Chapter 302 Finalize the Northern Hebei TV Station

After the two deputy directors Xiao Yuanyang and Peng Ximao left, the middle-level cadres in the film and television drama began to whisper.

"So imposing, as expected of the eldest son of the Xiao family, the shot is really thunderous."

"Old Li, see if you haven't, our Young Master Xiao is starting to show his power."

"Yeah. We have to be more careful in the future. The film and television bureau is expected to change."

"Hmph, it's long overdue for a change. Some people have gone too far."

"Okay, keep your voice down, and be careful out of your mouth."

Xiao Yuanyang returned to his office, looked at the photo of Xiao Yunhai on the computer website, smiled slightly, and said in a low voice, "Cousin, your brother has helped you a lot this time. When we meet in the future, how are you going to thank you? its me."

…………………………

That afternoon, Xiao Yunhai, who was busy writing the script of "Love Apartment", received a call from his future father-in-law, Zhao Mingsheng.

"Yunhai, let me tell you the good news first, "The Legend of Zhen Huan" has been approved."

Xiao Yunhai said: "Uncle, listen to you, is there some bad news next?"

Zhao Mingsheng said: "That's right. The bad news is that the TV stations I contacted that have always had good ratings have politely declined our cooperation invitations. In my opinion, in all likelihood, Tian Jishang is in it again. "

Xiao Yunhai smiled and said, "It's okay. Although the vice minister of the Ministry of Culture has a high position, he can't really cover the sky with one hand. Besides, I really don't want to put "The Legend of Zhen Huan" on those TV stations with high ratings. Because they have a good foundation , the foundation is strong, and the corresponding conditions for us will be reduced. In that case, after "The Legend of Zhen Huan" becomes popular, we will not get much benefit.

"

Zhao Mingsheng said, "Are you so confident?"

Xiao Yunhai said: "Of course. Uncle, let's do this, I'll call Sister Yu and ask her to come over and discuss it together. After all, she is also an investor, so we can't put others aside."

Zhao Mingsheng said with a smile: "Okay, I'll contact other satellite TV first, you and Miss Yu will come over as soon as possible."

Xiao Yunhai agreed and gave Yu Yuexian a call.

"Sister Yu, what are you busy with?"

Yu Yuexian said, "I'm bored at home. If you didn't encounter that, I would have gone to Wanqing to play."

Xiao Yunhai smiled and said, "We haven't thanked you for your righteousness. My dear, you have brought hundreds of thousands of fans in one fell swoop. The appeal of the goddess is like a cow."

Yu Yuexian said angrily: "Don't sing high-profile for me. Tell me, what's the matter?"

Xiao Yunhai said: "The Legend of Zhen Huan has passed the review. I need you, the investor, to come and hold a meeting to discuss it."

Yu Yuexian said: "Didn't I already entrust you with full authority? Why do you still use me?"

Xiao Yunhai talked about the Tian family's affairs, and said, "I'm sorry that we have implicated you this time."

After listening to Xiao Yunhai's words, Yu Yuexian scolded directly on the phone: "This Tian Jishang is too bad. It's just that he doesn't discipline his wife and children properly, and it's really unreasonable to even avenge his private revenge. Yunhai, what are you going to do? manage?"

Xiao Yunhai said: "I'm going to find some TV stations with average ratings and let them bid. To be honest, since the last "Jingxin", I'm only interested in advertising costs now."

Yu Yuexian smiled and said: "You have a big heart. However, I like it. Still that sentence, I have entrusted the matter of "The Legend of Zhen Huan" to you, and I am only responsible for signing and collecting money. Well, try to give it to me Make money. Bye."

Xiao Yunhai listened to the blind tone on the phone, shook his head, and said, "You're really at ease with me."

The next morning, Xiao Yunhai and Zhao Wanqing came to Hanhai Film and Television Company together.

Walking into the reception room, Xiao Yunhai saw more than a dozen TV station directors. Song Longqi, the deputy director of Hebei TV station last time, was also among them. What surprised him was that there was no Henan TV station in it.

Under Zhao Mingsheng's introduction, Xiao Yunhai shook hands with everyone.

When it was Song Longqi's turn, Song Longqi laughed, held Xiao Yunhai's hand, and said, "Last time, our TV station didn't work with "Boo Bu Jing Xin", and I was very annoyed when I went back. This time, no matter what, I will won't give up again."

Xiao Yunhai said with a smile, "Thanks to Director Song for your attention. I believe this drama will not disappoint you."

Zhao Mingsheng said loudly: "Since everyone is here, let's go to the screening room to see the quality of "The Legend of Zhen Huan"."

