Chapter 457: I've Seen People Grabbing the Show, but This Is the First Time I've Seen People Giving It Up.

August 5th, Imperial Capital.

Lin Xing originally thought that "Jinyiwei" was simply a promotion. After all, it was just a short film, not a big movie.

As a result, what he didn't expect was that "Jinyiwei" was made according to the Internet University.

Even the short film "Jinyiwei" can indeed be called an Internet celebrity.

Moreover, Lin Xing has been busy with "Death on Earth" and the Hundred Flowers Awards, so he didn't pay attention to the promotion of the short film "Jinyiwei".

How to say it? ? ?

Penguin Video’s Internet University this year is actually far inferior to that of other video websites. It is precisely because of this that Penguin Film and Television promoted “Jinyiwei” as an Internet University from the very beginning.

Not only that, they even bought out the rights to play this short film exclusively. You know, they only bought out the rights to play the short film exclusively. As for the share of the box office, how much should it be.

In addition, there is all the necessary publicity.

This makes many big internet movies jealous and jealous.

Want to know if a short film is worthy of such publicity? ? ?

After all, "The Guard" was screened at the Hundred Flowers Awards as the opening ceremony of the short film, but there were only so many people watching it. Except for some people in the industry and some viewers like Yan Xiaofang, there was no one else.

It is also true that the popularity of "Jinyiwei" is actually not that great. Even if everyone praises this short film, it actually doesn't mean much.

The reason is simple.

It's just that the overall movie promotion is completely and completely out of control now.

As I’ve said before, no matter how bad a movie is, it’s basically just a bunch of people talking about it.

Just like many directors who broke their guard not long ago, they thought that the movies they made could easily break over 100 million at the box office no matter what, and there was even a circle of people around them who were bragging about it.

The result? ?

It's just that this movie doesn't even have 5 million, and if you're lucky, it might break around 20 million at the box office, so it's weird that they don't break the defense.

Moreover, most of the current movies are not made for the sake of art, and even many in the entire movie market are using financial products to make them.

To be precise, current movies are not considered literature and art, but rather financial products.

Because the film industry consists of three parts: production, distribution, and screening, and investment is required during production, and investment is actually a financial chain.

There are multiple companies behind a movie to invest and finance, and even when the movie is about to be released, a movie will buy and sell investment shares, etc.

So, you see, all of this is basically a financial operation.

Because of this, everything in the current film industry relies on financialization.

That is the pursuit of quick returns.

Regardless of the capital side or the film creators, they will do it as fast as they can. Many films are even completed in a month, and then they have to invest hundreds of millions in a few scenes.

In short, everything is directed towards box office.

Therefore, various short videos will be used to attract users when promoting. You will know that even Guo Shi's movies do this.

At this time, it is even possible for a movie to be completed within a month of filming.

Some movies don't even dare to be screened in advance, or even premiere. They just rely on early publicity + a lot of star appeal, and then directly make a lot of money.

Isn’t that what you saw in that art film before?

Originally a bad movie, it was packaged and hyped as a financial product, but it turned out that this bad movie directly made hundreds of millions in box office.

But there is a saying, doing this is actually destroying the foundation of the movie.

But who cares? ?

Whether a movie is finished or not is not a big deal to most people. Besides, what if it is finished?

Anyway, if everything is going to end, we all have to end it together, and the big one is going to end it first, right?

So you can see that the current movie promotions are basically all confusing.

It’s a bad movie. You have to know that many directors definitely know how their movie is when they are halfway through filming, but later on, they can only cooperate with the promotion for the sake of profit.

There is no such thing as true temperament in the entertainment industry.

It was all a human accident.

Apart from anything else, doesn't Wang Ruo'an also make bad movies just to repay a favor? And doesn’t he still promote this shitty movie in various ways? ?

Just get used to it.

For this reason, many people think that Lin Xing is making a bad movie, and then he charges for a short film. Isn't this because he is crazy about money? ?

Even Penguin Pictures currently promotes Lin Xing as the absolute protagonist, as if this short film is starring Lin Xing.

There is a saying that Lin Xing doesn't like this promotion very much.

