Chapter 1342 About the Means of Superiors
As we all know, many female stars are working hard on the road of "international superstars". Compared with the noble red carpets of Osland, Berlin, Venice, and Cannes Film Festival, the fashion week show seems to be more approachable and the threshold is lower. Low.
The twice-yearly International Fashion Week is not only a major event in the global luxury goods industry, but also an important opportunity for many female artists to grab headlines.
Every time the Mid-Autumn Festival begins, many actresses rush to fashion shows at the same time.
Watching a show is a very high-profile thing, but although the threshold is low, it is not an easy thing to have an invitation letter.
It should be clear that when a luxury brand holds a fashion show during Fashion Week, the scope of invitations it distributes is strictly limited.
In fact, 40% of the invitations are used to invite the world's top fashion media;
Thirty percent, used to invite well-known fashion buyers;
10% is used to invite stars and guests;
10% is used to distribute top VIP customers;
The last ten percent is reserved for random deployment.
As a VIP guest, Mu Yazhe also received an invitation letter from the Milan show, but he threw it aside.
He is not interested in fashion shows, so he has no plans to attend.
Artists who can receive direct invitations from brands, of course, have the highest qualifications, and the qualification to watch shows in the front row of the VIP area is a top-notch standard. This position is simply not available to ordinary actresses.
In addition, the person in this position not only has the priority to choose clothes to wear in the show, but also can be personally interviewed by the top designers of the brand, so as to pave the way for future cooperation.
Celebrities who can't directly catch up with the brand can still choose to catch up with the media with 40% of the tickets.
With the domestic media increasing their coverage of Fashion Week, "watching shows with celebrities" has also become the focus of various reports.
Some media even hired some celebrities as "special fashion observers", which became a model of win-win and mutually beneficial cooperation.
On the one hand, the media has enriched their reports with the gimmicks of celebrities, on the other hand, celebrities can also use the media to increase their exposure.
Some celebrities who have no works but have good looks and temperament have become candidates for media cooperation.
Of course, some low-ranking actresses don't even have such conditions.
They are not even qualified to go to the fashion show.
However, in order to seek space and catch the popularity of fashion shows, they will fight at their own expense, take the initiative to "reversely pay" the travel expenses of the media, "bribe" brand public relations at high prices, and get into the show through the "back door", even if there is no seat, standing to watch the show It is also enough to write a few rounds of publicity drafts.
What is "overwhelming beauty", what is "beautiful to break the sky", what is "finale debut, shocking to heaven", in fact?
How many female stars failed to get the invitation letter of the fashion show, and rushed to the red carpet with the cheek, holding the hem of the skirt for a while, but they were still rejected by the ruthless fashion show. Even so, they still had to pretend to be elegant. Taking a few glamorous still photos outside the gate of the fashion show, and then using the press release to promote the hype, is also a good way to seek a page.
The reason why Yun Shishi participated in the fashion show this time is because Qin Zhou won a cooperation with a big brand business for her not long ago.
The big business of this brand is Louis Vuitton, Qin Zhou talked about an endorsement, and this fashion show was invited by Louis Vuitton.