Chapter 401 The Eve of the Sinking of the Business Aircraft Carrier

Fortune Chapter 401: The Eve of the Sinking of the Business Aircraft Carrier

In the middle of the month. Wuyi went to Chundu to inspect the work. So, just invite the city government. Go to visit

Fan Wubing had never been to Zhengzhou before. So I agreed.

The Zhengzhou Municipal Government has made a lot of efforts to welcome Yu Fan Wubing. Not only have many arrangements been made for food, clothing, housing and transportation. They even arranged for two beautiful girls to serve as tour guides for Fan Wubing. In addition to visiting some selected attractions. He was also allowed to go out on the streets as he pleased.

After arriving in Zhengzhou. Fan Wubing decided to visit Asia Mall.

Autumn of 1988. Wang Suizhou, a retired Air Force political cadre, serves as the general manager of a department store under construction. He completed the entire preparation period in less than two hundred days. It set a historical record for Henan shopping malls at that time. From the day of opening. Asia is eye-catching with a new and extraordinary image.

When Fan Wubing and others left Yaya. It's like entering a luxurious star hotel. There are flowers and green grass everywhere. There are not only salespersons in the mall. There are also greeters and singers and dancers. Every morning. There was also an honor guard hoisting the national flag at the entrance of the mall. Play the national anthem. Do a queue show for the onlookers. This scene once became the most famous viewing attraction in Zhengzhou.

It was on opening night that year. Asia Mall places dozens of advertisements in newspapers in Zhengzhou. This was the total annual advertising expenses of all Zhengzhou shopping malls at that time.

Almost in between. Asia has received great recognition from consumers. Second year of operation. Asia's turnover is nearly 200 million yuan. It immediately ranked 35th among the large shopping malls in the country. Three years later. Asia's turnover ranks first in Henan with an increase of more than 30% every year. That's when it comes. A crisis that was not noticed at the time had begun to sprout.

Wang Suizhou is an expert in shopping mall image building and business planning. But he is quite disorganized when it comes to management. Asia, which lacks a supervisory and restraint mechanism, has not conducted a comprehensive audit for eight years since its opening. during these eight years. Asia has had four CEOs. But there was no audit. Not a single handover. In its heyday. Asia's annual turnover has increased from 100 million to 100 million. However, the company's net profit has never exceeded 10 million yuan.

1993. Wang Suizhou is based on Zhengzhou Asia Mall. The shares were expanded and Zhengzhou Asia Group Co., Ltd. was established. The number of shareholders increased from two to five and later to six. The new shareholders are all financial dealers and real estate developers with previous presence in Hainan. They almost surrounded Wang Suizhou. embarked on the road of chain operation

In a short period of four years. Asia has opened fifteen large chain department store branches. This company with a total capital of only 40 million yuan is undergoing a major expansion with an investment of nearly 2 billion yuan. But. No one would have expected it. This broad road to China's retail chain empire turned out to be a road to failure.

All chain stores in Asia. The day you start business is when you lose money. The tragedy is without exception.

The two little girls led Fan Wubing around the mall and looked at the dazzling array of products. They were very excited. Fan Wubing was thinking about when this mall would go bankrupt. This idea is really a huge contrast.

Zhengzhou Association invited Fan Wubing to visit and inspect. Or because it was the skin confiscated from the cult. This place is all together and the area is not small. This has become part of Fan's home appliance chain store. More than five thousand square meters. Fan Wubing prescribed it according to the operation model of the warehouse market. It is very eye-catching in the downtown area of ​​Zhengzhou.

Moreover, Fan Wubing specially made a one-screen LED display. Make some infectious ads play on loop all day long. Attracting the attention of countless locals and outsiders, the mall is filled with customers.

these few years. It's a great time to upgrade home appliances, so as long as there is supply. There is no need to worry about any obstacles on the road to sales. Fan Wubing also took a fancy to this point. That's why I agreed to help Boss Zhu pick up the pieces. I took over so many skins for business.

The Zhengzhou store of Zi's home appliance chain store opened. It attracted a lot of media attention. The excellent environment and advanced management model here. It attracted many consumers to come and experience it. The media also seems to be particularly interested in these companies under the Fan Investment Group. There are often free newspapers advertising something. The fame of Fan's home appliance chain store has surpassed that of Asia. Become the first famous shopping mall in Zhengzhou.

Fan Wubing’s greatest success. It means being able to make extensive use of high-tech means to create a shopping atmosphere. Instead of simply relying on artificial entertainment methods to attract people. Therefore, the home appliance sales industry. His chain of shopping malls is the best.

