Chapter 570: Kidnapping
Wu Zhi Xiaoji and Fan Wubing met, and naturally they had to talk about the automobile industry of Fan Investment Group and the direction of the domestic and foreign family car market.
Wu Zhi Xiaoji felt a little puzzled about Fan Wubing's agreement to license the SUV technology to Jiangnan Province, so he asked Fan Wubing about it.
Fan Wubing said to Wu Zhi Xiaoji, "You don't know much about this matter, so you feel a little sudden. In fact, our company is not suitable for producing such things."
Regarding the production of cheap SUV models, Fan Wubing had seriously considered it before. Although it is not difficult to build such a model, and it is believed that the overseas market will be more optimistic, all this is based on the relatively cheap human resources in China.
Fan Wubing always felt that if his company wanted to stand out among many state-owned enterprises, joint ventures and foreign-funded enterprises, it relied on the higher treatment of his company than its peers. This is the only way to continuously attract the best talents to join his company.
But if you want to make cheap SUVs, there are many competitive domestic companies and many in the international market. If you run a factory according to your company's current salary standards, you will definitely not be able to compete with others. Instead of doing this, it is better to let others do it.
In addition, the current conditions in Jiangnan Province fully meet the standards required for an automobile factory. As long as they master the core technology of manufacturing SUVs, they want to soar to the sky and drive the local economy to take off, which is still very beneficial.
At present, Fan Wubing's focus is still on the mid-range car market.
The proportion of automobiles in the domestic national economy is not large, and it is far from becoming a pillar industry of the national economy. Although it is difficult to make an assertion whether it can become a pillar industry, most people are still skeptical about whether mid-range cars can become the mainstay of automobiles. After all, most of the products produced in this field are CKD and DKD products. They are not Chinese car companies' own, but foreigners'.
A researcher from the State Council's Economic Research Center once said that they had conducted many field surveys at various automobile manufacturers and formulated many plans that were conducive to the overall sustainable development of the automobile industry, but most of them could not be implemented when they were actually implemented by the enterprises, mostly because the Chinese side did not have the decision-making power.
From another perspective, there are many domestic joint ventures, especially those that produce mid-range cars, but their corporate development plans and strategic decisions seem to be decisions made by foreign manufacturers to enter the Chinese automobile market or even occupy the Chinese market, so the Chinese side cannot implement its own small decisions. This is the truth, and it is indeed quite sad.
In fact, it is not only the domestic automobile industry that has the phenomenon of product and technology homogeneity,
domestic home appliances, textiles, chemicals, building materials, machinery and other industries all have serious homogeneity. This is why Chinese companies lack core competitiveness, that is, they lack the motivation to create the market, and they are more than enough to passively follow and cater to the market, but they have no edge when they really compete in the international market.
In fact, it is only okay in the early stage of the market in China. The gradual maturity of the market will inevitably suppress those uncompetitive products. Thinking carefully about the development of domestic automobiles, it is not difficult to see that the domestic automobile industry is now in an awkward situation where the high-end car market is in great demand, the low-end market is mixed, and the mid-end market is squeezed.
Some domestic mid-range cars have not made great efforts in terms of power, quality, practicality, technology, etc., but are more exploring and advancing through imitation and plagiarism. They lack core technology and independent intellectual property rights, blindly follow the trend of foreign cars, and lack the real spirit of transcendence and innovation.
On the other hand, the best-selling mid-range cars in the international market now all rely on brand influence, personalized communication of research concepts, and marketing methods that win by surprise. After many foreign cars are localized, they can sell at the highest price with the worst configuration, which is far from the European version. This makes people admire their brand communication and marketing ideas. It can be said that they have grasped the romantic and face-loving consumer psychology of domestic consumers.
Many domestic models have not fully investigated the consumer market, nor have they grasped the consumer psychology and real needs of domestic consumers who are in the rising stage of their careers. They have made too much of a fuss about styling, paint, and configurations without practical value, but have ignored the promotion of safety, humanization, comfort, and reliability. This is very bad.
In fact, the price strategy of domestic mid-range sedans is chaotic, and there are many problems in the operation of domestic brand mid-range sedans. Domestic brand mid-range sedans have no fundamental advantages in quality, technology, appearance, performance, workmanship, and service. Although domestic mid-range cars are still in the era of huge profits, it is conceivable that once they enter the customs, every time a new model with obvious price advantages comes in, domestic brand mid-range sedans will face a price adjustment, and every adjustment will hurt the loyalty and trust of car buyers.
Over time, consumers will lose trust and interest in domestic brand mid-range sedans.
Under such circumstances, the independent research and development technology possessed by Fan's Automobile Manufacturing Company becomes very important. Whether it is research and development capability, production capacity, or Fan Wubing's deep understanding of the domestic market, these are the winning magic weapons of Fan's Automobile Manufacturing Company.
As of now, the mid-range cars produced by Fanshi Automobile Manufacturing Company are of excellent quality and service, leaving many joint venture brands far behind. It is also a very rare opportunity for consumers who had no choice in the past. highlights.
But Fan Wubing grasped a basic principle. Although the company's profits are very high, which can be said to be huge profits, in terms of selling price, Fan Wubing did not set its price too low, but cooperated with the joint venture brand It remains at the same starting line, or it moves slightly downward during the promotion period.
His decision is sending a signal to the other party. Fan's Automobile Manufacturing Company does not want to destroy the current relatively stable and lucrative automobile market. Making money is the common pursuit of everyone. Otherwise, it will blindly sell at low prices. , will definitely cause many companies to have no market, and will also give people the impression that Fan's Automobile Manufacturing Company produces only cheap cars, which is very detrimental to the company's development.
