Chapter 372 Hidden Mission of the New York Advertising Festival

After the TV series "Shanghai Beach" was aired on TVB, Chiu Yazhi, who originally teamed up with Zheng Shaoqiu, unexpectedly successfully teamed up with Chow Yun-fat.

And Fa Ge, who has been a bit player for many years, will also make a big splash with this drama.

However, for "Shanghai Beach", which has only been aired for half of its time, these are still things to talk about later.

"Mr. Huang, your suggestion is very good."

After the imagination was over, the Nestlé manager immediately accepted Huang Zhan’s suggestion:

"We definitely want your company's adaptation plan, but the next part of the production...?"

Several Nestlé executives murmured a few words in a low voice: "The specific advertising company will do it for you. We still need to go back and discuss it."

"What's there to discuss?" Huang Zhan wanted to make any amount of money:

"I wrote the theme song for "Shanghai Bund" for TVB. As long as you entrust "Huang Yulin" to produce the commercial, you don't have to worry about anything else."

"Did you, Huang Sheng, write that theme song?"

"Langben...langliang?"

"The river will never stop rolling for thousands of miles," Huang Zhan also performed: "I not only wrote a song for them, the theme song of "Under the Lion Rock" is also the work of me, Mr. Huang."

Compared with the golden years that are about to start, the residents of Hong Kong at this moment only care about who sang the song, not who wrote it?

"Hey, hey," when Nestlé and his party heard this, they realized that Huang Zhan was not an ordinary person: "If that's the case... let's sit down and have a good talk."

…

Pujiang City, Light Industry Bureau meeting room.

Compared with the two-way rush to the Xiangjiang "Huang and Lin" Company, Xu Muchun, who was invited over this moment, has been frowning.

"Do you understand advertising?"

Among the leading cadres in the bureau, Xu Muchun is definitely considered a class representative in the advertising industry:

"Let's not talk about how much money it will cost." Xu Muchun looked at his old colleagues in front of him:

"That's the United States. They're not as good as China. Do you know how many countries around the world want their products to appear in their newspapers? Which company can guarantee that it will become famous as soon as it appears in the newspaper?"

"We also know that it is not easy, but judging from the current situation, if we can no longer open up foreign markets, we will have to lose money and make money."

Sitting in the same conference room with Xu Muchun at this time was Deputy Bureau Lu of the Light Industry Bureau in charge of the bicycle factory.

Several leaders from Phoenix and Forever Bicycle Factory were also sitting there.

"Since I took over the foreign trade field," Xu Muchun looked at his old comrade:

"I told the comrades below that I would rather not go out than engage in a loss-making business."

"Old Xu," Deputy Director Lu said, "No one wants to do a loss-making business, but the problem now is that the order has been placed and the news has been reported.

The most terrible thing is that the above said as early as last year: No matter how difficult it is, you must take the first step..."

In 1980, China, the bicycle kingdom, sold 10,000 bicycles to Italy for the first time.

Long before this, there were 5,000 bicycles that had already set foot on the territory of American imperialism.

This is undoubtedly a breakthrough for Chinese bicycles whose furthest achievements have only reached Malaysia and Thailand.

But it's a pity that when we go out, we go out, but the locals are not very welcoming.

As a result, it has become difficult to even maintain capital, let alone earn foreign exchange.

According to foreign capital market standards, whichever product is popular will move forward.

The kind that doesn't do anything the same for half a month will naturally have to stand aside.

If things go on like this, they will become dusty objects.

When I think about it, a national product that is so popular at home is so unpopular abroad.

Even Xu Muchun couldn't stand hearing it anymore: "Can't you keep it and sell it to your own people? Do you have to take it abroad?"

"Old Xu," Deputy Director Lu smiled bitterly:

"Not to mention that these are all contracts signed by the bureau during their overseas visits. Do you know how many bicycle factories were launched across the country last year alone?"

"How many?"

Deputy Bureau Lu: “Hundreds of companies.”

Xu Muchun: "So many?"

"There have always been many large and small bicycle factories in our country. Of course, many have been eliminated," said the director of Phoenix Bicycle Factory:

“Let me tell you this, in the first few years after our factory was established, the government successively merged more than 200 bicycle factories in Pujiang into our factory.

Later, when we entered into a joint venture, we were asked to sign cooperation agreements with more than 40 bicycle factories..."

