Chapter 8 Mysterious Marketing and Chuunibyou

"Miss Quanshui please reduce her comments on social media, cooperate with the company's upcoming mysterious marketing, and wait for the release of the record."

Luo Quan looked at the email from Miki in the mailbox and fell into thinking.

She is no stranger to the word marketing. In previous lives, many celebrities in China achieved their popularity through marketing.

The main means of China's celebrity marketing is viral marketing, which in layman's terms means constantly searching for hot topics, posting videos on video networks, posting in various forums, or binding or quarreling with a popular star.

The ultimate goal is to gain popularity for yourself and establish your personality.

This marketing method is common in the entertainment industry and has been used since its inception. Although it is disgusted by countless netizens, it is undeniable that this marketing method is the fastest and most effective method and can almost be eliminated.

Japan is not as good at marketing as China, but because of its big imagination, it often comes up with some ideas to achieve unexpected marketing effects.

Mystery marketing is one of the more representative ones, but this marketing method was popular in the 1980s and 1990s.

The process of mysterious marketing is actually to reduce the artist's exposure and contact with fans, only gain attention through the works, and appear at the appropriate time, which has the effect of half-covering the face of the pipa.

This style was once very popular among the Japanese people, and it also produced quite a few popular female stars. They were mysterious idols in the eyes of the people, and dream goddesses who would never show up easily.

Einstein once said: The most beautiful human experience is mystery, and mystery is the true source of all true science and true art.

All fantasies come from a sense of mystery. Because they don’t understand, idols are perfect in the hearts of fans and can be pursued for life. The saying that distance creates beauty, this is generally the case.

However, with the development of the times, close contact between celebrities and fans has increasingly become a major demand in the idol market, and mysterious marketing has completely become a thing of the past.

In this modern age where the Internet is so developed, no star can create any sense of mystery anymore. If fans really want to know, they can even know how many points their star scored in the final exam of middle school and which female classmates he sat at the same table with. come out!

Besides, there are so many fan meetings, endorsements, variety shows and other activities to be held, and it is impossible to keep distance from fans.

Of course, the entertainment industry is not without such stars who never hype or participate in variety shows, but such stars usually have very good works and can maintain popularity without any marketing strategies. There are hundreds of such stars. You may not even be able to find it.

Therefore, in the past ten years, this method of mysterious marketing has not worked again, and now Sony will use this method to market her records. This is something Luo Quan did not expect.

What she didn't expect was that around eight o'clock in the evening, Sony Records released a short marketing video about Luo Quan on its official account.

The name of the short video is: A beautiful girl from China who meets once in 5,000 years - the perfect combination of beauty and talent!

Just this title made Luo Quan stay for two whole minutes.

She knew that Japanese people were prone to chuunibyou and liked to use exaggerated language to describe everything, but she didn't expect it to be so serious!

This is not helping her to promote, this is wishing her death, self-promotion is not such a way to boast!

Click on the video. The content of the video is the videos Lin Zheyuan took of herself this morning.

The video has obviously been slowed down. Every time her feet rise and fall in the water, they are very slow. The splashing water and the white calves exposed under the long skirt merge into a scene full of temptation.

A series of elements such as wet body, leg control, and foot control instantly occupied the high ground and became the first impression of all viewers. In fact, these three elements are also one of the most eye-catching elements for a girl.

No one knows what men like better than men, and as a male photographer, Lin Zheyuan does a good job of making the video fit the theme while capturing the G-spot of the video viewer.

What's even more rare is that this video does not focus on selling meat. It is fascinating but unconventional. It truly explains a sentence: not only three-point poses or swimsuits can be called sexy.

It is worth mentioning that Luo Quan did not show his face in the entire video, only a section of his snow-white neck was visible, and beyond that, it was beyond the scope of the mobile phone screen.

At the end of the short video is a striking notice: "The record will be released on July 19th, so stay tuned!"

The entire video does not say who the protagonist is, what the name of the album is, nor does it give you a sample of the song, and it does not even reveal the appearance of the protagonist.

