Chapter 401 Passive Hunger Marketing (Please Vote!!!)
"Hey, Haojun, what are you doing?"
On this day, Chen Yangzhe returned to Zhengxinzhai from Shunyang Group. As soon as he entered the study, he saw a boxy thing placed on the original desk. His grandson was talking to a worker wearing a Samsung communication Playing with this thing.
When the worker saw Chen Yangzhe, he immediately jumped up from his chair, looking at a loss. Qin Hao stuck his head out from behind the computer screen and smiled at Chen Yangzhe.
"Grandpa, let me give you a gift. Let's see if you like it."
Chen Yangzhe shook his head and looked uninterested: "Isn't it just a computer? It's not like I haven't seen him before, grandpa."
"Grandpa, this is not an ordinary computer. It uses Intel's latest generation Pentium CPU586"
The fundamental reason why Qin Hao is so interested in this CPU is not because of how powerful the CPU itself is, but because he knows very well that the "Pentium" processor has opened up a new era, and an era of the Internet is about to begin. advent.
"Grandpa, did you know? In the near future, we can put aside the phone and communicate with strangers on the other side of the ocean in real time. We no longer need fax machines. We can bargain with European and American merchants by just sending emails. At the same time, we We can also put Shunyang and Samsung products on display so that consumers around the world can see our products!”
Seeing his grandson talking freely, Chen Yangzhe said unconvinced: "Don't think that your grandpa and I are just an antique. Grandpa knows about the Internet."
After the workers who installed the network left, Chen Yangzhe said to Qin Hao: "You have told me so much. Just tell me what you want to do."
Qin Hao said solemnly: "Grandpa, your decision was right. The semiconductor industry is about to experience explosive growth. It's time for us to expand production scale!"
After so many years of getting along, Chen Yangzhe also understood his grandson's character. He would not joke about such a major matter.
It took Shunyang Semiconductor six years to go from a serious loss at the beginning to a slight profit over the years. In these six years, Shunyang Group's other businesses have increased at least tenfold. This is also As a result, shareholders criticized him. A project lasted for six years and so much money was invested, but it just didn't lose money. For capitalists, this is simply a blood loss.
If it can be true as Sun Tzu said, even if Shunyang Semiconductor has completely turned over, Chen Yangzhe can also let out the bad temper he has been holding in for many years, making those who laugh at him and leave open their eyes. Look, what is Chen Yangzhe's vision!
However, after getting excited, Chen Yangzhe felt something was wrong. His grandson had never directly intervened in Shunyang Group's business before. Why was he so concerned about it this time?
"Are you having any bad ideas?"
Qin Hao chuckled and said with a smile: "Look what you said, what bad idea can I have? That is, I plan to split the business of Samsung Group and establish a subsidiary of Samsung Electronics to integrate mobile phones with the newly developed computers. Put the business together."
Chen Yangzhe couldn't help laughing and scolding: "You said you didn't have a bad idea, but you are making structural adjustments. For such a big thing, you just said it casually and you want grandpa to agree?"
"Why did you just say it casually? The shareholders meeting of Samsung Group is being held right now."
Chen Yangzhe was speechless. It was true. They were the only two shareholders of Samsung Group, and his grandson was still the major shareholder.
"Oh, well, who made you the major shareholder? Even if I object, it will have no effect, right?"
"how could be."
"Little slippery man!"
Chen Yangzhe finally understood. This boy has exactly the same character as him. If he sees something right, he will stick to his opinion even if the whole world opposes it. However, Chen Yangzhe has no intention of objecting. Just like Shunyang Semiconductor, if he hadn't originally My persistence may have been swallowed up by my childhood.
"Are you planning to build a second IBM?" Chen Yangzhe's tone became serious and his eyes became sharp.
Qin Hao smiled faintly: "IBM? No, IBM's model is too cumbersome. It wants to eat itself like an elephant, but in the end it becomes a domestic pig with no attack power."
Arrogance seems to be a common problem among large European and American companies. Large European and American companies will eventually either rely on monopoly to become industry giants, or they will eventually kill themselves due to various tricks.
