Chapter 157 The Birth of Star Shopping

"In this case, do you want to talk to Xiaohou first?" Xia Donghai asked.

Fan Wubing nodded, thinking first to see if Mr. Hou is really the Mr. Hou who has the talent for TV shopping promotion, before he can draw a conclusion.

So Xia Donghai called Xiaohou in, and he really looked like that very familiar one.

"Boss, what do you want me to do? I'm teaching the new employees homework!" Mr. Hou asked Xia Donghai curiously.

Although he saw Fan Wubing, he didn't know what this young man was doing. The person who was able to sit with Xia Donghai should have some background, but he came from Taiwan, so he didn't know much about these things. very heavy.

Mr. Hou believes that strength determines everything, and those with strength will be wiped out wherever they go.

Xia Donghai waved his hand and said to Mr. Hou, "Don't call me boss, this is our boss. I'm just a manager. Well, at best, I can be regarded as a minority shareholder."

"Big boss?! Could this be the legendary big boss?!" Hearing what Xia Donghai said, Mr. Hou couldn't help looking at Fan Wubing with bright eyes, wanting to study him thoroughly.

Regarding the matter of New Silk Road Entertainment Company, there are still some rumors within the company. Although it was founded by Xia Donghai and his wife, the scale is not large, it is just a husband and wife store. Engaged in acquisitions, and also injected a huge amount of funds, and hired Xia Donghai and his wife to continue to manage the company's daily affairs. This is how it has become today's scale, even among the top entertainment companies in China.

But the only thing that makes people feel a little regretful is that New Silk Road Entertainment Company has been preparing for a long time. Although there are small moves, such as poaching people or commercial performances, they have never made big moves, which makes the circle Insiders were very confused.

Hou always came to the mainland to pan for gold together when Xiao Qi signed the contract with the company, because it was more provocative. It was because Xia Donghai stayed in the company to train new employees because he had been in the entertainment industry before. Understand some basic conditions, and the second is that this person is more sensitive and can easily infect others.

Although it has received Xia Donghai's attention. But Mr. Hou felt that the New Silk Road Entertainment Company was still missing something. In the current state of not trying to be aggressive. I'm afraid there is no future. Recently he has been thinking about changing careers.

But did not expect. At this moment. I actually saw the legendary land

Fan Wubing looked at Mr. Hou with a smile. Said to him. "I feel like you're a more attractive person. I'm looking for you to come over and have a chat.

Do you know anything about TV shopping? "

"Television shopping? This thing has existed in Europe and the United States for a long time. Hong Kong and Taiwan haven't had it for a few years. Is the boss interested in doing this business? The mainland market is so big. It is very promising to do this!" Mr. Hou heard Fan Wubing's tone. Just guessed a rough idea.

"We are currently cooperating with CCTV. We want to start a TV shopping program. We are looking for a host. What kind of person do you think should be the host? Mature and steady, or relaxed and humorous?" Fan Wu I also want to try Hou Zong's courage. He also asked with confidence.

Mr. Hou heard this. Immediately jumped up. Then excitedly said to Fan Wubing. "Boss, we want to do TV shopping. Nothing else matters. The most important thing is to have a **! **! A ** like me!"

Fan Wubing said happily, "Okay, I understand, don't be so excited, it's as if sex has turned into adultery!"

"Hehe——" Mr. Hou scratched his head and smiled, and said to Fan Wubing with some excitement, "Boss, let me tell you! I've wanted to do this TV shopping for a long time! I don't even need to look for the host. Let me tell you. I am the most suitable one! Apart from me, you cannot find anyone who is more suitable than me in the whole world!"

"You can't just talk about it. Do you know anything about this business?" Xia Donghai asked.

Although Xia Donghai also came into contact with TV shopping when he was in the United States, the environment in the United States is very different from that of mainland China, and he is not confident that after transplanting the TV shopping from the United States to China, he will not be acclimatized. Circumstances, so some caution is still necessary.

But Taiwan is also engaged in TV shopping, and the situation is not bad. After all, Taiwan and the mainland have the same source of water and soil, so there should be similarities in customs, or there is a sense of reference.