Everyone followed Zhao Mingsheng to the screening room.

While watching the TV series, Xiao Yunhai pulled Zhao Mingsheng aside and asked softly, "Uncle, why is there no one from Henan TV? Didn't you inform them?"

Zhao Mingsheng said: "I called Deputy Director Zhang, but he politely declined."

Xiao Yunhai said in surprise: "That's not right. I communicated with him about this two days ago. Although he didn't say it explicitly, he was still very interested in "The Legend of Zhen Huan" at the time. Why did he change his mind in less than two days? already."

Zhao Mingsheng said: "I heard that Liu Qingshan of Henan TV and Tian Jishang have a very good relationship in private. Zhang Heng is just a deputy director. Without Liu Qingshan's support, he has no right to introduce TV dramas."

Xiao Yunhai shook his head and said, "Tian Jishang really tried his best. However, the fact that so many TV stations have come over shows that our "The Legend of Zhen Huan" is still very attractive."

Zhao Mingsheng said with a smile: "Several big movie stars and actresses starred in "The Legend of Zhen Huan" at the same time. This stunt alone is enough to attract these TV stations to come."

Xiao Yunhai said: "Uncle, I still hope to be able to participate in the advertising share. With a huge investment of 600 million, I don't believe that any TV station of them can afford it alone."

TV is like that. With high ratings and high advertising fees, TV stations will have sufficient funds to buy better film and television dramas.

And if the ratings are low, the advertising costs will be correspondingly low, and there is no money in the stage to buy good dramas. It's a vicious circle where the good is better and the bad is worse.

Zhao Mingsheng nodded and said with a smile: "It seems that you didn't play enough last time. Okay, since you are so confident, I'll tell everyone later."

In order to have a better understanding of "The Legend of Zhen Huan", the executives of these TV stations watched it for six or seven hours, and it was not until four o'clock in the afternoon that they walked out of the screening room with no end in sight. For lunch, eat directly inside.

After Song Longqi saw Xiao Yunhai and Zhao Wanqing in the reception room, he immediately gave a thumbs up and said, "Excellent, absolutely excellent. Miss Zhao deserves to be the queen of Jin Zun, her acting skills are really hard to say. Mr. Xiao is really Is it the first time to direct a TV series? If I didn’t know in advance, I thought it was the work of a famous director in China?”

"That's right." Liu Changfa, deputy director of Qilu TV Station, nodded and said, "This drama is the most sophisticated Qing palace drama I've ever seen. Whether it's lines, sets, costumes, props or actors' acting skills, they are the best in the industry. Top. Looks like we're going to bleed a lot this time."

After listening to the words of the two, Xiao Yunhai and Zhao Wanqing looked at each other and smiled.

Xiao Yunhai said: "To get Jinkou's praise from all the leaders, Yunhai is completely relieved."

At this moment, Wang Mingsheng said to everyone: "Everyone, I believe everyone has seen the quality of "The Legend of Zhen Huan". I dare to say that this TV series is definitely a rare high-quality TV series in the circle. Joined, so the production cost reached 600 million. It is estimated that it is not an easy task for any TV station to use the funds to eat."

"Therefore, we think that if everyone can use the advertising share instead of the Henan TV station, we will gladly accept it. Everyone, it's getting late, can we bid now?"

After getting everyone's approval, Zhao Mingsheng asked the staff to issue tenders to everyone.

"Jingle Bell."

Just as everyone was busy bidding, the mobile phones of the heads of the major TV stations all rang at the same time.

After many people heard the news from the other side of the phone, their faces became very ugly, and some seemed to have a feeling of rejoicing.

A staff member of Hanhai Film and Television Investment Company hurried over and said a few words in Zhao Mingsheng's ear. Zhao Mingsheng frowned and gave Xiao Yunhai and Zhao Wanqing a wink.

The two knew each other and followed Zhao Mingsheng to the door.

Zhao Mingsheng said in a deep voice: "Just now, Hongda Entertainment announced that the epic war drama "Chu River and Hanjie" with an investment of 800 million will be launched on Mango TV next Thursday, and it will be on the opposite stage of us. I guess they are Everyone deserves this news."

Zhao Wanqing frowned and said, "Don't worry, Dad, our 'The Legend of Zhen Huan' will definitely not lose to 'Chu River Hanjie'."

Zhao Mingsheng said: "My main concern is that these TV stations see this situation, and I am afraid many people will retreat."

Xiao Yunhai thought for a while, then smiled: "Not necessarily. Maybe it's a good thing for us."

