Chapter 847: The Car Market Is a Mess
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Today is a dark day for car companies all over the world. As long as they are listed on the market, the sharp decline in market value is a sure thing. Even those leading car companies cannot escape. Let’s not talk about others, just look at BWM, Mercedes and Audi. Just know, BWM dropped by 7%, Mercedes dropped by 5%, and the worst is Audi. It can't compete with BMW and Mercedes in flagship models. It is difficult to have A6 models to support the scene, and to develop In the Chinese market, it has become synonymous with luxury cars.
At one time, BMW's 5-series and Mercedes' E-class were beaten in China, but now that MGRmodel-S comes out, Audi really thinks that it has nothing to do with itself, what can it be compared to? The technology is not comparable, the power is not comparable, I eat oil, others charge, and the later cost is slightly higher than the MGRmodel-S. In terms of price, I don’t have any advantages. My good days in China seem to be over. A feeling of never returning.
Either, it is discounted to the point of breaking the leg, otherwise, just give up the A6 market obediently, and look at your own A6, which is round and not slippery. ,now what? As soon as MGRmodel-S's future technology-sense styling came on stage, I was completely withered. What can I do? Let's lower the price and suppress the cost. However, Audi found that it had suppressed the price and hurt itself, and wanted to cry without tears. No?
Therefore, Audi is the worst today, plummeting by 12%, and its market value has gone by more than one tenth.
Then, the executives of various car companies couldn’t bear it anymore, they all stood up and said a lot, what we have fully anticipated after the launch of MGRmodel-S. New models are being developed, and new models will be available soon. Our technology is not settled in MGR Group.
Anyway, this can restore the confidence of investors. These executives just said that, regardless of what they said. It was because they found that they couldn’t do it at all when they were discussing in internal meetings. However, there is no way to do it. Self-help always Yes, okay, so everyone is starting to play tricks. BMW said: The technology of MGRmodel-S is very powerful, but we already have a way to deal with it. In a short period of time, we have a car. Departments will be replaced, and by then, technology will not lag behind MGRmodel-S.
However, you BWM don't think about it yourself, all your models have just been replaced last year, are you kidding me? When it comes to updating, it is about updating. If you already have such technology, why don't you come up with it? You don't hang your old rivals Mercedes and Audi? Do you hide it and keep it for the New Year?
Are you an idiot as an investor? What do you say, others believe it? Go home and sleep early. BMW shares fell another 1 percent on the announcement.
Well, Mercedes took a look, okay, BMW can't use this set, don't take out some hard goods, it is estimated that the end will be the same as BMW, so Mercedes also held a press conference. At the meeting, Messi As soon as Des came up, he bragged about his 48V light hybrid system. What, this is the future of the world. My technology is a hybrid of new energy and internal combustion engine. Asshole, both hands must be grasped, and both sides must be hard.
Well, Mercedes has come up with some substance, but the problem is that you Mercedes didn't talk about technology, you look at other people's black technology, are you looking at yourself? Not a little bit worse.
However, fortunately, Mercedes still showed investors hard goods, which is very good. In this case, let's not sell or buy. Mercedes has stabilized its stock price, but if it wants to rise back, it is still considered Well, no play.
As for Audi, Audi is really in a hurry. It is not as good as BMW. The key point is that I am embarrassed to say it. As we all know, what is Audi's old business doing? lamp factory,
When it comes to making lights, we are indeed first-class, but when it comes to technology, we are a long way behind. There is no problem in imitating, but the key is, you MGR Group can't come up with so many black technologies at once, what is your name? How do we imitate?
Audi's resentment is the deepest. Tell me about you, MGR Group, well, what business are you grabbing from me? You have finally established a firm foothold in China. Good days are just a few days away.
Okay, let's hurry up and launch a new replacement product. Let's throw away the round shape and make it a little taller. The most important thing is that Audi has indeed arrived at the time of replacement. As for the price, the old model is 500,000 to 90.00. The price range of 10,000 yuan, well, we think about it ourselves, and think it is a bit outrageous, so our Audi executives unanimously decided to reduce the price.
Of course, the statement is also very nice, not to be afraid of you MGR Group, we just want to give back to our consumers, thank them for their continuous support of our Audi products, so we decided to upgrade, the main upgrade is still ours Lamp factory, we also have to play our own advantages, don't we?
Technology, um, a small improvement, that, all the reversing sensors are replaced with reversing images, the electric tailgate must be installed, and the four-wheel drive system and zoned air conditioning must also be equipped. Well, it has made such a big change all at once. The price, from the range of 500,000 to 900,000, has dropped to 400,000 to 650,000. The V8 model of the A6 has been cancelled to reduce the cost.
What for? Not to seize market share in the hands of MGRmodel-S.
Well, Audi really can't take care of its old customers. I'm sorry, everyone, buddies can't hold it anymore, so they can only cut prices. As for the cars you buy, you can only eat them yourself.
For a while, A6 customers around the world could not wait to smash Audi's franchise stores. However, it can also be seen from this, how big is the profit margin of the previous Audi? Well, Audi is also aggrieved. Isn’t there no way? It is also squeezing secondary dealers. What about the materials? Well, you also understand, what is so much leather for? Use electric soft plastic, isn't it fragrant?
However, after Audi made such a statement, the stock price really rose back a bit, and before the end, the decline was finally narrowed to less than 10%.
However, Audi's expression, although it is said to have avoided MGRmodel-S, has also seized the market segment of other car companies. Audi A6 dare not compete with MGRmodel-S, but other second-rate car companies have also I dare not fight with the Audi A6.
This range is the same as that of Buick. Damn, Buick is angry, what are you doing? Are you bullying people like that? Anyway, your Audi has been famous for several years, how about I? You just came here, so you do this?
However, complaining is complaining. Buick is not allowed to do anything in terms of strength. For a while, the entire car market was messed up by MGRmodel-S.
As for other car companies, without such strength, they don't want to resist at all. Since they can't resist, then let's be a quiet salted fish.
Just when Lu Ningzhi was complacent, the sudden system prompt sound startled Lu Ning.
"Ding, as a teenager who has set foot on the peak of his life, what is a car? Special refresh: a copy of the latest high-speed rail technology, worth 60 million US dollars, purchase time limit: 1 hour (not yet expired).
Host, what are you waiting for, what about a car that is more valuable than a supercar? Of course the train. "
Lu Ning looked at this prompt, and felt a burst of MMP in his heart. What the hell, does anyone think that the high-speed rail commutes to get off work?
But, forget it, brother is rich now, Lu Ning bought the latest high-speed rail technology without even thinking about it.
Hey, wait, by the way, system, are you short of money again?
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