There were originally 16 relatively large home appliance shopping malls in Zhengzhou City. Since the opening of Fan's home appliance chain shopping mall. Within half a year, twelve home appliance shopping malls were on the verge of bankruptcy. Several others are already considering changing careers. in this regard. There is really no one who can vote with Fan

The companies under its subsidiaries compete with each other.

in this case. The city government is both happy and worried. Fortunately, the sales of one mall of Fan's Home Appliances Chain Store exceeded the total sales of more than a dozen malls. What I'm worried about is that other shopping malls won't be able to continue. what can we do about it?

This time they invited Fan Wubing to come. Actually, they wanted to discuss with Wubing whether they could take care of the shopping malls in Zhengzhou and give them a bit of food. Fan Wubing had been in Asia Mall for a long time. He found a problem. That is, the management was a bit chaotic. It seemed that many waiters were not systematically trained. As for those department managers or higher-level managers, they also had a common problem. They looked good, but their business knowledge was very insufficient. They were not suitable for the various positions they were currently undertaking.

Fan Wubing had long heard that Zhengzhou Asia Mall often judged people by their appearance. At the end of last year, three large shopping malls in Guangzhou, Shanghai and Beijing opened one after another. There was a serious shortage of management personnel. Asia recruited hundreds of young people from Anhui. After a period of training, they were ready to be sent to the three. Because they did not know their personal situation, they had to send those with regular features and clear speech to the malls in Guangzhou, Shanghai or Beijing as managers or directors. The others were salesmen.

And their use of government was also very casual. It is said that Zhou, the announcer of the Asia Mall Troupe. Not worth managing - a bookkeeper was appointed as the general manager of Asia Mall in Kaifeng. This is a bit too much. Another example is nepotism. A cousin of a leader of Asia, who was originally a farmer in the suburbs of Zhengzhou, was appointed as the general manager of a large shopping mall in Beijing. The two brothers-in-law of the leader, who were farmers in Shandong, were also entrusted with important tasks. Even his nanny was appointed as the financial director of the Asia Group Distribution Center.

Asia's biggest shortcoming is that it excludes dissidents. Asia once had four young vice presidents. Because they did not agree with the general manager's opinion, they were sent to offices outside on the pretext of something. In the second year, Asia's overseas offices were abolished. When the four vice presidents returned to the mall, they found that their positions had been replaced by others.

When the concept of chain operation just entered China three years ago, Asia had heard the news and was determined to vigorously develop the chain business. It first established Zhengzhou Asia Group Co., Ltd. and then established a special retail management company. It has extended its tentacles to provincial capitals and cities above the provincial level in the country. It has quickly organized options and preparations. On average, a large chain store is opened every four months.

Due to different asset owners, chain stores in Henan are still named Asia. Chain stores outside the province are generally called Village Department Stores. It has to make a grand debut, including bombarding advertisements, grand opening ceremonies, free bus routes for customers, and various extraordinary and ostentatious promotional activities. These ways allow people to personally experience the long-known Asia style.

However, after a period of contact, the public gradually became suspicious, cold and picky. Its incompatibility with the local environment, its upstart-style shallowness and childishness, and many other weaknesses were exposed. As a result, although each Asia chain store has been established in form, it lacks internal and substantial support, and it is difficult to have real vitality and integrate into the local economic environment and people's lives.

When Guangzhou Village Department Store opened, local newspapers cautiously criticized it for its price war at all costs. The operating costs are high. I am afraid it will be difficult to continue. After the closure of Haicun Department Store, China Business News called on the Shanghai business community to pay extensive attention to the village phenomenon. Don't repeat their mistakes.

The Asia phenomenon has finally become a prosperous village phenomenon. Since 2000, media across the country have mostly criticized and belittled the village department store and other Asia chain stores.

At first, Asia regarded Japan's Yaohan as its rival and teacher. Yaohan claimed to open 1,000 branches in China 2,000 years ago. This also became Asia's decision-making idea to accelerate the pace of chain operations and spread across the country. When Asia opened stores in other provinces, almost every store was built by itself. This led to an increase in capital pressure and bad loans. As a result, each store lost money and dragged down the head office.

In addition to blind expansion, sexual business wars were also one of the reasons for the destruction of Asia. Around 1992, Asia took the lead in the Zhengzhou business war. A price war was fought. Especially the head-on price competition. This kind of business war has consequences. All six shopping malls that participated in the war are now suffering from serious losses. While Asia's hype of the business war hurts others, it also shoots a rock in its own foot.

Bing believes that vicious price competition will only waste corporate and social resources and run counter to the ultimate goal of operating a company. If you don't have the strength, you can't afford to play this kind of tactic of using your own capital to suppress others.

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