Chapter 136 It’s Better to Have only One Child

Jiangshan would never have thought that the first Qingming Festival after crossing would be spent in Hong Kong.

Not only that, he also talked with a girl about "sanitary napkins" for half a night.

Jiangshan, who was getting more and more excited, almost invented the wings in advance.

The two re-read the copy of "Kao" sanitary napkins.

Yu Sigui also remembered the key points of Jiangshan's instructions in his notebook so that he could re-draw the entry after returning.

Both sides were very attentive, after all, this was a bidding advertisement for a "million" prize.

In this era, it was converted into RMB of less than 80,000...

On the way back, Yu Sigui and his father had already boarded the plane back to Japan.

And Jiangshan, of course, went with the organization.

Each took his position and divided his forces.

At this moment, Shao Bolin had been sitting next to Jiangshan.

After a conversation, Jiangshan, who benefited a lot, drafted an article on the spot, "A letter to the stamp issuing bureau: Where are the Chinese zodiac stamps?"

"Please help check it," Jiangshan handed the first draft to Shao Bolin: "I will hurry up to revise it, so that I can arrange for it to be published as soon as possible after returning."

Shao Bolin read every line carefully: "Xiao Jiang, if this monkey stamp can really become the first zodiac stamp, you will be credited with the first credit."

Jiangshan knew that he would definitely be credited with the first credit: "As long as we don't give up, there will definitely be a day of victory."

"Hahaha," Shao Bolin often said this when he was young: "It's good to be young, and you have drive."

But he didn't dare to delay.

After all, it's April now, and this is the Gengshen Year Monkey Stamp, which is the first to be published.

However, Jiangshan will not delay, and the first thing he did when he returned to the newspaper was to ask Ding Lingling to send the manuscript to the supplement department.

With a cup of tea and a sofa, Jiang Shan, who was sitting in the office reading a newspaper, couldn't help but sigh: "It would be nice if I could work like this for the rest of my life."

Jiang Zhuangzhuang sorted out the photos of the oil exhibition that Jiang Shan brought back: "What's so difficult about this? You can work in this class until you retire."

"That's right, we have a regular job after all,"

Jiang Shan stared at the Oriental Metropolis Daily in his hand. More than ten minutes had passed, and he hadn't finished reading the front page.

This proves that the news is already quite interesting.

Turn to other sections, scan the headlines at a glance, and for a moment I didn't know which one to read first, because I wanted to read every one of them.

"Editor-in-Chief Cai's level of title is getting higher and higher," I didn't expect that the suggestion at that time would actually confuse me.

Jiang Shan couldn't help shaking his head: "Forget it, just read it from top to bottom."

"You have so many complaints when you read a newspaper," said the eldest brother Jiang Hai, who walked in.

"Editor-in-Chief Jiang," Jiang Shan quickly poured him a cup of tea: "I'm not complaining, I'm praising you editors."

"Just these titles," Jiang Hai pointed at the newspaper and said: "And the content summary on the front page, I have to think about it for an hour every day."

"It's all for the sales of the newspaper," Jiang Shan felt that it was worth the hard work: "The general public can see it clearly."

As for the ancestor of newspaper title party, Jiang Shan is not sure about foreign countries, but the representative of the title party class after the founding of New China must be Reader's Digest.

What "The probability of UFO appearing next month is the highest", "The group of people calling flying saucers", "Plants can cry and laugh"...

It can be said that since the emergence of science fiction content, the editor-in-chief of "Newspaper Digest" no longer has to go to the streets to sell magazines in person.

"When you mention this sales, I have a headache. It's not easy for "Oriental Metropolis Daily" to break the 100,000 mark."

Recently, the growth momentum of "Oriental Metropolis Daily" has obviously weakened.

The circulation of "Liberation Daily" has approached 400,000, and the momentum of "Pujiang Daily" is not weak either.

After the serialization of "The Old Hen at Aunt Zhang's House" ended, Wei Yuanxing learned from the method of "Oriental Metropolis Daily" and began to publish two novels in series.

Jiangshan took a look and found them very attractive.

Among them, several excerpts from the science fiction novel "Little Smart Wandering in the Future" published in 1978 were published.

This move has obviously gone ahead of "Reader's Digest".

"Editor-in-Chief Jiang," Jiangshan thought carefully: "There is no room for adding novel serials in the supplement of our newspaper."

"Still serializing?" Jiang Hai waved his hand: "Definitely not, everything else is fine, but serialization has a fixed layout and fixed position, and it's like this every day."

In the era of thin newspapers, the layout is too restrictive.

With the continuous increase in advertising business and supplement content, the time for expansion is approaching.

Everyone is reading the main newspaper, and the main newspaper is also very domineering.

In September this year, "Renmin Daily" will launch a "Market Newspaper".

