Chapter 940 Vision and Ability

This film is very different from traditional Hollywood sci-fi movies. "The Avengers" doesn't even need a story that sci-fi movies rely heavily on. The whole movie has almost no story at all. Then a process of crazy brushing monsters.

In just one night, the box office data proved that this model was in line with the market's needs.

At least for now there is no problem.

"The Avengers" won $33.8 million at the early box office, although this figure is not small compared to last year's "Harry Potter and the Deathly Hallows (Part 2)"'s terrifying $43.5 million midnight box office total, but the cartoon The heroes of Weiwei have proved the charm and value of assembling groups to fight monsters, especially the excellent word-of-mouth effect of "The Avengers" and the great enthusiasm of fans, which has also created a new way for commercial movies.

Subsequently, the North American film market, which is mainly composed of teenagers, broke out with terrifying enthusiasm on Friday.

In just one day, "Avengers" took 80.81 million US dollars from North America, including the early stage.

This is the first time since the birth of the North American film market that the single-day box office exceeded the $80 million mark.

After delivering Scarlett Johansson and rushing to JFK Airport after lunch, Matthew deliberately asked the driver to go to several popular cinemas in Manhattan, and there were scenes of long queues at two gates.

The more people lined up, the happier Matthew was naturally.

Stacking the money numbers is the most popular and obsessive game in the world.

Besides, if you want to buy a private jet or a luxury yacht, you need a lot of money.

Where did the money come from? Of course, the shares of Disney and Apple cannot be sold. They are both held as fixed assets for a long time. The real source of cash is the film industry.

Back in Los Angeles, Matthew specifically called Robert Iger, and Walt Disney would pass most of the information related to "Avengers" to him as soon as possible.

Although only 40% of the investment income is shared, Matthew is very clear that the income brought to him by "The Avengers" is probably only a lot more than that of "The Hunger Games".

The craze that belongs to The Avengers has truly arrived.

On Saturday, "The Avengers" completely detonated the viewing craze in the United States. Starting from the morning, the attendance rate of the theaters showing "The Avengers" basically exceeded 60%, such as Santa Monica Commercial Plaza and New York Times Square. popular movie theaters,

It is impossible to describe the number of fans gathered by being full.

It is very rare for so many superheroes to gather together. As a representative of American popular culture, it is difficult for movie audiences who are mainly young audiences to not have a star worship mentality. Movie derivatives all over the streets and related topics flooding forums and websites can be seen. One spot.

The atmosphere of the movie is relaxed and humorous, and the heroes who seemed to be high in the past have gained human affinity. This kind of character who breaks the established impression is easier to gain goodwill, and it is suitable for all ages.

Of course, the most important factor in the popularity of "The Avengers" is the marketing and... it's a light-hearted popcorn movie!

"The Avengers" does not have any so-called depth and philosophical thinking at all. It is a story that knows the result from the beginning: the bad guys want to rule the earth, the good guys form an alliance, and after a series of running-in, defeat the bad guys and save the world.

It's also a movie that combines Hollywood's usual tricks: flashy fights, dense jokes, hot guys and beauties, and preaching justice and camaraderie.

Unfortunately, this routine has succeeded again.

This is the biggest factor in the success of "The Avengers". It is not artificial or profound, and the viewing experience is just one word - cool!

Those European directors who show off the private organs of the human body as their art always look down on commercial films, thinking that if any director shoots, as long as the budget is sufficient, they can produce a good enough commercial film.

But is this the case? In Hollywood, almost everyone agrees that big-budget commercials are far more difficult to shoot than independent films.

Rome wasn't built in a day, and "The Avengers" isn't a success with just a few superheroes. The seemingly nutritious popcorn movie is not something that everyone can make.

"The Avengers" remained strong on Saturday, maintaining high attendance as word of mouth spread from audiences.

Although nearly 4,500 theaters in North America have opened their full-scale screenings, the surging crowd of moviegoers still caused the ticketing system of Emperor Entertainment Group, the largest theater chain in the United States, to respond slowly and almost crashed due to too many customers buying tickets at the same time.

The situation is very good.

On the second day of its release, "Avengers" reported $69.55 million!

In just two days, the cumulative North American box office has exceeded 150 million US dollars!

On Sunday morning, Robert Iger and Matthew went to Malibu to play golf, and neither was in a good mood.

Matthew saw it very early, and on Marvel, Robert Iger is under a lot of pressure.

