Chapter 1047: Lu Ning Gives the Future Direction

"An organization or individual conducts a series of business activities for products and services based on the development of a convenient Internet network, so as to achieve the whole process of meeting the needs of the organization or individual. Internet marketing is an integral part of the overall marketing strategy of an enterprise. On the basis of the Internet characteristics to achieve certain marketing goals." Lu Ning's next words, like opening a new door, this topic has never been discussed before, although these big guys, I still don't know much about Lu Ning's topic, but this doesn't affect the big guys' thinking.

"Of course, network marketing can be defined as: network marketing is based on the Internet and social network to connect enterprises, users and the public, to deliver valuable information and services to users and the public, and to achieve customer value and corporate marketing goals. , implementation and operation management activities." Lu Ning picked up the marker and wrote a few words on the whiteboard on the podium, these words are the core idea of ​​Lu Ning's speech today.

"Mr. Lu, then, are you referring to the online marketing that was being advertised a while ago?" At this time, Ian Pell, who had been listening silently, suddenly asked, this is also the subject of this kind of course. The difference, the bosses, can also ask their own questions anytime, anywhere and discuss with each other.

"Okay, Mr. Ian Pell, it seems that you still have some misunderstandings about what I said about network marketing." Lu Ning was not displeased because Ian Pell interrupted himself, but smiled slightly. Pointing to the Internet marketing word on the whiteboard, he continued to explain.

"What I mean by Internet marketing is not online sales, it does not mean website promotion. Internet marketing is a means rather than an end. It is not limited to the Internet, nor is it equal to e-commerce. It does not exist in isolation and cannot exist outside the general marketing environment. It should be regarded as the application and development of traditional marketing theories in the Internet environment." Speaking of this, Lu Ning felt a little thirsty, tsk tsk, what if he took a sip of water?

Perhaps seeing Lu Ning swallowing his saliva, a boss sitting in the front row immediately handed Lu Ning the unopened mineral water beside him, and even though it was just ordinary Evian mineral water, For Lu Ning, who has a dry mouth now, it is considered timely rain, so he opened the lid and took a sip: "Okay, thank you sir, of course, if you have more mineral water, please give Miss Qin a bottle too, Well, we came a bit hastily today and were unprepared."

Lu Ning's words caused a burst of laughter. Of course, the boss was also a bit dumbfounded. Whoever has nothing to do, brought so much mineral water to class, well, I also brought 2 bottles, but Lu Ning said so. , I had to pass another bottle of Evian to Qin Lan, Qin Lan also smiled, said "thank you" with a smile, and ended up with mineral water.

"Well, everyone, we continue, broadly speaking, enterprises use all networks (including social networks, computer networks; corporate intranets, industry system private line networks and the Internet; wired networks, wireless networks; wired communication networks and mobile communication networks, etc. ) marketing activities can be called network marketing, in a narrow sense, any marketing activities that use the Internet as the main marketing method to achieve certain marketing goals are called network marketing. A definition of marketing, Lu Ning, who has drank water, took a breath and defined his own experience in this area.

I have to say that Lu Ning's point of view is indeed novel, and the explanation is also very complete. Although these big guys may not digest what Lu Ning said for a while, but this is enough to give everyone here. , open a window, as for the next proof, whether it is exploration, this is not Lu Ning's responsibility.

After Lu Ning finished speaking, he opened the bottle cap again, took a sip of mineral water, and then gestured to the professor before returning to Qin Lan and sitting down.

"Well, thank you Mr. Lu Ning for his discovery. To be honest, I can't wait to study the topic that Mr. Lu Ning just described.

It is true that I have heard such remarks more than once, but they are not as comprehensive as Mr. Lu Ning's. I can only say that at this time, Mr. Lu Ning has once again walked in the world's best in this field. front row. "This is the professor's final concluding speech, and he spoke highly of Lu Ning.

"Okay, I am really sorry now that Mr. Lu Ning is not a student of our MBA class, oh, of course, according to Mr. Lu Ning's actual level, I think he should appear in me now. This position, well, it's a pity, Dang Rang, I am also very envious of Columbia University, they actually have such excellent students as Mr. Lu Ning." Seriously, the professor's evaluation of Lu Ning is not high, and he even said , has been placed on the same level as himself.

And these big guys in the audience didn't show any disapproval or unwilling expressions, but took it for granted.

After class, the big guys wanted to ask Lu Ning for some more advice, but unfortunately, Lu Ning left the classroom with Qin Lan directly. There was no other way. Just now, Lu Ning and Qin Lan didn't even have lunch. He hadn't eaten yet. After an hour and a half of class, Lu Ning was already hungry and his chest was on his back.

Moreover, Lu Ning really wanted to try the food from Cambridge University, so he couldn't wait to bring Qin Lan along.

Well, although I didn't have the opportunity to discuss anything with Lu Ning, I learned a lot in this class, especially the strategy of "Internet Marketing" that Lu Ning said. The executives of the company or group should study it together. Maybe, in the near future, this is the foundation of a life.

Almost all of the bigwigs present have this idea. It is foreseeable that Lu Ning's remarks at Cambridge University today will be spread to the entire economic and financial circle in a very short time. How many people will regard it as a classic, and how many people will sneer? That's not what Lu Ning thought.

At this time, Lu Ning was sitting in an English restaurant. Well, England doesn't pay much attention to lunch. Generally, it's mainly sandwiches. Besides, it's past lunch time, so Lu Ning and Qin Lan are left in the restaurant. guests at this table.

"Try it, the grilled lamb chops here are good." Qin Lan recommended. He doesn't like British dishes very much either. However, Qin Lan's impression of these restaurants is quite good. He has been here more than once, so he will recommend it to Lu Lu. rather.

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