Eight Hundred and Ninetieth Chapters Can No Longer Sell

Seattle.

In the large conference room of Amazon's corporate headquarters, several high-level executives are sitting around the conference table and talking in a low voice. The wall-mounted screen in front of the conference room displays a series of background transaction data of the fireflyer player. There is only ten o'clock left. In the next 5 minutes, the most striking turnover figure on the screen is still zero.

On the phone with a vice president who was in charge of the logistics and distribution of fireflyer players in San Francisco, Jeff Bezos also hurriedly opened the conference room door and walked in, took his seat and looked at the wall expectantly. on the big screen. The other high-level executives who had been whispering to each other also quieted down, leaving only the two administrative secretaries who tiptoed to distribute a document.

Just like the day when hunger marketing was implemented three months ago, today is still a very important day for Amazon.

From April to now, with its hunger marketing strategy for fireflyer players, Amazon has not only made enough eyeballs, but also the site's popularity, number of registrations, and sales have increased significantly. Prior to this, the company's first-quarter turnover was only $87 million, which is already a very bright performance for an e-commerce site that has been around for less than three years. But in the second quarter, relying on the popularity of the fireflyer player's marketing strategy, Amazon's turnover soared 77% to $154 million in three months. Among them, the cumulative 150,000 fireflyer players that Amazon is responsible for underwriting contributed nearly $45 million in operating income.

Jeff Bezos has always been a very conceited person, but this time, he also had to admire Eric's magic in the online marketing of fireflyer players.

Amazon has started IPO negotiations with Morgan Stanley a few months ago, and has initially determined the official listing time for January next year.

As recently as March, Firefly invested another $100 million in Amazon for a third 5% stake, at a valuation of just $2 billion.

But now, with the Nasdaq continuing to rise and, more importantly, Amazon's explosive second-quarter growth, Wall Street's valuation of Amazon has doubled to $4 billion in half a year.

Although the outbreak of the economic crisis in Southeast Asia may have some impact on the Nasdaq, Jeff Bezos is quite optimistic. Even if Amazon can maintain the current high growth rate, it is not impossible for the stock price of the company's IPO to double compared to the current forecast in the future, and fireflyer's hunger marketing strategy has undoubtedly greatly contributed to the company's development. Jeff Bezos would very much like the starvation marketing of fireflyer players to continue through the end of the year if possible, but he also understands that a lot of things are too much. Although hunger marketing can greatly increase the attention and topic of the website in the short term, if users cannot buy a product for a long time, the original expectation will definitely gradually turn into disappointment or even disgust, whether it is Firefly or Amazon. Hope to see this happen.

Some thought about these questions, and it was not until the administrative secretary tapped him on the shoulder that Jeff Bezos came back to his senses. On the big screen, the time had come to 9:59.

Everyone in the conference room completely put down everything in their hands and minds, and turned their eyes to the big screen in front of them.

There is no special sound, and there is no dramatic picture. As soon as 10 o'clock arrives, the simple and eye-catching number on the big screen begins to jump quickly.

In the last rush before open buying, 5,000 fireflyer players sold out in just 37 seconds.

But this time, although the pre-sale was open, the sales of fireflyer players on the screen still broke through the 5,000-unit level in just one minute.

It was not until seven minutes later that the pre-sale sales reached 20,000 units, and the transaction speed slowed down, but this slowdown can only be relatively speaking, the sales figures on the screen are still increasing at a rate of more than 10 units per second.

After the first expansion of the production capacity of fireflyer players, Amazon still got one-third of the sales share this time, which is 150,000 units.

According to the sales situation in the past few months, although it is still expected that the fireflyer will remain in a tight sales state for a long time in the future, Amazon previously predicted that the supply of 150,000 units should be able to roughly meet the orders of network users. After all, e-commerce is just emerging after all, and most consumers still prefer brick-and-mortar stores to buy electronic products. In the three months before fireflyer sold, although brick-and-mortar stores were generally priced at $30 higher than Amazon’s, Nothing hinders the enthusiasm of brick-and-mortar store users.

So over time, at 10:52, when the volume on the big screen crossed 50,000 units, Jeff Bezos's original joy dissipated, calmed down, and gradually realized that there was probably a Something went wrong. Selling the previous month’s sales in less than an hour may seem like a good thing on the surface, but if the supply originally prepared for a month is swept away within a day or even a few hours, what will Amazon do next? to supply customers.

In his mind, he was still quickly thinking about what happened, but Jeff Bezos' body had already jumped up, waving his arms and shouting loudly to everyone in the conference room: "Stop, let the fuck stop it. , can no longer be sold."

...

The Spice Girls selection caused a sensation beyond imagination, but Eric's days in London were unaffected. Naturally, he will not participate in the early selection. Simon Fuller is responsible for all these tasks. He will only participate in the final selection of the final candidate in the final stage.

Christina was in London for a week and returned to Los Angeles. Firefly president Barry Weiss hopes to take advantage of the popularity of "Casino Royale" to get Christina to release another single in preparation for her debut album next year.

Although there is no substantive work plan in the near future, Eric has not completely turned a deaf ear.

In addition to the summer box office in North America, Eric also continued to pay attention to various affairs of the Firefly system, MGM's acquisition of e! Entertainment and Rainbow Media's equity, the 007 project team and Brosnan's salary negotiation, Chris in Southeast Asia He also took the time to go to Cambridge in North London and Nokia headquarters in Finland to check the chip development progress of arm and the operation of Nokia, although it was far away from North America. , the women are not around, but the days are still full.

Due to the time difference, it is still daylight in North America, but night in London has already fallen.

