Chapter 136

Chapter 136 You call this an advertisement? Second update

Headquarters of Wangwangwang Pet Products Company.

Ever since signing the advertising contract with Xihong Zoo, Wang Yujiao has been full of anxiety.

As a startup company, the advertising cost of 5 million is almost their net profit for a year.

With such a large investment, if the final advertisement does not achieve the sensational effect like the advertisement of Jiangtuan Takeaway, it will be basically difficult to recover the advertising cost.

It was in such an uneasy mood that she finally waited for the sample film sent by Yang Lin.

She thought it would be an advertisement of more than ten or twenty seconds, so she didn't care.

It was not until she clicked to receive that she realized that something seemed wrong.

"1G? Director Yang sent the wrong file? How could it be so big?"

With a hint of doubt, she hurriedly asked Yang Lin.

But Yang Lin's answer made her even more confused.

"No, it's this video. Take a look first."

"Really?"

Although she didn't quite believe it, Wang Yujiao still downloaded the entire video.

After the video was finally downloaded, she clicked the play button.

As the video played, the expression on her face gradually became strange.

After the 15-minute advertisement was finished, her eyes had turned red.

There was no way, the content in the video really made her a little bit overwhelmed.

Especially for people like her who have pets, she felt empathy.

What surprised her even more was the handling of their brand insertion in this advertisement.

Although there were only shots of dogs eating dog food at the beginning and end of the video.

But these two shots perfectly echoed the beginning and the end.

After more than ten minutes, the aftereffects of this advertisement slowly disappeared.

After her emotions calmed down, Wang Yujiao immediately transferred all the remaining money.

Then he logged into the accounts of Wangwangwang Company on various platforms, and soon this super long advertisement was uploaded to various platforms.

When the advertisement was first uploaded, not many people noticed it. After all, Wangwangwang Company is just a small company with only a few thousand fans in the account.

But soon this special advertisement was seen by a pet blogger with millions of fans.

Just like when Wang Yujiao first saw this advertisement, this pet blogger was deeply moved by the content of the advertisement after watching it.

She also forwarded this advertisement immediately.

And just after she forwarded this advertisement, more and more netizens noticed this advertisement.

Coupled with the familiar dogs that appeared in this advertisement, it took less than half a day for this advertisement to become popular on the entire network.

The majority of netizens also recognized that this advertisement was the one shot at Xihong Zoo before.

"Wow! It's out so soon?"

"I was just searching for the video's sequel, and I can see it so soon."

"Isn't there something wrong with this progress bar? How can it be 15 minutes?"

"Yes, it was taken by the zoo director and his team. There is also the Shit Delivery logo of Xihong Zoo in front."

"It turns out to be pet supplies. It seems that we thought too much."

......

After being surprised, netizens also watched the full video.

Just watching, the number of comments on the video became more and more.

"Is this really an ad?"

"One question mark, it's definitely not a short film."

"The plot is tight, the plot is ups and downs, and there are no boring moments throughout."

"This big golden retriever must be going through a catastrophe. How come he can meet all kinds of animals along the way?"

"This is not a golden retriever, it's Tang Monk, but it's really well shot."

"I was moved by an ad."

"It turns out that pets will really try their best to find their owners after they get lost."

"What kind of fairy ad is this? The animals in it all have great acting skills, especially Paw Patrol. I almost didn't recognize them."

"I didn't expect that the first film I thought was good this year was actually an ad. If future ads can be shot like this, then I suggest not inserting TV dramas in ads."

"If all ads are like this, then I'm willing to wait until the main film starts before I go to the bathroom."

.....

As netizens continued to give good reviews, the brands involved in the ads gradually became known to everyone.

Especially when a caring netizen revealed a small detail.

"I don't know if you noticed that the dog was eating this brand of dog food at the beginning of the ad."

"After the dog found its home half a year later, it was still eating this brand of dog food. And I noticed a detail. When the dog owner poured the dog food for it, its dog bowl was clean, and the production date on the dog food bag was also half a year later."

"This shows that during the six months when the dog was lost, the dog owner bought a new bag of dog food every once in a while, always waiting for the dog to return. The dog owner did not give up on it and was always waiting for the dog to come back."

With the disclosure of this detail, the netizens who were already moved could no longer hold back.

"I thought it was the dog's loyalty, but I didn't expect it to be a two-way thing."

"The dog didn't forget his owner, and his owner didn't forget him.

"My God, the details are really good. It's worthy of Xihong Zoo to consider such details."

"The director is thoughtful. He can shoot such a touching advertisement. Although I don't have a dog at home, I still decided to buy a few bags of dog food of this brand."

"This reminds me of the local dog my family used to raise. My dad thought it was dirty, so he took it dozens of kilometers away on a motorcycle and threw it away. Then two months later, I passed by there and it was still there. It ran over to me as soon as it saw me."

"Can you believe it? The dog I lost while traveling two years ago suddenly appeared at my doorstep during the Chinese New Year this year. I was stunned at the time. ”

......

In just one day, this advertising video rushed to the hot list of major video websites as a dark horse.

The cumulative number of views on that day exceeded 2 billion.

As the biggest beneficiary, the number of fans on major social platforms of Wangwangwang Pet Products Company is increasing at an unprecedented rate, and the sales volume of its online store is also increasing.

It took them only one day to go from a small start-up company to a well-known pet brand that became popular on the entire network.

Of course, the advertising business of Xihong Zoo was also popular. After the advertisement of Wangwangwang Company became popular, the phone in Yang Lin's office never stopped.

Invitations for various brand endorsement advertising shootings are swarming in like snowflakes.

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