At first, he thought that "Jinyiwei" was broadcast for free on Penguin Video. After all, this could also bring huge traffic to Penguin Video.

Why is this still charged? ?

Now many people are scolding Lin Xing for cutting leeks.

"What's going on??"

After Lin Xing returned to the imperial capital, he went directly to Situ Hui and asked.

Situ Hui said: "Mainly if you become an online university, it will be very important for the students. And Ah Xing, don't worry, I have already discussed it with Li Jing. The subsequent box office of "Jinyiwei" will have to be deducted after the cost. All the remuneration will be yours..."

In Situ Hui's view, this short film is the first graduation blockbuster of Jingwu Hall, and it is actually a significant addition to the resumes of all the students to become a major online movie.

This is very important for students.

More importantly, this short film is now rated S+ by Penguin Video, which is the highest rating in the online movie box office.

Penguin Video is higher than other companies, that is, the unit price is 5 yuan directly, and this time in order to win "Jin Yi Wei", Penguin Video raised the unit price to 6 yuan.

You should know that the membership price of online movies for Penguin Video is 6 yuan, while the price for non-VIP is 12 yuan.

So this price is that all the members' share of the purchase is given to "Jin Yi Wei".

Not only that, Penguin Video is still promoting "Jin Yi Wei", and the publicity fee is huge.

Obviously, Penguin Video attaches great importance to this short film, so they also promote this short film with Lin Xing.

You should know that Yan Xiaofang mentioned that this movie has a very high star content before, and Yan Xiaofang also said how awesome Lin Xing is for this movie.

Fans are like this, they often do everything possible to blow it up.

Many people even didn't see the screening of "The Guards of the Imperial Guards" at the Hundred Flowers Awards, and both "The Guards of the Imperial Guards" and Penguin Video basically promoted Lin Xing as the leading actor.

This is a bit too much.

In Lin Xing's opinion, you can promote me, but you can't just promote me to deceive the audience.

Especially if the audience needs to pay real money.

As for the box office share mentioned by Situ Hui, Lin Xing really doesn't care, because how high can the box office of this online movie be? ?

You should know that the first place in the online movie box office of Penguin Video in recent years is only 30 million, and the first place in the box office this year is 6 million.

The shooting and production cost of "The Guards of the Imperial Guards" is not low. You should know that the students are all voluntary performances, even Lin Xing is a voluntary performance.

Situ Hui believes that since "The Guards of the Imperial Guards" is going to be released online, then it is natural to pay Lin Xing a salary at this time.

However, based on Lin Xing's current salary, shouldn't the box office share of "The Guards of the Imperial Guards" start at 30 million? ?

But is it possible? ?

Lin Xing himself didn't have much hope. He didn't think that a short film could make everyone pay to watch it.

Besides, there are pirated copies online.

So Lin Xing said directly: "Sister Hui, you can talk to my agent about the specific salary for "Jin Yi Wei". To be honest, I really don't care. I made a short film just to practice..."

This is what Lin Xing really thinks.

You know, for Lin Xing, he came to [Jing Wu Tang] to learn action scenes, and it just so happened that Li Jing was particularly good at this.

From the beginning, people tried their best to teach Lin Xing. Now everyone is going to make a short film, a graduation short film, so Lin Xing must help, and he read the script later and thought that the role of Qi Wei was not bad, so he came to play it.

But Lin Xing never thought that this short film would suddenly become a big hit on the Internet.

Just now on the way, Ding Chunling also called Lin Xing. For Ding Chunling, this is a good thing. Anyway, no matter how others promote this short film, Lin Xing is not the protagonist, so he doesn't need to carry the box office of the Internet.

But that's not how Lin Xing does it.

He still agrees with the way the movie star Zhou Xing'an does it, that is, he must be responsible to the audience.

Situ Hui listened to Lin Xing and said, "Okay, I will communicate with Penguin Video, but Ah Xing's online press conference later..."

"Of course I will attend this, not only that, but there will be an interview in the afternoon that I will also attend..."

Lin Xing smiled and said, "Since you are going to do it, you must do your best."

