199: Strive to Be a Sponsor Dad (2 More)
Back to selling clothes?
Something flashed in Chen Xiliang's mind, but he ran too fast and didn't catch it.
"Ask someone to wear your clothes for the cover of a magazine. The audience likes actresses like Jiang Lili. You can find a handsome actor and give him your coat to wear, or directly sponsor a magazine like "Fashion" to shoot the cover. Provide free coats for the magazine to choose, no matter which actor the magazine uses, you will not lose."
Isn't popularity just guided by the "fashion circle"?
In the early 1980s, although the domestic fashion circle was very poor, it could not be said that it was completely absent. Local fashion magazines such as "Fashion" have been published for several years, and magazines such as "Popular Movie" often feature male and female stars on the cover! Popular film and television dramas, in which the heroines and heroines wear, usually lead the trend. Even in later generations, professional models are still human-shaped hangers that display fashion items. The ones that really make some items popular are still ordinary. Celebrities more familiar to the public.
Chen Xiliang was opened to a new world by Xia Xiaolan's words, "Advertising, are you talking about advertising?"
Advertising is not a new thing, at least it is often seen in Yangcheng, but with so many garment factories in Yangcheng, everyone is studying what will be popular next year.
"It's almost like an ad, it's not as straightforward as an ad, and it doesn't cost too much."
Chen Xiliang murmured: "What if the magazines don't want our clothes, and the actors won't follow our ideas..."
Magazines and actors exist far away from Chen Xiliang, a small wholesaler.
Magazines such as "Fashion" are the "Bible" that Chen Xiliang usually studies, asking him to change his thinking at once, from worshiping the "Bible" to changing the content of the "Bible", Chen Xiliang will definitely hesitate.
Xia Xiaolan gave him a roll of eyes, "Of course you have to spend your time and pay some money, and you don't lack this amount of money! But how much money have you managed?"
Chen Xiliang is a clothing wholesaler. Xia Xiaolan does not know how much wealth Chen Xiliang had in 1984, at least she is richer than her small self-employed who has just been throwing clothes for a few months.
Chen Xiliang is a clothing wholesaler. Of course, in later generations, you don't want to ask male stars of the same level as Jiang Lili to help promote it. In later generations, Jiang Lili is the "national flower" in the 1980s, and her same level is of course "National Xiaosheng", 30 Years later, the remuneration of the national niche students will be calculated in 100 million yuan. The annual income of a popular idol star properly exceeds the annual profit of a listed company... Now, most of the actors and actresses in 1984 are paid salaries. How much? Is there a thousand bucks?
A national flower like Jiang Lili may not be as rich as Xia Xiaolan.
Actors still don't know how to realize their fame, and those who dare to shoot commercials will only be paid one or two thousand yuan.
Even if it costs money, how much can this kind of "advertising" that does not require actors to be responsible for the quality of the products cost? As long as she wears the clothes provided by Chen Xiliang and takes a photo, Xia Xiaolan personally thinks that coat is actually very good-looking. Although the price is a bit expensive, it is not impossible to sell it in the business. The cover of , don't care how many goods Chen Xiliang has in his hands, I'm afraid they will all be sold out of stock.
What Xia Xiaolan is curious about is that Chen Xiliang, a small wholesaler, can hold hundreds of pieces of the same clothes, right?
Xia Xiaolan's price is 70 yuan, and Chen Xiliang himself has profit margins. Yes, hundreds of men's wool coats cost tens of thousands of yuan. It is worth Chen Xiliang to fight for a fashion magazine cover.
Chen Xiliang thought about it and thought that Xia Xiaolan's method would work.
Anyway, it's too late to find someone to take pictures now, and Chen Xiliang also has to take the time to contact those actors. Now it's mid-February, even if it's too late for the cover of next month's magazine, who still buys wool coats in mid-March?
This trick can be used at the end of the year.
Maybe you don't have to wait for the end of the year, you can try the effect with other models in advance!
Chen Xiliang's heart skipped a beat. If it was possible, this would be a way to make a lot of money. It's not difficult to put a lot of money-making ideas to the fore. It depends on who thinks of it first. Chen Xiliang's expression is strange:
"Sister Xia, your idea is worth more than a bunch of magazines, so you told me so easily?"
If you change someone else, Chen Xiliang will accept the idea with peace of mind. Don't you just want to change some magazines, the magazines will be given to you, everyone will be clear!
But Xia Xiaolan is not someone else. Chen Xiliang has not figured out her origin. The person who invited him last time fooled Ke Yixiong. Chen Xiliang felt that he was not as powerful as Boss Ke. What is it that a small self-employed person and Sister Xia singled out? Doing business honestly, wouldn't it be nice to have some soup along with it?
Xia Xiaolan finished counting the magazines, "Of course this idea of mine is worth a lot of money, one method can do everything, it's not just those backlogged men's wool coats that can make money. Boss Chen, I want to cooperate with you for a long time, hello everyone. All right?"
Xia Xiaolan had only heard of making money in the clothing industry before, but only when she really got involved did she realize that it was profitable.
She is not satisfied with opening a small clothing store. Chen Xiliang can become a clothing giant from a small wholesaler, why can't Xia Xiaolan? However, she still has to go to school. The current university management is strict, and she will not be allowed to miss classes every week. Xia Xiaolan wants to roll up her sleeves and go it alone as soon as possible.
Before that, she could only keep accumulating capital, Chen Xiliang charged in front, and Xia Xiaolan followed behind to take advantage. If you don't arm Boss Chen, who is fighting on the front line, you really have to wait for him to become a boss in the millennium. That will be more than ten years later. For Xia Xiaolan, the day lily is cold!
Xia Xiaolan did not propose to buy shares now.
If Chen Xiliang tastes the sweetness, he will kick her
Open, then this person does not need to cooperate for a long time.
Will Chen Xiliang repeat the same mistakes, what is the matter with Xia Xiaolan in the last legal program?
People are constantly changing, at least the current Boss Chen has a little conscience, and he said it over and over several times: "This is a big help for me, I will definitely remember it."
The grateful Boss Chen recommended many spring styles to Xia Xiaolan.
"At this time, there are not many wholesalers in Yangcheng who can get the spring model. Many factories have not started construction after the year, where will they have goods?"
Not only did the factory not operate, but the wholesalers who set up the stalls did not operate either. No matter how good Chen Xiliang's products were, Xia Xiaolan couldn't have picked them all in his family. He selected more than 8,000 products, and then took the part that Chen Xiliang sent a lot a year ago. After the payment for the goods was settled, Chen Xiliang took Xia Xiaolan to the homes of several colleagues, who added up to choose 10,000 goods.
This time, Xia Xiaolan got 20,000 clothes.
It is also mainly women's clothing, and she wears shirts and trousers for men's clothing. Originally there was 29,800 yuan on the book, and Liu Yong paid 2,000 yuan for decoration, and there was 27,800 yuan left, and then settled the extra 5,000 yuan shipped by Chen Xiliang a year ago. Thousands or so. However, Xia Xiaolan is not in a hurry, other wholesalers are hard to say, at least Chen Xiliang here, there is no problem with the loan of several thousand on credit.
"Happy cooperation, Boss Chen!"
Being a sponsor father is very promising, come on, Boss Chen!