Chapter 1,463: Risking It All

One year, one year old, one year old.

After the Spring Festival, the business of the beef noodle king of California in the east of Beijing is getting worse.

No one expected that this fast -food restaurant that opened for four months could decline so fast.

And even if the price reduces the price, it is not helpful to the business, and the turnover and the number of customers are further decreased.

The guests who are willing to slaughter every day are not as 30 % of the store just opened.

As long as people who are dry food can estimate, almost the capital preservation line.

This result is really lamenting. The speed of prosperity and decline has created the record of the Beijing catering industry, which is enough to become the negative textbook for the fast food industry.

So in order to save trading, the boss had to make a corresponding change.

The price did not drop this time, but considering the customer's wallet factor, the California beef noodle king finally gave up a proud attitude.

The noodles they sold began to be divided into large bowls, three noodles, five noodles, and five large bowls of noodles.

In addition, the business varieties in the store are also working hard.

It turned out that only two staple foods: signature beef noodles and spicy beef noodles were sold in the store.

Now there is a kind of chicken noodles.

From the original potato shreds and kelp shreds, the little cool dishes also have four new choices: rot, cucumber, white -cut chicken and kimchi.

It can be seen that the king of beef noodles in the United States is already a little panicked, facing the increasing operating pressure.

In order not to fall into the state of losing money, it is probably the use of all the thoughts.

But even so, it failed to improve the effect.

After all, the price of the product is there.

The price is too expensive, and there is no mature explosive product that tastes really good.

It is always the biggest shortcoming of this shop by relying on gimmicks.

To put it plainly, it is just a noodle restaurant.

Even if the crown is in the name of California, it is not difficult to distinguish the essence at a glance.

The people in Beijing are just stupid, and they have not been able to make the store easily flickering with "California Kimchi".

Now that there are gingerbread people compared, the mysterious "California" filter is broken. This facade also wants to make a high premium with the method of exporting to domestic sales, how difficult it is.

In contrast, the situation of Kentucky of the former store is much better.

After all, people are still authentic American fast food.

The taste of the original chicken is still very different from the eight fried pieces of Chinese food.

In addition, the decoration and facilities of Kentucky shops are relatively fashionable, and the standards for health and services are not picked.

The relatively mature management method is Kentucky's core competitiveness, and it can still provide a considerable emotional value and food for some customers who are not too concerned about prices.

Like currently, KFC can still receive hundreds of people every weekend and less than dozens of weddings, which can explain everything.

It is just that it cannot be denied that because of the gingerbread man, a competitor who does not follow the common sense, Kentucky's operating conditions are also gradually going downhill.

After the Spring Festival, Wang Dadong discovered that no one was lining up at the door of Kentucky at the door of Kentucky every day.

Most of the time, KFC's upper and lower layers can find idle seats.

Only at noon and dinner can restore the lively scene of customers for more than an hour, but when it is not recovered, it can be queued for a prosperous scene when they just opened.

From the opening after the holiday to March 10, the actual revenue declined even more.

The average of 20,000 yuan per day in Kentucky, with an average daily turnover of almost half of the turnover. How can people be comfortable in this situation?

The most annoying thing is that more and more customers have come from the purpose of holding the drunkard.

Because there are too many people lining up in front of the gingerbread man, often a few people leave a person to queue in the same time, and everyone else runs to Kentucky to rest. They have no intention of consumption in Kentucky at all, but just wait for the wind to avoid the wind.

This insult can be too strong, and Kenta has been regarded as the waiting area of ​​the gingerbread man.

In short, all this made Wang Dadong know clearly, and then waiting so white is tantamount to chronic death.

He must quickly break the game and find a breakout as soon as possible.

Otherwise, how can his fast food empire be realized?

Where is he may be the partner of the company?

What else do he talk about and what ambitions he talks about?

However, the more you pay attention to the gingerbread people, the more investigations, the more you know.

Wang Dadong became more and more lost, more and more panicked, more and more afraid, and more and more chilling.

Because the gingerbread man seems to be his natural nemesis, there is no shortcoming at all, as if he has to surpass him.

According to Wang Dadong's investigation, the owner of this fast restaurant surnames Shen, and is also a Chinese American.

In other words, gingerbread people can enjoy the tax discounts of joint ventures except Kentita.

And this Shen Cun himself is not a layman in the catering industry, and people are also opening a restaurant in the United States.

Even if it is a Chinese restaurant, Shen Cun grew up in the United States since he was a child, and he would not be unfamiliar with Western and American fast food.

After all, the fast food industry is so simple.

For many years in the United States, the operation model has matured, and the market has long been divided by several giants.

For those who have lived in the United States for a long time, even if they are immigrants, it is not a secret for a long time, and there is no mystery at all.

This Shen Cun obviously knows how to play the fast food industry, and even he has further improved measures.

In fact, Wang Dadong had never thought that Gingerbread Man would have so many dishes.

