Chapter 1417: Takeoff

In this world, there are always people who are happy and people who are worried.

Just when the global capital market was experiencing a precarious situation, and when the Guo Group was anxious about the reputation of the hotel, Wang Dadong, a Chinese American businessman far away in the capital of the mainland, was in high spirits and extremely comfortable.

For no other reason, it was because after he became the president of Kentucky Far East, he wanted to open a store in Beijing as soon as possible and introduce American fast food Kentucky to Beijing.

He not only invested all the money he earned in the mainland, but also sold all the stocks in the US capital market to invest in the mainland business.

This made him inadvertently avoid the stock market crash that swept the world.

In addition, his work on opening a store in Beijing was indeed going smoothly.

Because the president of Best, Jian Doyle, fully authorized him, he gave him money and people, and helped him get the approval of the upper echelons of the Republic and obtained certain policy support.

Wang Dadong's first store in the most prosperous Qianmen area in the capital of the Republic is basically ready.

As long as the new store in Qianmen opens successfully, his own career will start a new journey.

Now, his expectation for his future career is no longer as simple as opening a few prosperous medium-sized fast food restaurants in second-tier cities like Tianjin and making one million RMB from the mainland every year.

With the strong backing of the Best Group, he is ready to conquer the fast food market in all first-tier cities of the Republic.

Presumably, with his "profitable" business philosophy and his understanding of the mainland situation for so many years, Kentucky will surely become the future overlord of the fast food industry in the mainland in the next few years, and successfully help PepsiCo open up the beverage market in the mainland that it is reluctant to welcome.

And he will definitely become a hero in the field of American fast food, and prove to Jan Doyle, who promoted him, that he has lived up to his trust and is definitely a qualified president of the Far East.

And he will be respected by his American colleagues and emulated by future generations.

…………

In 1987, the first snow in Beijing came a little earlier than usual.

As early as October 31, Beijing had its first snowfall, setting a record for the second earliest snowfall in Beijing's history.

And November 12 was the day when Wang Dadong's first Kentucky fast food restaurant opened in Beijing.

The temperature in Beijing dropped sharply that day, and snowflakes began to float in the sky again.

Needless to say, it is best to stay indoors in such a cold weather.

So when Wang Dadong came out of the hotel in the morning, he regretted that the GG was not strong enough, and he only broadcast the GG on the radio station a few days in advance, worrying that the new store might not be as popular as expected when it opened today.

But when he took a taxi to Qianmen West Street, he immediately felt relieved.

Because before he got off the car, he saw from the car window that a large number of people gathered at the entrance of the new store at No. 1 Zhengyang Market.

The opening ceremony had not yet been held, but the people who came to watch the excitement were almost crowded under the big red "Kentucky Chicken" restaurant sign.

The taxi driver was still wondering, talking to himself that it was strange, he had never seen so many people gathered here.

And what happened next was just as Wang Dadong expected.

Before the opening ceremony officially began, the number of onlookers continued to increase. They seemed to be residents living nearby, and some people from other places came to Beijing on business trips.

Anyway, let's put it this way, the photos of American fast food and a big balloon with the head of Colonel Sanders were the most attractive Western scenery, which was enough to help those who wanted to watch the excitement overcome the cold wind and snow.

When the opening ceremony officially began, when the US Ambassador to China Lord and the representatives of the Beijing Municipal Government cut the ribbon for the first Kentucky restaurant in Beijing, and the invited Yangko team performed a festive performance of adapting to local customs.

These ordinary people who watched the excitement became more excited and released more passion to participate in it.

In fact, before the opening ceremony items were removed from the store, thousands of people began to surround the store door, so frightened that Wang Dadong had to call for an emergency stop and prevent the staff from opening the door and letting people in immediately.

It was thanks to the city leaders who were in charge today that he called the police from the Qianmen Police Station to maintain order.

A temporary rule was set on the spot that customers could only queue outside and a few people were allowed in at a time.

Finally, with the assistance and supervision of the public security personnel, two male KFC employees opened the door and pulled a rope with two metal pillars to stop the crowd from queuing at the door to prevent people from cutting in, which finally ensured the restoration of order.

