Chapter 919

Wang Lei soon knew what big move Xiao Miao was going to make.

After completing the repurchase of 100% of Xiaomiao Travel’s shares, Concubine Han, spokesperson for the public relations department of Maochang, announced that Maochang has officially entered the field of online car-hailing.

If that's all it is, it's no big deal.

This is not the first time that the online car-hailing war has occurred.

For people who are accustomed to the convenience brought by the development of the Internet today, 2012 seems to be a distant and unbearably inefficient age.

In that era, taxis, express trains, special cars, and rides did not exist. Only taxis could be taken, and the gesture could only be waving at the side of the road.

Waving is just a gesture for ordinary people, but for those with a keen sense of smell, it is a business opportunity.

In September of that year, my younger brother was born in a taxi.

The business model at that time was to rent a short aisle for 3,000 yuan. Whenever a taxi passed the aisle, the employees of the younger brother rushed up, knocked on the glass stopper flyer, and recommended the driver to install the taxi app.

They were the first to eat crabs, but they were not the only ones.

At that time, Yaozhaoche had received more than US$3 million in financing from Sequoia Capital. In order to compete for the market, it even bought smartphones for 5,000 drivers in the capital, and carried out 24-hour advertising bombing on FM103. Play once an hour.

In comparison, it was much worse to take a fast taxi, because the project did not receive the support of the technical team, and the team members were once reduced to only 2 people.

When the road is cleared step by step, the development of online car-hailing has officially entered the fast lane. A bloody merger, acquisition, elimination, out of the market one after another staged in the battle for the market.

From the second half of 2012 to the beginning of 2014, in about a year, after the giant capital entered the market, it immediately began to clear the market, which was simple and brutal: the subsidy war.

This almost eliminated all other players without the support of giant capital in an instant, leaving only my younger brother and Kuaidi.

In the end, it was the war between a certain goose and Ari.

On Valentine's Day in 2015, the younger brother Kuaidi announced the merger.

That's enough, let's not play anymore, we can join hands to reap the fruits of victory.

This can be called the first battle of online car-hailing.

In the year when the younger brother and Kuaidi faced off insanely, the international taxi app Uber also entered the domestic market by taking advantage of the chaos.

Uber burned nearly $1.5 billion in the first half of 2015.

Well, if you want to fight, let's fight.

Possessing a lot of capital father, the younger brother travels without fear of any enemies.

Before the Spring Festival in 2016, in Hangzhou, my younger brother burned 100 million in just one week. Years later, my younger brother’s funds were tight, and Uber burned for another week. According to media reports, in 2015 alone, the combined losses of the two have exceeded 20 billion yuan.

This is called World War II.

As a result of World War II, the younger brother announced that he would acquire Uber’s brand, business, data and other assets in China and operate them in China. The younger brother will invest US$1 billion in Uber, and Uber will acquire a 20% stake in the new company. After the merger, the new company will be valued at as much as US$35 billion.

On August 1, 2016, World War II of online car-hailing finally came to an end.

As a result of World War II, Brother Mobility became the largest mobile travel platform in China and attracted more attention from the industry.

The previous 17 rounds of financing involved a total of more than 30 investment institutions and individuals, with a total financing amount of more than 20 billion U.S. dollars, making Brother the unlisted technology company with the largest number of financing rounds in the world.

At present, the market’s IPO valuation for the younger brother’s travel is as high as 56 billion U.S. dollars.

In other words, my younger brother can already kill a thousand degrees in seconds.

In this case, the younger brother's strategy is no longer limited to travel, and the tentacles have begun to develop and deploy in other fields.

Community group buying is one of them.

In fact, Brother Travel is not surprised that Maochang entered the field of online car-hailing.

A few months ago, when Maochang withdrew from the bike-sharing field, it still retained a part of the share of Hilo Bike, and changed the name of Hilo Bike to Xiaomiao Chuxing.

At that time, the clues could already be seen.

Ask Xiaomiao to travel instead of Xiaomiao bicycles, which can reflect the layout ambition of Maochang.

Moreover, it is not just Maochang who intends to invade the travel industry.

Tuanmei and AutoNavi have similar plans.

One more is not much, one less is not much.

If you want to fight, you can fight.

The younger brother who experienced World War I and World War II and won a big victory travels, not afraid of any challenges at all.

Especially a "conscience" company like Maochang.

You can play chips, and you are a younger brother when you play travel.

The big deal is subsidies.

After several months of harvesting, the younger brother has tens of billions of working capital in his hand, enough for them to fight a big battle.

If it wasn't for burning too much money, they wouldn't cross borders to do community group buying.

After all, community group buying is not a good track for them.

My brother is fearless when traveling.

However, Tuanmei, who has already made up her mind and also involved in online car-hailing, is a little uneasy.

The cat factory is too deceitful.

In the early days, it planned to engage in ticketing, and then Maochang also engaged in ticketing.

The cat factory not only made it, but also made it the first in the industry.

So Tuanmei plans to conduct offline reviews, and then Maochang will also conduct reviews.

In order to enhance its competitiveness, Tuanmei even merged with Dianping, but it is still not comparable to Miaozhuo Dianping.

Ma De is not convinced.

Tuanmei is doing takeout, and Maochang is also doing takeout.

It's not just takeaway, it's a one-stop service from reviews, electronic membership cards, takeaway, and express delivery.

Tuanmei intends to engage in third-party payment. Just as it was planned here, it was heard that Maochang had acquired a third-party payment license.

Sure enough, Pay Meow was born.

Tuanmei Pay has been completely beaten. People in the industry only know about Zhifubao, Alipay, and Weixin Pay, and few people have heard of Tuanmei Pay.

Tuanmei wanted to do shared bicycles, and looked up, good guy, half of this industry has been taken by Maochang.

After Maochang decided to withdraw, Tuanmei took the opportunity to raise money in this industry.

The result was a thunderstorm within a few months.

Now that there is a thunderstorm, then change the plan and focus on online car-hailing.

Tuanmei takes a taxi, and Ollie will give it to you!

Then, everyone saw it.

Maochang announced its entry into the field of online car-hailing, and Xiaomiao Travel launched Xiaomiao Taxi.

The car made a mistake, Xiao Miao, you have to hit it.

In the eyes of Tuanmei's decision-makers, Maochang is like a devil.

Follow like a shadow.

Why does your cat factory do whatever we want, and always take the lead.

It is estimated that Tuanmei never thought of it in its dreams. It was just dragged down by its younger brother who went out to do community group buying.

The cat factory wanted to block the main business of his younger brother's travel, so he easily brought him into the battle.

In this case, those Internet giants who are trying to continue to deploy community group buying are happy.

Maochang is now running to fight with his younger brother. Isn’t the rear of this community group buying empty? Can’t we steal crystals?