But the kitchen didn't even have a knife, and all the dishes could be served after heating.

In this way, the labor cost was less than Kentucky, and the efficiency was extremely high.

Only one waiter could meet the needs of five or six tables of guests, and independently complete the cooking, serving and cleaning work.

This move simply amazed him, and he even admired it in his heart.

That's not all, plus Gingerbread Man has also formed a scale effect with its huge capital advantage.

Five restaurants were opened at the beginning, and all dishes and drinks were made of local ingredients, and only condiments were purchased in large quantities overseas.

These long-term costs are much lower than Wang Dadong's Kentucky.

The richer you are, the more you save money.

Moreover, they have also put a lot of thought into the location, decoration, and tableware of the restaurant. The level is close to that of a formal Western restaurant, which is much more advanced than Kentucky.

But the price of the dishes is so cheap.

What is this called?

This is spending money on the blade.

So how can Wang Dadong's Kentucky have a chance to win?

To be honest, even if he lowered the price to the point of vomiting blood, he still didn't have the price advantage of others.

Moreover, even at such a price, they can still make a profit, not a small profit but a big profit.

How can he compete with them?

Wang Dadong didn't know whether his competitor's touching remarks in the newspaper were sincere.

But he couldn't deny that "truly delicious food should be both cheap and delicious", when spoken by Shen Cun, was really irresistible to customers and easily won the hearts of the people in Beijing.

Whether people like Western food or not, they will think that Gingerbread Man is a conscientious enterprise and have a doubled favor for it.

Just for this, Gingerbread Man has been invincible in the mainland market, enough to be prosperous for several years.

He even thought that if Shen Cun were to reverse this fast food operation model back to the United States.

If things go wrong, they can make several fast food giants flustered and dumbfounded, and it is very likely that they will grab a place in the US market that has been firmly controlled by several giants.

Anyway, no matter what, Wang Dadong has mixed feelings about Shen Cun, his rival.

He hates this rival, but also admires this rival a little bit, which is quite helpless.

Fortunately, Wang Dadong is not an incompetent person. After all, he is a fast food expert with rich working experience.

By analyzing the business model of Gingerbread Man, he not only broadened his horizons, but also learned something new from his opponent.

Moreover, after thinking hard and digesting these things, he finally found a key to solving the problem from Gingerbread Man, that is, Gingerbread Man is too dependent on the supply chain.

The model of Gingerbread Man is to use the capital advantage to make small profits but quick turnover. It must reach a certain number of stores and a certain level of sales to maintain healthy operations.

A perfect supply chain is almost the lifeline of Gingerbread Man.

It is also the source of the company's advantage of maintaining high cost performance.

This means that although Gingerbread Man has full advantages in Beijing, it also ties the company to Beijing.

After all, Beijing's supply chain cannot be taken away.

If Gingerbread Man wants to develop and expand, it needs a complete supply chain and several stores to gain a foothold in each new city.

And it takes a lot of time and money to do so.

But Gingerbread Man adopts a low-price strategy.

The time it takes for them to recover their investment costs is at least three to five times that of KFC.

It may take a whole year to recover the costs of these five stores in Beijing and achieve real profits.

To put it bluntly, Gingerbread Man is too inefficient in seizing the market.

There are also big disadvantages to having a big plate.

They can't take root everywhere like Kentucky and replicate themselves as quickly as cell division. They can only develop slowly and steadily.

And this is Wang Dadong's only chance to turn the tables.

So for this reason, Wang Dadong decided to completely abandon his original plan and take other ways to develop his business in the mainland.

That is to pursue the strategy of avoiding those who can't afford to offend, and go to other places to open up multiple battlefields.

First use loans to open stores in other cities, and then start the franchise model after those branches are successful.

The purpose is to quickly seize the market, recover funds in various ways, and then build your own supply chain advantages in the process.

Wait until you have a firm foothold in the mainland and have a certain strength, and then confront the gingerbread man head-on.

Needless to say, this choice also means increased risks and difficulties.

Wang Dadong not only has to convince the headquarters to agree to his choice, but also needs to bear the corresponding loan risks himself.

Even if this is accomplished, he will not have a comfortable life in the future, and he is destined to travel around the country by plane.

But there is no way, other than this, he can no longer think of a way to compete with the gingerbread man.

For him, instead of relying on others in Beijing and dying in a cowardly way, it is better to fight hard and fight for a way out.

And at least he still has a certain foundation in Tianjin.

Not only did he have successful experience, but he also had a very extensive network of contacts. He was quite confident that he could achieve the same success in Tianjin as he had in Beijing.

On March 10, this day was Wang Dadong went to Jinmen to ask for a loan.

In fact, at the same time Ning Weimin's infinite emotions at the Capital Airport, Wang Dadong also pondered his mind at the door of Jinmen local banks.

Where did he think that he had a circle and turned around again.

