Chapter 686 Halfway to Success (4000 Words)
After the year, Ye Ge held annual meetings for Bilibili, Mihuyou and ByteDance to summarize the previous year and look forward to 2013.
Regarding Station B, Ye Ge actually doesn’t have anything good to say. Just keep it good and don’t mess around.
Station B is still performing stably and has become the largest online video platform in China, no one!
Even the number of users of station B is much higher than that of the second place.
And Station B has become a representative word for young people.
With the popularity of smart phones and Bilibili’s investment in advertising traffic, basically every young person will download a Bilibili on their mobile phone.
It’s not just young people, there are many elderly people who also play Bilibili and even opened accounts on Bilibili.
The most popular one is the dance area.
No way, the dance area is really suitable for all ages!
From the age of eight to the age of eighty, who doesn't like dancing with a good-looking sister wearing a variety of clothes?
This is the result of Ye Ge taking the initiative to crack down hard. Otherwise, the friction in the dance area was even more serious in the past. Sometimes you even suspected that you were not in the dance area, but in a brothel.
After the crackdown, the management became stricter. Although it was not so explicit, these UP owners thought of ways to get around and diversified the track.
Not to mention, human creativity is truly unlimited.
Especially in adversity, human creativity can burst out amazing potential.
After Ye Ge severely punished himself, the dance area at Station B felt like a hundred flowers blooming, which was even more fascinating.
Originally, the dance area at Station B was vulgar, but it gave people an explicit feeling.
As a result, the dance area at Station B now gives people a sense of literati.
It's like before, you went to a small alley and met a girl standing at the intersection. You felt good and you could have in-depth learning and communication with others.
But things are different now.
Now, the dance area at Station B is actually like a brothel.
There is singing and dancing, and the most important thing is elegance.
And this is the most addictive.
For example, there is a person who writes calligraphy.
This girl is really good at calligraphy. She seems to be doing wedding celebrations, but she has good looks, nice legs, and is pretty fair.
The most important thing is that when this girl wears jeans, the fullness of the leather drum is completely supported, making it a perfect peach shape.
The various comments below the comment area are——
"This word is really full!"
"The character's status has improved!"
"The handwriting is awesome and beautiful."
"The writing of this up owner is really beautiful. Speaking of which, what did this up owner just write?"
In addition to the writing track, there is also the dressing track. It is called dressing, but in fact, each one is sexier than the other.
In every video, many male sisters go to study, but the focus of study is never on dressing.
Then there is the piano playing track.
Some girls who are good at playing the piano dress very sexy and play the piano there, but some viewers actually watched the entire video and found that their voices were not turned on.
Various tracks are in full bloom.
You may say that they violated the rules, but they did not violate the rules. They did not show anything, and the focus was on exchanging music, chess, calligraphy, painting, and clothing.
But if you want to say that they violated the rules, it seems that they did.
That's right, you can't tell where they violated the rules.
In addition, the live broadcast of Station B is also extremely popular.
But now there are several live broadcast companies on the Internet, so Ye Ge is thinking about whether to offload the live broadcast of station B.
But, at Station B, UP owners and live broadcasts can achieve a virtuous cycle. Ye Ge thought about it carefully, but it still didn’t happen.
However, Ye Ge has established a new live broadcast company called Huwei Live. This platform is dedicated to live broadcasts.
In the last life and the life before that, Station B was basically in a state of losing money every year.
But this life is different, because Ye Ge entered the game early, became the first to eat crabs, and avoided some relatively failed operations in his previous life.
The peripheral products sold on Bilibili are now booming.
In addition, more and more companies are now choosing Bilibili as a channel to promote products.
Nowadays, the profit of Station B can be said to be very considerable.
After Bilibili was listed, the stock price has been rising rapidly.
As Bilibili's stock price rises, Ye Ge's net worth is also rising rapidly.
Ye Ge actually doesn't have much awareness of his own worth.
To put it in a very pretentious way, it means that I no longer have any concept of money.
What is money?
I don't know.
I have never been interested in money.
And Ye Ge is also very clear about the current goals of Station B.
Station B does not need much innovation at present, it just needs to maintain the status quo. However, Ye Ge emphasized that Station B needs to use part of its income to invest in supporting domestic animation and comics, as well as domestic novels.
In fact, Ye Ge has always felt that China's online literature is not inferior to the light novels of the island country at all. Ye Ge even feels that it is ten years ahead of the light novels of the island country.
As long as it develops, it can also achieve a virtuous closed loop of novels-comics-animation-periphery.
Online novels are not difficult to be accepted by the public. As long as there is a correct orientation, these novels that have been tested by the market are basically half successful.
For Mihuyou, Ye Ge's requirements are simpler, that is, to focus on the game "Watchdog".
"Watchdog" will be launched this year, and the development of Yuanshen has also begun.
Although Yuanshen was criticized and ridiculed in his previous life, it must be said that Yuanshen has created a lot of glory in the history of mobile games, and many games have followed suit.
And no matter what, Yuanshen is indeed profitable.
So what Mihuyou has to do is to stabilize the basic market and then develop new games.
Ye Ge has made strict requirements for the game planners of each game department. The decisions made by the game planners must be discussed repeatedly, and they must not make decisions on a whim.