When Mr. Hou heard Xia Donghai's question, he immediately replied with certainty, "I used to do copywriting for TV shopping in Taiwan!"

Fan Wubing and Xia Donghai looked at each other, both felt that something was interesting, so they asked, "Let's listen."

Mr. Hou used to do TV shopping planning for a TV station in Taiwan before, and he is very familiar with the whole process, so speaking of it now, it is in good order and logical.

The channels of TV shopping in Taiwan basically broadcast live 24 hours a day, and the products sold are all in the form of programs, which are broadcast in different columns according to different categories. There are about ten programs on each channel throughout the day, and there are basically no replays. The duration of the program is generally two hours, but it will be extended or shortened at any time according to the on-site sales situation.

Because most of them are live broadcasts, the host who controls the atmosphere of the scene is the key factor for the success of sales. An excellent host can make a multiple difference in sales performance. Mr. Hou’s TV station has 40 full-time hosts on the shopping channel. Each host is on stage for two hours, but they must work for four hours before and after. The first two hours discuss promotion methods with the director, and the last two hours write about product sales. Report. TV shopping has a strict reward and punishment mechanism. If the product sales are good, bonuses will be given to the production and broadcasting team, hosts, and product purchasers immediately. If the performance is not good, measures will be taken immediately. For example, as long as the sales are not good four times, the host will be replaced.

According to their respective positioning, each channel will correspondingly launch columns similar in style to the products displayed. However, some of the main programs will be arranged uniformly by the station, and will be popular at different times of each channel.

"According to the viewing groups of different time periods, the program is divided into different time periods and different products are sold. During the day, when there are many female audiences, they mainly sell female products such as maintenance cosmetics, jewelry, and clothing. , specializing in the sale of main products with high unit prices such as home appliances or furniture.” Mr. Hou introduced, “Moreover, our TV shopping division of labor is quite clear, and every step is very strict.”

Taiwan's TV shopping is basically a clone of the American model. First, the products are pre-packaged, and the packaged products must be submitted to the committee for review before they can be introduced into channels. After that, it will enter the schedule, and the live TV broadcast will be carried out according to the time. Generally speaking, after a product is selected, it will take several weeks of work from opening to showing.

After entering the video schedule, it is necessary to fully package and unpack the products and propose a preliminary publicity plan. When necessary, the host, director and director assistants will also make suggestions. Before the live broadcast, a production and broadcast meeting will be held. The director, assistant director, host, commodity purchasers and manufacturers will participate. The richness of product packaging requires manufacturers to provide more complete additional gifts, etc. The host should also be familiar with product performance.

Since TV shopping is mostly broadcast live 24 hours a day, viewers can see the sales status and inventory of commodities at any time, so it is easy to achieve a sales atmosphere of rushing to buy, just follow the hotline on the screen to connect to the customer service department, and you can directly Order the desired product.

The customer service department is responsible for customer reception, consultation and ordering, not only to persuade the audience professionally, but also to take the initiative to care about customer product satisfaction and some small details in use, so as to promote customers' willingness to purchase.

After hearing this, Fan Wubing and Xia Donghai were amazed again and again, especially Fan Wubing thought in his heart that he really found a treasure today. Although he had already thought of doing TV shopping, he was really not very clear about the details. Always go out, one person can solve all the problems, it is really a relief for myself, really gratifying.

"Very good, very good!" Fan Wubing said to Mr. Hou, "The company is going to set up a TV shopping department, how about you as the supervisor? This time you will be worthy of the name Mr. Hou!"

"Of course there is no problem!" Mr. Hou was invigorated after hearing this, but he said to Fan Wubing, "However, doing a shopping program on CCTV will definitely not buy you a lot of time. Why don't we create a special shopping channel ourselves? ?”

Um? Makes sense! Fan Wubing nodded, thinking that his satellite is idle anyway, if he communicates with the higher-ups, he believes that this shopping channel will be available soon, so he thought for a while and said, "Okay, then we How about just setting up a shopping channel called Starry Sky Shopping?"

"Star Shopping? Good name!" Xia Donghai and Mr. Hou both agreed.