It is difficult for a large joint-stock company to be a single person. Even when Michael Eisner was in power, there were still opposition forces headed by Roy Disney within Disney.

Robert Iger pushed Walt Disney to acquire Marvel Comics, and the entire transaction reached nearly $4.3 billion, but after the acquisition, in addition to the continued success of "Iron Man", the heavily invested "Thor" and "Captain America" ​​can only be said back This is it.

Before The Avengers hit theaters, the deal was noticeably disproportionate.

The voice of opposition naturally emerged. Shareholders will not consider things too far in the future, and a CEO who cannot bring sufficient returns to shareholders is definitely not a good executive.

If "The Avengers" fails, even if Matthew shares 40% of the investment risk, Robert Iger has only one way out.

It turns out that Robert Iger won the bet, and he, Matthew Horner, also won.

"Matthew, your investment vision is really vicious." Robert Iger put down the club in his hand, and the towel handed by the caddie wiped his sweat and said, "I also noticed it after the release of "Iron Man". Marvel comics, and you? Years before Disney decided to invest in Marvel superhero movies.”

He sighed, "In that situation, how many people dared to invest in Marvel?"

Matthew swung the club and knocked the small white ball into the air. Then he said, "I'm not sure. I was gambling at that time, but luckily, the bet was won."

Robert Iger smiled like Mickey Mouse, "It's vision and ability, not luck."

Matthew shook his head as he watched the flying ball fall into the bunker.

"It's going to take more practice," said Robert Iger soothingly, before turning back. "You're better than most decision-makers in this circle with your vision, ability, and determination."

"Isn't it such an exaggeration?" Matthew was rarely embarrassed.

"You should have heard of it." Robert Iger said slowly, "Around 2,000 years ago, when Sony Columbia was preparing for "Spider-Man", in order to get out of the predicament, Marvel Comics wanted to put its major players, including the Avengers. The rights to some famous superheroes were sold to Sony Columbia for $25 million, but Sony Columbia management didn't think it was worth the price..."

Matthew also knew this, "If the deal had been made, there would be no Avengers."

Speaking of which, he and Robert Iger both laughed.

Having said that, few people could have imagined the current situation at the time. In order to get out of the predicament, Marvel Comics not only sold the copyrights of its superheroes to Sony Columbia Pictures, but most of the superheroes, such as Thor, Iron Man and Captain America, etc., no one cares at all.

After the two finished the hole, they took the battery car and walked back together.

Robert Iger said, "It is said that the most popular accessory this summer is the Mockingjay brooch?"

Matthew nodded and said directly, "I just mentioned that it is a good design and promotion."

As "The Hunger Games" continues to be popular, the Mockingjay brooch worn by Katniss has become popular among young people. The studio has joined forces with Tiffany to launch a luxury version of the brooch, as well as a variety of ordinary brooches with more affordable prices. Edition, over three weeks, the various versions of Mockingjay brooches have sold more than 1.7 million in North America, Great Britain, Australia and New Zealand, bringing in nearly $8 million in profits for the studio.

Sometimes, an inconspicuous movie prop can often become an explosive product in the surrounding.

With the release of "The Avengers", "The Hunger Games" was not affected significantly due to different audiences. It won $21.09 million that weekend, the North American box office accumulated $336.66 million, and the global box office exceeded $500 million. .

However, in the face of such a strong film, "The Hunger Games" can only give up the throne of the North American box office champion.

"The Avengers", as expected, topped the North American box office chart with a terrifying $207.43 million!

This is the first time a single film ever grossed over $200 million in its opening weekend!

Such a hot box office blowout isn't just happening in North America.

In 11 countries and regions including Hong Kong, New Zealand, Malaysia, the Philippines, Mexico, Brazil, Argentina, Ecuador, Peru, Central America, and Bolivia, "The Avengers" also set a new box office record for its premiere; The Avengers also achieved the second or third highest-grossing debut in history.

In three days, the world has set off a superhero craze called "Avengers". Under this craze, "Avengers" easily exceeded the $500 million mark at the global box office in its first week.

The big sales are not only the box office of the film, but also peripheral products such as dolls, toys and character image authorization, and also bring huge income.

Matthew is thinking, will the income this time be enough to buy a plane and a 100-foot yacht?

(The thing about Marvel and Sony Columbia is true, Sony Columbia once had the opportunity to wipe out the rights of the Marvel hero movie for $25 million)