IBM is the most typical representative. Since the 1980s, IBM has entered the fast lane of development and is almost invincible in the entire field of home computers. Perhaps it is this illusion of "invincibility" that makes IBM feel that it can really do it. Unify the world.
First, it broke with Microsoft, and then drew a clear line with software manufacturers and refused to be compatible with external software, which ultimately caused IBM's market sales to plummet.
"Tell me what you plan to do?" Chen Yangzhe asked with interest.
Qin Hao said unhurriedly: "First of all, after the end of the Cold War, the rise of global trade is an inevitable trend, and the huge transaction data that will come with it will inevitably trigger huge demand in the computer market, whether it is in the public sector or the household sector. Market demand will continue to rise.”
"IBM's decline is inevitable. The reason why it has not collapsed yet is mainly because no computer manufacturer can match its shipment volume and after-sales quality. What we have to do is to impact IBM's market in a short period of time. Pull it off the altar!”
Chen Yangzhe did not expect his grandson's ambition to be so great. After thinking for a moment, he said in a solemn tone: "It is not easy to achieve this."
"Of course, we can't rely on our own strength alone. We need more friends!"
“The enemy of my enemy is my friend.”
Chen Yangzhe twitched his eyebrows and looked at Qin Hao in surprise: "You mean, cooperate with Intel and Microsoft?"
"Not just Intel and Microsoft, but also all software and hardware manufacturers!" Qin Hao added.
When Chen Yangzhe heard this, he kept tapping his fingers on the table: "But, in this case, aren't we just an assembly manufacturer? All the core things belong to others."
Qin Hao nodded: "In a sense, it is."
"But grandpa, this is the future trend. In the future, the division of labor in all industries will become more and more detailed. The capital cost and time cost required for a company to fully master an industrial chain are really too high. After the detailed division of labor, many Chinese companies Small companies can take the opportunity to break through and survive as long as they are at the forefront of the market in a single field."
"With the pace of globalized trade, we only need to find our own positioning and deepen our cultivation. After reaching a certain scale, it will be too late to penetrate into the upstream and downstream industrial chains. And as long as we scale up, Shunyang Semiconductor's orders will There will be more and more. When there are more orders, money will naturally be invested in technology research and development. This is a positive cycle."
Chen Yangzhe thought for a long time, patted Qin Hao on the shoulder, and scolded with a smile: "Did you already have this idea in mind when you were making mobile phones?"
Qin Hao spread his hands and said calmly: "Of course, from making mobile phones to building self-made sales channels, it is all part of the plan."
"Well, now that you have made your decision, grandpa can only support you with all his strength. Come on, brat."
Wait until Qin Hao leaves.
Chen Yangzhe slowly walked to the window.
It was a sunny afternoon. The sky was like a piece of blue silk, dotted with white clouds. Occasionally, birds fluttered across the sky.
"Perhaps, the world is really dominated by young people now, but grandpa, I am not old yet, ten years! In ten years, let's see whether my Shunyang Group is better, or your Samsung Group catches up from behind!"
"Haha~~~"
With the support of Chen Yangzhe, Qin Hao is naturally full of firepower. He has reached cooperation with Intel and Microsoft, and at the same time launched "Samsung Notebook", "Samsung Home Computer" and other related series, with a total of 12 products, covering all mid-range, high-end and low-end products. User needs.
With the previous sales channels of Samsung mobile phones and self-built store channels, the Samsung computer series attracted widespread attention from users as soon as they were released.
Qin Hao has the absolute right to say what a computer should look like. Under his instruction, Samsung computers are completely different in appearance from IBM, Apple and other manufacturers.
The first is the monitor. All Samsung computers, whether laptops or desktops, use LCD screens.
In this era when computer monitors are still in their infancy and a monitor is heavier than a computer host, it stands out from the crowd.
In 1993, LCD screen technology had made great progress, and the highest LCD screen size could reach 21 inches. Although there was still a big gap compared with the later ultra-thin and narrow frames, it was enough to make people shine. .