This kind of propaganda method is indeed a bit pretentious, and paired with such an exaggerated title, I am afraid that the majority of netizens in China would have started to complain.

However, all Japanese netizens who are suffering from chuunibyou seem to be very satisfied with this trick. Most of the comments below the video express their expectations and are not too entangled in the Chinese identity of the girl in the video.

Of course, because the video revealed too little information, no one connected the protagonist of the video to Luo Quan.

In order to cooperate with the company's marketing, Luo Quan immediately deleted three videos in his personal space on Youtube, even though their views were close to one million!

The trending searches for Luo Quan's song on Twitter have gradually dropped and been replaced by this mysterious short video released by Sony Records. Almost everyone is speculating on the girl's true identity.

First of all, the two prerequisites of being from China and having both good looks and talent can eliminate quite a few suspected candidates. However, since Japanese netizens do not know much about Chinese celebrities, they have not been able to guess one that can convince everyone. s answer.

However, most people still prefer a Chinese female star, and that is Wang Xuan, a newcomer who has become very popular in China recently.

Only her condition barely matched the title of the short video.

But Wang Hyun is only the most likely one, and the debate about the heroine of the video is still heating up.

With Sony's promotion and intense discussions among Japanese netizens, this topic topped the trending list on Twitter the next day, and because it involved Wang Hyun, it also entered the horizons of Chinese netizens.

Wang Xun’s public relations team was probably the first Chinese to discover this news. This kind of pie-in-the-sky good thing doesn’t happen all the time. Regardless of whether it is homemade or not, let’s get the buzz first, Weibo Hot searches were arranged immediately.

"Wang Hyun is suspected of cooperating with Sony Records and has topped the list of trending searches in Japan!"

This title is much more reliable than Luo Quan's. It stimulates netizens' national pride by being a hot topic in foreign countries, and the entire text also uses an ambiguous tone. Sanlian will not take any responsibility if he denies it afterward.

Because Wang Hyun has been very popular recently, and because it involves Japan, this news skyrocketed to the top of Sina's hot search list in a short period of time.

Searches for the mysterious heroine of Sony's short video also followed closely, reaching the second position.

There is basically not much to see in the number one hot search. Most of them are Wang Hyun's fans asking and celebrating. It is indeed worthy of bragging that his idol can cooperate with Sony and trigger such heated discussions at home and abroad. thing.

The second most popular video attracted more attention, because the quality of this short video is really high.

Although the content is only two minutes long, the imagination can last up to two hours.

A large number of netizens also left messages in the comment area:

"These legs! I'm ready~~"

"I have a friend who wants to know the name of the heroine."

"What do you mean upstairs, don't you fuck unknown people?"

"It is said that the heroine is Wang Hyun."

"Fart! I've seen Wang Hyun's legs, but they are not so straight. Moreover, because Wang Hyun is in a girl group, she often practices dancing, so her calf muscles are more developed than those of ordinary girls. However, this girl's calves are more rounded, and her muscle groups are not Especially obvious.”

"Look, this is called professional·jpg"

"Don't you think the title is too exaggerated? We meet a beautiful girl once in five thousand years, and how many years in Chinese history has it been?"

"The people of the island country are old and middle-aged. In their country, a thousand years is the basic unit. Not to mention five thousand years, there are beautiful girls who meet once every 50,000 years."

"That makes sense. Weren't all monkeys on the island 50,000 years ago? Compared with monkeys today, even Sister Feng is as good as a fairy."

"I have to say, Sister Feng is really not as good as a monkey."

"Which one of the two do you want?"

"Children only make choices, but I want them all!"

"You are a wolf destroyer, I would like to call you the strongest."

……………………

Compared with the Japanese netizens who made a big splash in the second time, the Chinese sand sculpture netizens are no less interesting.

Just when the discussion about this video reached the top of the search in two countries, and most people identified the heroine of the video as Wang Hyun, things took a turn.