There are 16 pages in the double-sided format. Except for the first page with a little news, the remaining 15 pages are all commercial advertisements.

It is said that the advertising schedule of Renmin Daily had been scheduled until the second half of the next year.

Faced with advertisers who continued to pour into the newspaper, the editor-in-chief suddenly launched a veritable advertising newspaper.

As the old saying goes, drought kills drought, flood kills flood.

After the advertising boom at the beginning of the year, the advertising orders of various tabloids have decreased significantly.

The reason is that the current government is mostly just talking but not practicing, and the high-hanging policies have not been implemented.

As a result, many companies are still living in the days of planned economy.

No matter how much loss, there is a bottom line from above.

Another point is also the most important, not all advertisements can achieve the expected effect of manufacturers.

However, newspapers with high circulation are another matter.

In order to quickly increase the circulation, Pujiang Daily is also constantly revising its version.

Even the always arrogant Jiefang Daily has unprecedentedly published a popular song lyrics "People say Shanxi has beautiful scenery".

The golden rule of newspapers, "focusing on supplements", which was started by Yangcheng Evening News, was a full year earlier than in the previous life.

"Chief Jiang," Jiang Hai said in a businesslike manner, "Yesterday the Propaganda Department gave our newspaper a task."

Jiang Shan immediately said seriously, "What task?"

Jiang Hai looked at his 23-year-old brother and couldn't help laughing, "Propaganda work on family planning."

"Family planning?"

"Yes, in order to lay a good mass foundation for the introduction of the family planning policy, the State Propaganda Department ordered each city to cooperate in the publicity of family planning.

People will be sent to inspect each city and select cities that actively promote family planning."

Next year, not only cities will participate in the selection, but also various units and groups will join.

In 1973, the country began to realize the importance of family planning and proposed the "late, sparse, and few" birth policy that year.

This year, opinions from all walks of life were sought to test the waters for the inclusion of family planning in national policy.

The real decree will not be issued until September next year.

"It was only handed over to our newspaper?" Jiang Shan was quite surprised.

"How is it possible," Jiang Hai shook his head: "News units in the city have received the notice, and the Propaganda Department called us specifically just because..."

At this point, Jiang Hai pointed out the window.

Jiang Shan and Jiang Zhuangzhuang looked out at the same time: "Animation wall?"

"Yes, it's the animation wall."

Jiang Shan frowned instantly. These eleven animation walls were prepared for the Children's Film Week in June.

The movie hasn't been released yet, but the popularity is growing day by day.

When the "Film Week" has more than 50 children's movies, it is possible that people in the city will come to watch.

"You... didn't say a word for our wall?" Jiang Shan was reluctant.

"You think too much," Jiang Hai patted the third brother: "The Propaganda Department just wants to use the popularity of our wall group to promote family planning."

"What do you mean?"

"The five-day advertising period for Happy Cola has expired..."

"Only paint one wall?"

"How much do you think it will cost?"

"That's easy," as long as Jiang Shan's precious wall is not touched, everything will be fine: "This job is for the second brother."

Painting an advertising wall is a reward of 50 yuan.

If you can paint 4 or 5 pictures every month, isn't it better than working?

"Your department should discuss a few slogans for family planning," Jiang Hai handed this task to the Advertising Planning Department:

"The newspaper will also start to promote it the day after tomorrow."

When Jiang Hai walked out of the Planning Department, Ding Lingling just walked in humming a song.

"Hello, Editor-in-Chief Jiang!"

"Yeah!"

Ding Lingling stuck out her tongue: "Why is the editor-in-chief here?"

"Comrade Ding Lingling," Jiang Shan had already spread out a piece of letterhead paper: "Tell me, what slogans can you think of for family planning!"

Everyone works in a news organization and has some understanding of the country's work on promoting family planning.

But it's still a bit awkward.

Jiang Shan held the pen and his eyes fell on the white paper.

I don't know what the boss is thinking.

Or has he forgotten that the three people in the advertising and publicity department are all comrades who have never married.

At this time, the three unmarried young people in the office were staring at the white paper in front of them in a daze.

"I'll write one first," Jiang Shan began to interrogate: "Then it's you two."

Jiang Shan, holding a pen, was choosing words in his mind. It was really a stalemate.

The first pregnancy is an IUD, the second pregnancy is aborted, and the pregnancy outside the plan is resolutely scraped; if it is not aborted, the house will collapse; it is better to add a grave than a person...

Jiang Shan shook his head violently. None of them can be used, otherwise the people will be shot.

After careful consideration, he wrote a line of words on the paper: Family planning is right, it is good to have only one child.

Ding Lingling saw it and got anxious: "Your words don't count, everyone knows that it is good to have only one child!"

"Doesn't it count? Then I'll write another one," and then he added another line of words: Family planning, everyone is responsible: "This should be counted."

