Chapter 606: Full Release, a Big Hit

Time flies.

The discussion about "The Legend of Shushan" on the Internet is still very hot.

Fans who are interested in this movie have already decided to buy movie tickets to watch this movie as soon as possible. Even as early as the release of "Soul Ferry: Huangquan", they have already decided to watch this more grand movie about the Shushan Mountain on earth.

Netizens who don't want to watch this movie will naturally just treat it as nothing happened. They will not pay attention to or participate in any discussion of this movie at all. They are busy with work, life, and playing games.

Only a small group of weirdos who not only don't want to watch it, but also have mental white people, have fought various verbal battles with fans who support this movie on the Internet, and were ridiculed by online comedians as clowns.

In this way, three days passed, and "The Legend of Shushan" was officially released nationwide, including Hong Kong and Macau on October 1, 2012!

The times are progressing. Unlike the past when you had to go to the cinema to buy movie tickets in person, with the popularization of smartphones and the dazzling emergence of various APPs, this year there is already a mature online ticketing platform.

In February 2012, Meituan.com launched "Meituan Movie", which was later renamed "Maoyan Movie", a professional movie APP.

Of course, the current Meituan Movie has not yet been independent, but only exists on the page of the Meituan APP, which is considered to be an expansion of business.

And not only Meituan, other ticket purchasing websites have also been launched this year.

Well, it was made by Guangying Times.

To be precise, it was launched by Guangying Times Cinema and Alibaba Group.

The name is still Tao Piaopiao Movie, which is affiliated with the Alipay platform, but Guangying Times Cinema also holds a 30% stake.

Just like later, Guangguang Media and Meituan Dianping cross-hold shares, and Line Media invested in Maoyan Movie through its subsidiary Shanghai Guangguang Investment Holding Co., Ltd.

Guangying Times Cinema also invested in Tao Piaopiao Movie and is one of the shareholders.

That is why there have been Tao Piaopiao advertisements in Guangying Times cinemas across the country, and the ticket machines are also printed with Tao Piaopiao logos.

It is foreseeable that in the next few years, online movie ticket purchasing platforms will also be caught in a melee, just like food delivery platforms and taxi-hailing apps.

However, Tao Piao Piao is backed by Alibaba Group, so it will not be the first to appear. Even if it will eventually lose to Maoyan Movie, it should be no problem to occupy more than 30% of the market share.

Guangying Times, which has its own theater chain, will be invincible as long as it enters the market.

However, this is not the main business of Guangying Times Group, and Wu Yuan has never paid attention to these things. His focus is only on the production and release of movies.

At 12 o'clock in the early morning of October 1st, all theaters across the country were filled with fans waving movie tickets. Even the midnight show could not resist their enthusiasm. They even came specifically for the midnight premiere!

The premieres of "The Legend of Shushan Fairy Heroes" at 00:05, 00:10, and 00:15 on October 1st across the country all had attendance rates exceeding 60%. The box office results are being quickly counted in the backstage of major ticket sales platforms and cinema chains.

In just the first hour of release, the box office of "The Legend of Shushan Fairy Heroes" exceeded 10 million!

By eight o'clock in the morning, the first-day box office of "The Legend of Shushan Fairy Heroes" had exceeded 20 million, and this is just the beginning!

On the Internet, the first batch of fans who watched the premiere in the early morning talked about their impressions, and even until four or five in the morning, they were so excited that they couldn't sleep and kept talking about the movie.

Is "The Legend of Shushan Fairy Heroes" new?

Novel, but not new.

What is new is that this kind of pure fairy special effects blockbuster has never been seen in the mainland.

Although before this, there were many magic and fantasy blockbusters in mainland movies, such as "The Dragon King of the Capital", "Painted Skin" and "Along with the Gods". These fantasy and magic blockbusters also used a lot of special effects and were also based on the interpretation of immortal heroes.

But the reason why these movies are classified as fantasy and magic movies is because the story center of these movies is not based on "cultivation", "cultivation of immortals" and "immortal heroes" as selling points.

The selling points of these movies are mainly adventure and fantasy experiences. Most of them are a fantasy and magic journey encountered by ordinary people, which is an accident.

"The Legend of Shushan Xianxia" is different. From the beginning, this movie has constructed an independent world of immortal heroes and has a complete worldview of immortal heroes.

Immortal sects such as Shushan, Kunlun, Penglai...

Demon sects such as Wuqingdao, Guilingmen, Tianmozong...

Various monsters, demon beasts, and sect settlements like fairyland, various immortal cultivators with fairy spirits, or flying swords or clouds.

These things that have never appeared in a systematic way in movies together build a fantastic fantasy world.

Some are like "Harry Potter", but the scenes are more grand, more systematic, and more gorgeous than Harry Potter, just like the world of immortal cultivation in the popular online novels now.

This kind of immortal cultivation movie that has never appeared in the film industry has brought an unprecedented novel experience to movie fans.

Which Chinese people don't have a fairy dream in their hearts?

Especially in recent years, after being influenced by online novels such as "The Immortal Cultivation of Mortals", the young people born in the 1980s and 1990s have long been deeply rooted in the hearts of the people about immortal cultivation and the world of immortal cultivation.

The mysterious world of cultivation constructed in the movie "Shushan Xianxia Zhuan" perfectly fits their fantasy. The story content of this movie is the same as most of the cultivation novels, and it can even be said to be a masterpiece that integrates these cultivation novels.

There is no way. Wu Yuan has read more cultivation novels than the current Chinese netizens. After all, he has more than ten years of memory than these people.

As a director in his previous life, it is simply a must for him to contact and understand online literature.

There is no way. After 2014, the mainland entertainment circle has set off a trend of online novel adaptation. Since 2014, a large number of online novels have been adapted into TV series. Even among the 10 new dramas, eight are adapted from online novels, both male and female.

In this case, Wu Yuan also had to pay attention to and pay attention to online literature. As a result, he fell in love with online novels and was a loyal Qidian reader before his rebirth.

With his huge amount of novel reading, it is a piece of cake to integrate some of the later classic and excellent cultivation novel plots into the "Shushan" series of movies.

Apart from other things, the sword fighting competition in the first part is the product of his fusion of the plots of the sect competition and the battle between immortals and demons in various immortal novels.

With the money spent on special effects, the scenes of "The Legend of Shushan Xianxia" are definitely not inferior to Hollywood superhero movies!

This kind of fairy tale movie with first-class special effects, completely Chinese plot and content, and more in line with the tastes of Chinese fans, is really too easy to make Chinese fans "climax"!

Big bang!

Directly big bang!

On the day of the premiere on October 1, "The Legend of Shushan Xianxia" won 80 million box office!

After the first day of word-of-mouth fermentation, fans who watched the movie from all walks of life called for the shocking special effects of this movie on the Internet, and after crazy promotion, the box office of "The Legend of Shushan Xianxia" went to a higher level on the second day of the premiere, breaking the box office of 100 million on the same day and winning 120 million box office!

With a box office of 200 million in two days, "The Legend of Shushan Xianxia" is completely popular! (End of this chapter)