503: Star Benefit (1 More)
In November, in addition to the English competition, Xia Xiaolan has another concern.
On the Shangdu side, the clothing store should be selling winter clothes.
Chen Xiliang was angered and angered. In the end, he also succeeded, and successfully won the covers including "Popular Movie". The popular Xiaosheng Zhou Wangjing wore that uniform-style wool coat, and the navy blue was worn by him to make him look cold and unrestrained, with a masculine and tough temperament.
Although Xia Xiaolan sold this coat last year, it really became popular this year. Lan Fengmei directly tore off the magazine cover and stuck it on the wall, saying "Zhou Wangjing" The same coat arrived.
Zhou Wangjing became popular last year, and there are many fans across the country. And he is not the kind of creamy boy, with a cold temperament, a manly masculinity, and a lot of fans.
The most important thing is that the coat looks really good on him. If economic conditions allow, lesbians are willing to spend money on buying them for their husbands or partners. Xia Xiaolan knew what Chen Xiliang was doing, and ordered 200 pieces of each color in advance.
A week after the magazine came out, the backlog of goods at Chenyu Garment Factory was swept away. Distributors who were originally unwilling to buy goods because they were too expensive are now chasing He Congsheng for a coat. In the factory, the ex-factory price was increased by 10 yuan, and the inventory of less than 30,000 coats was still quickly removed.
Chen Xiliang finally made up for his mistake. He also suggested that He Congsheng continue to produce this coat, which was decisively rejected by the director of He Congsheng. Director He is afraid that this trend is only temporary, and if the dealer does not take the goods in the future, the production will still be a burden. Chen Xiliang pounded his chest and felt that he had missed a good opportunity to make money.
"How much less money is this going to make!"
Chen Xiliang is just a money stringer. Seeing that he can't make money with money is more painful than cutting his flesh. He still didn't understand what Xia Xiaolan was talking about. Xia Xiaolan was bitten to death and temporarily out of partnership. Winter was coming, and Chen Xiliang drank bitter herbal tea every day.
It's way too profitable.
In 1979, "Shengui Tonic Wine" was advertised on Shanghai TV Station, which became the first commercial TV advertisement.
After advertisements bloomed everywhere on TV stations and newspapers, in 1984, people were no strangers to "advertising". However, the combination of film and television stars and advertisements has not yet been pioneered.
Although the wool coat was not endorsed by the popular niche Zhou Wangjing, nor did it make a big splash on the TV station, just relying on two or three magazines, Chen Xiliang felt that it was just right to pursue his own brand by taking advantage of the victory!
But Xia Xiaolan made him think clearly, and Chen Xiliang couldn't do anything in a hurry.
What he lacks is not capital, but a forward-looking and judgmental business partner. As Chen Xiliang himself said, he does not need to have his own garment factory in the early stage. He only needs to set a style and find a garment factory to place an order. He has been a wholesaler for several years, and his family is solid.
He felt that he was right in looking for Xia Xiaolan. If Xia Xiaolan said something could make money, it wouldn't necessarily make much money. But she was hesitant, most of the time she was unstable. She said that Xia Xiaolan only did it once and then stopped, and Chen Xiliang also controlled her greed.
This thing costs a lot of money, more than the profit he earns two or three yuan from wholesale clothes.
But if he was greedy at the time and wanted to continue turning the radio on a larger scale, he would be caught off guard by the sudden drop in market prices like Senior Brother Wan. Senior Brother Wan has a small capital, and he lost two thousand yuan. Chen Xiliang has a lot of capital. If he loses money, it is estimated to be tens of thousands of yuan!
Xia Xiaolan used her strength to prove her judgment, and Chen Xiliang couldn't ignore it.
Selling men's clothing brands, selling women's clothing brands?
How to open a sales store and which city to start from?
The more Chen Xiliang calculated the cost, the more he sighed, "No, he has to drink a bowl of herbal tea to calm down after hanging up.
Yangcheng's herbal tea is not the improved Wanglaoji. It has a particularly good effect of dispelling fire and clearing heat, and the medicinal effect is naturally strong, so the taste is particularly bitter - Chen Xiliang is tossing himself, Xia Xiaolan also knows that he is in a hurry, and sometimes just don't think about it. Forcing Boss Chen so much? The signs of soft-heartedness were quickly pinched away by herself. This was Zhou Cheng's money. She was helping Zhou Cheng invest, and Chen Xiliang could not be allowed to waste it.
...
Zhou Wangjing appeared on the cover of "Popular Movies" in a coat. He clearly did not advertise, but he completely caught fire with the coat produced by Chen Yu.
Li Fengmei called Xia Xiaolan and said that the coats were selling well.
"It's just that the posters posted outside are always torn off..."
This time, Blue Phoenix has paid a heavy price. There are 400 coats in black and navy blue. Chen Xiliang also gave them the wholesale price last year instead of the increased price, which was also nearly 30,000 yuan. In the late autumn and early winter, Blue Phoenix's clothes are indeed mainly wool coats. Including other goods, this time the new goods will cost about 50,000 yuan.
For this winter wear, Blue Phoenix has not paid dividends in the last two months. The last dividend was in August, and the dividend was taken by Xia Xiaolan to pay the deposit for the sportswear.
Xia Xiaolan is not in a hurry to pay dividends, and Li Fengmei is not in a hurry. They have already negotiated that this year's winter clothes must be bigger.
When the dividends are accumulated until the end of the year, Xia Xiaolan estimates that the cost of opening a branch is all there.
"You let them tear it up, it doesn't matter, tear it off and print a new one!"
Sending posters did not excite fans and younger brothers from stealing posters. Xia Xiaolan sighed at Zhou Wangjing's popularity, which is really not inferior to the little fresh meat of later generations.
At this time, the popularity of television was far less than that of later generations, and the actors who were active on the screen were not as dazzling as later generations. Artists of later generations are fast-selling products launched by the star-making assembly line.
Red fast, but also out of breath fast.
In the 1980s, it was different. In addition to being handsome, you must also have strength.
Zhou Wangjing is now a popular young artist, and in 30 years, he will become an old artist.
I heard from Li Fengmei that after the clothing store was refurbished, this men's wool coat could only sell three or four pieces a day before, but it rose to seven or eight pieces a few days after the magazine came out. On the craziest day, it sold more than 20 pieces. To the distribution of 30,000 pieces, Shangdu is the only blue phoenix to control the purchase volume of 400 pieces.
A coat costs more than 100 yuan, of course not cheap.
But how many people are there?
How many people are there in the counties and cities below the Shangdu!
Most people think it is expensive, but there are also consumers with good economic conditions who can bear it. 400 coats are really not a lot of pressure. Although this batch of coats has pressed nearly 30,000 of the purchase price, there is no doubt that the net profit will reach more than 20,000.
Li Fengmei called Xia Xiaolan for another matter. Liu Yong quietly bought a courtyard house in the capital and then told her that the surprise almost turned into a fright.
"My uncle didn't tell you?"
——Comrade Liu Yong, your straight male cancer machismo way of doing things is obviously a big deal!