Half an hour later, Lin Xing returned to the studio, and Ding Chunling said that she had signed a contract with Situ Hui.

"Everything depends on the contract. Situ Hui thinks that "The King's Guards" can't sell too much money online, so she is so generous, but what if we become a big hit?"

Ding Chunling shook her head and said, "I have seen too many people who talked well verbally, but ended up completely regretting the contract later. After all, everything still has to be implemented in the contract..."

"You can do it yourself. Let the studio declare that I am only a supporting role in this "The King's Guards"..."

Lin Xing said to Ding Chunling.

Ding Chunling said, "We don't need to rush this. Let them promote it now. We can see the box office later. If the box office is good, we don't need to say anything. If the box office is not good, we can just shirk responsibility and say that we didn't know anything at all..."

"Sister Ling, I told you before that I don't need this routine."

Lin Xing was speechless: "Don't treat all the audience as fools. Many times, the audience is much smarter than us. Most of the time, they just don't say anything..."

The silent majority of the audience will use movie tickets to vote, which can be seen from the box office of each movie.

Let's put it this way, you can deceive the audience once, but you can't deceive the audience countless times.

Why did everyone say that they owed Chu Shen a movie ticket back then? ?

Isn't it because Chu Xingrui's movies have always maintained excellent quality and standards? ?

As a result, Chu Xingrui began to make money, and the movies were worse than one another, so the audience naturally stopped saying that they owed you movie tickets.

And Chen Sheng is not the same? ?

What a boutique Chen Sheng's movie was back then? ?

And look at it now? ? ?

When Chen was young, he said in an interview: "I can't tolerate my movies being perfunctory, and I can't tolerate my movies being disappointing to the audience."

That's what Chen Sheng said back then, and he did the same thing. At that time, even if he was a popular card player on the set, if he wasn't dedicated to his job, Chen Sheng would scold him.

Because of this, each movie made by Chen Sheng is better than the last.

But now? ? ?

What Chen Sheng said back then seemed to be like a boomerang, and even the audience of his movie had no interest in watching it at all.

Even some die-hard fans of Chen Sheng said: "Brother Sheng, stop it."

Think about it, even the idols of generations like Chu Xingrui, Chen Sheng, and Guo Shi, who were the most popular in the past, will also be abandoned by the audience when they start to deal with the audience. So why does Lin Xing think that he Can public opinion be manipulated? ?

So Lin Xing directly stopped Ding Chunling's plan to manipulate the hype, and he planned to tell the truth.

Half an hour later, Lin Xing Studio directly stated: ""The Guard" is an excellent work, but the leading actors in this work are Xie Long, Meng Fei, Zhang Ming, and Lin Xing is a supporting role..."

"Here I go, I've seen people trying to grab the top spot, but I've never seen anyone give up the top spot like this."

"No, is it possible that "Jinyiwei" is such garbage? Is this short film really not good?? Otherwise, why did Lin Xing give up the title directly??"

"Good guy, it's been a long time since we last met, and Lin Xing really doesn't take the usual path. I didn't expect him to give in directly."

"In the past few years, in all movies and TV series, basically the actor who participates in it is the leading actor, whether it is the leading star, special guest star, co-star, friendly star, etc. In short, all the actors are the leading actors, as direct as Lin Xing Not many people say they are supporting actors.”

…

"Lin Xing's approach reminds me of Zhou Xingan's refusal to use him as the leading actor for publicity. Unlike some shameless people, even if he is a supporting actor, he will regard the box office as his own merit."

"Speaking of which, when comparing Lin Xing with Zhou Xingan, everyone thought that Lin Xing was just trying to compete, but now Lin Xing really has this ability."

"That's right, but I still think the short film "The Golden Guard" must not be very good, otherwise Lin Xing would never give up his position."

…

Because of such a statement from Lin Xing Studio, many people feel that "The Guard" is a not very good short film, and it is not even worth paying to watch.

Regarding this, Situ Hui and Li Jing were both a little confused. How did they expect Lin Xing to be so strong? ?

But they really couldn’t say anything. After all, Penguin Video was indeed maliciously promoting it, wasn’t it?

…

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