So after a delay of nearly an hour, after a long queue of dozens of meters at the door, the Kentucky fast food restaurant finally opened the door and started business.

Unexpectedly, the first few groups of customers who came in were really all kinds of people.

Ordered the original chicken and asked the waiter for chopsticks.

Customers were not used to self-service, and there were many customers waiting foolishly at their seats with their plates.

And there was actually such a person who came in with a pot.

He came in without looking around, and said, "Hey, give me two Kentucky chickens!"

To be honest, the behavior of this uncle Jing made Wang Dadong laugh.

At this point, all the panic and worries disappeared, and only inexplicable excitement and surprise surged in his heart.

Because he never expected that the actual situation of the new store opening today would be better than he expected. Such weather could attract so many people. This is a really good start.

And this is not a big deal. The price and taste issues that Wang Dadong was most worried about did not appear.

Because to be honest, due to the supply chain in mainland China, the newly opened KFC actually does not have much to sell.

For the time being, it can only provide eight products, including original chicken, mashed potatoes with chicken sauce, shredded vegetable salad, bread, Best Cola, 7-Up, Mirinda, and beer.

At this time, Kentucky did not even have hamburgers, only four kinds of food and four kinds of drinks.

In terms of the richness of categories, it is not as good as the Hu Jihua fast food opened by Wang Dadong in Tianjin, not to mention that the price is quite expensive.

A finger-licking original chicken costs 2.5 yuan, and a set meal of two finger-licking original chicken + mashed potatoes with chicken sauce + shredded vegetable salad + small dinner rolls costs 7.3 yuan.

Compared with the annual income level of only 1,000 yuan for residents in mainland China at that time, Kentucky was definitely considered high consumption at that time.

There was no way, because even fine salt and potatoes in mainland China did not meet Kentucky's demand standards, so they had to rely on imports.

The key is that the cost of a single store is high. If more stores are opened, the cost cannot be reduced at all.

To put it bluntly, Kentucky's fast food has become a high consumption for Beijing people.

If a family of three eats a meal in Kentucky, a section-level cadre's half-month salary will be gone.

Originally, Wang Dadong only wanted to earn money from those who wanted to try something new. He thought that although the price was a bit expensive, Beijing people love to chase fashion. As long as one-tenth of the people in this city are willing to patronize once, the restaurant will stand.

Even if it does not form a regular consumption for most Beijing people, it doesn't matter.

Unexpectedly, few of these Beijing customers complained about the high price. They seemed to like the "American" thing. .

I actually felt that it was not too much to spend this price to taste American food once. When leaving, many people said that they would come again and would like to introduce it to relatives and friends.

And after tasting it, the customers gave good feedback on the taste. They all felt satisfied, as if they had tasted a full and happy taste.

In particular, many people seemed to like the packaging and paper boxes of the food.

After eating, in order to continue the happiness they got here, they actually took the menus, paper boxes and paper cups home.

All of this was much better than Wang Dadong had imagined, which shows people's satisfaction here.

And at five o'clock in the afternoon, it was even more amazing. Although the wind and snow became stronger and the weather became worse, there were more and more customers.

After a while, the whole restaurant was full, and the line outside was getting longer and longer, and more and more people gathered.

For no other reason, it was because the "Beijing Evening News" of that day published a brief news about the opening of KFC. The newspaper said "5 yuan for a serving of American fried chicken", which has been noticed by many people who live near Qianmen or need to pass through this place.

Especially at this time, it is the time when people go home after get off work, so suddenly there are more people, and the length of the queue in front of the store is so long that it is not even visible at a glance, which is no longer comparable to the morning opening.

And you have to know that this Kentucky restaurant in Qianmen has a total of three floors and a total area of ​​1,460 square meters.

The first and second floors are open to the public, with a total of 505 seats, and the third floor is used as an office.

In this era, this is the largest Kentucky restaurant in the world, and no one has ever done it.

According to Wang Dadong's prediction, when it becomes famous in the future, as long as 70% of the seats are full at mealtime every day, he will be happy enough. As a result, it was so easy to fill up on the first day. How could he not be shocked?

When Wang Dadong went out for a walk in the snow, he was surprised to find that the line was like a long dragon, circling outside and going east to Zhengyang Building.

