Text Volume 548 Region 2~

Overwhelming TV advertisements, specialty stores springing up like mushrooms in major cities, giant posters in shopping malls in huge cities, as well as newspapers and media related to all fashions, appeared in front of ordinary people unexpectedly.

South Korea, Japan, Hong Kong, and Singapore, the cities where L'Oreal makeup agents used to be, immediately received orders to expand their headquarters.

As the final destination of this Asian expansion, the huge market share of mainland China makes them determined to win.

Ever since, Qin Guan, who had only made a fuss in the beginning, was coerced by the L'Oreal advertisement, and entered the country aggressively.

When everyone turned on the TV, there were overwhelming introductions of various types of L'Oreal whitening cosmetics, and a new term was naturally brought to the eyes of Chinese male compatriots.

It turns out that men should also pay attention to their appearance, large pores, blackheads and oily face are no longer a sign of a man, but a skin problem.

And more and more people, under the guidance of this kind of advertisement, also began to pay attention to their old rough face.

Maybe it's time to buy a professional facial cleanser for men, what's the matter with just soap and my wife's things?

The social elites who go to work will inadvertently reveal the smell of cologne, and in the eyes of female colleagues full of meaning, they will send out invitations for romantic time after get off work.

They all felt the same way about men's skin care after seeing the advertisement of Qin Guan's facial cleanser for men.

It turns out that if you make yourself tidy and beautiful, there will be foreign girls in your arms, and the word smug, from today on, is no longer a woman's patent.

The over-the-counter cosmetics opened in major shopping malls can no longer meet the purchase volume of ordinary people, and as a result of the operation, more and more large supermarkets have become the first choice of sales channels for this cosmetics agent.

I don't know which day it was, when Chinese people walked into the most common local large chain supermarkets such as Carrefour and Wumart, their cosmetics area was redecorated.

It is a small counter that is lighter than a large shopping mall, and some household cosmetic products have already filled the supermarket shelves to the brim, which is clear at a glance.

L'Oreal has entered thousands of households in China with the attitude of foreign cosmetics that I am by your side.

In order to meet the needs of Chinese consumers, more cosmetics for Asian women's skin have also been developed by their technical department.

Facing this kind of upsurge, some ordinary people who had long forgotten Qin Guan, a handsome young man, were once again brought up their long-held memories by these advertisements.

"Oh, I know this kid, isn't he the kid who played Xu Zhu, he's really handsome!"

"Yeah, it's said that he went abroad to study. Look, he's all handsome and went abroad!"

"Oh my god, this is conquering the foreigners again, and it really embarrasses us Chinese, so what, his aunt, can you buy a bottle of facial cleanser for your family?"

Buy it, you must buy it.

Although the L'Oreal at this time is much more valuable to ordinary people than the Pechoin and Daqi they are used to, but they can't stand the love and admiration of their own children.

And when this brand is fully rolled out in China, the sales report for a full month is placed on the table of L'Oreal headquarters.

One month's sales, the performance of one sales area in mainland China alone is 853 million yuan. This is such a young and new market, and it has become the second place in L'Oreal's global sales area.

The Chinese are scary, and China's huge market consumption power is even more terrifying.

And the sales volume of L'Oreal men's single product unexpectedly ranks in the top 8 in the total sales ranking, which shocked the attention of the brand executives.

"Whoever is in charge of this issue of L'Oreal's men's global advertisement is very insightful and deserves praise."

"It is really a wise decision to choose two Chinese, Gong Li and Qin Guan, as the spokespersons of L'Oreal. We can inform the public relations team and ask them to pay more attention to local actors in mainland China."

"Well, that's right, since the market is so huge, for the spokespersons in the Asian circle, I think we can just focus on China..."

"Seconded."

"agree!"

The selection of the Asian spokesperson for L'Oreal's later general direction was achieved just like this under the shock of the sales data that broke the table this time.

As for such a decision, it is naturally impossible for other actors in Asia to know about it. Of course, if they know it, they can only knock their teeth out and swallow it in their stomachs. Who made your country less populated?

Different from L'Oreal's publicity strategy that is gearing up to take the mass line, Tiffany is very high-profile in conjunction with the China Jewelry Association, the Chinese Brand Development and Promotion Organization, and the local jewelry giant Dai Mengde. The positioning of opening flagship stores in big cities kicked off their trip to China in Asia.

And the method they adopted was quite rich and powerful, only opening the most luxurious shops in the most cutting-edge squares.

The whole body of glass walls, uniform decoration style, huge venue, and exquisite service all show the determination of this top jewelry brand to enter China.

Shanghai Liujia, the Pearl of the Orient, became the economic center of China as early as the end of the 1990s. It must be the first city that these top luxury goods inspect. As if it was agreed upon, the renovation and unveiling were completed at the same time.

Beijing Wujia, the political and cultural center of China, has a huge population base and is one of the reasons why Tiffany prefers this city.

The power of the two municipalities directly under the Central Government in Tianjin can be seen. This is also a port city in the north, and it has a geographical location that cannot be missed.

A family in Guangzhou and a family in Shenzhen, these two places that are close to each other, have come to the forefront of everyone in the tide of rising in the south.

One in Chongqing, two in Shenyang, Chengdu, Hangzhou, Zhengzhou, Wuhan, Nanjing, Xi'an, Qingdao, Jinan, Harbin and Kunming all left Tiffany's footprints at the same time.

These important provincial capital cities in China have welcomed the arrival of a new jewelry concept one by one.

Small fine jewelry, design jewelry, and limited edition jewelry.

It turns out that this is the high-end foreign jewelry design and sales concept.

Ever since, those jade carvings laughed, and those traditional jade jewelry shops with their own seal cutting and design capabilities also laughed.

These are all leftovers from the Chinese ancestors. Isn’t it just rejuvenation and turning waste into treasure?

corny. (To be continued.)