Chapter 714 Serial Scandals (2)
Illegal areas, such as expired drugs are still sold. For example, some warehouses storing drugs have been soaked by floods, and they should be abandoned. However, after drying, they are still illegally added to the medicine. It won't kill people, but the efficacy may not be up to standard, and there may be other lesions. As a listed company, there is also the problem of false financial reports.
These news were reported by some local paper media, but they were quickly covered by public relations and never caused large-scale discussion. After all, this company is a pillar enterprise in a certain city in the southwest.
He has handed these materials to Bo Yan, and Bo Yan will arrange them first. How to attract attention in major forums, how to create momentum on Weibo, how to contact the water army to buy heat, all of which he plays smoothly.
But these are not enough. This is just a problem in his family. He dares to arrange a scandal with Xia Siyu, which shows that this kid is a habitual offender of playing both sides. This side of him must be shown to Shang Feier!
"Because of the scandal between me and Miss Xia, I came here to explain."
"What's the point of explaining? Siyu won't like you." Han Yifan didn't like him at all, so he cut him off.
Xia Siyu didn't say anything, and this time she went with Han Yifan.
In the evening, two major events happened. First, a "enthusiastic netizen" dug deep into the situation of Dr. Xi's family company and posted the matter of selling expired drugs on the Internet. These days, the safety of food and drugs is the most concerned topic, and soon this post became a tall building, seven or eight hundred meters high.
The forum where this "enthusiastic netizen" posted is where the most marketing accounts and gossip accounts are stationed. Some marketing accounts were linked and immediately forwarded to Weibo. Bo Yan started to warm up there. At the beginning, the hot search was not very high, only in the top ten, and soon fell out.
It was because it was in the top ten and then fell out that it aroused the rebelliousness of the melon-eating crowd, thinking that it was "public relations". Afterwards, another wave of "netizens" started digging on Weibo, revealing the illegal use of medicinal materials soaked in floods. This blew up a hornet's nest. This is simply tantamount to playing with the patient's life, and with Bo Yan's addition, it instantly rushed to the top of the hot search.
By the time the pharmaceutical company reacted and started public relations, it was already the next day. Bo Yan once again threw out the false financial report, and the news that had been silent once again became a hot search.
Then this time it was really enthusiastic netizens. In the evening, netizens also revealed that several shareholders of this company were involved in the list of dishonest persons who owed money and did not pay it back, and it was suddenly very lively.
Things gradually developed layer by layer. In two days, several waves of bad reviews caught the company off guard. When the market opened, the stock price fell directly by 20%. The superiors directly ordered a thorough investigation, and the Food and Drug Administration, the China Securities Regulatory Commission, etc. also sent "congratulatory messages" and began a comprehensive rectification and investigation.
In just a few days, a large pharmaceutical company was on the verge of collapse. Xia Siyu hadn't seen the glasses guy come to see Shang Feier for several days.
But she wasn't very happy, because after two days, she found out that her rumored boyfriend had changed to Han Yifan.