According to his own estimation, these customers had to wait for almost two hours before they could get a seat.

However, these people in line were only curious about what the American fried chicken sold by Kentucky looked like, and they were willing to move slowly in the snow.

But is this chicken really that delicious?

Is Kentucky really the best chicken in Beijing?

Even Wang Dadong himself had to shake his head at this question.

Of course, he knew that these people could eat chicken at home, in many ways, and very cheaply.

But in front of Kentucky, customers still broke through the door, and a long line formed outside the store, and the police had to be dispatched to maintain order.

It was incredible that they had to stand outside for two hours to eat this chicken in such a cold day.

It can only be said that his American fast food successfully aroused the curiosity of the people in Beijing. Most people here have little knowledge and are attracted by the exotic customs, so they are so happy to do it.

However, Wang Dadong really understood how attractive his fast food restaurant was to the people of Beijing.

That was when he checked the financial accounts after closing the business that night.

The KFC Qianmen restaurant was only open for business for the first day, and the daily sales reached more than 40,000 yuan, with 1,300 fried chickens sold per day!

This achievement was unprecedented and ranked first among the 7,700 KFC chains in the world.

Wang Dadong was so happy to get such data from the report made by the accountant.

After everyone got off work, he couldn't help dancing in the office on the third floor.

At this time, he had no doubt that his career was really going to take off.

Especially the Qianmen location, he rented it for ten years, which was definitely a very cost-effective deal.

You know, at the beginning of the business, he had calculated a financial account.

He estimated that he could make a profit if he paid 20% of his turnover with a daily rent of 1,000 yuan.

And today's business performance has made his rent 2% of his turnover!

What does this mean?

It means that he can make a profit of up to ten times or even twenty times with this store alone.

It means that he has monopolized a huge consumer market that no one can imagine, and it will not take three years to make a profit, maybe one year is enough.

After that, as long as he spreads Kentucky stores in the mainland and "blooms everywhere" in the streets and alleys, he can soar to the sky and become a real billionaire, a person respected by the industry, and even a director of Best Inc.

What is a stupid person with a lot of money?

This is it.

He really regrets it now, regretting that he was too petty at the beginning.

Why did he put the fast food restaurant in Tianjin?

The customs and habits of Beijing are so generous and open-minded. They don't care about things, but are eager for new things and are willing to spend money freely. How good is that?

He is still too conservative. Now it seems that opening an American fast food restaurant in Beijing is a risk-free thing.

There is no factor that can restrict him here. Who can compete with him?

He can use all his tricks to make money and squeeze the wallets of Beijing people.

This is really a treasure land.

To be honest, Wang Dadong was so happy at this time, and his self-confidence was rapidly bursting.

In his heart, he is one of the few smart people in the world.

What's the point of stock investment? Those who speculate in stocks are all fools. How can he make so much money by opening a gourmet restaurant in Beijing?

In the following days, the turnover increased instead of decreased, and the unprecedented grand occasion of queuing every day since the opening gave Wang Dadong enough confidence.

He became more and more convinced that the popularity of his Kentucky was based on the masses and was by no means a flash in the pan.

In his eyes, he had obviously seized the opportunity to succeed and was about to ascend to the throne of the father of fast food in mainland China.

However, he didn't know that he was actually too optimistic.

Because there was actually a chain fast food company in Beijing that had been planned earlier than him, with not only strong financial strength, but also more abundant products, lower prices, and more connections than him.

Even the business model that he was proud of was no secret to the other party.

The reason why the other party has not been able to open for business so far is just because of the temporary lack of qualified staff. They don't want to rush into battle, but want to make the fast food restaurant a real brand.

Even its head is counting the profits of shorting Lazard Investment Bank in the United States, and will soon return to Beijing with millions of dollars of capital.

By then, his good days may be over. If things go wrong, the other party will let him know what it means to be "killed with one sword" as soon as it opens.

What's more, when Wang Dadong was happy about his current situation, he was a little too lacking in sympathy and didn't care about other people's feelings.

He relied on luck to successfully avoid the damage of the stock market crash, but what about those who did not?

If he knew that those who were hurt even included his nephew Zhao Zhenyu, how would he feel?