Otherwise, a bad game plan will be angry with the players, and then the players will be full of anger for the entire game.
At that time, there is a high probability that there will be irreparable losses.
Players will not only leave your game, but may even be disgusted with your game!
So the planning of the game is extremely important.
The most important thing for a game is to listen to advice.
You must listen to the voice of the players. This kind of listening to the voice of the players does not mean to filter out the voice of the players, only hear some good ones, and not listen to those sharp ones.
Admittedly, there will be some water armies on the Internet to lead the rhythm and attack the game in this and that point, this is not good and that is not good.
But when the voices of most players are still normal, no game manufacturer will stare at you every day.
So, when players think that there is a problem with your game, then you have to think carefully about whether there is really any problem.
If you insist on going against the players, the result waiting for you in the end is often not very good.
After all, as a game, you have to understand that you serve the majority of players, not against the players.
At present, the planning of all Mihoyo's games is actually quite good. If there are any problems, an emergency meeting will be held immediately, and the public relations department will deal with it as soon as possible.
Although it is not that Mihoyo's games have no negative reviews, these negative reviews are all within a reasonable range.
There are even many game companies that come to learn Mihoyo's public relations methods.
As for ByteDance.
ByteDance's work task this year is even simpler, that is, it must conduct internal testing of the Wenyin app this year.
If there are no problems, the Wenyin app will be publicly tested at the end of this year and then officially launched.
After the public test, it will be adjusted slowly.
Although the public test of the Wenyin app this year will not show a powerful level at the beginning, there is no real problem.
As long as the direction is right, and then proceed steadily, as long as there are no major mistakes in this world, the Wenyin app will definitely be able to develop.
According to Ye Ge's understanding, Wenyin will be internally tested in these three months.
Now the R&D department and product department of the entire company have entered the final sprint stage.
At the same time, the advertisement of the Wenyin app was also invested in Bilibili.
At the beginning, when most users of Bilibili saw this advertisement, they did not think that this software was so novel.
In the eyes of most people, this is just a video playback software, which is not much different from the nature of Bilibili, except that this software does not have a web page, it is just an app.
In their opinion, Bilibili has reached a very high level, and the possibility of this software surpassing Bilibili is very small.
Even most people don’t understand why Brother Ye wants to make another video software, obviously Bilibili is enough.
Many people think about it, and finally conclude that Ye Ge has too much money and has no place to spend it.
But because every software and every game released by Ye Ge is really surprising.
All the projects done by Ye Ge have caused a great response on the Internet.
Not to mention that Ye Ge is already quite famous, his every move will attract a lot of attention from netizens.
Ye Ge has a star effect. No matter how others view the software of Wanyin, most people are looking forward to it and want to see how the software is made.
When ByteDance was working overtime, Ye Ge also stayed in ByteDance and worked overtime with the company's employees.
These days, Ye Ge was immersed in work and prepared for the final internal test.
Whether it was Su Mu, Su Yue, or Yuan Guoxue, they all knew that Ye Ge was very busy recently, so they didn't bother Ye Ge.
Even Tang Zhiyan. Didn't ask Ye Ge for the fee.
But this doesn't mean that Tang Zhiyan completely let Ye Ge go, but Tang Zhiyan remembered these times.
It will be counted as interest at that time.
When Ye Ge is done, he needs to pay him back double.
But don’t mention it. Because he was immersed in work during this period and didn’t go to study with Tang Zhiyan and the others, Ye Ge was full of energy every day.
Three months later, with the efforts of all the employees of ByteDance, the test version of the Wenyin app was made.
This was not rushed out, but a truly completed work, but it just needed some time to polish it.
But no matter what, there is definitely no problem in posting it on the Internet.
The total number of test users of the Wenyin app reached 500,000 this time.
If these users brush the Wenyin for half an hour every day, they can get a month of B station membership and some gift packs of Mihuyou’s games.
Originally, this kind of test would cost money, but there was no way. Recently, the funds were a little tight, so the funds were saved and used as game props, which was not impossible.
And if you use the Wenyin app to publish some records of your life, or create some works, you can get more memberships and game gift packs according to the number of works you create and the number of likes and reposts.
In fact, the conditions set by Ye Ge are very loose.
You can basically complete it by spending 40 minutes a day.
Ye Ge can actually slightly increase the time and difficulty of these tasks, which is completely ok. It is estimated that users will not have any big objections to getting rewards.
But Ye Ge deliberately did not do so.
Because it is completely unnecessary.
This is a video software. What is needed is that users can immerse themselves in this software, rather than binding it with some fixed figures.
If users feel that this software is easy to use, then at least they will brush it more by themselves. If they feel that it is not easy to use, even if you use some rewards to force people to bind it, it will be useless.
The so-called welfare is to enable people to know and use this software, while the stickiness of users depends entirely on the quality of this software.
Fortunately, according to the data from ByteDance's backend after the internal test began, at the beginning, the internal test users were still in a stage of completing tasks for this software. Basically, each person brushed videos for about 30 minutes, and the number of works published was basically just to complete the task.
But gradually after a month, it can be clearly felt that the user's use time for this software is constantly increasing.
Ye Ge knew that this app was already halfway to success!