That's why Fan Wubing decided to transfer the manufacturing of cheap SUV models to Jiangnan Province. He just didn't want to associate the manufacturing of low-end cars with his company, at least at this stage. Consumers of these mid-range cars feel that the company they choose has no taste and can only produce some low-end cars.
In China, many people regard private cars as a prestige project. Therefore, they choose a model not based on the performance and configuration of the car, but first screen based on price, and then compare configurations. In this way, low-priced cars He was directly eliminated by some people.
Mid-range cars are the mainstream of the automobile market. Once they occupy this market share, it means that the most profitable piece of the cake has been captured. Therefore, it is definitely a failure to pursue the low-end car market and lose the mid-range car market. , Fan Wubing would never allow this situation to occur.
For him, his company does not need many brands. Three or four are enough. The important thing is to widen the gap in internal configuration. Otherwise, it will easily cause market confusion and consumers will be at a loss. .
Let consumers understand their own company, their models, let them know which car they need and how much RMB they have to pay for it. This is what company leaders need to be concerned about, rather than constantly launching New models, creating gimmicks to defraud consumers of their money.
After listening to Fan Wubing's words, Wuzhi Xiaoji felt that his boss's thorough observation of the car market was unmatched by him. However, he was much better than his boss in terms of understanding of automobile manufacturing and technology. This was also his recent experience. Gains from in-depth study of professional knowledge over the past few years.
Fan Wubing received another call for help from Qiu Baohua, saying that the other party was monitoring him more and more closely, and he was afraid that he would take action soon, so he asked Fan Wubing to help him find a way to escape as soon as possible.
Fan Wubing was also a little scratched by this. After all, the people who were targeting him were powerful and had far-reaching influence. If Fan Heng hadn't suddenly emerged, he would have been the most dazzling political star, although not necessarily. There is no problem in being able to join the final high-level decision-making group, but affecting the political and economic direction of a party. It is indeed unwise to openly oppose such people.
But now, it won't work if we don't take action.
After putting down the phone, Fan Wubing asked Wuzhi Xiaoji, "If you have a treasure and others are always thinking about it and want to steal it and make it their own, what are your best ways to deal with it?"
Wuzhi Xiaoji was confused when he heard this, but he thought about it and replied, "There is an old saying in China, you are not afraid of thieves stealing, but you are afraid that thieves will miss you. If you have always kept your treasure, you must let it go. The thief is worried that it might be stolen at some point, so if you want to get rid of it once and for all, you have to find someone to steal it first, so that other thieves can't think of it. "
After hearing this, Fan Wubing nodded and praised, "Yes, your reaction is quick enough. You have read Gu Long's novels, right?"
Wuzhi Xiaoji chuckled, but did not deny it. Fan Wubing was naturally not bored enough to ask him if he had really read Gu Long's novel and understood the origin of this sentence.
So Fan Wubing had an idea. Since he couldn't match Qiu Baohua in this matter, it would be better to outsmart him.
Although Qiu Baohua is under surveillance at this time, because the major case in Xiamen has attracted most of the attention, there is not much strictness here, but one thing is for sure, that is, he wants to Going abroad is very difficult.
If it had been before, he could have fled to Hong Kong, then transferred out of the country and lived in exile overseas.
But things are different now. Hong Kong has returned to China. The SAR government cannot let a suspect like him, who is targeted by high-level officials, slip away. In that case, some things will be difficult to say.
Therefore, Qiu Baohua did not think that he could escape smoothly with his own power.
But he didn't have the consciousness to sit still and wait for death. When he was in panic, Fan Wubing contacted him and said that he had a complete arrangement so that he would not have to worry no matter what kind of situation he encountered.
"What kind of situation?" Qiu Baohua was a little confused about Fan Wubing's instructions and didn't know where the bottom line was.
"What I mean is that even if someone breaks into your house and kidnaps you, don't worry. Do you understand now?" Fan Wubing said clearly.
During the day, Qiu Baohua thought for a long time, but he didn't understand what Fan Wubing said.
When he was about to go to bed at night, Qiu Baohua felt something was wrong. The glass in his house suddenly vibrated, and then he heard the sound of a helicopter. The strong light shone directly over. Obviously, a helicopter landed in his yard.
Qiu Baohua is also a rich man, so he also lives in a villa on the mountain. The inspection team has someone here to monitor them, but there are not many people, only two people, and they are not equipped with any weapons. Seeing the scene outside, they all ran out and wanted to find out what was going on.
After all, China is not a foreign country. There are many private helicopters, and there are very few departments that can use helicopters. Now a helicopter suddenly ran out, which can't help but make people feel very confused.
But the people who got off the helicopter were not very cooperative. Four big men rushed over, tied them up and threw them into the house. At the same time, two more people rushed into the room, grabbed Qiu Baohua who was in panic, tied his hands and feet with tape, sealed his mouth, and then threw him into the helicopter like carrying a sack.
Afterwards, several people searched Qiu Baohua's home, swept away some valuable antiques and furnishings, and returned with a full load in front of the two staff members sent by the inspection team.
The two staff members didn't break free from the rope until dawn, and then they started to call their leaders and told them what happened here. Qiu Baohua was kidnapped by a group of unknown people, and the other party was driving a helicopter.
This incident shocked the inspection team. Although Qiu Baohua was the object of their key review, they had not caught any major handles before. However, under their surveillance, he was kidnapped. How could they explain this to the superiors and subordinates?
Apart from anything else, how to deal with Qiu Baohua's family is a headache.