What the factory director said about the early days of its establishment was actually when the Phoenix Factory first became a public-private partnership.

The "joint venture" he mentioned simply means that more than 40 bicycles are allowed to bear the Phoenix logo.

The actual establishment time of Phoenix Bicycle Factory was actually during the Guangxu period.

Tongchang Bicycle Shop, founded in 1897, is also the first bicycle shop in my country.

In addition to selling and selling bicycles, it also engages in bicycle repair and rental business.

Then in 1958, after the public-private partnership, Tongchang Bicycle Shop put up the signboard of Pujiang Bicycle No. 3 Factory.

The first thing after the listing was to publish a newspaper to solicit new bicycle trademarks from the city.

Soon, the suggestion of a middle school teacher in Pujiang was unanimously approved by the factory leaders.

Thus, the famous trademark "Phoenix", which symbolizes good luck and flying, was born.

"The more than 200 bicycle factories that have been merged into Phoenix," Xu Muchun asked in detail, "are they all from this city?"

"Yes, even the more than 40 factories that will be jointly operated later," the director of the Phoenix Factory said, "are all from Pujiang."

Director Xu heard about this for the first time: "What is our current bicycle production capacity?"

"Last year's annual production has exceeded 10 million," Director Lu introduced: "According to the current situation, this year's production will be further increased."

"Well," Xu Muchun nodded: "You said before that there will be another batch of bicycles to be shipped abroad?"

"The two bicycle factories of Yongjiu and Fenghuang," Deputy Director Lu nodded: "A total of 30,000 bicycles have been exported."

Xu Muchun was quite surprised: "Europe and the United States?"

"No, it's the United States." Deputy Director Lu:

"However, we have received a request from the other party to suspend the transaction not long ago because our bicycles have no market. Once this matter is known by countries with ulterior motives..."

The real history is that the 30,000 bicycles of Phoenix and Yongjiu were indeed shipped to the United States in the second year.

"I understand,"

Xu Muchun looked at the other party and asked, "But...what can I do for you?"

Although the current discussion is indeed about export trade,

But it was not a contract signed by Xu Muchun's listed unit after all.

"Old Xu, I heard that an advertisement of your department is about to go abroad to compete?"

When Director Lu first heard about this, he was so happy: "Aren't Phoenix and Forever planning to advertise in the United States..."

Xu Muchun: "What do you mean?"

"When your professional team arrives in New York, it will just help them design an advertisement in the newspaper."

"..." Xu Muchun frowned:

"Old Lu, it's not that I won't help you, but you think too simply about advertising.

It's unlikely to open up product sales with just an advertisement published in the newspaper."

Director Lu certainly knew it was impossible:

"It's not long before the next delivery date. If there is no big movement in the previous batch of bicycles,

the other party may really apply to us to postpone the transaction time. If it really comes to that If you do that, we will be in a passive position. "

"It's not good for our face either,"

Xu Muchun always speaks bluntly: "Speaking of which, the bicycles known as the bicycle kingdom were finally shut out by outsiders."

Pop, Deputy Director Lu threw down the documents on the table: "This is what I want to say. We originally planned to expand our territory one by one, but we didn't expect that we couldn't even win the first battle."

The leader of Phoenix Factory: "In order to export and earn foreign exchange, our factory not only established a new department, but also upgraded a new production line."

The director of Yongjiu Factory also said: "In fact, our factory's bicycles have always been very popular, but in order to support the country's foreign exchange earnings, we still transferred the best equipment and personnel."

In the first few years of reform and opening up, many people questioned that the goods that were in short supply in China could be seen everywhere abroad.

The reason is still because of the "foreign exchange" thing that strangles the neck.

Deputy Director Lu, who knew the inside story, shook his head: "Don't mention it. The more I think about it, the more angry I am. Our bicycles are of such good quality, why don't they want to try it?"

"I would be angry too," Xu Muchun said: "I ride a Forever myself, how could I not know how good it is?"

"So," Deputy Director Lu said: "Old Xu, have you agreed to help?"

As soon as the words fell, several people at the conference table looked at Xu Muchun.

Xu Muchun was startled, and slowly looked at Section Chief Han beside him.

During the New York Advertising Festival, he helped to advertise his own bicycles.

It sounds simple, but how can it be released to make a splash and pry open the American market?

"How about," Section Chief Han leaned over and said: "I'll go and listen to Jiangshan's opinion first?"