Comparing products in the same price range, IBM and Apple are still using large back-facing displays, while Samsung has already used LCD screens. Although the cost has increased, it does not affect the final choice of users. After all, in this era, people can afford to buy home computers. Customers will not care about the price difference of one or two hundred dollars.
"Oh, Mom and Dad, look at this, it's so cool, I want to take it home." An American child pestered his parents.
Mom glanced at the price tag and whispered: "However, this brand of computer seems to be uncommon, and the price is about the same as IBM. How about we choose IBM? If not, Apple can do it."
But the child said with a look of disgust: "I don't want it, those computers are too ugly! This manufacturer is Samsung, and I use their mobile phones. The quality is very good, just buy it, please."
In the end, after the child's entanglement, the mother agreed to buy a Samsung computer.
This scene began to play out in North America. By the time IBM and Apple reacted, their market share had been eroded by Samsung. At the same time, Samsung computers also began to leave an "expensive and fashionable" label among consumers.
Apple responded quickly and released a home computer with an LCD screen in the shortest possible time. However, IBM stubbornly felt that the LCD screen technology was not yet perfect at this time and the imaging effect was not as good as traditional CRT technology. Users would not be temporarily distracted. Affected by the gimmicks, it will eventually return to the CRT display family.
However, even Apple, which responded the fastest, released its LCD computer one month after Samsung's computer was released. It is difficult to regain the lost market share, and Samsung's computer has gradually gained a foothold in the European and American markets.
At the same time, Qin Hao has not forgotten the Asian market. He has invested a lot of publicity expenses in developed areas such as Japan, Korea, and Singapore. He spent a lot of money and orders came in one after another. This also directly caused Samsung computers to become scarce for a time.
With the blessing of this scarcity attribute, Samsung computers caused a wave of craze in various Asian countries. Many channel dealers even began to increase their prices, and some directly increased their prices by US$500. The supply was still in short supply. At one time, even many wealthy people even Children are proud of having a Samsung computer.
In this regard, Qin Hao could only say that he had no intention of starvation marketing, and it was entirely caused by insufficient production.
As for why there is insufficient production, it is largely caused by the insufficient supply of various components.
After all, most component manufacturers did not increase production capacity in advance like Shunyang Semiconductor. At the same time, they did not expect that the fledgling "Samsung Computer" would actually take such a big piece of cake from the two giants IBM and Apple.
"Boss, the sales statistics for last month are out." Wu Shixian took out a document from behind with a happy face.
Qin Hao took it and said with a smile before opening it: "Looking at your expression, it should sell well, right?"
"It's not just good, it's simply crazy!" Wu Shixian waved his arms excitedly.
Qin Hao smiled and shook his head: "Okay, stop making trouble, you will definitely get the bonus."
While talking, Qin Hao had already opened the document bag and looked directly at the final sales statistics.
Sales in North America alone reached 230,000 units, of which 60,000 were notebook computers.
It seems that the sales volume is not much. In fact, this sales volume can already be ranked among the top five in the North American market. After all, home computers at this period only occupy a small market share. The real majority is in the commercial field. In North America, this area The market is basically dominated by IBM and Apple, and Qin Hao doesn't expect to be able to take advantage of them.
On the contrary, the European market can be manipulated.
The sales volume in the European market is not easy to calculate. The document only counts Germany and the United Kingdom, with a total of 90,000 units. This result is also quite good. As for the Asian region, the combined sales reached 120,000 units.
Overall, Samsung's global computer sales last month exceeded 440,000 units, with sales exceeding US$2.2 billion. Such achievements are absolutely dazzling.
"Well done. Everyone has worked hard recently. Let's do this. The R&D department will receive three times the bonus at the end of the year, and the manufacturing department will receive double the bonus. For you executives, you will start with seven times. You can decide the rest by yourself. But in the future You should also keep an eye on your sales, Christmas will be in one month, and you should also formulate a Christmas marketing plan as soon as possible."
"Long live the boss, the boss promises to complete the task!"
"Go away, disgusting! I'm not interested in men."
After the laughter, Qin Hao came out of the office and went all the way to the basement. He was about to get in the car when he suddenly heard the noise of tires rapidly rubbing against the ground behind him.