1956: Forced People to Hire a Public Relations Company (2 More)

Luohu Tiancheng opened on the 20th. On Friday, Xia Xiaolan had to rush to the airport after class. This time, she almost missed the plane.

Because when she was going from school to the airport, Teacher Catherine came to her... Catherine endured what Frank told Catherine for a few days and felt that she should tell Xia Xiaolan. But I didn't know that Xia Xiaolan acted very fast. In the past few days, she has found a good lawyer to sue Lisa!

Catherine was surprised, but Xia Xiaolan smiled instead:

"I said that the friend you brought to the party behaved a little strangely, so it was. But on the second day of the party, I learned about it from the gmp office, Mr. Katherine, thank you for your concern for me."

"No, you're braver than we thought, it's great to be able to handle it this way!"

Catherine finally didn't have to worry anymore.

No matter whether she can win the lawsuit or not, Xia Xiaolan is striving for fairness and justice. Frank is wrong. She can only accept it passively.

what about aia?

Xia Xiaolan is practicing what she said in the finals, she is working hard to overcome various obstacles and become a female architect!

To rush to the airport, Xia Xiaolan and Catherine didn't talk for too long.

But after Katherine went back, she told Frank.

Frank was very surprised.

Frank has been in Beijing these few days, climbing the Great Wall to visit the Forbidden City, and discovering Chinese delicacies in the streets and alleys. As an Englishman, if he can even accept stewed and fried livers, basically Chinese delicacies have no threshold for him.

Frank reluctant to think about Shu, where is the time to take care of what happened in the United States.

After listening to the news that Catherine brought back, Frank called his friend at aia headquarters. After some communication, Frank exaggerated:

"She almost lifted the roof of aia! I was wrong, I underestimated the energy of this Chinese student, Catherine, she is definitely promising in the field of architecture!"

Frank walks around the room, dancing when it comes to excitement:

"It's hard to imagine that she just went to Cornell as an exchange student for a year, and the professors at Cornell School of Architecture are willing to stand up for her! I heard that the jury at aia is going crazy, and the chairman and Mund Dawson seems to be arguing, the villain of Mond, of course, will not admit that he deliberately embarrassed a newcomer, but the face of the aia jury has lost because of this... Ha, this is really funny!"

"Then what will aia do? Xia said she is going to have a lawsuit with the female architect Lisa. I think Lisa and Mond will hold her back in the lawsuit."

Katherine was still a little worried.

Frank can't handle the lawsuit.

But when it came to aia, Frank suddenly had an idea: "aia is still discussing, I guess they will eventually agree with Xia's proposal, send someone from the United States to witness Xia design a new work with their own eyes, if she wins the lawsuit, she will also get the With the recognition of aia, she will be famous internationally! There is a bigger reputation than winning the aia supernova architect award. If the group of people at the aia headquarters are still clear-headed, they must not only agree, but also actively respond, put a piece of Bad things turn into good things... Catherine, I have an idea, if aia wants to send someone to China to witness Xia's creations, do you think I am the right person?"

Frank got more excited the more he thought about it.

First, he is a member of aia, and the basic requirements are met.

Second, he doesn't like Mond Dawson, he won't speak for Mond Dawson, and his position is fair.

Third, and a very important point, others are already in China and can devote themselves to this work as soon as possible. Before he quit his previous job and didn't start a new job, he wanted to spend a long vacation in China. If he turned his personal trip into a business trip for Aia, Aia would have to reimburse him for all expenses.

It's so perfect!

Catherine shook her head: "I don't think it's a good idea. You've been in China for a while, will aia trust you? They might think you've been bought by Xia. Since it's a supervisor, oh, I mean' Witnessing it with my own eyes', I don't think it's possible for aia to send just one person here."

Frank was disappointed.

Yes, I didn't expect things to turn out like this. Aia was in a dilemma. If I really wanted to handle things well, I wouldn't just send one person to China to "witness it with my own eyes".

Frank muttered:

"I can apply to aia, they can send others, one more me is not too much right? Really, I'm curious about this Xia, what kind of magic she has to make Cornell School of Architecture for her Come forward to protest against aia, and the solidarity of China!"

This time to witness with my own eyes, it may be to witness the rising of a construction supernova.

Although Mond has never been a good person, Frank also admitted that the other party has a good vision in the professional field, and Frank is also itching to be able to deal with a newcomer like Mond in a hurry.

...

Xia Xiaolan didn't know how aia would deal with it. Ning Yanfan had already communicated with the chairman of the jury. They said that there would be a meeting to discuss.

She didn't know that after the chairman of the jury invited Mond to the headquarters and had a big quarrel with Mond in the office, aia had decided to ask a professional public relations company to handle the matter.

There are many public relations firms in the United States that specialize in dealing with crisis events for other companies and individuals.

For example, if a certain company or a certain celebrity exposes a scandal, hiring a good public relations company to make timely response strategies in response to public reactions can greatly reduce the negative impact of the scandal. Don't talk about reversing the disadvantage, it is better to invite than not to invite, if it is yourself

Handling, often making bad decisions in adverse situations, can make things worse.

It's normal for aia to invite a public relations company, and they can't help it, and they suspect that Xia Xiaolan has already hired a public relations company one step ahead of them.

It is obviously a copyright lawsuit, the plaintiff and the defendant are not well-known architects, but newspapers are following up on this matter, and the TV station wants to interview the "Supernova Architects" jury. The aia headquarters refused to accept the interview, and it is still delayed Time... is this forcing aia to compromise as soon as possible?

aia is suspicious, please come to the public relations company and hand over the matter to the other party.

The PR firm offers two suggestions:

First, don't apologize for biting to death, regardless of whether the lawsuit is won or lost, ignore the letters of appeal and protest, the "touching porcelain" of a new architect, and a huge international architects association like aia, if you want to ignore it, ignore it completely.

Second, before the result of the lawsuit... Lisa aside, Mond Dawson aside, agreeing to the newcomer's suggestion, aia sent someone to China, no matter what the outcome of the lawsuit, aia did so to demonstrate fairness and justice On the one hand, it also shaped aia's conscientious and close-to-the-people image.

The first method has hidden dangers. If Xia Xiaolan wins the lawsuit, aia will inevitably be criticized and ridiculed by her peers, and at the same time, aia will have to bear the pressure of condemnation from all parties.

The second method is to have both sides, whether Xia Xiaolan wins the lawsuit, aia's practice of making up for her faults is impeccable.

Choosing the second method will only offend Mond Dawson.

Analysis of the public relations company for aia headquarters:

"Monde Dawson, he is the winner of the Pritzker Architecture Prize, he is also a member of the aia association, he is the facade of aia to the outside world, but can he fully represent aia?"

Aia is afraid that pritzker, this little brother, will screw her up, but she highly respects the winner of the pritzker architecture award. This is a contradiction that the public relations company cannot understand!