Zhao Wanqing asked in confusion, "What do you mean by that?"

Xiao Yunhai smiled mysteriously, and said, "Wait, you'll know after reading the tender."

Zhao Wanqing snorted and muttered, "It's a mystery."

Zhao Mingsheng was thoughtful.

After half an hour, all the bids were put together.

Zhao Wanqing picked up a tender and saw that it said: "Sixty percent of the advertising cost."

Picking up another copy again: "Fifty-five percent of advertising costs."

The more than ten tenders basically used the advertising share to pay for the purchase of "The Legend of Zhen Huan". Xiao Yunhai laughed and said, "That's true."

Zhao Mingsheng saw Zhao Wanqing who was still puzzled there, and said, "Wanqing, don't you understand? Due to the aggressiveness of "Chu River and Hanjie", major TV stations are worried that our "The Legend of Zhen Huan" is not someone else's , so to use this uncertain advertising share to buy the show."

"If "The Legend of Zhen Huan" loses, they will earn some advertising fees at most, and they will not suffer. If "The Legend of Zhen Huan" defeated "Chu River and Hanjie", then they only need to take advantage of the fisherman."

Zhao Wanqing suddenly realized: "In this way, regardless of the outcome of our "The Legend of Zhen Huan", these TV stations are in an invincible position, the only difference is how much they earn. It's amazing, did they negotiate? They thought of all of them. this level."

"This world has never lacked smart people. However, this is exactly what I want." Xiao Yunhai took out a tender from it and said, "Uncle, Wanqing, let's take a look at this one from Jibei TV Station. , I think it's pretty good."

Zhao Wanqing took it over and read: "The proportion of advertising revenue depends on the ratings of "The Legend of Zhen Huan". The higher the ratings, the higher the score. The highest ratings of "The Legend of Zhen Huan" are less than 3%.

, the advertising share ratio is 5:5, more than 3% and less than 5%, the ratio is 4:6, 5% to 10% is 3:7, and more than 10% is 2:8, which is the final share ratio. "

After listening to Zhao Mingsheng, he smiled and said, "This northern Hebei TV station really has a good plan."

Xiao Yunhai said: "I really like this win-win distribution method. The 2:8 advertising split is much higher than that of "Jingxin Jingxin"."

Zhao Mingsheng said, "Are you so confident?"

Zhao Wanqing smiled and said, "Dad, let alone Yunhai, even I am full of confidence in this drama."

Zhao Mingsheng said, "If that's the case, let's leave it to Jibei TV."

In the reception room, the heads of the major TV stations were chatting there, and they were talking about "The Legend of Zhen Huan" and "Chu River Hanjie".

"Master Song, do you think "The Legend of Zhen Huan" has a chance of winning against "Chu River and Hanjie"? I heard that Director Du hired all the biggest names in the film and television industry this time."

Song Longqi laughed and said: "Director Li, there are quite a few big names in "Chu River and Hanjie", but "The Legend of Zhen Huan" is not under them either. If nothing else, there are four movie stars and queens alone, plus With the high level and quality of this play, it is really not an easy task for "Chu River and Hanjie" to beat it."

"Yeah. We just watched this drama, and it is indeed a rare conscience drama. As long as the publicity is done well, "Chu River Hanjie" may be capsized in the gutter."

"This shouldn't be the case. Mango Channel has countless loyal audiences, plus the influence of "Chu River Hanjie", as long as the quality is not too bad, it is very difficult to beat it."

Just when everyone was talking, Zhao Mingsheng walked in and said with a smile: "Thank you for your love for "The Legend of Zhen Huan". After our unanimous evaluation, Hebei TV Station won the first round of screening rights for "The Legend of Zhen Huan". Thank you for your participation, Zhao is the host tonight, please have a drink, what do you think?"

Liu Changfa, the deputy director of Qilu TV Station, said, "Mr. Zhao, don't be too polite. We still have some things to do not disturb your company. Director Song, congratulations."

Song Longqi laughed and said, "Everyone has agreed."

Song Longqi has studied Xiao Yunhai earnestly since the last episode of "The Heartbreaker", and found that Xiao Yunhai is not only talented, but also has a burst of self-confidence and a very adventurous spirit in his bones. Whether it is martial arts, music or film and television works, he likes to sign gambling contracts with people, and every time is basically a big win.

Therefore, according to Xiao Yunhai's character, Song Longqi used this method of exchanging viewership ratings for advertisements, and it worked immediately.

The heads of major TV stations came to Hanhai Entertainment, and before leaving, the red envelopes were naturally indispensable.

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