280 The Whole Line Is Red

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Even the most daring prophets dare not predict the current situation. From the craze of the midnight show, to the media feedback, to the audience's attention, and then to the focus of the Internet, and finally to the participation of film critics, "Buried Alive" actually takes the lead in all aspects. For "Smart: Ghost Story 2", it's just... a fantasy!

In 2009, a pseudo-documentary horror film filmed with a camera, "Smart: Ghost Recording", became the biggest dark horse of the year, with an ultra-low investment of 15,000 US dollars, but relying on excellent marketing and clever layout, in North America. It earned $107 million, making it the highest-grossing film in film history after "Blair The Witch".

A year later, the sequel debuted with a cost of 2.75 million, which can be said to be an earth-shaking change compared to the previous work. It has been aggressive and publicized before its release, and it is believed that it will join forces with "Chainsaw 3D" to dominate this year's Halloween schedule - at least until "Harry Potter and the Deathly Hallows Part 1" is released.

As a result, they encountered a strong sniping from "Buried Alive", which was definitely not expected by the publishing company Paramount. Although it is said that since "Buried Alive" is only screened in eleven theaters, it is naturally not competitive at the box office. "Smart: Ghost Record 2" is still very stable at the weekend box office, but the momentum of the premiere weekend was blocked. , which is obviously not good news for the subsequent box office trend.

As for Focus Pictures, it was overjoyed, sitting firmly on Diaoyutai, but reaping unexpected surprises. Not only can the distribution strategy of "Buried Alive" be slightly adjusted in the future, with high hopes; but also the public relations strategy of the next awards season can also be changed accordingly, once again adding a choice for them.

Judging from the feedback from various parties, Focus Pictures spent $4.5 million to buy the North American distribution rights of "Buried Alive" in Toronto, which seems to be more cost-effective than Weinstein Pictures - "Blue Valentine's Day" "This year's Toronto Film Festival's biggest hit with $6 million, but the film doesn't seem to be so "friendly" to the general public.

In terms of authoritative media comprehensive reviews, "Buried Alive" received 29 reviews from 29 media, of which 21 were positive, 5 were moderate, and 3 were negative, continuing Toronto's media trend with an overwhelming advantage. , which also proved that the cheers of Toronto and Telluride were not due to the atmosphere of the film festival. Both film critics and audiences expressed their support for the film. More and more audiences expressed their expectations for this work that is being screened.

"Buried Alive" scored 69 points in the comprehensive media evaluation. In a horizontal comparison, "The Shining" scored 61 points in the comprehensive media evaluation, and "Sixth Sense of Supernatural" scored 64 points in the comprehensive media evaluation.

From this set of data alone, it can be seen that film critics are enthusiastic about the work "Buried Alive", especially Renly, who is the only male protagonist, has received indiscriminate praise, even those who criticized the film as a whole. Quality media, even the nit-picky New York film critics, who don't hesitate to give Renly their compliments.

As a rookie, Renly has carved out a world of his own with absolute strength in just a few months. The previous "Pacific War" successfully won Renly an Emmy trophy, which made People can't help but look forward to whether "Buried Alive" can make a difference in this year's awards season?

In the film scoring system in the United States, comprehensive media reviews are only a part of it, representing the views of professional media. They are often professional film critics, even film majors, and have a deep research on films, so their tastes tend to be different. More tricky and a little bit colder.

In addition to media comprehensive reviews, Rotten Tomatoes, DB and theater scores have become the best supplements for feedback on the quality of the film.

Rotten Tomatoes represents the opinions of the mass media, including comprehensive magazines, online media, authoritative bloggers, cinema critics, etc. This also means that their tastes will be closer to the public, but they still retain the critics' opinions. specialized. If the number of reviews in media reviews generally hovers around 30, and no more than 45 at most, then the mass media on Rotten Tomatoes jumps from 150, and large commercial movies can even attract 250 Ten media reviews.

Naturally, db does not need to be repeated, this is a website that fully reflects the audience's preferences. However, db's scoring system is very complicated. It will classify users according to various data such as the number of movies watched, movie viewing quality, etc. The scores of senior users will occupy a larger proportion, which to some extent curbs a lot of The navy conducts the act of brushing points. This is also an important reason why the db score is so authoritative.

The final theater score is based on the feedback word-of-mouth of the theater chain, which reflects the taste of the general public. Generally speaking, the score of commercial popcorn movies starts from "a-", and it is difficult to be satisfied with a score lower than this; Thriller movies are hovering around "b", and reaching this score is worth celebrating; art films have relatively lower scores, and some works that are only broadcast in art theaters do not even count this data.

The four items of data represent the feedback information of different groups and provide reference for the audience.

However, watching a movie is inherently a very personal thing. Everyone else applauds the movie, but I don't feel it at all; Therefore, different audiences choose the movies they want to watch according to different indicators, which is the kingly way.

After the media comprehensive review scored 69 points, the Rotten Tomatoes index of "Buried Alive" was as high as 87%. The mass media showed unprecedented enthusiasm and gave the highest praise to the film.

In the full-point scoring system, the score of Rotten Tomatoes settles at 7.6 points, which cannot be more praiseworthy for a thriller and suspense movie!

It can be seen that both professional film critics and public film critics have not hesitated to send their praises. From Toronto to Telluride, and then to North American screenings, the upward momentum of "Buried Alive" is not only lacking. Showing a downturn, but still continuing to climb faintly, setting off a storm of word of mouth!

So what about the audience?

The data on db's ratings is currently limited and cannot be counted for the time being, but the 8.5 frenzy can already see the first reaction of the midnight audience; as for the theater score, no.

This work is only screened in eleven art theaters, and there is no way to calculate the theater score, so this reference data is currently blank. However, people can find the answers they want from indirect reference data.

"Smart: Ghost Records 2".

This work, which was released on the same day, is also a thriller and suspense type movie. It is also a low-cost production. It also received a lot of feedback immediately, which is undoubtedly the best reference for people.

"Smart: Ghost Shadow Record 2", which was released in more than 3,200 theaters, has four evaluation data released immediately.

Twenty-three media's comprehensive evaluation results only achieved 53 points, which is disappointing. Compared with the previous work's 68 points, it has dropped by two grades!

The Rotten Tomatoes index is only 58%, and the average score of 131 mass media is only 6 points.

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