However, Jiang Zhuangzhuang got anxious again: "This is the word I originally thought of."

After that, he looked at Ding Lingling with resentment.

Ding Lingling didn't care so much, took the pen and wrote: It is good for every family to have only one child, it doesn't matter whether it is a boy or a girl!

"This is good," Jiang Shan praised it specially.

It was Jiang Zhuangzhuang's turn next. The young man held it in for a long time, and then: Family planning, every man is responsible!

When the last stroke fell, Jiang Shan and Ding Lingling looked up at him at the same time.

Ding Lingling: "Okay, Xiao Jiang."

Jiang Shan: "Comrades are getting more and more talented as they write!"

You say one sentence, he says two sentences...

The task conveyed by Editor-in-Chief Jiang can be finalized.

At night, when a crescent moon climbed up to the roof, Jiang Shan took out the family planning copy from his bag.

"Second brother, take a look at this."

Jiang He, who was drawing the Eiffel Tower, took it and looked at it: Every man has a responsibility, and it doesn't matter whether you have a boy or a girl...

"What are these?" Jiang He was stunned: "Is it better to have only one child?"

"Family planning is really coming," Jiang Shan felt sorry for his second brother: "If I had known earlier, you and Sister Xiao Xiao would have acted faster, and maybe you could have had a second child in time."

"It doesn't matter," Jiang He just wanted to know now: "You showed me these just to tell me that it's time to get married."

Jiang Shan didn't mean that, but after thinking about it deeply, he said, "Second brother, do you want to get a wife?"

Seeing that Jiang He didn't speak, Jiang Shan said loyally: "It doesn't matter, second brother, as long as you speak, I will make room for you immediately."

"Actually, it's not about the house. Xiaoxiao has always said that she can live in her house after marriage."

"How can that happen!"

"That's what I said," Jiang He always wanted to say something to Jiang Shan: "But where can you go?"

Jiang Shan wanted to say that he could buy a house: "It can be done anywhere. Isn't that a three-bedroom apartment?"

"Third brother," Jiang He looked at him. He, who has always been a man of few words, was a bit talkative today: "Two days ago, Aunt Li next door came to chat with my mother. It sounded like she wanted to sell the house..."

"Selling a house?" Jiang Shan asked immediately: "What kind of house are you selling?"

"What other houses can be sold, other than the two that have always been empty."

"Oh," Jiang Shan looked out the window. The two rooms were much neater than the old Jiang's house. "Find some time to ask Uncle Li."

At this time, Jiang He began to think about the letter in front of him: "You haven't said yet, why are you showing me this?"

"Here comes life again," Jiang Shan pointed to the letter and signed it: "The city wants to promote family planning and wants to put it on the wall of our newspaper office..."

"What is the content of the painting?"

"This time you will design it yourself, and the design fees will also go to you."

"I design?"

"You should be very experienced."

Jiang Shan knew that his second brother was a master of big-character posters back then.

"Okay, then I'll give it a try," Jiang He said and started painting: "After you finish painting, you can help me palm my eyes!"

"That `s a deal."

When he thought that the three brothers could go into battle together in the future, Jiang Shan immediately lit up a Comfort cigarette.

Japan-Japan, Dongjing.

In the circular business conference hall of "Kao" Co., Ltd., advertising companies from all walks of life gathered together.

Yu Sigui and her assistant were sitting in the third row. She had been looking around.

As expected, as his father expected, although "Kao" was invited by GF, the real bidders were mainly Japanese advertising companies.

However, she still found a few advertising companies from New, Korean, Hong Kong and Taiwan.

It's understandable when you think about it. After all, it's a bidding on the spot. If you don't have any strength, it's better to watch the excitement from the sidelines.

Just when she looked back, two heads of the "Huang and Lin" advertising company walked into the conference room.

Huang Zhan and Lin Yanni, who have always been known as "advertising stars", naturally will not miss such a feast.

At this moment, the organizer's staff were ready.

After a long series of fragmentary opening remarks, the lights in the conference hall dimmed slightly.

Then, a picture popped up on the big screen at the front.

In just a few seconds, the entire conference hall was already in commotion.

The first entry copy is from Japan's Sitong Advertisement.

Above a bright and prosperous city, a huge sanitary napkin held up all the heavy rain in the sky.

The contrasting picture of cloudy weather above and clear sky below strongly stimulates the visual nerves.

Yu Sigui's eyes widened, thinking that Jiang Shan's plan was already whimsical enough.

I didn’t expect that there would be someone more enlightened.

[With Kao here, don’t miss a drop]

After Lin Yanni translated the slogan on the screen to Huang Zhan, a smile appeared on the corner of his mouth.

Yu Sigui slightly averted her eyes, she knew how powerful these two were.

Looking at that person's smile, you can tell that he clearly didn't like the copywriting from Stone Advertising Company.