Although it has long been included in Hollywood, the 007 series is still regarded as a British film by most of the British media. Therefore, it may be that "Casino Royale"'s reputation and box office in North America and even the whole world have aroused the pride in the British people's bones. The British box office drop of the film in the second week is even lower than that of North America, only 33%, and the box office is still the same. As high as 14.27 million pounds, equivalent to 21.4 million US dollars at the exchange rate of 1:1.5 against the US dollar.

In two weeks, the UK box office of "Casino Royale" has reached 35.57 million pounds (53.36 million US dollars), and according to the current box office trend, the film's final UK box office will exceed 60 million pounds (90 million US dollars), although it cannot be compared with the last one. Compared with the 79.93 million pounds (119 million U.S. dollars) of "Titanic", which was finally released last month, it is no suspense that it will occupy the second place in the history of British film box office.

A filmmakers party is going on in a private club in London's West End, hosted by the famous British film company working-title.

At the after-party for the London premiere of "Casino Royale", Eric once had a relationship with a working-title female producer named Alison Owen, after seeing Cate Blanchett After her performance in "Casino Royale", Alison Owen was interested in inviting her to appear in a movie the company was working on, and since Kate signed an option contract with Firefly ahead of time, the matter had to be approved by Firefly. Rick happened to be in London again, and after going back and forth, the script was sent to Eric.

Coincidentally, that movie turned out to be "Elizabeth," a biopic about Queen Elizabeth I.

The original time and space "Elizabeth" once made Cate Blanchett the first Oscar nominated film. Moreover, "Elizabeth" and "Shakespeare in Love" were released in the same year, and they were both Oscar hits that year, but in the face of "Shakespeare in Love" operated by Miramax, the result of "Elizabeth" can be imagined Know.

Since it can become an Oscar hit, "Elizabeth" is naturally not too bad. Cate Blanchett also likes this role very much. Eric has no objection. The final result of the discussion is that the film is jointly invested by working-title and new line. New Line is responsible for the film's worldwide distribution outside of the UK.

During several communications around "Elizabeth", Eric gradually became familiar with the person in charge of working-title, so he had the party he attended today.

"Eric, I heard that you are selecting a band recently. Can you tell us in advance, do you plan to come up with something to surprise everyone this time?"

In the crowded hall, Eric stood and chatted with the other three with a glass of red wine. Eric Feiner, the president of working-title company, asked, yes, another Eric, in fact, In the West, where there is no creativity in naming names, the probability of encountering someone with the same name in public is actually similar to the probability of encountering a car of the same style when driving out.

"Since it's a surprise, of course we won't know until the last moment. However, I can disclose it in advance," Eric said with a smile on his face, gradually lowering his voice and hanging the appetite of a few people: " It's a girl group."

The other three were stunned, then laughed.

19 Entertainment's public recruitment information clearly states that it requires young girls between the ages of 18 and 23, and naturally it is impossible. Eric Feiner also shook his head and smiled, and said, "So, Eric, Firefly is going to develop the record business in Europe, right?"

Eric shook his head and said, "It's just some ideas now. I still plan to test the water first. After all, Firefly is not good at the field of music."

"Actually," Eric Feiner continued: "The record industry is similar to that of Hollywood film companies. The way Firefly wants to expand its business in this field is actually very simple."

Eric raised his eyebrows slightly after hearing what the other party said. Just now, everyone was still discussing the development of British films. Eric Feiner suddenly brought the topic to the selection of Spice Girls. Eric felt a little strange. At this time, he clearly felt that Eric · Feiner should be suggesting something.

Just thinking about it, a warm greeting came from the side: "Hi, Eric, good evening."

Eric turned around and saw Barbara Brockley in a black evening dress walking over with a smile. He also smiled and nodded in response, carefully holding the glass and hugging her. The British film industry is so big, as the producer of the 007 series, it is not surprising that Barbara Bullocky is here.

After hugging Eric, Barbara Bullocky and a few others nodded and asked, "So, what are you talking about?"

Eric Feiner replied with a smile: "Of course it's Casino Royale, Barbara, what you did this time was really beautiful."

"Hey, Eric is here, I'll be ashamed if you say that."

"Ha ha."

Another burst of laughter.

After chatting for a while, Barbara Bullocki noticed that there was no female companion beside Eric, and joked: "Eric, I didn't expect you to come alone tonight, do you need me to dance with you? "

Eric stretched out his hand: "Of course, this is my honor."

Barbara Bullocky was just joking. Seeing Eric reaching out, she did not refuse. She handed the red wine in her hand to the waiter next to her, nodded her farewell with several others, and walked to the dance floor with Eric.

Feeling Eric's arms around her waist, Barbara Brockley also put her arm around, but she leaned into Eric's ear and said, "First of all, Eric, even if you can't find it today Girl, don't provoke me."

Accompanied by the music, Eric danced gently with Barbara Brockley, and said, "Barbara, it really hurts me to say that."

"Hehe, I just gave you a vaccination in advance, you are not my type."

"Oh, it looks like I'm too handsome, do you like rough and crazy types?"

"No, you're too old, I like younger ones."

"Okay, my heart is broken again, but if I remember correctly, you are better than me..."

Barbara Brockley didn't wait for Eric to finish, and immediately interrupted: "Hey, Eric, don't be so rude."

"Oh, sorry," Eric hurriedly stopped talking and turned: "By the way, Barbara, I want to ask you something, are you familiar with Eric Feiner?"

"It's okay, you know, the British circle is so big."

"Then, do you know which record company he is associated with?"

Barbara Brockley thought for a while, shook her head, then seemed to understand something, and smiled: "I don't know what record company Eric Feiner is related to, but working-title is related to a record company. Oh, a big relationship. I think that's what you're asking about." (To be continued.)

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