in such cases.

"I've told you many times that you can call me Brother Heng or Brother Hengyi, but you are not allowed to call me Brother Zhu. You want to treat me, right? Open a bottle of 50-year-old cellared Moutai and you'll treat me." Zhu Hengyi glared at Li Yihang unhappily.

Li Yihang shrugged to indicate that he didn't hear this, and turned to continue chatting with Qian Liang as if nothing had happened.

"Damn!" Zhu Hengyi snorted unhappily.

Then he turned to look at Yang Dongxu, and Lai Tianqing also cast a curious look, wanting to know what tricks Yang Dongxu had.

"The main rival of MSG is chicken essence. The reason why MSG was overtaken by chicken essence is that there were rumors that eating too much MSG would cause hair loss, gray hair, and even cancer, etc.

Later, although these problems were proven to be rumors, and even appeared on TV and newspapers to refute them. But the effect was minimal, because at this time, chicken essence took the opportunity to advertise its health.

In the minds of the people, eating MSG is unhealthy, and eating chicken essence is healthy. It is difficult to reverse this perception, so MSG was overtaken by chicken essence and directly dominated the market."

"Do you have a way to reverse this perception?" Zhu Hengyi figured out a little taste.

"Of course!"

"What method?" Lai Tianqing couldn't help but be curious.

This kind of thing that has formed public cognition is difficult to reverse. Sometimes, even if there is a breakthrough subversion, it takes a long time to slowly reverse it.

Seeing Yang Dongxu's confidence, he seemed to be able to turn the situation around in an instant. He was really curious.

"It's very simple. It can be done in one step. Just let the public look at the ingredient list."

"Huh?" Zhu Hengyi and Lai Tianqing were full of question marks. Don't all foods have ingredient lists?

What's the use of looking at this?

If it was useful, wouldn't MSG have turned the tables long ago?

Seeing the two people with a blank look, Yang Dongxu explained, "The ingredient list has always existed, but only a few people actually look at it. Many people don't have the habit of looking at the ingredient list.

In the ingredient list of chicken essence, salt and MSG are the main ingredients, and then other additives are added. The price of chicken essence is five or ten yuan, and a bag of MSG is only two or three yuan.

So as long as you let the public know that adding a small amount of MSG and salt has the same effect as using chicken essence directly, which one do you think the public will choose?"

"The main ingredients of chicken essence are salt and MSG?" Zhu Hengyi and Lai Tianqing were both stunned.

The two people are even more confused now. Since the main ingredient of chicken essence is MSG, why is MSG unable to recover due to various rumors, but chicken essence can dominate the market?

"If you don't believe it, you can go and buy a bag of chicken essence and you will know. The first two are salt and MSG. As for why MSG is unable to recover due to rumors, but chicken essence is not affected.

I have just said that the influence of rumors is too great, and many people don't look at the ingredient list. Just heard that chicken essence is more healthy, everyone subconsciously thinks that it is healthy and buys it without looking at anything. This is called herd mentality!"

"Your consciousness is to let people who didn't look at the ingredient list before look at the ingredient list, and then wake up the people?" Zhu Hengyi said.

"Yes, this is the first step, and the second step is when everyone realizes that compared with chicken essence and MSG, MSG is more affordable. That's when it comes to price wars. The things are good and cheap, who do you think will win?"

"What if chicken essence follows the price reduction?" Lai Tianqing asked.

"Then lower the price. Fighting a price war in this regard is more economical than creating a chicken essence brand, looking for celebrities to endorse it, and spending all kinds of publicity. And after such a wave of operations, whether you can finally establish the brand is also a question.

It is definitely not as simple and direct as starting with MSG. And this trick is a sure win. If we win, we can use MSG to directly have a say in the seasoning market.

If we lose, the worst thing is to change the MSG factory into a chicken essence factory. Anyway, the main raw material of chicken essence is MSG. Then we can use advertising and celebrity endorsements." Yang Dongxu said.

"Your method" Zhu Hengyi didn't know how to praise Yang Dongxu for a while, so he could only give him a thumbs up. This method is so cunning that you can make a lot of money if you win, and you won't lose anything if you lose.

He really wanted to open Yang Dongxu's head to see what was wrong with his brain, and he could come up with such a best of both worlds method.

If Yang Dongxu knew that Zhu Hengyi wanted to open his head, he would definitely roll his eyes and look at him with contempt, "Big Brother, this is not a profound knowledge, it is common sense in life. Just take a look and think about it when you enter the kitchen."

"Go get a pack of chicken essence and a pack of MSG." Lai Tianqing shouted to Li Yihang.

Suddenly, everyone in the small building looked at Lai Tianqing in surprise. Li Yihang was confused, not knowing why Brother Lai suddenly wanted chicken essence and MSG.

Barbecue?

No, shouldn't barbecue require barbecue ingredients? What's the point of chicken essence and MSG?

"Why are you standing there? Tell someone to buy them." Lai Tianqing said.

"Hey, okay!" Although he was confused, Li Yihang got up and prepared to tell his subordinates to buy them.

At this time, Yang Dongxu stopped him, "No need to go out and buy them. Just ask someone to go to the kitchen of the villa and take a bag of chicken essence and MSG. They should be in bags, not in the seasoning box."

"Hey, okay!" Li Yihang responded and told his subordinates to get them. He scratched his head as he walked, obviously unable to figure out why these big guys wanted chicken essence and MSG.

Not only was he confused, but the other people in the small building were also full of question marks.

"Brother Lai and Brother Zhu are preparing to enter the seasoning industry and have chosen chicken essence and MSG as a test point." Yang Dongxu explained.

The confused others nodded, as if they understood something, but they also seemed to understand nothing.

Two giants enter the seasoning industry?

This makes them feel like they are using a cannon to kill a mosquito. Then you enter the chicken powder and MSG industry. What are you going to do with chicken powder and MSG now?

See how others do it and prepare to imitate it?

I don’t understand!

It’s totally confusing.

“Let Brother Lai and Brother Zhu explain it to you. I’ll go to the front. A friend is having a banquet over there, I’m going to say hello.” Yang Dongxu got up and walked outside.

“I told you not to call me Brother Zhu!”

“Okay, Brother Zhu!”

“Fuck!”