I thought I could cover the whole country with the supreme advantages of the capital. How could I know that I met a hard stubble, and finally had to return to Jinmen to save themselves by relying on the contacts of Jinmen.

Not to mention opening a store here requires the other party to help the site. The hiring people are hired. Even the loan is the relationship between the people of the original cooperative units of Jinmen.

He is no longer disgusted with the one -sip of these people, and he no longer feels that these people's earth is not seen.

Through this period of time, he realized the enthusiasm and kindness of Jinmen, and the courage and generosity of doing things really moved him.

It is not like those Beijing people. If people are not used before they are facing, they can't help it at all.

Even the Animal Husbandry Bureau refused to provide convenience for his loan, but instead persuaded him to stabilize and not to expand the scale blindly.

But soon, Wang Dadong's perception changed again.

Because of a lunch, he really discovered the enthusiasm and mysteries of these Jinmen people.

If they start from morality, they are no longer noble than those in Beijing.

This meal was eaten by the Hongbin Tower of Jinmen, but the specifications of the diet have exceeded the people's knowledge.

The big pair of shrimps for half a catty of a large pair of shrimp is required, and the big sea crab with a slap has two plates, as well as green onion -roasted sea cucumbers, red roast shark fins, shallots, scallion snails, juice abalone, high -end seafood with a table, making him make him The forehead was sweaty.

And in addition to Moutai, there are bottle XO, and the money is not old.

While Wang Dadong respected several Jinmen people, how much did this table cost him.

But soon, he thought about it, asking for business, the money must be spent.

The mainland of the mainland is not in the United States, and it is inevitable to collect benefits from it.

Anyway, this money can be regarded as a blade. He spent it here. In the future, he can earn it back from the entrance. As long as things are done, why should it be more?

"Director Sun, what else do you have to ask for our qualifications, the five million ..."

After Wang Dadong worshiped the sake, he asked to ask when he opened the door.

Where can I know that the president put his hand and pressed his words, "Don't talk about money, don't talk about money today, no one can talk about money."

"Yes, yes, today is the first time to meet, but just talk about friendship." The other was an introducer, and immediately attached to it.

"Come, Mr. Wang, I also respect you for a cup."

Mr. Sun raised his wine. "I have heard of your name long ago. Hu Jihua, which you opened in our Jinmen, is still a red fire now. I didn't expect you to open such a famous fast food restaurant in Beijing. It is a pity that the big American boss. "

"Don't dare, dare not." Wang Dadong raised the wine glass.

After this drink, the opponent's tricks really started to perform.

"Mr. Wang, do you intend to start in Jinmen, do you really have many branches in the United States?" Mr. Sun asked in hesitant.

"Yes, there are more than 2,000," Wang Dadong replied respectfully, "If you don't believe it, I can provide you with information."

"That's not needed. I'm just a bit surprised. I'm not as good as my son. My son said that your shop is a US catering giant, saying that I don't need to worry about you. Well, what's good about the United States? We have always said that you are a hell. Go to see the United States ... "

At this time, the introducer stopped the chopsticks, "That's easy to handle, that is easy to handle, that's not a word of Mr. Wang. Sun Xing, you can rest assured that this thing is easy for Boss Wang ..."

Wang Dadong was stunned, but he hadn't taught him more, only listening to President Sun complained angrily.

"Hey, hey, brother, don't misunderstand what I mean. I mean that young people are really ignorant now, no matter how you persuade, my wife is also confused and help me talk about this son. Let me find him a doorway to the United States.

"Where are you, don't be angry."

The introducer sent the wine to Mr. Sun, "Drink, you dispel the breath. Actually, if you are too concerned about the child's affairs, he has to go. . Waiting for the United States to touch the nails, there is no harm to suffering.

Mr. Sun drank the wine and said, "But do we go to the United States, how much money is it? This kid is the whimsical."

"Hey, Sun Xing, can you break the rules first, don't you say that, no one can raise money tonight, do you ... no, this is a penalty, you have to drink another glass."

The introducer said that he was full of Mr. Sun again. At this time, he saw that Wang Dadong was still stunned and couldn't help but kick Wang Dadong's shoes under the table.

Wang Dadong, who had been sitting beside him, did not seem to be a spiritual actor until then, as if a spirit of excitement finally understood.

And his own affairs and unprecedented attitudes were in his subsequent attitude.

He didn't have time to think about the gains and losses. Thinking about the terrible and hopeless situation in the capital, he could only bear the worry about the unknown, pretend to be generous, and go all out.

He quickly raised his glass to express his feelings.

"If you say that, it's too formal. You don't need to worry about it. It's a good thing that the child wants to go out and see the world. Whether it's the procedures or the expenses, leave it to me."

As soon as he said this, the effect was immediate.

From then on, the meal became hotter and hotter, and the wine became closer and closer.

Since Wang Dadong had already vomited blood, what was he asking for?